BMIE Market 08830
Middlesex County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 19,551 2020–2024 ACS 5-year estimate ±1,646 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 6,512 2020–2024 ACS 5-year estimate ±513 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 18,459 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 6,642 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $109,500 2020–2024 ACS 5-year estimate ±12,970 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 38.5 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,113 2020–2024 ACS 5-year estimate ±106 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $426,800 2020–2024 ACS 5-year estimate ±20,562 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 3.2 sq mi Census Gazetteer 2020 |
| Restaurants | 48 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 08830 |
| Restaurants per 10,000 residents | 24.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -11.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -5.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +23.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +77.8% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 45 (range 39–51) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.6 per year, r² 0.32) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 56 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 83 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 48 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 25 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 08830. Projection: linear trend v1, fitted 2013–2023, -0.6 restaurants per year, r² 0.32, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 56 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 82.6 | 83 | 40% | +33.0 |
| Restaurant Opportunity Score | 47.5 | 48 | 35% | +16.6 |
| Market Momentum Score | 24.6 | 25 | 25% | +6.2 |
Consumer Market Score: 83 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 19,551 | 81 | 40% | +32.4 |
| Median household income (ACS) | 109,500 | 86 | 40% | +34.5 |
| Households (ACS) | 6,512 | 78 | 20% | +15.7 |
Restaurant Opportunity Score: 48 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -5.9 | 21 | 35% | +7.2 |
| Restaurants per 10,000 residents (lower = more room) | 24.6 | 27 | 25% | +6.9 |
| Population (ACS) | 19,551 | 81 | 20% | +16.2 |
| Median household income (ACS) | 109,500 | 86 | 20% | +17.3 |
Market Momentum Score: 25 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -11.1 | 18 | 50% | +8.9 |
| 10-year restaurant growth | -5.9 | 21 | 30% | +6.2 |
| 20-year restaurant growth | 23.1 | 48 | 20% | +9.5 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (118)
By cuisine
Indian 43 · American 19 · Coffee 14 · Asian 13 · Dessert 7 · Chinese 4 · Halal / kosher 4 · Ice cream / frozen desserts 4 · Italian 4 · Pizza 4 · Juice / smoothies 3 · Latin American (other) 3 · Sandwiches 3 · Vegetarian 3 · Bakery 2 · Breakfast 2 · Burgers 2 · Chicken / wings 2 · Japanese 2 · Mexican 2 · Middle Eastern 2 · Seafood 2 · BBQ 1 · Cajun, Creole, Southern 1 · Caribbean 1 · European 1 · Southwestern / Tex-Mex 1 · Spanish / tapas 1 · Steakhouse 1 · Sushi 1 · Thai 1
By type
Restaurant (service type not stated) 92 · Casual dining 16 · Bar 11 · Café 9 · Dessert 9 · Bakery 8 · Coffee shop 7 · Quick service 7 · Juice, smoothie, tea 3 · Other 3 · Catering 1 · Food truck 1 · Specialty food shop 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 9 City | Restaurant (service type not stated) | Chinese | 515 US 1 | open |
| Abhiruchi | Restaurant (service type not stated) | Indian | 214 Worth St | open |
| Aj Donuts, Inc | Restaurant (service type not stated) | 1189 Green St | open | |
| Allliance Management Qsr Llc | Restaurant (service type not stated) | 838 Green St Ste 101 | open | |
| American Grill | Bar | 515 US Highway 1 S | open | |
| Angeethi | Restaurant (service type not stated) | Indian | Worth St | open |
| Aoi Japanese Restaurant & Bar | Restaurant (service type not stated) | Japanese · Asian | Inside APA Hotel, 120 S Wood Ave | open |
| Ashoka Indian Restaurant | Restaurant (service type not stated) | 14 Marconi Ave | open | |
| Asian Bites | Restaurant (service type not stated) | Indian · Asian | 1528 Oak Tree Rd | open |
| Asian Village Restaurant | Restaurant (service type not stated) | 1388 Oak Tree Rd | open | |
| Atithya Kathiyawadi Restaurant | Restaurant (service type not stated) · Casual dining | Indian · American | 37 Gill Ln | open |
| Bar Louie | Casual dining · Bar | 675 U.S. Highway 1S, Ste. 8 | open | |
| Baskin-Robbins Baskin-Robbins | Bakery · Dessert · Coffee shop | Ice cream / frozen desserts · Dessert · Coffee · Breakfast | US Highway 1 & Green St | open |
| Big Shots Restaurant & Lounge | Casual dining · Bar | American | 780 US-1 N | open |
| Bikanervala Iselin Bikanervala Kansas | Restaurant (service type not stated) · Casual dining | Indian · American | 1538 Oak Tree Rd | open |
| Biryani Pot | Restaurant (service type not stated) | 675 U S 1 | open | |
| Bombay Chaat House | Restaurant (service type not stated) | Asian · Indian | 1546 Oak Tree Rd | open |
| Bombay Curry Pizza | Restaurant (service type not stated) | Pizza · Indian | 1477 Oak Tree Rd | open |
| Bombay Express Indian Restaurant Inc | Restaurant (service type not stated) | 42 Marconi Ave | open | |
| Bombay Paratha | Restaurant (service type not stated) · Casual dining | Indian · American | 1392 Oak Tree Rd | open |
| Bonefish Grill Bonefish Grill | Restaurant (service type not stated) | American · Steakhouse · Seafood | 625 US-1 | open |
| Buffalo Wild Wings Buffalo Wild Wings | Bar · Casual dining | American | 625 US-1 | open |
| Cafe Amore | Café | Coffee | 33 Wood Ave S | open |
| Cafe Metro | Café | Coffee | 100 Wood Ave S | open |
| Calcutta Wok | Restaurant (service type not stated) | Indian · Asian | 1585 Oak Tree Rd | open |
| Casa Giuseppe | Restaurant (service type not stated) | Italian · European | 487 NJ-27 | open |
| Chandni Chowk | Restaurant (service type not stated) · Casual dining | Indian · American | 1585 Oak Tree Rd | open |
| Cheeseburger In Paradise | Restaurant (service type not stated) | 625 US Highway 1 S | open | |
| China Cafe China Cafe | Café | Chinese · Coffee · Asian | 675 US-1 | open |
| Chowpatty Restaurant | Restaurant (service type not stated) · Catering | Indian · Asian | 1349 Oak Tree Rd | open |
| Clove12 | Bar | Indian · Asian | 42 Marconi Ave | open |
| Country Oven | Restaurant (service type not stated) | 1585 Oak Tree Rd Ste C | open | |
| Deccan Delights | Restaurant (service type not stated) | Indian | 1404 Oak Tree Rd | open |
| Deccan Spice | Restaurant (service type not stated) | Indian | 214 Worth St | open |
| Dimple's Bombay Talk Dimple's Bombaytalk | Restaurant (service type not stated) · Quick service | Indian · Vegetarian | 1358 Oak Tree Rd | open |
| Dosa Express Dosa Express | Restaurant (service type not stated) | Indian · Vegetarian | 1170 Green St | open |
| Dunkin' Dunkin' | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 100 Middlesex Essex Tpke Metro Park Station | open |
| Dunkin' | Bakery · Dessert | Dessert | open | |
| Dunkin' Dunkin' | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 82 Garden State Pkwy S | open |
| Dunkin' Dunkin' | Bakery · Quick service · Dessert · Coffee shop | Dessert · Coffee | 1189 Green St | open |
| Dunkin' | Bakery · Dessert | Dessert | Green St | open |
| EggMania Eggmania | Restaurant (service type not stated) · Casual dining | Breakfast · American | 1546 Oak Tree Rd | open |
| Famous Jersey Pizza | Restaurant (service type not stated) | Pizza | 1585 Oak Tree Rd Fl Soni | open |
| Fifteen38 | Restaurant (service type not stated) | Indian | 1538 Oaktree Rd | open |
| Florjan And Alma Llc | Restaurant (service type not stated) | 37 Gill Ln Ste 3 | open | |
| FORK in the ROAD | Food truck · Restaurant (service type not stated) | Burgers | 426 Lincoln Hwy | open |
| Four Seasons Cafe & Catering | Restaurant (service type not stated) | 99 Wood Ave S | open | |
| Go2green Company Llc | Restaurant (service type not stated) | 1585 Oak Tree Rd Unit 6 | open | |
| Grocery Haulers, Inc | Bar | 485 US Highway 1 S | open | |
| Guallpa's Famous Pizza | Restaurant (service type not stated) | Pizza · Italian | 1522 Oak Tree Rd | open |
| Healthquist Inc | Restaurant (service type not stated) | 200 Middlesex Tpke | open | |
| Hichki - Modern Indian Fine Dining | Restaurant (service type not stated) · Casual dining | Indian · American | 825 US-1 | open |
| House of Biryanis and Kebabs | Restaurant (service type not stated) · Casual dining | Indian · American | 1163 Green St | open |
| Hyd Bawarchi Biryani | Restaurant (service type not stated) · Casual dining | Indian · American | 1585 Oak Tree Rd | open |
| Jose Tejas | Restaurant (service type not stated) | Mexican · Latin American (other) · Cajun, Creole, Southern | 700 US Highway 1 N | open |
| Kabab and Biryani | Restaurant (service type not stated) | Indian · Halal / kosher | 1404 Oak Tree Rd | open |
| Kandahar Restaurant | Restaurant (service type not stated) | Middle Eastern | 1380 Oak Tree Rd | open |
| KFC KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 419 US Highway 1 S | open |
| Khasiyat Fast Food | Quick service · Restaurant (service type not stated) | Indian | 77 Middlesex Ave | open |
| King's Chef | Restaurant (service type not stated) | Chinese | 875 US Highway 1 S | open |
| Kona Grill Kona Grill | Restaurant (service type not stated) | 511 US Highway 1 South | open | |
| Kona Grill Kona Grill | Casual dining · Bar | American | 511 US Highway 1 S | open |
| Krispy Krunchy Chicken Krispy Krunchy Chicken Hayward | Quick service | Chicken / wings | 1404 Oak Tree Rd | open |
| Kwality Ice Cream | Dessert | Ice cream / frozen desserts | 1412 Oak Tree Rd | open |
| Kwality Ice Cream Kwality Foods | Dessert · Juice, smoothie, tea | Ice cream / frozen desserts · Juice / smoothies | 1317 Oak Tree Rd | open |
| Lal Hut | Restaurant (service type not stated) | Indian · Halal / kosher | 139 Correja Ave | open |
| Lazeez Grill | Restaurant (service type not stated) | Middle Eastern | 1392 Oak Tree Rd | open |
| Le Cafe Metro | Restaurant (service type not stated) · Café · Bar | Italian · Coffee · American | 120 Wood Ave S | open |
| Little Jimmy's Italian Ice | Dessert | Dessert · Ice cream / frozen desserts | 111 Madison St | open |
| Lokal Coffee & Co. | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 3 Ronson Rd | open |
| Mamajuana Cafe | Café · Restaurant (service type not stated) | Latin American (other) · Coffee | In Front of econo Lodge, 875 US-1 | open |
| Mr Jiangs Restaurant Inc | Restaurant (service type not stated) | 37 Gill Ln | open | |
| Nagpuri Saoji | Restaurant (service type not stated) · Casual dining | Indian · American | 1477 Oak Tree Rd | open |
| Nanking Express | Restaurant (service type not stated) | Indian | 1538 Oak Tree Rd | open |
| New Shan-E-Punjab | Restaurant (service type not stated) | Indian | 1192 Green St | open |
| Noches de Colombia | Restaurant (service type not stated) | Latin American (other) · Caribbean | 675 US Highway 1 S | open |
| Nunzio's Halal-Iselin | Restaurant (service type not stated) | Pizza · Halal / kosher · Italian | Best Buy, 675 US-1 | open |
| Oak Tree Road | Café | Indian · Coffee | Oak Tree Rd, Iselin , 08830, United States | open |
| Olio | Restaurant (service type not stated) | Spanish / tapas | 515 US Highway 1 S | open |
| Omi Rushi Inc | Restaurant (service type not stated) | 1349 Oak Tree Rd | open | |
| Order Menu Online | Restaurant (service type not stated) | 33 Wood Ave S | open | |
| Paratha Paradise | Restaurant (service type not stated) | Indian | 1585 Oak Tree Rd | open |
| Punjabi Express III | Restaurant (service type not stated) · Quick service | Indian | 1396 Oak Tree Rd | open |
| Qdoba Mexican Grill Qdoba | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 770 US Route 1 N Iselin | open |
| Quality Sweets | Other | 1384 Oak Tree Rd | open | |
| Rasoi II Rasoi III Restaurant & Banquet | Restaurant (service type not stated) | Indian · Asian | 1567 Oak Tree Rd | open |
| Red Chutney Restaurant & Bar | Restaurant (service type not stated) | 1538 Oak Tree Rd | open | |
| Red Lobster Red Lobster | Restaurant (service type not stated) | Seafood · American | 635 US Highway 1 S | open |
| Rice Bowl | Restaurant (service type not stated) · Casual dining | Asian · American | 37 Gill Ln | open |
| Rotikaa Foods | Restaurant (service type not stated) · Bakery | Indian · Bakery | 474 NJ-27 | open |
| Ruby Tuesday | Restaurant (service type not stated) | Burgers | 675 US Highway 1 | open |
| Samosa Factory | Restaurant (service type not stated) · Casual dining | Indian · American | 224 Correja Ave | open |
| Shalimar food land | Restaurant (service type not stated) | Indian | 1329 Oak Tree Rd | open |
| Shalimar Grill | Restaurant (service type not stated) | Indian · Halal / kosher | 1388 Oak Tree Rd | open |
| Shalimar King of Sweets and Restaurant Shalimar BBQ & Curry House | Restaurant (service type not stated) | Indian | 1335 Oak Tree Rd | open |
| Sonu Da Dhaba | Restaurant (service type not stated) · Bar | Indian | 825 US Highway 1 S | open |
| Sri Dosa Place | Restaurant (service type not stated) | Indian · Vegetarian | 271 State Route 27 | open |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 774 US Highway 1 N | open |
| Subway | Other | Sandwiches | 825 US Highway 1 S | open |
| Sukhadia's Edison Fresh Kitchen and Indian Bistro Fresh Kitchen | Restaurant (service type not stated) | Indian · Asian | 1507 Oak Tree Rd | open |
| Sunshine Palace | Restaurant (service type not stated) | Indian · Asian | 490 Lincoln Hwy | open |
| Tahir Pan Shop | Bakery | Bakery | 1392 Oak Tree Rd | open |
| Talk of the Town | Restaurant (service type not stated) | Indian | 14 Marconi Ave | open |
| TGI Fridays | Bar · Restaurant (service type not stated) | BBQ | 401 Gill Ln | open |
| The Paisley Room | Bar | 1349 Oak Tree Rd | open | |
| The Yellow chilli | Restaurant (service type not stated) | 1477 Oak Tree Rd | open | |
| Tim Hortons | Other · Coffee shop · Restaurant (service type not stated) | Sandwiches · Coffee | 78 Garden State Pkwy S | open |
| Trupti Curries & Biryani | Restaurant (service type not stated) | Indian | 849 Green St | open |
| U-Yee Sushi & Hibachi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 675 US-1 11 | open |
| UNCLEs KITCHEN | Restaurant (service type not stated) · Casual dining | Indian · American | 1382 Oak Tree Rd | open |
| Upper Crust | Specialty food shop · Café · Restaurant (service type not stated) · Quick service | Sandwiches · Coffee · American | 37 Gill Ln | open |
| Urban Spice | Restaurant (service type not stated) | Indian | 42 Marconi Ave | open |
| Viswasha Foods Llc | Restaurant (service type not stated) | 1477 Oak Tree Rd | open | |
| Volga Restaurant | Restaurant (service type not stated) | 1546 Oak Tree Rd | open | |
| Vraj Foods Edison Llc | Restaurant (service type not stated) | 1546 Oak Tree Rd | open | |
| Y T Lu Inc | Restaurant (service type not stated) | 675 US Highway 1 S | open | |
| Yoan's Garden | Restaurant (service type not stated) | Asian · Thai · Chinese | 849 Green St | open |
| D D's Caffe Llc | Restaurant (service type not stated) | 100 Wood Ave S | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 29 | 27 | — | — | — | 2 | SIC1987 |
| 1995 | 29 | 26 | — | — | — | 3 | SIC1987 |
| 1996 | 37 | 35 | — | — | — | 2 | SIC1987 |
| 1997 | 44 | 41 | — | — | — | 3 | SIC1987 |
| 1998 | 47 | 36 | 17 | 16 | 1 | 3 | NAICS1997 |
| 1999 | 45 | 34 | 16 | 13 | 2 | 3 | NAICS1997 |
| 2000 | 45 | 36 | 19 | 12 | 3 | — | NAICS1997 |
| 2001 | 45 | 38 | 17 | 14 | 5 | — | NAICS1997 |
| 2002 | 47 | 39 | 21 | 14 | 3 | — | NAICS1997 |
| 2003 | 50 | 39 | 19 | 16 | 4 | 2 | NAICS2002 |
| 2004 | 54 | 45 | 21 | 21 | 3 | 3 | NAICS2002 |
| 2005 | 49 | 43 | 19 | 22 | 2 | 1 | NAICS2002 |
| 2006 | 41 | 36 | 15 | 19 | 2 | — | NAICS2002 |
| 2007 | 44 | 37 | 14 | 21 | 2 | 1 | NAICS2002 |
| 2008 | 53 | 48 | 20 | 21 | 6 | — | NAICS2007 |
| 2009 | 55 | 50 | 23 | 21 | 5 | — | NAICS2007 |
| 2010 | 54 | 46 | 20 | 20 | 5 | 3 | NAICS2007 |
| 2011 | 51 | 45 | 21 | 20 | 4 | 2 | NAICS2007 |
| 2012 | 54 | 49 | 18 | 26 | 5 | 2 | NAICS2012 |
| 2013 | 56 | 51 | 20 | 27 | 4 | 1 | NAICS2012 |
| 2014 | 57 | 53 | 23 | 26 | 4 | 1 | NAICS2012 |
| 2015 | 61 | 56 | 26 | 27 | 3 | 2 | NAICS2012 |
| 2016 | 59 | 56 | 26 | 26 | 3 | 1 | NAICS2012 |
| 2017 | 52 | 49 | 24 | 22 | — | — | NAICS2017 |
| 2018 | 57 | 54 | 25 | 26 | 3 | — | NAICS2017 |
| 2019 | 59 | 54 | 24 | 25 | 4 | — | NAICS2017 |
| 2020 | 54 | 47 | 22 | 19 | 6 | — | NAICS2017 |
| 2021 | 53 | 46 | 20 | 21 | 5 | — | NAICS2017 |
| 2022 | 58 | 51 | 18 | 28 | 5 | — | NAICS2022 |
| 2023 | 56 | 48 | 19 | 25 | 4 | — | NAICS2022 |