BMIE Market 06357

New London County, Connecticut · ZCTA boundaries as of 2020

Profile

Population (current estimate)	11,332 2020–2024 ACS 5-year estimate ±618 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,000 2020–2024 ACS 5-year estimate ±354 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	12,552 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,953 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$93,026 2020–2024 ACS 5-year estimate ±14,524 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	55.5 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,429 2020–2024 ACS 5-year estimate ±107 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$397,300 2020–2024 ACS 5-year estimate ±18,416 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	10.6 sq mi Census Gazetteer 2020
Restaurants	39 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 06357
Restaurants per 10,000 residents	19.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+18.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+44.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+105.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+69.6% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	43 (range 38–48) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.1 per year, r² 0.76) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	71 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	74 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	61 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	79 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 06357. Projection: linear trend v1, fitted 2013–2023, +1.1 restaurants per year, r² 0.76, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Connecticut and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 258, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	74.3	74	40%	+29.7
Restaurant Opportunity Score	61.4	61	35%	+21.5
Market Momentum Score	78.6	79	25%	+19.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	11,332	73	40%	+29.1
Median household income (ACS)	93,026	76	40%	+30.4
Households (ACS)	5,000	74	20%	+14.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	44.4	79	35%	+27.6
Restaurants per 10,000 residents (lower = more room)	34.4	16	25%	+4.1
Population (ACS)	11,332	73	20%	+14.5
Median household income (ACS)	93,026	76	20%	+15.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	18.2	76	50%	+38.0
10-year restaurant growth	44.4	79	30%	+23.6
20-year restaurant growth	105.3	85	20%	+17.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (55)

By cuisine

American 10 · Italian 6 · Pizza 6 · Coffee 5 · Dessert 5 · Bakery 4 · Sandwiches 4 · Seafood 4 · Asian 3 · Ice cream / frozen desserts 3 · Breakfast 2 · Chinese 2 · Juice / smoothies 2 · Latin American (other) 2 · Mexican 2 · BBQ 1 · British / Irish pub food 1 · Burgers 1 · European 1 · Greek 1 · Japanese 1 · Mediterranean 1 · Middle Eastern 1 · Spanish / tapas 1 · Sushi 1 · Thai 1

By type

Restaurant (service type not stated) 39 · Casual dining 8 · Bar 7 · Quick service 7 · Bakery 6 · Dessert 6 · Coffee shop 4 · Brewery / taproom 3 · Café 3 · Specialty food shop 3 · Food truck 2 · Juice, smoothie, tea 2 · Catering 1

Name	Type	Cuisine	Address	Status
374 Kitchen + Cocktails	Restaurant (service type not stated)	American	374 Main St	open
Black Point Pizza	Restaurant (service type not stated)	Pizza · Italian	44 Black Point Rd	open
Black Sheep Pub & Restaurant	Restaurant (service type not stated) · Bar		15 Industrial Park Rd	open
Burger King Burger King	Quick service	Burgers · American	257 Flanders Rd	open
Burke's Tavern	Bar		13 Hope St	open
By The Bay	Casual dining · Restaurant (service type not stated) · Bar	American	215 Main St	open
Cafe Sol Cafe Sol	Café · Restaurant (service type not stated) · Coffee shop	Coffee	488 Main St	open
Castello of Niantic	Restaurant (service type not stated)	Italian · Pizza	11 E Pattagansett Rd	open
Charlie's Place Restaurant	Casual dining · Restaurant (service type not stated) · Bar	American	26 W Main St	open
Coastal Crust	Restaurant (service type not stated) · Casual dining	Seafood · American	228 Flanders Rd	open
Constantine's on the Bay	Restaurant (service type not stated) · Casual dining	American	252 Main St	open
Crescent beach	Restaurant (service type not stated)	BBQ	43 Bayview Ave	open
Dad's Restaurant	Restaurant (service type not stated)	Seafood · American	147 Main St	open
Dairy Queen (Treat)	Dessert · Restaurant (service type not stated) · Quick service	Ice cream / frozen desserts	73 Pennsylvania Ave	open
Deke's Bagels	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches	157 W Main St	open
Dev's On Main	Restaurant (service type not stated)	Spanish / tapas · Asian	255 Main St	open
Diamond Chinese Restaurant	Restaurant (service type not stated)	Chinese	53 Pennsylvania Ave	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	168 W Main St Henny Penny	open
Dunkin' Donuts	Coffee shop · Restaurant (service type not stated) · Dessert · Bakery	Coffee · Dessert	255 Main St	open
East Coast Taco	Restaurant (service type not stated)	Mexican	51 W Main St	open
Family Pizza Restaurant	Restaurant (service type not stated)	Pizza · Italian	233 Main St	open
Frosty Treat	Dessert	Ice cream / frozen desserts · Dessert · American	440 Main St	open
Giuliano's Bake Shop	Bakery · Dessert	Bakery · Dessert	284 Main St	open
Great Wall Restaurant	Restaurant (service type not stated)	Chinese · Asian	170 Flanders Rd	open
Gumdrops & Lollipops Candy & Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	334 Main St	open
Hartford Giant Grinder	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	8 Hope St	open
La Belle Aurore	Restaurant (service type not stated)	European · American	75 Pennsylvania Ave	open
La Llorona Progressive Mexican Cuisine	Restaurant (service type not stated)	Mexican · Latin American (other)	13 Hope St	open
La Mesa Food Truck	Food truck · Restaurant (service type not stated) · Catering		129 Pennsylvania Ave	open
Lillian's Cafe	Restaurant (service type not stated)		374 Main St	open
Lyme Tavern	Bar · Casual dining		229 W Main St	open
Main Street Grille In Niantic	Restaurant (service type not stated)	Seafood	252 Main St	open
Niantic Public House And Brewery	Brewery / taproom		243 Main St	open
Niantic Public House and Brewery	Brewery / taproom · Casual dining · Bar		243 Main St	open
Noble Jay Brewing Company	Brewery / taproom		11 Freedom Way Unit D	open
OP's Place	Quick service · Food truck	Breakfast	22 Pennsylvania Ave	open
Palmieri's	Restaurant (service type not stated)	Pizza · Italian	211 Main St	open
Pennsylvania Ave Gas Llc	Restaurant (service type not stated)		188 Pennsylvania Ave	open
Range Side Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	15 Industrial Park Rd	open
Rnj Properties Llc	Restaurant (service type not stated)		283 Main St	open
Rossa Negra	Restaurant (service type not stated) · Juice, smoothie, tea	Latin American (other) · Juice / smoothies	214 Flanders Rd	open
Sanctuary Spa Llc	Restaurant (service type not stated)		6 Liberty Way	open
Seashell Restaurant Inc	Restaurant (service type not stated)		26 W Main St	open
Sift Bake Shop Niantic	Bakery	Bakery	185 Main St	open
Skippers Seafood Restaurant	Restaurant (service type not stated) · Casual dining	Seafood · American	167 Main St	open
Spice Club	Restaurant (service type not stated)	Asian · Thai · Sushi · Japanese	239 Main St	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	267 Flanders Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	283 Main St	open
T&B Provisions	Restaurant (service type not stated) · Café	Breakfast · Coffee	28 Pennsylvania Ave	open
Taza Llc	Restaurant (service type not stated)	Middle Eastern · Mediterranean	170 Flanders Rd Ste C4	open
The Black Sheep	Bar · Casual dining	British / Irish pub food	247 Main St	open
Village Bake House	Bakery	Bakery	28 Pennsylvania Ave	open
Village Pizza & Grille	Restaurant (service type not stated)	Pizza · Italian · Greek	53 W Main St	open
Vincitori Apizza	Restaurant (service type not stated)	Pizza · Italian	294 Main St	open
Illiano's Grill	Restaurant (service type not stated)	Pizza	228 Flanders Rd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	24	23	—	—	—	1	SIC1987
1995	18	17	—	—	—	1	SIC1987
1996	19	17	—	—	—	2	SIC1987
1997	19	18	—	—	—	1	SIC1987
1998	24	20	11	7	2	2	NAICS1997
1999	23	20	10	8	2	1	NAICS1997
2000	22	19	8	8	3	1	NAICS1997
2001	24	22	8	10	4	1	NAICS1997
2002	24	20	6	8	6	2	NAICS1997
2003	23	19	6	8	5	2	NAICS2002
2004	21	18	8	6	4	2	NAICS2002
2005	21	18	8	6	4	1	NAICS2002
2006	23	20	9	7	4	1	NAICS2002
2007	22	19	10	5	4	1	NAICS2002
2008	27	22	13	5	4	1	NAICS2007
2009	26	21	11	6	4	1	NAICS2007
2010	28	24	13	6	5	1	NAICS2007
2011	29	23	10	8	5	2	NAICS2007
2012	28	26	11	11	4	1	NAICS2012
2013	29	27	11	11	5	1	NAICS2012
2014	29	27	10	12	5	1	NAICS2012
2015	29	26	10	11	5	1	NAICS2012
2016	32	30	9	14	7	1	NAICS2012
2017	37	36	13	18	5	—	NAICS2017
2018	33	33	12	16	5	—	NAICS2017
2019	34	34	12	16	6	—	NAICS2017
2020	33	33	14	13	6	—	NAICS2017
2021	34	33	16	11	6	—	NAICS2017
2022	38	37	17	12	8	—	NAICS2022
2023	39	39	18	12	9	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 06357. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
06376	2.4 mi	1	2016
06385	4.4 mi	38	2023
06333	4.8 mi	15	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.