BMIE Market 01969

Essex County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)	6,251 2020–2024 ACS 5-year estimate ±17 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,447 2020–2024 ACS 5-year estimate ±150 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	5,856 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,253 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$132,734 2020–2024 ACS 5-year estimate ±32,311 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	50.0 2020–2024 ACS 5-year estimate ±6 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,603 2020–2024 ACS 5-year estimate ±520 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$667,300 2020–2024 ACS 5-year estimate ±52,392 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	18.2 sq mi Census Gazetteer 2020
Restaurants	20 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 01969
Restaurants per 10,000 residents	29.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+25.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+42.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+81.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+100.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	23 (range 21–26) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.69) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	72 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	76 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	63 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	79 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 01969. Projection: linear trend v1, fitted 2013–2023, +0.6 restaurants per year, r² 0.69, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Massachusetts and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	75.8	76	40%	+30.3
Restaurant Opportunity Score	63.4	63	35%	+22.2
Market Momentum Score	79.3	79	25%	+19.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	6,251	64	40%	+25.6
Median household income (ACS)	132,734	94	40%	+37.4
Households (ACS)	2,447	64	20%	+12.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	42.9	78	35%	+27.4
Restaurants per 10,000 residents (lower = more room)	32.0	18	25%	+4.6
Population (ACS)	6,251	64	20%	+12.8
Median household income (ACS)	132,734	94	20%	+18.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	25	81	50%	+40.4
10-year restaurant growth	42.9	78	30%	+23.5
20-year restaurant growth	81.8	78	20%	+15.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (30)

By cuisine

American 7 · Coffee 5 · Breakfast 4 · Dessert 3 · Italian 3 · Pizza 3 · Burgers 2 · Ice cream / frozen desserts 2 · Asian 1 · Bakery 1 · BBQ 1 · Juice / smoothies 1 · Latin American (other) 1 · Mexican 1 · Sandwiches 1 · Thai 1

By type

Restaurant (service type not stated) 18 · Bar 5 · Casual dining 5 · Dessert 5 · Café 3 · Bakery 2 · Coffee shop 2 · Quick service 2 · Food truck 1 · Juice, smoothie, tea 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Agawam Diner	Casual dining · Restaurant (service type not stated)	American	166 Newburyport Turnpike	open
Bradford Tavern	Restaurant (service type not stated) · Casual dining · Bar		87 Haverhill St	open
Burwell Beans Specialty Coffee Roasters	Coffee shop	Coffee	421 Newburyport Tpke	open
Cabales Inc Dba	Restaurant (service type not stated)		300 Newburyport Tpke Ste 5	open
Casey J's Tavern + American BBQ Catering	Casual dining · Bar	BBQ · American	5 Railroad Ave	open
Down River Ice Cream	Dessert	Ice cream / frozen desserts	120 Newburyport Tpke	open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	148 Newburyport Turnpike Rowley Plaza Rt 1	open
El Tapatio	Restaurant (service type not stated)	Mexican · Latin American (other)	300 Newburyport Turnpike	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	155 Newburyport Tpk	open
Mill River Winery	Winery / distillery / taproom		498 Newburyport Turnpike	open
Mrg, Inc. Dba Boat House Grille	Restaurant (service type not stated)		255 Newburyport Tpke	open
Off the Vine Tuscan Grille	Casual dining · Restaurant (service type not stated) · Bar	Italian	150 Newburyport Turnpike	open
OLDE TOWN ICE CREAM	Dessert	Ice cream / frozen desserts	120 Newburyport Turnpike	open
Olive Cafe	Restaurant (service type not stated)	Breakfast	515 Newburyport Tpke	open
Phillip's Roast Beef and Pizza	Restaurant (service type not stated)	Pizza · Sandwiches	300 Newburyport Turnpike	open
Piatto Cafe	Café	Coffee · Breakfast · American	515 Newburyport Turnpike	open
Pizza Factory Pizza Factory, Catbalogan, Samar	Restaurant (service type not stated)	Pizza · Italian	300 Newburyport Tpke	open
Rheebo	Restaurant (service type not stated)		244 Newburyport Tpke	open
Rowley House Of Pizza	Restaurant (service type not stated)	Pizza · Italian	144 Newburyport Tpke	open
Rowley Veterans Association	Bar		19 Bradford St	open
Royal Orchid	Restaurant (service type not stated)	Thai · Asian	303 Haverhill St	open
Selecto Caffe	Café	Coffee	300 Newburyport Tpke	open
Simard's Place	Casual dining	Breakfast · American	501 Newburyport Turnpike	open
Spud's Restaurant & Pub	Restaurant (service type not stated)	American	255 Newburyport Tpke	open
T J Thai Inc	Restaurant (service type not stated)		303 Haverhill St	open
The Pub at Ould Newbury	Bar · Restaurant (service type not stated)	American	319 Newburyport Tpke	open
Three Sweet Peas Bakery Cafe	Bakery · Dessert · Café	Bakery · Dessert · Coffee	164 Main St	open
Todd Farm Grill	Juice, smoothie, tea · Food truck · Restaurant (service type not stated)	Juice / smoothies · Burgers	275 Main St	open
Village Pancake House	Restaurant (service type not stated)	Breakfast · American	26 Main St	open
Winfrey's Fudge & Chocolates Winfrey's Fudge & Chocolates	Dessert	Dessert	40 Newburyport Turnpike	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	10	10	—	—	—	—	SIC1987
1995	9	9	—	—	—	—	SIC1987
1996	9	9	—	—	—	—	SIC1987
1997	11	11	—	—	—	—	SIC1987
1998	15	14	8	4	2	1	NAICS1997
1999	13	13	8	4	1	—	NAICS1997
2000	15	13	8	4	1	—	NAICS1997
2001	13	12	7	4	1	—	NAICS1997
2002	13	12	6	5	1	—	NAICS1997
2003	12	11	4	5	1	—	NAICS2002
2004	12	11	4	5	1	—	NAICS2002
2005	10	10	5	3	1	—	NAICS2002
2006	12	12	7	3	1	—	NAICS2002
2007	18	17	12	4	1	—	NAICS2002
2008	16	15	11	3	1	—	NAICS2007
2009	16	15	11	3	1	—	NAICS2007
2010	18	17	13	3	1	—	NAICS2007
2011	18	17	12	4	1	—	NAICS2007
2012	16	15	10	4	1	—	NAICS2012
2013	15	14	9	4	1	—	NAICS2012
2014	17	16	9	4	3	—	NAICS2012
2015	18	17	9	5	3	—	NAICS2012
2016	18	16	11	4	1	1	NAICS2012
2017	15	14	10	3	—	—	NAICS2017
2018	16	16	10	5	—	—	NAICS2017
2019	18	17	10	5	—	—	NAICS2017
2020	19	18	9	6	3	—	NAICS2017
2021	21	21	10	7	4	—	NAICS2017
2022	20	20	9	8	3	—	NAICS2022
2023	20	20	10	7	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 01969. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
01922	2.8 mi	3	2016
01938	3.4 mi	26	2023
01951	4.0 mi	6	2023
01833	4.9 mi	13	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.