BMIE Market 08863
Middlesex County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 12,771 2020–2024 ACS 5-year estimate ±1,116 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 4,744 2020–2024 ACS 5-year estimate ±326 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 12,320 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 4,740 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $115,861 2020–2024 ACS 5-year estimate ±10,191 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 39.9 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,913 2020–2024 ACS 5-year estimate ±134 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $438,000 2020–2024 ACS 5-year estimate ±14,498 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 1.7 sq mi Census Gazetteer 2020 |
| Restaurants | 19 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 08863 |
| Restaurants per 10,000 residents | 16.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +18.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -17.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +35.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +72.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 18 (range 14–23) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.06) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 63 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 80 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 51 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 54 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 08863. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.06, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 63 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 80.0 | 80 | 40% | +32.0 |
| Restaurant Opportunity Score | 51.1 | 51 | 35% | +17.9 |
| Market Momentum Score | 53.8 | 54 | 25% | +13.5 |
Consumer Market Score: 80 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 12,771 | 74 | 40% | +29.7 |
| Median household income (ACS) | 115,861 | 89 | 40% | +35.6 |
| Households (ACS) | 4,744 | 74 | 20% | +14.7 |
Restaurant Opportunity Score: 51 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -17.4 | 15 | 35% | +5.1 |
| Restaurants per 10,000 residents (lower = more room) | 14.9 | 53 | 25% | +13.3 |
| Population (ACS) | 12,771 | 74 | 20% | +14.9 |
| Median household income (ACS) | 115,861 | 89 | 20% | +17.8 |
Market Momentum Score: 54 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 18.8 | 76 | 50% | +38.2 |
| 10-year restaurant growth | -17.4 | 15 | 30% | +4.4 |
| 20-year restaurant growth | 35.7 | 56 | 20% | +11.2 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (44)
By cuisine
Italian 5 · American 4 · Chinese 4 · Dessert 4 · Pizza 4 · Sandwiches 4 · Asian 3 · Mexican 3 · Bakery 2 · Breakfast 2 · Coffee 2 · Spanish / tapas 2 · BBQ 1 · Caribbean 1 · Chicken / wings 1 · Filipino 1 · Halal / kosher 1 · Ice cream / frozen desserts 1 · Latin American (other) 1 · Middle Eastern 1 · Southwestern / Tex-Mex 1
By type
Restaurant (service type not stated) 31 · Bar 6 · Casual dining 6 · Quick service 6 · Dessert 4 · Specialty food shop 4 · Bakery 3 · Catering 2 · Café 1 · Coffee shop 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 1 China Buffet Inc | Restaurant (service type not stated) | 49 Lafayette Rd | open | |
| A and G Italian Fine Foods A&G Fine Foods - Middlesex | Specialty food shop · Quick service · Catering | Sandwiches · Italian | 35 Lafayette Rd | open |
| A Regional Pest Control, Inc.-sba Small 7a Term | Restaurant (service type not stated) | 570 New Brunswick Ave | open | |
| Angelo's Pizza | Restaurant (service type not stated) | Italian · Pizza | 41 Lafayette Rd | open |
| Bamboo House Chinese Restaurant | Restaurant (service type not stated) | Chinese · Asian | 577 New Brunswick Ave | open |
| Brooklyn Pizza | Restaurant (service type not stated) | Pizza · Italian | 877 King Georges Post Rd | open |
| Cake Makes Life Sweeter | Dessert | Dessert | 33 Lafayette Rd Ste 2c | open |
| Canka Enterprises Corp | Restaurant (service type not stated) | 530 New Brunswick Ave | open | |
| Cheekys Chicken And Waffles | Restaurant (service type not stated) | Chicken / wings | 873 King Georges Rd | open |
| Chef Tan Lafayette | Restaurant (service type not stated) | Chinese | 49 Lafayette Rd | open |
| Colonial Restaurant Colonial Restaurant Magaliesburg | Casual dining · Restaurant (service type not stated) | American · Breakfast | 366 New Brunswick Ave | open |
| Dolce Pizzeria & Restaurant | Restaurant (service type not stated) | Italian · Pizza | 432 New Brunswick Ave | open |
| Dunkin' Dunkin' | Bakery · Quick service · Dessert · Coffee shop | Dessert · Coffee | 583 New Brunswick Ave | open |
| Edm Dining Inc | Restaurant (service type not stated) | 366 New Brunswick Ave | open | |
| El Tex Mex Burrito and Cafe | Restaurant (service type not stated) | Southwestern / Tex-Mex · Mexican | 511 New Brunswick Ave | open |
| EL Viejo Fred Restaurant | Restaurant (service type not stated) | Caribbean · Latin American (other) | 558 New Brunswick Ave | open |
| Favorites at Woodbridge | Bar | 3 Lafayette Rd | open | |
| Fdr Over The Bridge Inc. | Restaurant (service type not stated) | 684 King George Rd | open | |
| Fire N Ice | Restaurant (service type not stated) · Bar | Middle Eastern | 85 Lafayette Rd | open |
| FORDS BBQ | Restaurant (service type not stated) | BBQ · Spanish / tapas | 461 New Brunswick Ave | open |
| Fords Food Market & Deli | Specialty food shop · Quick service · Casual dining | Sandwiches · Breakfast · American | 6 Egan Ave | open |
| Fords Room Inc | Restaurant (service type not stated) | 85 Lafayette Rd | open | |
| Goodfellows Pizza and Italian Specialties | Restaurant (service type not stated) | Italian · Pizza | 736 King Georges Rd | open |
| Green Field Construction Group | Restaurant (service type not stated) | 720 King George Rd | open | |
| Halal Express | Restaurant (service type not stated) · Casual dining | Halal / kosher · American | 33 Lafayette Rd | open |
| Headquarters Lounge | Bar · Casual dining | 85 Lafayette Rd | open | |
| Isabella's | Restaurant (service type not stated) | Mexican | 558 New Brunswick Ave | open |
| J R's Pub | Bar · Casual dining | 558 New Brunswick Ave | open | |
| Javi's Super Deli | Specialty food shop · Restaurant (service type not stated) · Quick service · Café | Sandwiches · Coffee | 650 King Georges Rd | open |
| Liberty Bagel Cafe | Bakery | Bakery | 326 New Brunswick Ave | open |
| Lilianas Italian Restaurant | Restaurant (service type not stated) | 558 New Brunswick Ave | open | |
| Ling's Chinese Kitchen | Restaurant (service type not stated) | Chinese · Asian | 503 New Brunswick Ave | open |
| Little Spain | Restaurant (service type not stated) | Spanish / tapas | 582 New Brunswick Ave | open |
| Luzviminda Grocery and Restaurant | Restaurant (service type not stated) | Filipino · Asian | 49 Lafayette Rd | open |
| Mcloone Holding Company Llc | Restaurant (service type not stated) | 3 Lafayette Rd | open | |
| McLoone's Woodbridge Grille | Bar · Restaurant (service type not stated) · Casual dining | 3 Lafayette Rd | open | |
| Mvp Mechanical Llc | Restaurant (service type not stated) | 520 New Brunswick Ave | open | |
| Ranchito's Pizzeria & Mexican Restaurant | Restaurant (service type not stated) | Mexican | 341 Crows Mill Rd | open |
| Roosevelt's Deli & Catering | Specialty food shop · Quick service · Catering | Sandwiches · American | 684 King Georges Post Rd | open |
| Shah's Halal Food Shah's Halal Food | Quick service | 873 King Georges Rd | open | |
| Speak Freezy | Dessert | Ice cream / frozen desserts · Dessert | 428 New Brunswick Ave | open |
| Whiskey Tango Bar and Liquors | Bar | 35 Lafayette Rd | open | |
| Wonton House | Restaurant (service type not stated) | Chinese | 426 New Brunswick Ave | open |
| Yelida Bakes Dominican Cakes | Bakery · Dessert | Bakery · Dessert | 464 New Brunswick Ave | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 16 | 11 | — | — | — | 5 | SIC1987 |
| 1995 | 14 | 9 | — | — | — | 5 | SIC1987 |
| 1996 | 14 | 10 | — | — | — | 4 | SIC1987 |
| 1997 | 14 | 11 | — | — | — | 3 | SIC1987 |
| 1998 | 17 | 14 | 8 | 4 | 2 | 3 | NAICS1997 |
| 1999 | 15 | 11 | 5 | 4 | 2 | 4 | NAICS1997 |
| 2000 | 13 | 10 | 4 | 3 | 3 | 3 | NAICS1997 |
| 2001 | 15 | 12 | 5 | 5 | 2 | 3 | NAICS1997 |
| 2002 | 17 | 14 | 7 | 5 | 2 | 2 | NAICS1997 |
| 2003 | 19 | 14 | 7 | 5 | 2 | 4 | NAICS2002 |
| 2004 | 20 | 16 | 6 | 7 | 2 | 3 | NAICS2002 |
| 2005 | 20 | 18 | 10 | 5 | 2 | 2 | NAICS2002 |
| 2006 | 18 | 16 | 10 | 4 | 2 | 2 | NAICS2002 |
| 2007 | 22 | 17 | 10 | 3 | 3 | 3 | NAICS2002 |
| 2008 | 24 | 20 | 12 | 4 | 3 | 2 | NAICS2007 |
| 2009 | 25 | 21 | 13 | 6 | 2 | 3 | NAICS2007 |
| 2010 | 24 | 20 | 12 | 6 | 2 | 3 | NAICS2007 |
| 2011 | 23 | 19 | 11 | 6 | 2 | 3 | NAICS2007 |
| 2012 | 21 | 18 | 10 | 6 | 2 | 3 | NAICS2012 |
| 2013 | 26 | 23 | 13 | 8 | 2 | 3 | NAICS2012 |
| 2014 | 21 | 18 | 10 | 6 | 2 | 3 | NAICS2012 |
| 2015 | 23 | 19 | 11 | 6 | 2 | 4 | NAICS2012 |
| 2016 | 24 | 20 | 11 | 7 | 2 | 4 | NAICS2012 |
| 2017 | 21 | 17 | 9 | 6 | — | 4 | NAICS2017 |
| 2018 | 20 | 16 | 9 | 5 | — | 4 | NAICS2017 |
| 2019 | 23 | 19 | 12 | 6 | — | 3 | NAICS2017 |
| 2020 | 21 | 18 | 11 | 5 | — | 3 | NAICS2017 |
| 2021 | 20 | 17 | 11 | 4 | — | — | NAICS2017 |
| 2022 | 25 | 21 | 12 | 8 | — | — | NAICS2022 |
| 2023 | 23 | 19 | 9 | 8 | — | — | NAICS2022 |