BMIE Market 08879
Middlesex County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 23,556 2020–2024 ACS 5-year estimate ±1,567 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 9,344 2020–2024 ACS 5-year estimate ±609 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 23,537 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 9,383 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $92,786 2020–2024 ACS 5-year estimate ±12,739 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 41.0 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,660 2020–2024 ACS 5-year estimate ±160 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $389,800 2020–2024 ACS 5-year estimate ±16,080 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 7.1 sq mi Census Gazetteer 2020 |
| Restaurants | 34 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 08879 |
| Restaurants per 10,000 residents | 12.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +36.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +25.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +36.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +41.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 36 (range 29–42) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.8 per year, r² 0.43) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 75 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 81 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 70 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 75 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 08879. Projection: linear trend v1, fitted 2013–2023, +0.8 restaurants per year, r² 0.43, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 75 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 80.8 | 81 | 40% | +32.3 |
| Restaurant Opportunity Score | 69.6 | 70 | 35% | +24.4 |
| Market Momentum Score | 75.0 | 75 | 25% | +18.7 |
Consumer Market Score: 81 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 23,556 | 84 | 40% | +33.7 |
| Median household income (ACS) | 92,786 | 76 | 40% | +30.3 |
| Households (ACS) | 9,344 | 84 | 20% | +16.8 |
Restaurant Opportunity Score: 70 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 25.9 | 68 | 35% | +23.9 |
| Restaurants per 10,000 residents (lower = more room) | 14.4 | 55 | 25% | +13.7 |
| Population (ACS) | 23,556 | 84 | 20% | +16.8 |
| Median household income (ACS) | 92,786 | 76 | 20% | +15.2 |
Market Momentum Score: 75 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 36 | 86 | 50% | +43.2 |
| 10-year restaurant growth | 25.9 | 68 | 30% | +20.5 |
| 20-year restaurant growth | 36 | 56 | 20% | +11.3 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (93)
By cuisine
Pizza 13 · American 11 · Sandwiches 10 · Coffee 9 · Italian 8 · Bakery 7 · Dessert 6 · Asian 5 · Burgers 5 · Juice / smoothies 4 · Mexican 4 · Spanish / tapas 4 · Hot dogs 3 · Ice cream / frozen desserts 3 · Latin American (other) 3 · Breakfast 2 · Chicken / wings 2 · Chinese 2 · Japanese 2 · Sushi 2 · BBQ 1 · Caribbean 1 · European 1 · Indian 1 · Seafood 1 · Southwestern / Tex-Mex 1 · Steakhouse 1 · Vietnamese 1
By type
Restaurant (service type not stated) 48 · Bar 24 · Quick service 17 · Casual dining 10 · Bakery 9 · Coffee shop 9 · Café 6 · Dessert 6 · Specialty food shop 5 · Juice, smoothie, tea 4 · Brewery / taproom 1 · Catering 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Amano Pizza | Restaurant (service type not stated) | Pizza · Italian | 346 Bordentown Ave | open |
| Amazon Home Warranty Llc | Restaurant (service type not stated) | 980 US Highway 9 | open | |
| American Legion | Bar | 111 David St | open | |
| Ancient Order Of Hibernians | Bar | 177-197 Stevens Ave N | open | |
| Angelo's Pizza | Restaurant (service type not stated) | Pizza | 80 Main St | open |
| Atlantic Standard | Restaurant (service type not stated) | Pizza | 3602 State Route 35 | open |
| Auntie Anne's Auntie Anne's | Bakery · Restaurant (service type not stated) · Quick service | Bakery | 124 Garden State Pkwy | open |
| B&g Broadway Bagels Inc | Restaurant (service type not stated) | 105 S Broadway | open | |
| Bam a Lam Burger - Diner | Casual dining | Burgers · American | Black Betty's Saloon, 6290 State Route 35 | open |
| Black Betty Saloon & Go-Go | Bar | 6290 NJ-35 | open | |
| Blue Moon | Casual dining · Bar | 114 S Broadway | open | |
| Bourbon Street | Bar | 927 US Highway 9 | open | |
| breanna's dojo | Bar · Quick service | 42 Pupek Rd | open | |
| Broadway Diner | Casual dining | American · Breakfast | 126 Broadway N | open |
| Brooklyn Bagels | Bakery · Restaurant (service type not stated) · Quick service · Specialty food shop | Bakery · Sandwiches | 513 S Pine Ave | open |
| Buenos Tacos | Quick service | 132 S Pine Ave | open | |
| Burger King Burger King | Quick service | Burgers · American | 940 US-9 | open |
| Bush Man | Bar | 100 Lantana Way | open | |
| Cake On Heels | Bakery · Dessert | Bakery · Dessert | 165 Broadway N | open |
| Charleys Cheesesteaks and Wings Charleys Cheesesteaks | Restaurant (service type not stated) | Sandwiches · American | 978 US-9 | open |
| Charleys Philly Steaks Charleys Philly Steaks | Quick service | Sandwiches | 978 Route 9 | open |
| China Royal | Restaurant (service type not stated) | Chinese · Asian | 301 NJ-35 | open |
| Cinnabon Nathan's Famous Malaysia | Restaurant (service type not stated) · Quick service · Casual dining | Pizza · Hot dogs · American | Garden State Pkwy | open |
| Classique Restaurant | Restaurant (service type not stated) · Catering | Italian | 425 Raritan Ave | open |
| Colleen's Kitchen and Catering | Specialty food shop · Quick service | Sandwiches · Hot dogs | 115 S Broadway | open |
| Columbian Club | Bar | 308 4th St | open | |
| Costa Verde Costa Verde | Restaurant (service type not stated) | Spanish / tapas | 6039 State Route 35 | open |
| Crown Fried Chicken | Restaurant (service type not stated) | Chicken / wings | 715 Laurence Pkwy | open |
| D'castillo Shoppe | Restaurant (service type not stated) | Spanish / tapas | 339 S Pine Ave | open |
| Dairy Queen Dairy Queen | Dessert · Quick service | Ice cream / frozen desserts · Dessert | 982 US Highway 9 | open |
| Dave's Hot Dogs | Restaurant (service type not stated) | Hot dogs · Sandwiches · American | 323 S Pine Ave | open |
| DejaVu Lounge | Bar | 7090 US-9 | open | |
| Deko Lounge | Bar | 1979 Rte. 35 South | open | |
| Delios Pizza | Restaurant (service type not stated) | Pizza · Italian | 120 N Broadway | open |
| Don Giovanni | Restaurant (service type not stated) | Italian · Pizza | 276 Main St | open |
| Double Dyme Tavern | Casual dining · Bar | 528 Ridgeway Ave | open | |
| Dunkin' Dunkin' | Dessert · Coffee shop · Restaurant (service type not stated) · Quick service · Bakery | Ice cream / frozen desserts · Coffee · Dessert | 973 Route 9 North Northbound Side | open |
| Dunkin' Dunkin' | Bakery · Dessert · Coffee shop | Dessert · Coffee · Bakery | 4 Lawrence Harbor Rd | open |
| Dunkin' Dunkin' | Dessert · Bakery · Restaurant (service type not stated) · Juice, smoothie, tea · Coffee shop | Ice cream / frozen desserts · Dessert · Juice / smoothies · Coffee | 139-145 Broadway | open |
| Fernandes 3 Llc | Restaurant (service type not stated) | 1776 State Route 35 | open | |
| Fernandes Steakhouse 3 | Restaurant (service type not stated) | Steakhouse · Spanish / tapas · American | 1776 NJ-35 | open |
| Fiamma Southern Italian Cuisine | Bar · Restaurant (service type not stated) | 3602 Route 35 North At Catherine Street | open | |
| Fogo Express | Restaurant (service type not stated) | Spanish / tapas · European · BBQ | 1866 NJ-35 | open |
| Fruit Fuel Juice Bar | Juice, smoothie, tea | Juice / smoothies | 960 US Highway 9 Sayreville Plaza | open |
| Gem's House Of Bagels | Bakery | Bakery | 105 S Broadway | open |
| Hector's Bistro | Restaurant (service type not stated) | American · Mexican | 6250 State Route 35 | open |
| Hibachi Express & Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 110 S Broadway | open |
| Hoffmans Deli | Specialty food shop · Quick service | Sandwiches | 5 Laurence Pkwy | open |
| J & S Pizza | Restaurant (service type not stated) | Pizza | 337 S Pine Ave | open |
| JAVA DAVE’S COFFEE | Coffee shop · Juice, smoothie, tea · Café | Coffee · Juice / smoothies | 110 N Broadway | open |
| kafe massti | Restaurant (service type not stated) | 8 Old Rd Ste 2 | open | |
| Lacas Coffee Co | Coffee shop · Juice, smoothie, tea · Café | Coffee · Juice / smoothies | 603 Washington Ave | open |
| Las Delicias Tex-Mex and Grill | Restaurant (service type not stated) | Southwestern / Tex-Mex · Mexican · Latin American (other) | 109 N Broadway | open |
| Lisa Restaurant & Pizzeria | Restaurant (service type not stated) | Italian · Pizza | NJ-35 | open |
| Los Antojitos de Venezuela | Restaurant (service type not stated) | Latin American (other) | 159 2nd St | open |
| Love Is All You Knead | Bakery · Coffee shop · Café | Bakery · Coffee | 112 N Broadway | open |
| Madison Deli | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 69 NJ-34 | open |
| Maintenance Trucking-sba Small 7a Term | Restaurant (service type not stated) | 101 Main St | open | |
| Miami Seafoodz | Restaurant (service type not stated) | Seafood | 978 RT-35 | open |
| Mikes Tavern | Bar | 244 Cedar St | open | |
| Old Bridge Bar & Liquors | Bar | 24 NJ-34 | open | |
| Oriental House | Restaurant (service type not stated) | Chinese · Asian | 161 N Broadway | open |
| Papa John's Papa John's | Quick service | 101 S BROADWAY | open | |
| Patel Brothers | Restaurant (service type not stated) | Indian | open | |
| Perez Pizza | Restaurant (service type not stated) | Pizza | 337 S Pine Ave # A | open |
| Peterpank Diner and Restaurant | Casual dining | American | 967 Route 9 | open |
| Pho Da Nang | Vietnamese Restaurant | Restaurant (service type not stated) | Vietnamese · Asian | 960 US-9 S | open |
| Popeyes Louisiana Kitchen Burger King | Quick service · Coffee shop · Restaurant (service type not stated) · Café | Coffee · Chicken / wings · Burgers | Garden State Parkway Mile Post 124 | open |
| Pronto Pizza and Restaurant | Restaurant (service type not stated) | Italian · Pizza | 960 US Highway 9 | open |
| Raise The Bar Lounge | Bar | 117 Broadway N | open | |
| Rally's | Restaurant (service type not stated) | Burgers | 978 US Highway 9 | open |
| Sciortino's Harbor Lights | Bar | Italian · Pizza | 132 S Broadway | open |
| Shamrock Inn | Bar | 100 John T O'Leary Blvd | open | |
| South Amboy Deli and Subs | Specialty food shop · Quick service | Sandwiches · Breakfast | 101 N Stevens Ave | open |
| South Side 35 Diner | Casual dining · Restaurant (service type not stated) | American | 1803 State Route 35 S | open |
| South Stevens Pub | Bar · Casual dining | 200 S Stevens Ave | open | |
| Starbucks Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 957 US-9 | open |
| Taco Bell Taco Bell | Quick service | Mexican | 981 US Highway 9 | open |
| Taco Stop | Restaurant (service type not stated) | Mexican · Latin American (other) | 1812 NJ-35 | open |
| Takumi Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 960 US-9 Ste 111B | open |
| Taste Of The Island 1 | Dessert · Restaurant (service type not stated) | Dessert · Caribbean | 2047 New Jersey 35 | open |
| Teddy's Bar | Bar | 379 S Pine Ave | open | |
| The 244 Spot | Bar | 244 Cedar St | open | |
| The Ale House | Bar · Brewery / taproom | 1899 State Route 35 | open | |
| The Bar - Pizza Napoletana | Bar | 1899 State Route 35 | open | |
| The Monaghan House | Casual dining · Bar · Restaurant (service type not stated) | Pizza · Sandwiches | 400 S Pine Ave | open |
| The Munckee Bar and Grill | Casual dining · Restaurant (service type not stated) · Bar | 113 S Feltus St | open | |
| Torino Pizza | Restaurant (service type not stated) | Pizza · Sandwiches · Italian | 57 NJ 34 | open |
| Wb Food Service Llc Dba-sba Small 7a Term | Restaurant (service type not stated) | 603 Washington Ave Ste 5c | open | |
| White Castle White Castle | Quick service | Burgers · American | 987 US Highway 9 | open |
| ZEN Coffee | Coffee shop · Café | Coffee | 1836 State Route 35 S | open |
| J & L South Pine Deli Llc | Specialty food shop · Quick service | Sandwiches | 513 S Pine Ave | closed |
| Sea Bay Game Co Inc-sba Small 7a Term | Restaurant (service type not stated) | 71 State Route 35 | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 44 | 24 | — | — | — | 20 | SIC1987 |
| 1995 | 40 | 23 | — | — | — | 17 | SIC1987 |
| 1996 | 40 | 23 | — | — | — | 17 | SIC1987 |
| 1997 | 46 | 26 | — | — | — | 20 | SIC1987 |
| 1998 | 48 | 26 | 8 | 15 | 3 | 20 | NAICS1997 |
| 1999 | 47 | 24 | 9 | 13 | 2 | 20 | NAICS1997 |
| 2000 | 45 | 24 | 9 | 13 | 2 | 19 | NAICS1997 |
| 2001 | 45 | 27 | 9 | 16 | 2 | 17 | NAICS1997 |
| 2002 | 49 | 29 | 11 | 15 | 3 | 18 | NAICS1997 |
| 2003 | 45 | 25 | 6 | 16 | 3 | 19 | NAICS2002 |
| 2004 | 47 | 26 | 6 | 16 | 4 | 20 | NAICS2002 |
| 2005 | 45 | 27 | 9 | 14 | 4 | 16 | NAICS2002 |
| 2006 | 45 | 26 | 10 | 12 | 4 | 17 | NAICS2002 |
| 2007 | 49 | 29 | 11 | 13 | 5 | 17 | NAICS2002 |
| 2008 | 48 | 29 | 13 | 11 | 5 | 16 | NAICS2007 |
| 2009 | 51 | 32 | 11 | 16 | 5 | 16 | NAICS2007 |
| 2010 | 46 | 29 | 9 | 15 | 5 | 14 | NAICS2007 |
| 2011 | 43 | 26 | 8 | 13 | 5 | 14 | NAICS2007 |
| 2012 | 46 | 27 | 9 | 14 | 4 | 15 | NAICS2012 |
| 2013 | 43 | 27 | 11 | 14 | 2 | 12 | NAICS2012 |
| 2014 | 41 | 26 | 11 | 13 | 2 | 11 | NAICS2012 |
| 2015 | 38 | 27 | 12 | 12 | 3 | 8 | NAICS2012 |
| 2016 | 33 | 23 | 10 | 10 | 3 | 7 | NAICS2012 |
| 2017 | 34 | 23 | 11 | 9 | 3 | 8 | NAICS2017 |
| 2018 | 36 | 25 | 12 | 10 | 3 | 8 | NAICS2017 |
| 2019 | 36 | 24 | 11 | 9 | 4 | 7 | NAICS2017 |
| 2020 | 38 | 27 | 13 | 11 | 3 | 7 | NAICS2017 |
| 2021 | 41 | 30 | 14 | 12 | 4 | 7 | NAICS2017 |
| 2022 | 45 | 34 | 13 | 15 | 6 | 8 | NAICS2022 |
| 2023 | 45 | 34 | 16 | 12 | 6 | 8 | NAICS2022 |