BMIE Market 08501

Monmouth County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)	6,364 2020–2024 ACS 5-year estimate ±667 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,502 2020–2024 ACS 5-year estimate ±292 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	6,582 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,402 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$146,182 2020–2024 ACS 5-year estimate ±32,822 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	52.5 2020–2024 ACS 5-year estimate ±7 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,497 2020–2024 ACS 5-year estimate ±330 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$588,800 2020–2024 ACS 5-year estimate ±38,512 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	27.2 sq mi Census Gazetteer 2020
Restaurants	9 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 08501
Restaurants per 10,000 residents	13.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-18.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-35.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-10.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+125.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	6 (range 4–9) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.4 per year, r² 0.58) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	51 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	77 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	49 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	13 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 08501. Projection: linear trend v1, fitted 2013–2023, -0.4 restaurants per year, r² 0.58, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Jersey and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 51 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	76.8	77	40%	+30.7
Restaurant Opportunity Score	49.0	49	35%	+17.1
Market Momentum Score	12.9	13	25%	+3.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	6,364	64	40%	+25.7
Median household income (ACS)	146,182	96	40%	+38.3
Households (ACS)	2,502	64	20%	+12.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 49 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-35.7	9	35%	+3.0
Restaurants per 10,000 residents (lower = more room)	14.1	56	25%	+14.0
Population (ACS)	6,364	64	20%	+12.8
Median household income (ACS)	146,182	96	20%	+19.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 13 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-18.2	14	50%	+7.0
10-year restaurant growth	-35.7	9	30%	+2.6
20-year restaurant growth	-10	17	20%	+3.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (21)

By cuisine

Italian 5 · American 4 · Dessert 4 · Bakery 3 · Coffee 3 · Sandwiches 3 · Pizza 2 · Burgers 1 · Chinese 1 · Ice cream / frozen desserts 1 · Steakhouse 1

By type

Restaurant (service type not stated) 10 · Bakery 4 · Dessert 4 · Coffee shop 3 · Specialty food shop 3 · Quick service 3 · Café 2 · Casual dining 2 · Bar 1

Name	Type	Cuisine	Address	Status
Aglp Enterprises Llc	Restaurant (service type not stated)		11 Church St	open
American Hero Deli	Specialty food shop · Quick service	Sandwiches	1650 Old York Rd	open
Chocolate N Dreams	Dessert · Bakery	Dessert	35 S Main St	open
Coffee House for A Cause	Café · Coffee shop	Coffee · American	Presbyterian Church, 20 High St	open
DiMattia's	Bar	Italian · Steakhouse	1 N Main St	open
Gaston's Bakeshop	Bakery · Dessert	Bakery · Dessert	4 S Main St	open
Heavenly Havens Creamery	Dessert	Ice cream / frozen desserts · Dessert	33 S Main St	open
Hunan Garden	Restaurant (service type not stated)	Chinese	1278 Yardville Allentown Rd	open
La Piazza	Restaurant (service type not stated)	Italian	11 Church St	open
La Rouge 23	Restaurant (service type not stated)	American	4 S Main St	open
Laurita Equestrian	Coffee shop	Coffee		open
Let's Get Baked	Bakery · Dessert	Bakery · Dessert	15 N Main St	open
Off The Grill	Restaurant (service type not stated)	Burgers	1650 Old York Rd	open
Pete's Deli & Grocery	Specialty food shop · Quick service	Sandwiches	1280 Yardville Allentown Rd	open
Phil's	Restaurant (service type not stated)	Pizza · Italian	173 County Rd 526	open
Roy's Deli & Market, Inc.	Specialty food shop · Quick service	Sandwiches	1 Allyson Way	open
Sorella's Trattoria	Restaurant (service type not stated)	Italian · Pizza	1258 Yardville Allentown Rd	open
Stonebridge Bagels	Bakery	Bakery	1278 Yardville Allentown Rd	open
The Moth Coffeehouse	Coffee shop · Restaurant (service type not stated) · Café	Coffee	42 S Main St	open
Via Roma 2	Restaurant (service type not stated) · Casual dining	Italian · American	1280 Yardville Allentown Rd	open
Woody's Towne Cafe	Casual dining · Restaurant (service type not stated)	American	27 S Main St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	4	4	—	—	—	—	SIC1987
1995	3	3	—	—	—	—	SIC1987
1996	6	5	—	—	—	1	SIC1987
1997	6	6	—	—	—	—	SIC1987
1998	7	6	4	2	—	—	NAICS1997
1999	6	5	3	2	—	—	NAICS1997
2000	6	5	3	2	—	—	NAICS1997
2001	7	6	3	3	—	—	NAICS1997
2002	10	8	3	5	—	—	NAICS1997
2003	12	10	4	5	1	—	NAICS2002
2004	11	9	5	3	1	—	NAICS2002
2005	9	7	4	2	1	—	NAICS2002
2006	10	8	4	3	1	—	NAICS2002
2007	14	12	6	4	2	—	NAICS2002
2008	14	12	6	4	2	—	NAICS2007
2009	12	10	5	3	2	—	NAICS2007
2010	12	9	6	1	2	1	NAICS2007
2011	10	8	4	2	2	—	NAICS2007
2012	13	11	4	5	2	—	NAICS2012
2013	16	14	5	6	3	—	NAICS2012
2014	13	11	6	3	2	—	NAICS2012
2015	16	13	7	3	3	—	NAICS2012
2016	13	10	4	2	4	—	NAICS2012
2017	12	10	4	—	4	—	NAICS2017
2018	13	11	3	3	5	—	NAICS2017
2019	11	10	3	—	5	—	NAICS2017
2020	10	9	—	—	5	—	NAICS2017
2021	12	11	4	—	5	—	NAICS2017
2022	12	9	—	3	4	—	NAICS2022
2023	12	9	3	—	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 08501. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
08691	3.9 mi	40	2023
08514	3.9 mi	12	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.