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BMIE Market 01938

Essex County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)13,930
2020–2024 ACS 5-year estimate ±25 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households5,709
2020–2024 ACS 5-year estimate ±294 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count13,175
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units6,006
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$138,750
2020–2024 ACS 5-year estimate ±15,795 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age47.2
2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,598
2020–2024 ACS 5-year estimate ±90 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$745,400
2020–2024 ACS 5-year estimate ±39,830 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area32.1 sq mi
Census Gazetteer 2020
Restaurants26
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 01938
Restaurants per 10,000 residents19.7
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-10.3%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-7.1%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year-10.3%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+8.3%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202828 (range 24–32)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score56 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score83 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score51 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score18 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 56 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score83.38340%+33.3
Restaurant Opportunity Score51.25135%+17.9
Market Momentum Score18.51825%+4.6
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 83 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)13,9307540%+30.2
Median household income (ACS)138,7509540%+37.9
Households (ACS)5,7097620%+15.3
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 51 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-7.12035%+6.9
Restaurants per 10,000 residents (lower = more room)18.74125%+10.2
Population (ACS)13,9307520%+15.1
Median household income (ACS)138,7509520%+18.9
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 18 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-10.31850%+9.2
10-year restaurant growth-7.12030%+6.0
20-year restaurant growth-10.31720%+3.4
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (60)

By cuisine

Coffee 10 · American 8 · Sandwiches 7 · Dessert 5 · Pizza 5 · Bakery 4 · Breakfast 4 · Italian 4 · Asian 3 · Ice cream / frozen desserts 3 · Seafood 3 · Chinese 2 · Mexican 2 · European 1 · Filipino 1 · Greek 1 · Juice / smoothies 1 · Mediterranean 1 · Southwestern / Tex-Mex 1 · Thai 1

By type

Restaurant (service type not stated) 29 · Bar 15 · Café 8 · Casual dining 8 · Coffee shop 6 · Dessert 6 · Quick service 6 · Bakery 5 · Winery / distillery / taproom 4 · Specialty food shop 3 · Brewery / taproom 2 · Juice, smoothie, tea 1 · Other 1

NameTypeCuisineAddressStatus
1634 MeaderyWinery / distillery / taproom3 Short Stopen
1640 Hart HouseRestaurant (service type not stated) · Casual dining · BarAmerican51 Linebrook Rdopen
Along The Way Coffee HouseCoffee shop · CaféCoffee12 Meetinghouse Grnopen
Amvets Post 201 TavernBar49 Market Stopen
At The 498Bar9 Topsfield Rdopen
Burrito SpiceRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex36 Central Stopen
Choate Bridge PubBar · Casual dining3 S Main Stopen
Christopher's TableOtherSandwiches5 Depot Sqopen
Clam Box of IpswichRestaurant (service type not stated)Seafood · American246 High Stopen
Clam HouseRestaurant (service type not stated)2 Essex Rdopen
Dairy Queen Dairy QueenDessert · Quick serviceIce cream / frozen desserts · Dessert158 High St 158 High Stopen
Dayglow CoffeeCoffee shop · Restaurant (service type not stated) · CaféCoffee125a High Stopen
Dunkin' Dunkin'Coffee shop · Quick service · Dessert · BakeryCoffee · Dessert6 Lord Sqopen
East End BagelsBakery · CaféBakery · Coffee73 Turnpike Rdopen
Five Corners Cafe & DeliSpecialty food shop · Quick serviceSandwiches1 Central St.open
Fox Creek TavernRestaurant (service type not stated) · Bar · Casual diningMexican141 High St #1238open
G & J Bagels Plus LlcRestaurant (service type not stated)5 Depot Sqopen
Georgia's Pizza & SubsRestaurant (service type not stated)Pizza · Sandwiches · Italian13 Depot Squareopen
Good Taste Asian CuisineRestaurant (service type not stated)Asian42 Central Stopen
Heart and Soul CafeCafé · Restaurant (service type not stated)Coffee · Breakfast0 Central Stopen
Ipswich Ale BreweryBrewery / taproom · Bar2 Brewery Plopen
Ipswich ClambakeRestaurant (service type not stated)Seafood196 High Stopen
Ipswich House of PizzaRestaurant (service type not stated)Pizza · Italian18 Central Stopen
Ipswich Inn CafeCaféCoffee · Breakfast · American2 East Stopen
Ipswich River ProvisionsSpecialty food shop · Quick serviceSandwiches57 East Stopen
Ipswich Sports Bar & GrilleRestaurant (service type not stated) · Bar24 Hammatt Stopen
Ipswich TavernBar · Casual dining24 Hammatt Stopen
Ipswich Town WharfBaropen
Ipswich VFWBar110 County Rdopen
IthakiRestaurant (service type not stated)Greek25 Hammatt Stopen
Jetties BagelsBakery · Restaurant (service type not stated)Bakery · Breakfast5 Depot Sqopen
Kps Food Service Holdings LlcRestaurant (service type not stated)196 High Stopen
Little Wolf CoffeeCoffee shopCoffee129 High Stopen
Luna Mare CuisineRestaurant (service type not stated)Mediterranean · Seafood · European25 Hammatt Stopen
M Cafe (Manila Cafe & Bistro)Café · Coffee shopCoffee · Filipino330 High Stopen
Majestic DragonRestaurant (service type not stated)Chinese81 Turnpike Rdopen
May Flower RestaurantRestaurant (service type not stated)Chinese · Asian11 Depot Sqopen
OTTO OTTORestaurant (service type not stated) · Casual diningPizza · American20 Mitchell Rdopen
PomodoriRestaurant (service type not stated)Pizza · Italian146 High Stopen
Privateer Rum DistilleryWinery / distillery / taproom11 Brady Dropen
Rebecca's Nut-FreeBakery · DessertBakery · Dessert9 Old Right Rdopen
Riverview RestaurantRestaurant (service type not stated)Pizza · American20 Estes Stopen
Russell OrchardsWinery / distillery / taproom143 Argilla Rdopen
SALT Kitchen & Rum BarCasual dining · Bar1 Market Stopen
Sandpiper BakeryBakery · DessertBakery · Dessert29 N Main Stopen
Sofia's Breakfast & LunchRestaurant (service type not stated) · CaféBreakfast · Coffee39 Market Stopen
Spice Thai KitchenRestaurant (service type not stated)Thai · Asian15 Depot Squareopen
St Lawrence Literary SocietyBar14 Fairview Aveopen
Stone Soup CafeRestaurant (service type not stated)American141 High Stopen
Subway SubwayQuick service · Restaurant (service type not stated)Sandwiches32 Central Streetopen
Super Subs of IpswichRestaurant (service type not stated)Sandwiches5 Wildes Ct #Bopen
The Brown DogCasual dining · Bar14 Central Stopen
The Lemon Tree LLCJuice, smoothie, teaJuice / smoothies1 Topsfield Rdopen
The Wine Tap CafeDessert · Bar · Restaurant (service type not stated)Ice cream / frozen desserts · Dessert36 Central Stopen
Traveling VineyardWinery / distillery / taproom127 High Stopen
True North Ale CompanyBrewery / taproom · Bar116 County Rdopen
ZabaglioneRestaurant (service type not stated) · Casual diningItalian · American1 Market Stopen
Zeno's Roast BeefSpecialty food shop · Quick serviceSandwiches · American40 Central Stopen
Zumi's EspressoCoffee shop · Dessert · CaféCoffee · Ice cream / frozen desserts40 Market Stopen
Jules' KitchenRestaurant (service type not stated)330 High Stclosed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
19942424SIC1987
19952525SIC1987
199627261SIC1987
199734322SIC1987
19983126121032NAICS1997
1999302511942NAICS1997
20003227111052NAICS1997
20013125101042NAICS1997
2002332612952NAICS1997
20033629111252NAICS2002
20043628101173NAICS2002
20053830111273NAICS2002
20063729131153NAICS2002
20073529141142NAICS2002
20083831161142NAICS2007
2009373019833NAICS2007
2010322617633NAICS2007
2011322615833NAICS2007
20123328151032NAICS2012
2013322816932NAICS2012
20143428151032NAICS2012
20153126141022NAICS2012
20163529151132NAICS2012
2017373116114NAICS2017
2018362914114NAICS2017
201935281594NAICS2017
2020383215134NAICS2017
2021353016104NAICS2017
202232281594NAICS2022
2023302613103NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 01938. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
019693.4 mi202023
019824.3 mi52023
019294.7 mi182023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.