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BMIE Market 03854

Rockingham County, New Hampshire · ZCTA boundaries as of 2020

Profile

Population (current estimate)827
2020–2024 ACS 5-year estimate ±216 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households401
2020–2024 ACS 5-year estimate ±90 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count968
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units537
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$176,953
2020–2024 ACS 5-year estimate ±28,974 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age62.8
2020–2024 ACS 5-year estimate ±6 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$3,501
2020–2024 ACS 5-year estimate · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$1,701,300
2020–2024 ACS 5-year estimate ±267,001 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area0.8 sq mi
Census Gazetteer 2020
Restaurants1
2016 · U.S. Census Bureau, ZIP Code Business Patterns 2016 detail (NAICS2012) · by USPS ZIP 03854
Restaurants per 10,000 residents10.3
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+0.0%
DERIVED: 2011 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-50.0%
DERIVED: 2006 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+0.0%
DERIVED: 1996 → 2016, ZIP Code Business Patterns restaurants
Projected restaurants, 20213 (range 1–4)
FORECAST · linear trend v1 fitted to 2006–2016 (11 points, +0.1 per year, r² 0.16) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score45 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score57 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score43 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score28 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 45 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score57.35740%+22.9
Restaurant Opportunity Score43.14335%+15.1
Market Momentum Score27.82825%+7.0
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 57 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)8272940%+11.6
Median household income (ACS)176,9539840%+39.2
Households (ACS)4013320%+6.5
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 43 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-50535%+1.6
Restaurants per 10,000 residents (lower = more room)12.16425%+16.0
Population (ACS)8272920%+5.8
Median household income (ACS)176,9539820%+19.6
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 28 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth04250%+20.9
10-year restaurant growth-50530%+1.4
20-year restaurant growth02820%+5.6
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (4)

By cuisine

American 3 · Seafood 2 · Breakfast 1 · Coffee 1

By type

Restaurant (service type not stated) 3 · Café 1 · Coffee shop 1

NameTypeCuisineAddressStatus
Great Island EateryRestaurant (service type not stated)Seafood · American116 Morgans Wyopen
SALT Kitchen & BarRestaurant (service type not stated)Seafood · American588 Wentworth Rdopen
The Islander CafeCafé · Coffee shopCoffee · Breakfast52 Main Stopen
Wentworth Dining RoomRestaurant (service type not stated)American588 Wentworth Rdopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199411SIC1987
199511SIC1987
199611SIC1987
199711SIC1987
1998222NAICS1997
20022211NAICS1997
2003111NAICS2002
2004211NAICS2002
2005111NAICS2002
2006222NAICS2002
2007111NAICS2002
2008111NAICS2007
2009111NAICS2007
2010111NAICS2007
2011111NAICS2007
20122211NAICS2012
20132211NAICS2012
20142211NAICS2012
20153312NAICS2012
2016111NAICS2012
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 03854. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
039043.4 mi432023
038703.7 mi112023
038014.5 mi1682023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.