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BMIE Market 08832

Middlesex County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)2,252
2020–2024 ACS 5-year estimate ±607 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households850
2020–2024 ACS 5-year estimate ±258 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count2,863
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units1,083
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household incomeData source not yet connected
Median age42.0
2020–2024 ACS 5-year estimate ±13 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,685
2020–2024 ACS 5-year estimate ±330 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$278,800
2020–2024 ACS 5-year estimate ±161,654 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area2.2 sq mi
Census Gazetteer 2020
Restaurants1
2011 · U.S. Census Bureau, ZIP Code Business Patterns 2011 detail (NAICS2007) · by USPS ZIP 08832
Restaurants per 10,000 residents3.5
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Projected restaurants, 20161 (range 0–2)
FORECAST · linear trend v1 fitted to 1994–2011 (7 points, +0.0 per year, r² 0.06) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score53 / 100
MODELED · bmie_market_score v1 · confidence Medium · why?
Consumer Market Score44 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score63 / 100
MODELED · restaurant_opportunity_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 53 (Medium confidence)

ComponentValueRankWeightAdds
Consumer Market Score44.34440%+23.6
Restaurant Opportunity Score62.96335%+29.3
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 44 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)2,2524740%+18.8
Median household income (ACS)65,9484040%+16.2
Households (ACS)8504720%+9.3
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 63 (Medium confidence)

ComponentValueRankWeightAdds
Restaurants per 10,000 residents (lower = more room)4.49425%+36.0
Population (ACS)2,2524720%+14.5
Median household income (ACS)65,9484020%+12.4
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (2)

By cuisine

Asian 1 · Chinese 1

By type

Restaurant (service type not stated) 2

NameTypeCuisineAddressStatus
Carga ExpressRestaurant (service type not stated)Chinese · Asian326 Smith Stopen
Trupti IncRestaurant (service type not stated)427 Smith Stopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199411SIC1987
199511SIC1987
2007111NAICS2002
2008111NAICS2007
2009222NAICS2007
2010111NAICS2007
2011111NAICS2007
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 08832. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
088371.3 mi622023
088631.8 mi192023
088612.5 mi802023
088403.1 mi412023
070953.3 mi752023
088793.7 mi342023
088593.8 mi312023
088173.9 mi1412023
103074.0 mi312023
088304.1 mi482023
088724.2 mi302023
070774.5 mi32023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.