BMIE Market 07001
Middlesex County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 17,121 2020–2024 ACS 5-year estimate ±1,128 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 5,615 2020–2024 ACS 5-year estimate ±497 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 16,305 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 5,076 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $101,670 2020–2024 ACS 5-year estimate ±10,769 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 39.6 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,906 2020–2024 ACS 5-year estimate ±151 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $401,000 2020–2024 ACS 5-year estimate ±23,108 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 3.7 sq mi Census Gazetteer 2020 |
| Restaurants | 22 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07001 |
| Restaurants per 10,000 residents | 14.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +4.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +29.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +46.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 23 (range 20–26) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.09) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 66 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 79 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 65 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 46 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 07001. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.09, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 66 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 79.5 | 79 | 40% | +31.8 |
| Restaurant Opportunity Score | 64.7 | 65 | 35% | +22.7 |
| Market Momentum Score | 46.1 | 46 | 25% | +11.5 |
Consumer Market Score: 79 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 17,121 | 79 | 40% | +31.5 |
| Median household income (ACS) | 101,670 | 82 | 40% | +32.8 |
| Households (ACS) | 5,615 | 76 | 20% | +15.2 |
Restaurant Opportunity Score: 65 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 4.8 | 50 | 35% | +17.3 |
| Restaurants per 10,000 residents (lower = more room) | 12.9 | 61 | 25% | +15.2 |
| Population (ACS) | 17,121 | 79 | 20% | +15.7 |
| Median household income (ACS) | 101,670 | 82 | 20% | +16.4 |
Market Momentum Score: 46 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 0 | 42 | 50% | +20.9 |
| 10-year restaurant growth | 4.8 | 50 | 30% | +14.9 |
| 20-year restaurant growth | 29.4 | 52 | 20% | +10.3 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (61)
By cuisine
American 10 · Pizza 9 · Italian 8 · Sandwiches 8 · Mexican 7 · Coffee 6 · Bakery 3 · Dessert 3 · Latin American (other) 3 · Asian 2 · BBQ 2 · Burgers 2 · Cajun, Creole, Southern 2 · Healthy / salads / bowls 2 · Indian 2 · Juice / smoothies 2 · Breakfast 1 · Caribbean 1 · Chinese 1 · European 1 · Halal / kosher 1 · Ice cream / frozen desserts 1 · Japanese 1 · Middle Eastern 1 · Southwestern / Tex-Mex 1 · Spanish / tapas 1 · Sushi 1 · Vegan 1 · Vegetarian 1
By type
Restaurant (service type not stated) 44 · Quick service 19 · Bakery 4 · Bar 4 · Casual dining 4 · Dessert 4 · Specialty food shop 4 · Café 3 · Catering 3 · Coffee shop 3 · Other 3 · Juice, smoothie, tea 2 · Fast casual 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 4 boysdeli avenel | Specialty food shop · Quick service | Sandwiches | 149 Randolph Ave | open |
| A Touch of Italy | Specialty food shop · Quick service · Catering | Sandwiches · Italian | 969 Rahway Ave | open |
| Ali Baba Express Grill | Restaurant (service type not stated) | Halal / kosher | 509 Avenel St | open |
| AV-Wood Liquors | Bar | 971 Rahway Ave | open | |
| Avenel BBQ | Restaurant (service type not stated) | BBQ · American | 1014 Rahway Ave | open |
| Baskin-Robbins | Dessert · Restaurant (service type not stated) | Ice cream / frozen desserts | 1360 Saint Georges Ave | open |
| Bellini's Restaurant & Pizzeria | Restaurant (service type not stated) · Fast casual | Middle Eastern · Pizza · Healthy / salads / bowls | 505 Avenel St | open |
| Boston Market - 1658 | Quick service · Restaurant (service type not stated) | American · Sandwiches | 1560 Saint Georges Ave | open |
| Bubbakoo's Burritos Bubbakoo's Burritos | Quick service | 904 Route 1N | open | |
| Bubbakoo's Burritos | Quick service · Restaurant (service type not stated) | Mexican | 904 Route 1N | open |
| Bubbakoo's Burritos Bubbakoo's Burritos | Catering | Mexican · Vegetarian | 904 Route 1N | open |
| Burger King Burger King | Quick service | Burgers · American | 1140 St Georges Ave | open |
| Bussin’ Empanadas | Restaurant (service type not stated) · Quick service | Latin American (other) | 1020 Rahway Ave | open |
| Caribbean Paradise | Restaurant (service type not stated) | Caribbean · Spanish / tapas · Latin American (other) | 1020 Rahway Ave | open |
| Caroline's Tavern | Restaurant (service type not stated) · Casual dining · Bar | American | 150 Avenel St | open |
| Chipotle Mexican Grill Chipotle Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 1560 Saint Georges Ave | open |
| Curtains Bar and Restaurant | Casual dining · Restaurant (service type not stated) · Bar | 150 Avenel St | open | |
| D'Italia Restaurant | Restaurant (service type not stated) | Italian · Pizza | 1500 Saint Georges Ave | open |
| Dakshin Resturant | Restaurant (service type not stated) | Vegan · Indian | 635 U.S. Highway 1, Woodbridge Township, NJ 07001 | open |
| DimSum Seafood Restaurant | Restaurant (service type not stated) | Chinese · Asian | 1021 US Highway 1 S | open |
| Dominic's Italian Restaurant | Restaurant (service type not stated) · Casual dining | Italian · American | 453 Avenel St | open |
| Dunkin' | Coffee shop | Coffee | Inman St | open |
| Dunkin' Dunkin' | Coffee shop · Quick service · Dessert · Bakery | Coffee · Dessert | 1360 St Georges Ave | open |
| Dunkin' Dunkin' | Bakery · Dessert · Coffee shop | Dessert · Coffee · Bakery | 848 US 1 and Tappen St | open |
| Eatinditaco | Quick service | Indian · Mexican | 495 Avenel St | open |
| Feed Ya Soul | Restaurant (service type not stated) | Cajun, Creole, Southern | 1020 Rahway Ave | open |
| Felipe’s Mexican Restaurant | Restaurant (service type not stated) | Mexican · Latin American (other) | 147 Avenel St | open |
| Habit Burger & Grill Habit Burger & Grill | Quick service | 996 St. Georges Avenue | open | |
| honeygrow | Restaurant (service type not stated) | 1016 St Georges Ave, Unit D-2 | open | |
| Jersey Pizza Boys | Restaurant (service type not stated) | Pizza · Italian | 190 Avenel St | open |
| JJ’s pizzeria | Restaurant (service type not stated) | Pizza · Italian | 1076 St Georges Ave | open |
| Jtd Inc | Restaurant (service type not stated) | 1500 Saint Georges Ave | open | |
| Makoto Asian Cuisine | Restaurant (service type not stated) | Japanese · Sushi · Asian | 1224 St Georges Ave | open |
| Maple Dining Inc Of Avenel | Restaurant (service type not stated) | 1286 Saint Georges Ave | open | |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 1256 St Georges Ave | open |
| Minisantoinho | Restaurant (service type not stated) | 449 Remsen Ave | open | |
| New Classic Cooking | Restaurant (service type not stated) · Other | 23 Mileed Way | open | |
| Nora's Deli | Specialty food shop · Restaurant (service type not stated) · Quick service · Catering · Café | Sandwiches · Coffee | 381 Avenel St | open |
| Paris Baguette Paris Baguette | Bakery · Quick service · Dessert | Bakery · Dessert | 1010 St George Avenue | open |
| Petes Juice Bar | Juice, smoothie, tea · Quick service | Juice / smoothies · American | open | |
| Pizza Hut Pizza Hut | Quick service · Restaurant (service type not stated) | Pizza | 1236 St Georges Ave | open |
| Pizza Time Restaurant | Restaurant (service type not stated) | Pizza | 1076 Saint Georges Ave | open |
| Restaurante de mi pueblo | Restaurant (service type not stated) · Casual dining | Mexican · American | 385 Fairview Ave | open |
| Rocco's Pizzeria | Restaurant (service type not stated) | Pizza · Italian | 57 Avenel St | open |
| Rodgers Real BBQ | Restaurant (service type not stated) | BBQ · Cajun, Creole, Southern · American | 1400 Rahway Ave | open |
| Salda Group Inc-sba Small 7a Term | Restaurant (service type not stated) | 1152 Saint Georges Ave | open | |
| Sandwich Time Deli & Tex | Café · Restaurant (service type not stated) · Quick service | Breakfast · Sandwiches · Mexican · Coffee | 495 Avenel St | open |
| Santos Vip, Llc | Restaurant (service type not stated) | 1105 US Highway 1 | open | |
| Shirena Corporation | Restaurant (service type not stated) | 942 US Highway 1 | open | |
| Smoothie King Smoothie King | Juice, smoothie, tea · Restaurant (service type not stated) | Juice / smoothies · Healthy / salads / bowls | 908 Route 1 North | open |
| Sorrento's Pizzeria | Restaurant (service type not stated) | Italian · Pizza | 387 Avenel St | open |
| Stephanie's Great American Kitchen | Restaurant (service type not stated) | American | 149 Randolph Ave | open |
| Subs & Co. | Other · Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 511 Avenel St | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 1640 St Georges Ave | open |
| Taste of Italy | Restaurant (service type not stated) | Italian · Pizza · European | 1232 St Georges Ave | open |
| The Coffee Bar | Café | Coffee | 190 Avenel Street | open |
| The Meltdown | Restaurant (service type not stated) · Other | Sandwiches | 1286 St George Ave. | open |
| Tropical Smoothie Cafe Tropical Smoothie Cafe | Quick service | 1002 Saint George's Avenue | open | |
| Woodbridge Bagel and Deli | Restaurant (service type not stated) · Bakery | American · Bakery | 495 Avenel St | open |
| Xperience Kitchen & Cocktails | Bar | 505 Avenel St | open | |
| Makoto Avenel Inc | Restaurant (service type not stated) | 1224 Saint Georges Ave | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 18 | 15 | — | — | — | 3 | SIC1987 |
| 1995 | 18 | 15 | — | — | — | 3 | SIC1987 |
| 1996 | 17 | 14 | — | — | — | 3 | SIC1987 |
| 1997 | 19 | 17 | — | — | — | 2 | SIC1987 |
| 1998 | 21 | 18 | 6 | 10 | 2 | 3 | NAICS1997 |
| 1999 | 20 | 18 | 7 | 9 | 2 | 2 | NAICS1997 |
| 2000 | 19 | 17 | 6 | 9 | 2 | 2 | NAICS1997 |
| 2001 | 25 | 22 | 8 | 10 | 4 | 3 | NAICS1997 |
| 2002 | 22 | 18 | 8 | 8 | 2 | 4 | NAICS1997 |
| 2003 | 20 | 17 | 6 | 10 | 1 | 3 | NAICS2002 |
| 2004 | 26 | 19 | 7 | 11 | 1 | 3 | NAICS2002 |
| 2005 | 27 | 19 | 7 | 12 | — | 3 | NAICS2002 |
| 2006 | 26 | 18 | 6 | 11 | 1 | 3 | NAICS2002 |
| 2007 | 26 | 18 | 5 | 11 | 2 | 3 | NAICS2002 |
| 2008 | 28 | 20 | 7 | 10 | 3 | 3 | NAICS2007 |
| 2009 | 27 | 20 | 5 | 12 | 3 | 3 | NAICS2007 |
| 2010 | 29 | 23 | 8 | 11 | 3 | 2 | NAICS2007 |
| 2011 | 33 | 27 | 11 | 12 | 3 | 2 | NAICS2007 |
| 2012 | 28 | 23 | 9 | 12 | 2 | 2 | NAICS2012 |
| 2013 | 26 | 21 | 7 | 12 | 2 | 2 | NAICS2012 |
| 2014 | 29 | 23 | 9 | 12 | 2 | 2 | NAICS2012 |
| 2015 | 27 | 22 | 9 | 11 | 2 | 2 | NAICS2012 |
| 2016 | 26 | 20 | 8 | 9 | 3 | 2 | NAICS2012 |
| 2017 | 29 | 23 | 8 | 10 | 5 | — | NAICS2017 |
| 2018 | 27 | 22 | 7 | 10 | 5 | — | NAICS2017 |
| 2019 | 28 | 23 | 6 | 11 | 6 | — | NAICS2017 |
| 2020 | 28 | 24 | 5 | 14 | 5 | — | NAICS2017 |
| 2021 | 30 | 25 | 6 | 14 | 5 | — | NAICS2017 |
| 2022 | 26 | 21 | 5 | 11 | 5 | — | NAICS2022 |
| 2023 | 26 | 22 | 5 | 12 | 5 | — | NAICS2022 |