BMIE Market 03841

Rockingham County, New Hampshire · ZCTA boundaries as of 2020

Profile

Population (current estimate)	6,508 2020–2024 ACS 5-year estimate ±482 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,592 2020–2024 ACS 5-year estimate ±263 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	6,334 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,683 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$104,044 2020–2024 ACS 5-year estimate ±20,985 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	50.2 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,420 2020–2024 ACS 5-year estimate ±71 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$510,100 2020–2024 ACS 5-year estimate ±56,526 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	10.4 sq mi Census Gazetteer 2020
Restaurants	12 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 03841
Restaurants per 10,000 residents	23.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+9.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-7.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+50.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+100.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	10 (range 8–13) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.07) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	58 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	72 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	47 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	52 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 03841. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.07, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Hampshire and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 183, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 58 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	72.1	72	40%	+28.9
Restaurant Opportunity Score	46.8	47	35%	+16.4
Market Momentum Score	52.1	52	25%	+13.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	6,508	64	40%	+25.8
Median household income (ACS)	104,044	83	40%	+33.4
Households (ACS)	2,592	65	20%	+13.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 47 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-7.7	20	35%	+6.9
Restaurants per 10,000 residents (lower = more room)	18.4	41	25%	+10.4
Population (ACS)	6,508	64	20%	+12.9
Median household income (ACS)	104,044	83	20%	+16.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 52 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	9.1	66	50%	+33.2
10-year restaurant growth	-7.7	20	30%	+5.9
20-year restaurant growth	50	65	20%	+13.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (32)

By cuisine

Pizza 7 · American 5 · Coffee 5 · Dessert 4 · Bakery 3 · Italian 3 · Breakfast 2 · Chinese 2 · Ice cream / frozen desserts 2 · Asian 1 · Japanese 1 · Juice / smoothies 1 · Mexican 1 · Seafood 1

By type

Restaurant (service type not stated) 15 · Bar 6 · Dessert 6 · Bakery 4 · Coffee shop 4 · Food truck 4 · Casual dining 3 · Café 1 · Juice, smoothie, tea 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
BeanTowne Coffee House	Coffee shop	Coffee		open
Beantowne Coffee House & Cafe	Restaurant (service type not stated)		201 State Route 111	open
Beyond Vanilla Ice Cream	Dessert	Ice cream / frozen desserts	16 Main St.	open
Big Island Bread	Bakery · Food truck	Bakery	9 Summer St	open
Cherry Village Pizza	Restaurant (service type not stated)	Pizza · Italian	285 Stage Rd	open
Christina's Country Cafe	Café	Coffee	416 Emerson Ave	open
Cocktail cove	Bar		57 Sanborn Rd	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	598 Main St	open
Fat Cats Pizzeria	Restaurant (service type not stated)	Pizza	4 Hazel Dr	open
Global Bean Coffee Company	Coffee shop	Coffee	285 Stage Rd Ste 2	open
Golden Leaf Restaurant	Restaurant (service type not stated)	Chinese · American	259 Main St	open
Hampstead Eats	Food truck		61 Main St	open
Hampstead House Of Pizza	Restaurant (service type not stated)	Pizza	415 Emerson Ave	open
Honey Dew Donuts Honey Dew Kempton	Bakery · Dessert · Coffee shop	Dessert · Coffee · Bakery	416 Emerson Ave	open
Iced Twice	Dessert	Ice cream / frozen desserts	10 Main St Unit E	open
Jamison’s	Restaurant (service type not stated) · Casual dining · Bar	American	472 NH-111	open
La Fiamma Wood-Fired Pizzeria and Bar	Bar	Pizza · Italian	416 Emerson Ave	open
Laurie's Kitchen	Bakery · Restaurant (service type not stated) · Dessert	Bakery · Dessert	53 Main St	open
Lobster Q	Restaurant (service type not stated)	Seafood	416 Emerson Ave	open
London Buzz Bees	Food truck		104 Faith Dr	open
My Favorite Chocolate Inc.	Dessert	Dessert	285 Stage Rd	open
Ober Easy Diner	Casual dining	American · Breakfast	416 Emerson Ave	open
One Eleven Village Square	Bar	American	472 State Route 111	open
Osaka	Restaurant (service type not stated)	Japanese · Chinese · Asian	416 Emerson Ave	open
Pasta Loft Restaurant	Restaurant (service type not stated)	Pizza	220 E Main St	open
Purple Snack Shack	Food truck · Restaurant (service type not stated)		252 Main St	open
Rita's Mexican Restaurant	Restaurant (service type not stated) · Bar	Mexican	416 Emerson Ave	open
Sweet Baby Vineyard	Winery / distillery / taproom		260 Stage Rd	open
The English Muffin	Casual dining	American · Breakfast	10 Main St	open
The Granite Rose	Restaurant (service type not stated) · Bar		22 Garland Dr	open
Toss N' Sauce Italian Pizzeria	Restaurant (service type not stated)	Pizza · Italian	10 Main St	open
Tuscany Oven	Restaurant (service type not stated)	Pizza	416 Emerson Ave	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	6	6	—	—	—	—	SIC1987
1995	4	4	—	—	—	—	SIC1987
1996	5	5	—	—	—	—	SIC1987
1997	9	9	—	—	—	—	SIC1987
1998	8	7	4	3	—	—	NAICS1997
1999	8	7	3	4	—	—	NAICS1997
2000	9	8	4	4	—	—	NAICS1997
2001	12	11	3	6	2	—	NAICS1997
2002	8	7	3	4	—	—	NAICS1997
2003	9	8	3	4	1	—	NAICS2002
2004	9	8	3	4	1	—	NAICS2002
2005	9	8	2	5	1	—	NAICS2002
2006	9	8	3	4	1	—	NAICS2002
2007	10	9	3	4	2	—	NAICS2002
2008	11	10	5	3	2	—	NAICS2007
2009	13	11	4	5	2	—	NAICS2007
2010	17	15	6	6	3	—	NAICS2007
2011	16	14	6	6	2	—	NAICS2007
2012	17	15	5	7	3	—	NAICS2012
2013	15	13	5	5	3	—	NAICS2012
2014	14	12	5	4	3	—	NAICS2012
2015	15	13	5	4	4	—	NAICS2012
2016	12	10	4	2	4	—	NAICS2012
2017	14	11	4	—	5	—	NAICS2017
2018	13	11	3	—	6	—	NAICS2017
2019	15	12	5	—	5	—	NAICS2017
2020	14	11	5	—	4	—	NAICS2017
2021	14	11	5	3	3	—	NAICS2017
2022	15	12	6	—	4	—	NAICS2022
2023	15	12	6	—	5	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 03841. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
03826	2.5 mi	9	2023
03811	2.8 mi	3	2023
03873	3.8 mi	1	2011
03865	4.9 mi	21	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.