BMIE Market 08840
Middlesex County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 18,206 2020–2024 ACS 5-year estimate ±344 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 6,378 2020–2024 ACS 5-year estimate ±261 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 16,558 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 6,416 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $146,635 2020–2024 ACS 5-year estimate ±13,370 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 39.2 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,058 2020–2024 ACS 5-year estimate ±171 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $560,100 2020–2024 ACS 5-year estimate ±23,004 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 3.2 sq mi Census Gazetteer 2020 |
| Restaurants | 41 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 08840 |
| Restaurants per 10,000 residents | 18.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +7.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +24.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +41.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +95.2% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 46 (range 40–53) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.1 per year, r² 0.65) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 74 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 86 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 66 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 64 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 08840. Projection: linear trend v1, fitted 2013–2023, +1.1 restaurants per year, r² 0.65, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 74 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 85.8 | 86 | 40% | +34.3 |
| Restaurant Opportunity Score | 66.2 | 66 | 35% | +23.2 |
| Market Momentum Score | 64.3 | 64 | 25% | +16.1 |
Consumer Market Score: 86 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 18,206 | 80 | 40% | +31.9 |
| Median household income (ACS) | 146,635 | 96 | 40% | +38.3 |
| Households (ACS) | 6,378 | 78 | 20% | +15.6 |
Restaurant Opportunity Score: 66 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 24.2 | 66 | 35% | +23.2 |
| Restaurants per 10,000 residents (lower = more room) | 22.5 | 31 | 25% | +7.8 |
| Population (ACS) | 18,206 | 80 | 20% | +16.0 |
| Median household income (ACS) | 146,635 | 96 | 20% | +19.2 |
Market Momentum Score: 64 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 7.9 | 65 | 50% | +32.5 |
| 10-year restaurant growth | 24.2 | 66 | 30% | +19.9 |
| 20-year restaurant growth | 41.4 | 59 | 20% | +11.8 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (123)
By cuisine
American 19 · Italian 16 · Coffee 14 · Asian 12 · Dessert 10 · Bakery 9 · Sandwiches 9 · Pizza 8 · Breakfast 7 · Japanese 6 · Mexican 6 · European 4 · Latin American (other) 4 · Southwestern / Tex-Mex 4 · Sushi 4 · Halal / kosher 3 · Healthy / salads / bowls 3 · Juice / smoothies 3 · Vegetarian 3 · Burgers 2 · Caribbean 2 · Chicken / wings 2 · Chinese 2 · Filipino 2 · Indian 2 · Seafood 2 · Southeast Asian (other) 2 · Spanish / tapas 2 · Steakhouse 2 · BBQ 1 · British / Irish pub food 1 · Cajun, Creole, Southern 1 · French 1 · Greek 1 · Hawaiian / Pacific 1 · Ice cream / frozen desserts 1 · Mediterranean 1 · Noodles / ramen / pho 1 · Tea / bubble tea 1 · Thai 1 · Vietnamese 1
By type
Restaurant (service type not stated) 81 · Quick service 14 · Dessert 11 · Bakery 10 · Bar 9 · Café 9 · Coffee shop 9 · Specialty food shop 9 · Casual dining 5 · Juice, smoothie, tea 4 · Brewery / taproom 1 · Fast casual 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 2 Chicks with Chocolate | Dessert · Restaurant (service type not stated) | Dessert | 19 New St | open |
| A Quick Sign | Coffee shop | Coffee | 8 Laporta Ct | open |
| Aheloosllc | Restaurant (service type not stated) | 419 Main St | open | |
| Ameliaerna Llc | Restaurant (service type not stated) | 439 Main St | open | |
| American Legion Post 65 | Bar | Lake Ave | open | |
| Angie's Cafe and Bakery | Bakery · Restaurant (service type not stated) · Café | Bakery · Coffee | 275 Amboy Ave | open |
| Antonio's Brick Oven Pizza | Restaurant (service type not stated) | Pizza · Italian | 453 Main St | open |
| Apleebees | Restaurant (service type not stated) | American | open | |
| Awesomeyos Kitchen | Bakery · Dessert | Bakery · Southeast Asian (other) · Dessert · Asian | 209 Main St | open |
| Bagel Pantry | Bakery · Quick service · Specialty food shop | Bakery · Sandwiches | 545 Middlesex Ave | open |
| Bagels4u of Metuchen | Bakery · Restaurant (service type not stated) | Bakery · Breakfast | 401 Main St | open |
| Biggby Coffee | Coffee shop | Coffee | 660 Middlesex Ave | open |
| Boba Tea Time | Juice, smoothie, tea · Café | Tea / bubble tea · Coffee | 435 Main St | open |
| Bonney's BBQ | Restaurant (service type not stated) | BBQ · Filipino · Caribbean | 387 Main St | open |
| Brainy Borough Brewery | Brewery / taproom · Bar | British / Irish pub food | 15 Station Place | open |
| Breezes Cafe & Grill | Restaurant (service type not stated) | Caribbean | 567 Middlesex Ave | open |
| Brewed Awakening Brewed Awakening | Café · Coffee shop | Coffee · American | 417 Main St | open |
| Brown Stone Bar & Grill | Casual dining · Restaurant (service type not stated) · Bar | American | 932 Middlesex Ave | open |
| Bulldog Deli | Specialty food shop · Quick service | Sandwiches | 214 Main St | open |
| Cacc’s Coffee Bar | Coffee shop | Coffee | 30 Kelly St | open |
| Cafe Paris | Café | Coffee · French · European | 439 Main St | open |
| Cai's Cafe | Café · Coffee shop · Bar | Coffee | 420 Main St | open |
| Cgc Caf Limited Liability Company | Restaurant (service type not stated) | 259 Lake Ave # 275 | open | |
| Chamber 43 | Coffee shop | Coffee | 406 Main St | open |
| Che Pizza | Restaurant (service type not stated) | Pizza · Italian | 21 Pearl St | open |
| Chipotle Mexican Grill Chipotle Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 349 Lake Ave | open |
| Chipotle Mexican Grill Chipotle Mexican Grill | Quick service | Mexican · Southwestern / Tex-Mex | 645 Middlesex Ave | open |
| Cinnaholic Cinnaholic | Bakery · Dessert | Bakery · Vegetarian · Dessert | 33 New St | open |
| Civile Cucina Italiana | Restaurant (service type not stated) · Casual dining | Italian · American | 154 Main St | open |
| Dans On Main | Restaurant (service type not stated) | 426 Main St | open | |
| Deli Delight | Specialty food shop · Quick service | Sandwiches | 10 New St | open |
| DiCosmo's Italian Ice | Dessert | Dessert · Italian | 20 New St | open |
| Ditas Market | Restaurant (service type not stated) | Southeast Asian (other) | 157 Main St | open |
| Duke's Steakhouse | Restaurant (service type not stated) | Steakhouse · American | 413 Main St | open |
| Dunkin' Dunkin' | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 77 US Highway 1 | open |
| Durham Deli & Convenience Store | Specialty food shop · Quick service | Breakfast · Sandwiches | 166 Durham Ave | open |
| East Hana Sushi Metuchen | Restaurant (service type not stated) | Japanese · Sushi · Asian | 656 Middlesex Ave | open |
| Edison Machine | Restaurant (service type not stated) | 25 Liberty St | open | |
| Fast Bagel - Woodbridge | Bakery · Restaurant (service type not stated) · Café | Bakery · Coffee · Breakfast | 171 Us-1 | open |
| FineTuned | Bar | 18 Carpenter Pl | open | |
| Fire & Flavor | Restaurant (service type not stated) | Spanish / tapas · Latin American (other) · European | 640 Middlesex Ave | open |
| Flavours Shisha & Hookah | Bar | 932 Lincoln Hwy | open | |
| Fresco by Jimmy | Specialty food shop · Quick service | Sandwiches · Italian | 456 Main St | open |
| Fresh Coast | Restaurant (service type not stated) | Healthy / salads / bowls · Hawaiian / Pacific | 31 New St | open |
| Friendly's | Restaurant (service type not stated) | American | 550 Middlesex Ave | open |
| Frutta Bowls | Juice, smoothie, tea | Juice / smoothies | 333 Lake Ave #1804 | open |
| Fusha Asian Bistro & Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 452 Main St | open |
| Fusha Kazef Inc | Restaurant (service type not stated) | 452 Main St | open | |
| Gulino's Trattoria | Restaurant (service type not stated) | Pizza | 205 Main St | open |
| Hatch44 Cafe | Café · Coffee shop | Coffee · Breakfast | 25 New St | open |
| Heals Market Llc | Restaurant (service type not stated) | 140 Durham Ave | open | |
| Hhp Enterprises | Restaurant (service type not stated) | 400 Main St | open | |
| Houlihan's | Restaurant (service type not stated) | American | 65 Route 1 S, | open |
| Jersey Mike's Jersey Mike's Subs | Specialty food shop · Quick service | Sandwiches | 349 Lake Avenue Suite115 | open |
| Joey D's Pizza | Restaurant (service type not stated) | Italian · Pizza | 279 Co Rd 669 | open |
| Kalliopi Llc | Restaurant (service type not stated) | 338 Lake Ave | open | |
| Kpz1llc | Restaurant (service type not stated) | 25 New St | open | |
| L&L Pizza and Pasta | Restaurant (service type not stated) | Italian · Pizza | 205 Main St | open |
| La Bonbonniere Bake Shoppe | Bakery | Bakery | 143 US Highway 1 | open |
| La Rosa Chicken & Grill - Metuchen | Quick service · Restaurant (service type not stated) | 660 Middlesex Ave | open | |
| La Rosa's Pizza | Restaurant (service type not stated) | Pizza · Italian | 335 Lake Ave | open |
| Larosa335 Llc | Restaurant (service type not stated) | 335 Lake Ave | open | |
| Latin Port | Restaurant (service type not stated) · Casual dining | Latin American (other) · American | 333 Lake Ave | open |
| Lola 1911 Inc | Restaurant (service type not stated) | 87 Central Ave | open | |
| Lola Latin Bistro | Restaurant (service type not stated) | Latin American (other) | 87 Central Ave | open |
| Lollipop Land | Dessert | 329 Main St | open | |
| Lotsa Balls | Restaurant (service type not stated) | 25 New St | open | |
| Mangia Toscano | Restaurant (service type not stated) | Italian · European | 422 Main St | open |
| Marco's Deli | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 214 Main St | open |
| Margaritas Mexican Restaurant Margaritas Mexican Restaurants | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 53 US-1 | open |
| Maria's Brunch | Restaurant (service type not stated) | Breakfast · Mexican | 87 Central Ave | open |
| Mariachi Mexican Restaurant | Restaurant (service type not stated) | Mexican | 413 Main St | open |
| Menya Ramen House | Restaurant (service type not stated) | Japanese · Asian | 399 Main St | open |
| Metuchen Corner Deli | Specialty food shop · Quick service | Sandwiches · American | 640 Middlesex Ave | open |
| Metuchen Diner | Casual dining · Restaurant (service type not stated) | American | 338 Lake Ave | open |
| Metuchen Inn | Restaurant (service type not stated) | Seafood · American · Steakhouse · Italian | 424 Middlesex Ave | open |
| Meximodo | Bar | Mexican · Southwestern / Tex-Mex | 5 Pearl St | open |
| Mia's Garden | Restaurant (service type not stated) | Chinese | 287 Central Ave | open |
| Namkeen Namkeen | Restaurant (service type not stated) | Indian · Halal / kosher · Chicken / wings | 410 Main St | open |
| Nauti Cajun Crab | Restaurant (service type not stated) | Seafood · Cajun, Creole, Southern | 7 New St | open |
| New and exciting future coming | Specialty food shop · Quick service | Italian · Sandwiches | open | |
| Novita Bistro & Lounge | Restaurant (service type not stated) | Italian | 25 New St | open |
| Olive Press Eatery | Restaurant (service type not stated) | 21 Pearl St | open | |
| Original Pancake House | Restaurant (service type not stated) | Breakfast · American | 61 US-1 | open |
| Parkside Eats | Restaurant (service type not stated) | American · Breakfast | 166 Main St | open |
| Pastry Lu | Dessert | Dessert | 457 Main St # B | open |
| Phattra Thai Restaurant | Restaurant (service type not stated) | Thai · Asian | 426 Main St | open |
| Pho One | Restaurant (service type not stated) | Vietnamese · Noodles / ramen / pho · Asian | 181 US-1 | open |
| Piccolo's Bakery | Bakery · Dessert | Bakery · Dessert | 143 US Highway 1 | open |
| Pink Lotus Restaurant | Restaurant (service type not stated) | Chinese · Asian | 437 Main St | open |
| Pita Grill & Creperie | Restaurant (service type not stated) | Halal / kosher | 660 Middlesex Ave | open |
| Plain & Simpol | Restaurant (service type not stated) | Filipino · Asian · American | 4 Amboy Ave | open |
| Purple Cow Cakery | Bakery · Dessert | Bakery · Dessert | Hollywood Avenue | open |
| Ram & Rooster | Restaurant (service type not stated) | American · Asian | 83 Central Ave | open |
| Red's Leaf Cafe | Restaurant (service type not stated) · Café | Vegetarian · Coffee | 209 Main St | open |
| Rio of Japan | Restaurant (service type not stated) | Japanese · Asian | 257 Central Ave | open |
| Rita’s of Metuchen NJ Rita's Italian Ice | Dessert · Bar | Dessert · Italian | 640 Middlesex Ave Unit 3 | open |
| S.k. & S.k., Inc | Restaurant (service type not stated) | 932 Middlesex Ave | open | |
| Salad House | Restaurant (service type not stated) · Fast casual | Healthy / salads / bowls | 660 Middlesex Ave | open |
| Salsa Latina | Restaurant (service type not stated) | Latin American (other) | 7 New St | open |
| Shivay Foods Llc | Restaurant (service type not stated) | 550 Middlesex Ave | open | |
| Soul Bowls | Juice, smoothie, tea | Vegetarian · Juice / smoothies · Healthy / salads / bowls | 50 Pearl St | open |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 720 Middlesex Avenue | open |
| Sub Place Better | Restaurant (service type not stated) | 166 Main St | open | |
| Sumiyaki Japan | Restaurant (service type not stated) | Japanese · Sushi · Asian | 329 Lake Ave | open |
| Sushi Suzuki | Restaurant (service type not stated) | Japanese · Sushi · Asian | 15 New St #1813 | open |
| The Greek on Main | Restaurant (service type not stated) | Greek · Mediterranean · European | 419 Main St | open |
| The Kabab Factory | Restaurant (service type not stated) | Indian | 567 Middlesex Ave | open |
| The Orchid | Restaurant (service type not stated) · Casual dining | American | 455 Main St | open |
| The Parlor at Hailey's | Bar | 15 Station Pl | open | |
| Tooly burger and Salad | Quick service | Burgers · American | 7 New St | open |
| Torino 2 | Restaurant (service type not stated) | Italian | 12 New St | open |
| Tribos Peri Peri Tribos Peri Peri | Restaurant (service type not stated) | Spanish / tapas · Halal / kosher · Chicken / wings | 401 Main St | open |
| Uno Pizzeria & Grill - Metuchen | Restaurant (service type not stated) | American | 61 U.S. Highway #1 | open |
| Vecchio Forno | Restaurant (service type not stated) | Italian | 205 Main St | open |
| Vicon Food Llc | Restaurant (service type not stated) | 424 Middlesex Ave | open | |
| Wendy’s | Quick service | 77 US Highway 1 | open | |
| What's The Scoop | Dessert | Ice cream / frozen desserts · Pizza · Dessert | 457A Main St | open |
| White Castle White Castle | Quick service | Burgers · American | 8 N Lafayette Ave | open |
| Wood Stack Pizza and Kitchen | Restaurant (service type not stated) | Pizza · Italian | 259 Lake Ave | open |
| Wow Cafe and Wingery | Restaurant (service type not stated) | 7 New St | open | |
| Liberty Restaurant Group | Restaurant (service type not stated) | 24 Bridge St Bldg B | closed | |
| Luigi's Ice Cream | Dessert | Ice cream / frozen desserts | 349 Lake Ave | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 23 | 21 | — | — | — | 2 | SIC1987 |
| 1995 | 26 | 24 | — | — | — | 2 | SIC1987 |
| 1996 | 27 | 25 | — | — | — | 2 | SIC1987 |
| 1997 | 32 | 30 | — | — | — | 2 | SIC1987 |
| 1998 | 38 | 33 | 19 | 10 | 4 | 2 | NAICS1997 |
| 1999 | 33 | 29 | 16 | 9 | 4 | 2 | NAICS1997 |
| 2000 | 35 | 30 | 14 | 12 | 4 | 3 | NAICS1997 |
| 2001 | 36 | 31 | 14 | 12 | 5 | 2 | NAICS1997 |
| 2002 | 34 | 31 | 16 | 10 | 5 | 2 | NAICS1997 |
| 2003 | 35 | 29 | 15 | 10 | 4 | 3 | NAICS2002 |
| 2004 | 37 | 31 | 15 | 12 | 4 | 2 | NAICS2002 |
| 2005 | 38 | 32 | 13 | 15 | 4 | 2 | NAICS2002 |
| 2006 | 34 | 30 | 14 | 13 | 3 | 1 | NAICS2002 |
| 2007 | 36 | 32 | 16 | 13 | 3 | 1 | NAICS2002 |
| 2008 | 34 | 30 | 17 | 10 | 3 | 1 | NAICS2007 |
| 2009 | 32 | 29 | 15 | 10 | 3 | 1 | NAICS2007 |
| 2010 | 36 | 31 | 17 | 11 | 2 | 2 | NAICS2007 |
| 2011 | 42 | 36 | 21 | 12 | 2 | 3 | NAICS2007 |
| 2012 | 39 | 36 | 21 | 12 | 3 | 1 | NAICS2012 |
| 2013 | 36 | 33 | 21 | 10 | 2 | 1 | NAICS2012 |
| 2014 | 31 | 29 | 17 | 9 | 3 | 1 | NAICS2012 |
| 2015 | 32 | 30 | 19 | 8 | 3 | 1 | NAICS2012 |
| 2016 | 33 | 31 | 17 | 10 | 4 | 1 | NAICS2012 |
| 2017 | 38 | 36 | 23 | 10 | 3 | — | NAICS2017 |
| 2018 | 40 | 38 | 23 | 11 | 4 | — | NAICS2017 |
| 2019 | 45 | 43 | 24 | 15 | 4 | — | NAICS2017 |
| 2020 | 39 | 36 | 18 | 14 | 4 | — | NAICS2017 |
| 2021 | 40 | 37 | 20 | 14 | 3 | — | NAICS2017 |
| 2022 | 44 | 41 | 19 | 18 | 4 | — | NAICS2022 |
| 2023 | 44 | 41 | 22 | 17 | — | — | NAICS2022 |