BMIE Market 08690
Mercer County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 18,841 2020–2024 ACS 5-year estimate ±1,423 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 7,731 2020–2024 ACS 5-year estimate ±600 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 18,567 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 7,347 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $127,339 2020–2024 ACS 5-year estimate ±12,488 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 47.0 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,700 2020–2024 ACS 5-year estimate ±143 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $383,900 2020–2024 ACS 5-year estimate ±13,641 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 7.0 sq mi Census Gazetteer 2020 |
| Restaurants | 40 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 08690 |
| Restaurants per 10,000 residents | 18.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +14.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +17.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +100.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +90.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 41 (range 36–46) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.39) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 74 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 85 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 65 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 71 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 08690. Projection: linear trend v1, fitted 2013–2023, +0.6 restaurants per year, r² 0.39, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 74 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 85.3 | 85 | 40% | +34.1 |
| Restaurant Opportunity Score | 64.5 | 65 | 35% | +22.6 |
| Market Momentum Score | 71.0 | 71 | 25% | +17.7 |
Consumer Market Score: 85 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 18,841 | 80 | 40% | +32.1 |
| Median household income (ACS) | 127,339 | 92 | 40% | +37.0 |
| Households (ACS) | 7,731 | 81 | 20% | +16.2 |
Restaurant Opportunity Score: 65 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 17.7 | 61 | 35% | +21.4 |
| Restaurants per 10,000 residents (lower = more room) | 21.2 | 34 | 25% | +8.6 |
| Population (ACS) | 18,841 | 80 | 20% | +16.1 |
| Median household income (ACS) | 127,339 | 92 | 20% | +18.5 |
Market Momentum Score: 71 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 14.3 | 72 | 50% | +36.2 |
| 10-year restaurant growth | 17.7 | 61 | 30% | +18.3 |
| 20-year restaurant growth | 100 | 82 | 20% | +16.5 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (70)
By cuisine
Sandwiches 11 · American 10 · Coffee 9 · Italian 9 · Dessert 8 · Bakery 7 · Pizza 5 · Ice cream / frozen desserts 4 · Mexican 4 · Asian 3 · Burgers 3 · Chicken / wings 2 · Chinese 2 · Healthy / salads / bowls 2 · Indian 2 · Juice / smoothies 2 · Southwestern / Tex-Mex 2 · Steakhouse 2 · Tea / bubble tea 2 · Breakfast 1 · Greek 1 · Halal / kosher 1 · Hawaiian / Pacific 1 · Japanese 1 · Latin American (other) 1 · Sushi 1 · Vegetarian 1 · Vietnamese 1
By type
Restaurant (service type not stated) 44 · Dessert 10 · Quick service 10 · Bakery 9 · Bar 9 · Café 7 · Casual dining 7 · Specialty food shop 6 · Juice, smoothie, tea 3 · Other 3 · Coffee shop 2 · Catering 1 · Delivery-focused 1 · Fast casual 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 7mohen Llc | Restaurant (service type not stated) | 2445 Kuser Rd | open | |
| Abbiocco Llc | Restaurant (service type not stated) | 2235 Highway 33 | open | |
| Ancient Order of Hibernians | Bar | 2419 Kuser Rd | open | |
| Blend Blend | Casual dining · Bar · Restaurant (service type not stated) | 911 NJ-33 | open | |
| Bombay Feast Paratha House Veg/Non veg BYOB | Restaurant (service type not stated) | Indian · Vegetarian | 3681 Nottingham Way | open |
| Brandon - Gian, Llc | Restaurant (service type not stated) | 1905 Highway 33 Ste 9 | open | |
| Briarwood Deli | Specialty food shop · Quick service | Sandwiches | 2452 Kuser Rd Ste B | open |
| Bubbakoo's Burritos Bubbakoo's Burritos | Restaurant (service type not stated) | Mexican · Breakfast · Southwestern / Tex-Mex · Burgers | 950 NJ-33 | open |
| Central Perk And Bagel Co | Bakery | Bakery | 2130 Highway 33 Ste B | open |
| Chen's Brother | Restaurant (service type not stated) | 2450 Kuser Rd Ste D | open | |
| Chuck's Cafe | Restaurant (service type not stated) · Café · Casual dining | Coffee · Chicken / wings · American | 950 Highway 33 | open |
| Classic Sub Shop | Specialty food shop · Quick service | Sandwiches · American | 1164 NJ-33 | open |
| Coca-Cola Freestyle Coca-Cola Freestyle | Restaurant (service type not stated) · Bar | Vietnamese | 1309 Highway 33 | open |
| Domino's Domino's Pizza | Restaurant (service type not stated) · Quick service · Delivery-focused | Pizza · Chicken / wings | 957 Route 33 Suite 7 Acme Shopping Center | open |
| Donna Maries Ristorante | Restaurant (service type not stated) | 3681 Nottingham Way | open | |
| Donuts Time Cafe | Bakery · Dessert · Café | Dessert · Coffee | 1280 NJ-33 | open |
| Dunkin' Dunkin' | Bakery · Dessert · Coffee shop | Dessert · Coffee · Bakery | 1235 Route 33 ShopRite | open |
| Dunkin' Donuts | Coffee shop · Restaurant (service type not stated) · Dessert · Bakery | Coffee · Dessert | 1235 Highway 33 | open |
| Elements of Asia | Restaurant (service type not stated) | Asian · Sushi · Japanese | 1280 Highway 33 | open |
| Fava Associates, Inc | Restaurant (service type not stated) | 2275 Kuser Rd | open | |
| Fezziwig's Warehouse Grill and Bar | Bar | 1215 Highway 33 | open | |
| Gaetano's Cheesesteaks | Restaurant (service type not stated) | Sandwiches · American | 1280 NJ-33 | open |
| Gennaro's Italian Restaurant & Tomato Pies | Restaurant (service type not stated) · Casual dining | Italian · American | 4613 Nottingham Way | open |
| George Dye Llc | Restaurant (service type not stated) | 45 George Dye Rd | open | |
| Gong Cha Gong Cha | Juice, smoothie, tea · Café | Tea / bubble tea · Coffee | 1700 Nottingham Way, Unit 9, Hamilton, 08619, Hamilton, NJ 8619, USA | open |
| Great Wall Restaurant | Restaurant (service type not stated) | Chinese · Asian | 45 George Dye Rd | open |
| Green Leaf Restaurant Llc | Restaurant (service type not stated) | 1280 Highway 33 | open | |
| Halo Pub Halo Farm | Bar · Casual dining | 4617 Nottingham Way | open | |
| Hamilton Bagel and Grill | Bakery · Casual dining · Bar | Bakery · Sandwiches | 2130 NJ-33 | open |
| Hamilton Freshworks Limited Liability Company | Restaurant (service type not stated) | 957 Highway 33 | open | |
| Kona Ice | Dessert | Ice cream / frozen desserts | 38 Matthew Dr | open |
| Let's Yo Hamilton NJ | Other · Dessert | Ice cream / frozen desserts | 1295 Highway 33 | open |
| Lilla Vanilla | Bakery · Dessert | Bakery · Dessert | 4607 Nottingham Way | open |
| Little King Sandwich Shop | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 1951 NJ-33 | open |
| Mafalda's | Restaurant (service type not stated) | Italian | 3681 Nottingham Way | open |
| Manhattan Bagel | Bakery | Bakery | 4607 Nottingham Way | open |
| Mannino's 3 | Restaurant (service type not stated) | Italian · Pizza | 2235 Highway 33 | open |
| Marcello's Pizza Grill in Hamilton Square | Restaurant (service type not stated) | Pizza · Sandwiches · Italian | 45 George Dye Rd | open |
| Michelino | Restaurant (service type not stated) | 19 Ford Dr | open | |
| Mmdgonz Llc | Restaurant (service type not stated) | 2452 Kuser Rd | open | |
| Moes Southwest Grill Moe's Southwest Grill | Restaurant (service type not stated) · Dessert | Southwestern / Tex-Mex · Ice cream / frozen desserts · Mexican · Dessert · American | 1309 Nj-33 | open |
| Mr China | Restaurant (service type not stated) | Chinese · Asian | 957 NJ-33 | open |
| Nick's Tiki Bar | Bar | Whitehorse Hamilton Square Rd | open | |
| Nonno Sals | Restaurant (service type not stated) | Pizza · Italian | 1905 NJ-33 | open |
| P23 Tea & Boba | Juice, smoothie, tea · Café | Juice / smoothies · Tea / bubble tea · Coffee | 1905 NJ-33 | open |
| Padrino's Bistro, Italian Steakhouse & Pizzeria | Restaurant (service type not stated) | Italian · Steakhouse | 2452 Kuser Rd | open |
| Panera Bread Panera Bread | Bakery · Café | Bakery · Sandwiches · Coffee | 1240 Route 33 | open |
| Poke Bros. | Restaurant (service type not stated) | Hawaiian / Pacific · Healthy / salads / bowls | 1273 Nj-33, Ste 6 | open |
| Poor Boys Subs Jersey Mike's Subs | Other · Specialty food shop · Quick service | Sandwiches | 950 Highway 33 | open |
| Porfirio's Italian Market and Cafe | Café · Quick service · Specialty food shop | Coffee · Sandwiches · Italian | 1600 NJ-33 | open |
| PrimoHoagies PrimoHoagies | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 2222 Highway 33 | open |
| Que Rico Restaurant | Restaurant (service type not stated) | Latin American (other) · Mexican | 31 George Dye Rd | open |
| Rita's Italian Ice & Frozen Custard Rita's Italian Ice & Frozen Custard | Dessert | Ice cream / frozen desserts · Dessert | Nottingham &, George Dye Rd | open |
| Rita’s of Hamilton Square NJ Rita's Italian Ice | Dessert · Bar | Dessert | open | |
| Robbinsville Pizza, Inc | Restaurant (service type not stated) | 957 Highway 33 Ste 7 | open | |
| Sae's Deli And Catering Llc | Restaurant (service type not stated) | 2452 Kuser Rd | open | |
| Saladworks Saladworks | Restaurant (service type not stated) · Fast casual | Healthy / salads / bowls | 957 NJ-33 | open |
| Shola Kabob N Curry | Restaurant (service type not stated) · Quick service | Halal / kosher | 31 George Dye Rd | open |
| Singh's Kitchen North Indian Cuisine BYOB | Restaurant (service type not stated) · Casual dining | Indian · American | 2611 Whitehorse Hamilton Square Rd | open |
| Slice of Brooklyn | Restaurant (service type not stated) | Pizza · Italian | 1295 Highway 33 | open |
| Subway kuser Subway | Other | Sandwiches | 2450 Kuser Rd | open |
| Syamantak Llc | Restaurant (service type not stated) | 1309 Highway 33 | open | |
| Texas Roadhouse Texas Roadhouse | Restaurant (service type not stated) | American · Steakhouse | 1305 Highway 33 | open |
| The Cheesecake Lady | Bakery · Dessert | Bakery · Dessert | 3629 Nottingham Way | open |
| The Habit Burger Grill The Habit Burger Grill | Restaurant (service type not stated) | Burgers · American | 1227 State Hwy 33 | open |
| The Nottingham Tavern | Bar · Casual dining | American | 9 Mercer St | open |
| The Simple Greek | Restaurant (service type not stated) | Greek | 957 Highway 33 | open |
| The Stone Terrace | Restaurant (service type not stated) · Catering | Italian · Mexican | 2275 Kuser Rd | open |
| Tropical Smoothie Cafe Tropical Smoothie Cafe | Juice, smoothie, tea · Quick service · Café | Juice / smoothies · Coffee | 2222 Highway 33 | open |
| Wendy's Wendy's | Quick service | Burgers · American | 1001 Highway 33 | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 22 | 21 | — | — | — | 1 | SIC1987 |
| 1995 | 18 | 17 | — | — | — | 1 | SIC1987 |
| 1996 | 21 | 20 | — | — | — | 1 | SIC1987 |
| 1997 | 19 | 18 | — | — | — | 1 | SIC1987 |
| 1998 | 17 | 15 | 5 | 7 | 3 | 1 | NAICS1997 |
| 1999 | 16 | 14 | 7 | 6 | 1 | 1 | NAICS1997 |
| 2000 | 20 | 16 | 8 | 6 | 2 | 1 | NAICS1997 |
| 2001 | 17 | 13 | 5 | 7 | 1 | 1 | NAICS1997 |
| 2002 | 21 | 18 | 7 | 10 | 1 | 1 | NAICS1997 |
| 2003 | 23 | 20 | 7 | 12 | 1 | 1 | NAICS2002 |
| 2004 | 24 | 22 | 10 | 10 | 2 | 1 | NAICS2002 |
| 2005 | 26 | 24 | 6 | 16 | 2 | 1 | NAICS2002 |
| 2006 | 33 | 31 | 9 | 16 | 5 | 1 | NAICS2002 |
| 2007 | 38 | 36 | 12 | 18 | 6 | 1 | NAICS2002 |
| 2008 | 38 | 35 | 11 | 19 | 5 | 2 | NAICS2007 |
| 2009 | 37 | 34 | 12 | 19 | 3 | 1 | NAICS2007 |
| 2010 | 37 | 34 | 10 | 21 | 3 | 1 | NAICS2007 |
| 2011 | 34 | 31 | 7 | 21 | 3 | 1 | NAICS2007 |
| 2012 | 38 | 36 | 9 | 23 | 4 | 1 | NAICS2012 |
| 2013 | 36 | 34 | 10 | 21 | 3 | 1 | NAICS2012 |
| 2014 | 38 | 32 | 9 | 20 | 3 | 1 | NAICS2012 |
| 2015 | 35 | 32 | 8 | 21 | 2 | 1 | NAICS2012 |
| 2016 | 41 | 34 | 8 | 23 | 2 | 1 | NAICS2012 |
| 2017 | 36 | 33 | 8 | 22 | — | — | NAICS2017 |
| 2018 | 37 | 35 | 13 | 20 | — | — | NAICS2017 |
| 2019 | 36 | 33 | 12 | 16 | 4 | — | NAICS2017 |
| 2020 | 34 | 31 | 9 | 18 | 3 | — | NAICS2017 |
| 2021 | 39 | 34 | 7 | 21 | 5 | — | NAICS2017 |
| 2022 | 45 | 40 | 9 | 25 | 6 | — | NAICS2022 |
| 2023 | 45 | 40 | 11 | 23 | 6 | — | NAICS2022 |