BMIE Market 08691
Mercer County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 16,607 2020–2024 ACS 5-year estimate ±568 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 6,859 2020–2024 ACS 5-year estimate ±335 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 15,104 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 5,996 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $132,520 2020–2024 ACS 5-year estimate ±16,995 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 44.6 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,954 2020–2024 ACS 5-year estimate ±188 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $552,000 2020–2024 ACS 5-year estimate ±38,163 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 24.2 sq mi Census Gazetteer 2020 |
| Restaurants | 40 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 08691 |
| Restaurants per 10,000 residents | 20.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +21.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +2.6% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +81.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +263.6% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 40 (range 35–46) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.13) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 71 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 85 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 58 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 69 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 08691. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.13, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 71 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 84.5 | 85 | 40% | +33.8 |
| Restaurant Opportunity Score | 58.2 | 58 | 35% | +20.4 |
| Market Momentum Score | 69.0 | 69 | 25% | +17.3 |
Consumer Market Score: 85 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 16,607 | 78 | 40% | +31.3 |
| Median household income (ACS) | 132,520 | 93 | 40% | +37.4 |
| Households (ACS) | 6,859 | 79 | 20% | +15.8 |
Restaurant Opportunity Score: 58 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 2.6 | 48 | 35% | +16.8 |
| Restaurants per 10,000 residents (lower = more room) | 24.1 | 28 | 25% | +7.1 |
| Population (ACS) | 16,607 | 78 | 20% | +15.7 |
| Median household income (ACS) | 132,520 | 93 | 20% | +18.7 |
Market Momentum Score: 69 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 21.2 | 78 | 50% | +39.1 |
| 10-year restaurant growth | 2.6 | 48 | 30% | +14.4 |
| 20-year restaurant growth | 81.8 | 78 | 20% | +15.5 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (105)
By cuisine
American 19 · Coffee 15 · Bakery 12 · Dessert 12 · Sandwiches 10 · Italian 9 · Pizza 8 · Burgers 7 · Ice cream / frozen desserts 7 · Asian 5 · BBQ 4 · Healthy / salads / bowls 4 · Juice / smoothies 4 · Mexican 4 · Indian 3 · Breakfast 2 · Chicken / wings 2 · Chinese 2 · Japanese 2 · Middle Eastern 2 · Southwestern / Tex-Mex 2 · Steakhouse 2 · Thai 2 · Cajun, Creole, Southern 1 · Caribbean 1 · European 1 · Greek 1 · Halal / kosher 1 · Hawaiian / Pacific 1 · Hot dogs 1 · Sushi 1
By type
Restaurant (service type not stated) 65 · Bakery 17 · Quick service 17 · Dessert 16 · Bar 11 · Coffee shop 10 · Café 7 · Casual dining 6 · Specialty food shop 5 · Juice, smoothie, tea 4 · Other 3 · Fast casual 2 · Buffet 1 · Food truck 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 7 Baker’s Den | Bakery | Bakery | Robbinsville Township, 2298 Highway 33 | open |
| Aja Marketing Llc | Restaurant (service type not stated) | 2360 Route 33 Ste 112 | open | |
| Anthony's Chicken & Grill | Restaurant (service type not stated) | 1045 Washington Blvd | open | |
| Bagelfresh | Bakery · Quick service · Specialty food shop | Bakery · Sandwiches | 1320 US-130 | open |
| Bagels N Cream | Bakery · Quick service · Specialty food shop | Bakery · Sandwiches | 1051 Washington Blvd | open |
| Besam | Bar | 300 Horizon Center Blvd | open | |
| Bio Cafe | Café | Coffee | 17 Main St Ste 101 | open |
| Blimpie | Restaurant (service type not stated) · Quick service · Other · Dessert · Coffee shop | Sandwiches · Ice cream / frozen desserts · Hot dogs · Coffee | 75 Merrick Rd | open |
| Brother's BBQ | Restaurant (service type not stated) | BBQ | 1045 Washington Blvd | open |
| Bruster's Real Ice Cream | Dessert | Ice cream / frozen desserts | 553 US Highway 130 | open |
| Burger King Burger King | Quick service | Burgers · American | 75 Merrick Rd | open |
| Centro Grille | Restaurant (service type not stated) | American | 2360 Highway 33 | open |
| Chili's Grill & Bar | Bar · Restaurant (service type not stated) | Mexican · Sandwiches | 125 Marketplace Boulevard | open |
| China Grill Buffet | Buffet | Chinese · Asian | 101 Marketplace Blvd | open |
| Cold Stone Creamery | Dessert | Ice cream / frozen desserts | 141 Marketplace Blvd | open |
| Cracker Barrel Cracker Barrel Old Country Store | Café · Restaurant (service type not stated) | Cajun, Creole, Southern · Breakfast · Coffee · American | 825 Market Place Blvd. I-195 & US 130 | open |
| Dairy Queen Dairy Queen | Dessert · Quick service | Ice cream / frozen desserts · Dessert | 200 Market Place Blvd 200 Market Place Blvd | open |
| Daphne's Diner | Casual dining · Restaurant (service type not stated) | American | 1124 US-130 | open |
| De Lorenzo's Tomato Pies DeLorenzo's Tomato Pies | Restaurant (service type not stated) | Pizza · Italian | 2350 NJ-33 | open |
| Deerpath Bagels & Burgers & Cheese Steaks & Vegan Food & Boba Tea & Smoothie & Ice Cream & Catering | Restaurant (service type not stated) · Bakery | Burgers · Bakery | 3813 Crosswicks Hamilton Square Rd suite A1B | open |
| Diamond's | Restaurant (service type not stated) | 1124 US Highway 130 | open | |
| Divots At Miry Run | Restaurant (service type not stated) | 106 Sharon Rd Ste B | open | |
| Dolce and Clemente's Italian Gourmet Market | Specialty food shop · Quick service | Italian · Sandwiches | 2 N Commerce Sq | open |
| Dunkin Donuts Dunkin' | Coffee shop · Quick service · Dessert · Bakery | Coffee · Dessert | 34 Robbinsville Allentown Rd | open |
| Dunkin' | Coffee shop · Bakery · Restaurant (service type not stated) · Dessert | Dessert · Coffee | 130 Marketplace Blvd, In ShopRite | open |
| Dunkin' Dunkin' | Quick service · Coffee shop · Dessert · Bakery | Coffee · Burgers · Dessert · American | 200 Uncle Pete's Rd | open |
| Dunkin' Dunkin' | Bakery · Dessert · Coffee shop | Dessert · Coffee · Bakery | 988 Route 130 | open |
| Dunkin' | Bakery · Dessert | Dessert | 1091 Washington Blvd | open |
| Dunkin' Dunkin' | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 621 Route 130 | open |
| Edvenswa Kitchen | Restaurant (service type not stated) | Indian · Middle Eastern | 65 Malsbury St | open |
| Friendly's Friendly's | Dessert · Restaurant (service type not stated) | Ice cream / frozen desserts · Dessert | 1031 Washington Blvd | open |
| Frutta Bowls Frutta Bowls | Juice, smoothie, tea · Fast casual | Juice / smoothies · Healthy / salads / bowls | 3817 Crosswicks Hamilton Square Rd | open |
| Funnibonz Barbeque SmokeHouse | Restaurant (service type not stated) | BBQ | 1045 Washington Blvd | open |
| Ganga Indian Restaurant | Restaurant (service type not stated) | Indian | 17 Main St | open |
| Ginza Spot | Restaurant (service type not stated) | Hawaiian / Pacific · Japanese · Healthy / salads / bowls · Asian | 1065 Washington Blvd | open |
| Grodsky's pub and theater | Bar | 3 Garnet Ln | open | |
| Hari Om Sub Inc | Restaurant (service type not stated) | 700 Marketplace Blvd | open | |
| Harpoon Willy's | Casual dining · Bar | American | 2360 NJ-33 | open |
| honeygrow honeygrow | Restaurant (service type not stated) · Fast casual · Casual dining | Healthy / salads / bowls · American | 205 Marketplace Blvd | open |
| It's Just Wings | Restaurant (service type not stated) | Chicken / wings | 125 Marketplace Boulevard | open |
| Jersey Girl Cafe in the Hamilton Marketplace | Coffee shop | Coffee | 608 Marketplace Blvd | open |
| Jersey Mike's Subs Jersey Mike's Subs | Specialty food shop · Quick service | Sandwiches · American | 620 Marketplace Blvd | open |
| Jim's Bagel Loft | Bakery · Quick service · Specialty food shop | Bakery · Sandwiches | 34 Robbinsville Allentown Rd | open |
| Kuo Social | Restaurant (service type not stated) | 2360 NJ-33 | open | |
| La Republica Shipping | Restaurant (service type not stated) | 1191 US-130 | open | |
| Lcp2 Llc | Restaurant (service type not stated) | 1031 Washington Blvd | open | |
| Legend Wings and Kebab | Restaurant (service type not stated) | Halal / kosher · Middle Eastern | 621 US Highway 130 | open |
| Leon & Urgiles Enterprises Llc | Restaurant (service type not stated) | 38 Robbinsville Allentown Rd | open | |
| Lola Restaurant | Restaurant (service type not stated) | Pizza | 1179 US Highway 130 | open |
| Lola Restaurant | Restaurant (service type not stated) | Italian · European | 1240 US-130 | open |
| LongHorn Steakhouse LongHorn Steakhouse | Restaurant (service type not stated) · Casual dining · Bar | Steakhouse · American | 185 Marketplace Blvd | open |
| Louie's by Chef Jason | Restaurant (service type not stated) | Italian · American | 1111 US-130 | open |
| Massimo's Cucina | Restaurant (service type not stated) | Italian · Pizza | 1035 Washington Blvd | open |
| Massimos Foxmoor Llc | Restaurant (service type not stated) | 1035 Washington Blvd | open | |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 855 Marketplace Blvd | open |
| Mission Bbq MISSION BBQ | Restaurant (service type not stated) | BBQ · American | 201 Marketplace Blvd | open |
| MrBeast Burger | Restaurant (service type not stated) | Burgers | 1031 Washington Blvd | open |
| Nothing Bundt Cakes Nothing Bundt Cakes | Dessert · Bakery | Dessert · Bakery | 143 Marketplace Blvd | open |
| Outback Steakhouse Outback Steakhouse | Restaurant (service type not stated) | Steakhouse · American | 740 US-130 | open |
| Pancheros Mexican Grill Pancheros Mexican Grill | Quick service | Mexican · Southwestern / Tex-Mex | 691 US-130 Ste F | open |
| Panda Express | Quick service | Mile Marker 57.8 N | open | |
| Panera Bread Panera Bread | Bakery · Café | Bakery · Sandwiches · Coffee | 375 Marketplace Blvd | open |
| Papa's Tomato Pies | Restaurant (service type not stated) | Pizza · Italian | 19 Main St | open |
| Pc And N 23, Llc | Restaurant (service type not stated) | 988 US Highway 130 | open | |
| Philly Pretzel Factory - Robbinsville Philly Pretzel Factory | Bakery · Food truck | Bakery | 691 US Highway 130 | open |
| Pikilia Greek Grill and Pizza | Restaurant (service type not stated) | Greek · Pizza | 3817 Crosswicks Hamilton Square Rd | open |
| Pizza Hut Express | Restaurant (service type not stated) | Pizza | 200 Uncle Petes Rd | open |
| PJ's Pancake House- Robbinsville | Bar · Restaurant (service type not stated) | Breakfast | 17 Main St | open |
| Playa Bowls Playa Bowls | Juice, smoothie, tea · Café | Juice / smoothies · Healthy / salads / bowls · Coffee | 2360 NJ-33 | open |
| Ploy Siam Thai Cuisine | Restaurant (service type not stated) | Thai | 1041 Washington Blvd | open |
| Rani Indian Fine Dining Restaurant, Lounge, & Bar | Bar | Indian | 1039 Washington Blvd | open |
| Raphaels Bakery | Bakery · Dessert · Café | Bakery · Dessert · Coffee | 621 US Highway 130 | open |
| Ravello by Toscano | Restaurant (service type not stated) | Italian | 1179 US Highway 130 | open |
| Raza's at Hamilton | Restaurant (service type not stated) | American | 557 US-130 | open |
| Red Robin Gourmet Burgers Red Robin Gourmet Burgers | Casual dining · Restaurant (service type not stated) · Bar | American | 325 Marketplace Blvd | open |
| Rjam Inc | Restaurant (service type not stated) | 1179 US Highway 130 | open | |
| Robbinbell, Inc | Restaurant (service type not stated) | 28 Main St | open | |
| Robbinsville House of Wings | Restaurant (service type not stated) | American | 1055 Washington Blvd | open |
| Ruby Tuesday | Restaurant (service type not stated) | Burgers | 500 Marketplace Blvd | open |
| Shrimp King Restaurant | Restaurant (service type not stated) | 1111 US Highway 130 | open | |
| Silks and Sweets | Dessert · Restaurant (service type not stated) | Ice cream / frozen desserts | 1240 US-130 #2 | open |
| Skonzies Artisanal Scones | Bakery | Bakery | open | |
| Souper Bowl Chinese Restaurant | Restaurant (service type not stated) | Chinese · Asian | 38 Robbinsville Allentown Rd | open |
| Spigola Restaurant & Bar | Restaurant (service type not stated) · Bar | Italian | 3817 Crosswicks Hamilton Square Rd | open |
| Starbucks | Coffee shop | Coffee | 425 Marketplace Blvd | open |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 2325 NJ-33 | open |
| Subway | Other | Sandwiches | 145 Marketplace Blvd Unit 19 | open |
| SUBWAY | Other | Sandwiches | 1177 US Highway 130 | open |
| Subway Auntie Anne's | Quick service · Restaurant (service type not stated) · Bakery | Bakery | 700 Marketplace Blvd | open |
| Taco Bell Taco Bell | Quick service | Mexican | 28 Main St. | open |
| TacoRito of Robbinsville | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 2346 NJ-33 | open |
| TGI Fridays | Bar · Restaurant (service type not stated) | BBQ | 780 Us Highway 130 | open |
| Thai Ginger | Restaurant (service type not stated) | Thai · Asian | 1045 Washington Blvd | open |
| The Arvo | Café · Restaurant (service type not stated) · Coffee shop · Casual dining | Coffee · American | Inside Coterie, 17 Main St Ste 101 | open |
| Tonys Pizza | Restaurant (service type not stated) | Pizza | 2740 Kuser Rd | open |
| Triforce Solutions Llc. Chick-fil-A | Restaurant (service type not stated) · Quick service | Chicken / wings · American | 555 Marketplace Blvd | open |
| Triple Carribean Cuisine | Restaurant (service type not stated) | Caribbean | 1065 Washington Blvd | open |
| Villa Barone Restaurant | Restaurant (service type not stated) | Italian · Pizza · American | 38 Robbinsville Allentown Rd | open |
| Washington Donuts Llc | Restaurant (service type not stated) | 34 Robbinsville Allentown Rd | open | |
| Wendy's Wendy's | Quick service | Burgers · American | 760 Route 130 | open |
| Yogurtland Yogurtland | Dessert · Bar | Dessert | 141 Marketplace Blvd | open |
| Yogurtland Hamilton Yogurtland | Dessert · Juice, smoothie, tea | Ice cream / frozen desserts · Dessert · Juice / smoothies | 141 Marketplace Blvd | open |
| Yummy Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 2350 NJ-33 | open |
| Nofnpizza Llc | Restaurant (service type not stated) | 3817 Crosswicks Hamilton Sq Rd | closed | |
| Pj's Pancake House & Tavern - Robbinsville | Restaurant (service type not stated) | Breakfast | 17 Main St | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 12 | 11 | — | — | — | 1 | SIC1987 |
| 1995 | 15 | 14 | — | — | — | 1 | SIC1987 |
| 1996 | 14 | 13 | — | — | — | 1 | SIC1987 |
| 1997 | 16 | 14 | — | — | — | 2 | SIC1987 |
| 1998 | 16 | 12 | 5 | 7 | — | 3 | NAICS1997 |
| 1999 | 18 | 14 | 6 | 8 | — | 3 | NAICS1997 |
| 2000 | 18 | 14 | 7 | 7 | — | 3 | NAICS1997 |
| 2001 | 17 | 14 | 6 | 8 | — | 3 | NAICS1997 |
| 2002 | 18 | 15 | 9 | 6 | — | 2 | NAICS1997 |
| 2003 | 24 | 22 | 14 | 7 | 1 | 1 | NAICS2002 |
| 2004 | 26 | 24 | 16 | 6 | 2 | 1 | NAICS2002 |
| 2005 | 28 | 26 | 17 | 7 | 2 | 1 | NAICS2002 |
| 2006 | 35 | 32 | 17 | 10 | 5 | 1 | NAICS2002 |
| 2007 | 32 | 28 | 19 | 7 | 2 | 1 | NAICS2002 |
| 2008 | 37 | 31 | 16 | 8 | 6 | 1 | NAICS2007 |
| 2009 | 36 | 29 | 15 | 6 | 7 | 1 | NAICS2007 |
| 2010 | 35 | 31 | 17 | 6 | 7 | 1 | NAICS2007 |
| 2011 | 39 | 35 | 21 | 8 | 4 | 1 | NAICS2007 |
| 2012 | 45 | 39 | 21 | 11 | 6 | 1 | NAICS2012 |
| 2013 | 44 | 39 | 21 | 11 | 6 | 1 | NAICS2012 |
| 2014 | 43 | 38 | 20 | 10 | 7 | 1 | NAICS2012 |
| 2015 | 39 | 35 | 16 | 11 | 7 | 1 | NAICS2012 |
| 2016 | 42 | 38 | 17 | 12 | 8 | 1 | NAICS2012 |
| 2017 | 41 | 36 | 17 | 10 | 8 | — | NAICS2017 |
| 2018 | 38 | 33 | 15 | 9 | 8 | — | NAICS2017 |
| 2019 | 42 | 33 | 16 | 10 | 6 | — | NAICS2017 |
| 2020 | 49 | 41 | 19 | 14 | 7 | — | NAICS2017 |
| 2021 | 49 | 40 | 19 | 15 | 5 | — | NAICS2017 |
| 2022 | 45 | 41 | 18 | 15 | 7 | — | NAICS2022 |
| 2023 | 43 | 40 | 17 | 15 | 7 | — | NAICS2022 |