BMIE Market 02032

Norfolk County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)	4,992 2020–2024 ACS 5-year estimate ±634 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,600 2020–2024 ACS 5-year estimate ±177 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	4,226 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,593 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$180,682 2020–2024 ACS 5-year estimate ±29,507 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	35.7 2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,564 2020–2024 ACS 5-year estimate ±348 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$702,300 2020–2024 ACS 5-year estimate ±47,629 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	2.3 sq mi Census Gazetteer 2020
Restaurants	13 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 02032
Restaurants per 10,000 residents	28.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+8.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+30.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+85.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+160.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	15 (range 13–17) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.49) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	69 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	75 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	63 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	70 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 02032. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.49, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Massachusetts and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	75.0	75	40%	+30.0
Restaurant Opportunity Score	62.8	63	35%	+22.0
Market Momentum Score	69.7	70	25%	+17.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	4,992	60	40%	+24.2
Median household income (ACS)	180,682	98	40%	+39.3
Households (ACS)	1,600	57	20%	+11.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	30	71	35%	+24.8
Restaurants per 10,000 residents (lower = more room)	26.0	25	25%	+6.3
Population (ACS)	4,992	60	20%	+12.1
Median household income (ACS)	180,682	98	20%	+19.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	8.3	66	50%	+32.8
10-year restaurant growth	30	71	30%	+21.3
20-year restaurant growth	85.7	78	20%	+15.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (21)

By cuisine

American 6 · Bakery 4 · Dessert 3 · Chicken / wings 2 · Mexican 2 · Pizza 2 · Sandwiches 2 · Burgers 1 · Coffee 1 · European 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Italian 1 · Steakhouse 1

By type

Restaurant (service type not stated) 11 · Bakery 5 · Quick service 5 · Dessert 4 · Bar 2 · Coffee shop 1 · Fast casual 1

Name	Type	Cuisine	Address	Status
204 Washington	Restaurant (service type not stated)	American	204 Washington St	open
Beacons Restaurant	Restaurant (service type not stated)	American · European	85 Providence Hwy	open
Chick-fil-A Chick-fil-A	Quick service	Chicken / wings · American	112 Providence Hwy	open
Chili's Grill & Bar	Bar · Restaurant (service type not stated)	Mexican · Sandwiches	120 Providence Hwy	open
Classic Modern Llc	Restaurant (service type not stated)		85 Providence Hwy	open
Duck Donuts Duck Donuts	Bakery · Dessert	Dessert · Bakery	102B Boston Providence Hwy	open
Dunkin' Dunkin'	Coffee shop · Restaurant (service type not stated) · Quick service · Dessert · Bakery	Coffee · Dessert	21 Providence Hwy	open
Ever So Humble Pie Company	Bakery · Dessert	Bakery · Dessert	153 Washington St	open
Fancypants Bakery	Restaurant (service type not stated)		153 Washington St	open
Five Guys Five Guys	Quick service	Burgers · American	104 Providence Hwy	open
It's Just Wings	Restaurant (service type not stated)	Chicken / wings	120 Providence Hwy	open
Jimmy's Pizza and Restaurant	Restaurant (service type not stated)	Pizza · Italian	4 East St	open
MilkShake Factory MilkShake Factory	Dessert	Ice cream / frozen desserts	108 Providence Hwy	open
Old Country Buffet	Restaurant (service type not stated)	American	90 Providence Hwy F400	open
Panera Bread Panera Bread	Bakery · Fast casual	Bakery · Sandwiches · Healthy / salads / bowls	130 Providence Hwy	open
Papa Gino's	Restaurant (service type not stated)	Pizza	90 Providence Hwy	open
Peggy Lawton Kitchens	Bakery	Bakery	255 Washington St	open
Shah's Halal Food Shah's Halal Food	Quick service		90 Providence Hwy	open
Taco Bell Taco Bell	Quick service	Mexican	124 Providence Hwy	open
Texas Roadhouse Texas Roadhouse	Restaurant (service type not stated)	Steakhouse · American	102 Boston Providence Hwy	open
The British Beer Company	Bar		85 Providence Hwy	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	6	5	—	—	—	1	SIC1987
1995	4	3	—	—	—	1	SIC1987
1996	5	4	—	—	—	1	SIC1987
1997	6	6	—	—	—	—	SIC1987
1998	7	7	2	5	—	—	NAICS1997
1999	6	6	2	4	—	—	NAICS1997
2000	6	6	2	4	—	—	NAICS1997
2001	7	7	2	4	1	—	NAICS1997
2002	7	7	2	4	1	—	NAICS1997
2003	7	7	2	2	2	—	NAICS2002
2004	7	7	2	2	2	—	NAICS2002
2005	8	8	2	3	2	—	NAICS2002
2006	9	9	2	3	2	—	NAICS2002
2007	7	7	1	4	1	—	NAICS2002
2008	7	7	1	4	1	—	NAICS2007
2009	12	12	3	5	3	—	NAICS2007
2010	12	12	3	5	3	—	NAICS2007
2011	12	12	3	5	3	—	NAICS2007
2012	9	9	3	4	1	—	NAICS2012
2013	11	10	3	5	1	—	NAICS2012
2014	13	12	3	7	1	—	NAICS2012
2015	13	12	4	6	1	—	NAICS2012
2016	13	12	4	6	1	—	NAICS2012
2017	11	10	4	5	—	—	NAICS2017
2018	13	12	6	6	—	—	NAICS2017
2019	15	13	6	7	—	—	NAICS2017
2020	15	13	6	7	—	—	NAICS2017
2021	16	15	8	6	—	—	NAICS2017
2022	14	13	5	6	—	—	NAICS2022
2023	14	13	5	6	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 02032. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
02081	2.2 mi	40	2023
02062	2.4 mi	78	2023
02067	3.8 mi	11	2023
02090	4.3 mi	39	2023
02071	4.4 mi	1	2002
02021	4.8 mi	48	2023
02052	4.9 mi	20	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.