BMIE Market 08550
Mercer County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 21,067 2020–2024 ACS 5-year estimate ±879 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 7,817 2020–2024 ACS 5-year estimate ±426 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 19,445 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 6,720 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $224,213 2020–2024 ACS 5-year estimate ±24,448 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 45.4 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,584 2020–2024 ACS 5-year estimate ±436 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $807,200 2020–2024 ACS 5-year estimate ±18,370 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 19.1 sq mi Census Gazetteer 2020 |
| Restaurants | 31 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 08550 |
| Restaurants per 10,000 residents | 12.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +40.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +121.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +244.4% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 40 (range 35–45) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.1 per year, r² 0.74) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 78 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 89 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 77 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 61 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 08550. Projection: linear trend v1, fitted 2013–2023, +1.1 restaurants per year, r² 0.74, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 78 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 88.8 | 89 | 40% | +35.5 |
| Restaurant Opportunity Score | 76.9 | 77 | 35% | +26.9 |
| Market Momentum Score | 61.4 | 61 | 25% | +15.4 |
Consumer Market Score: 89 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 21,067 | 82 | 40% | +32.9 |
| Median household income (ACS) | 224,213 | 99 | 40% | +39.7 |
| Households (ACS) | 7,817 | 81 | 20% | +16.2 |
Restaurant Opportunity Score: 77 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 40.9 | 78 | 35% | +27.1 |
| Restaurants per 10,000 residents (lower = more room) | 14.7 | 54 | 25% | +13.4 |
| Population (ACS) | 21,067 | 82 | 20% | +16.4 |
| Median household income (ACS) | 224,213 | 99 | 20% | +19.9 |
Market Momentum Score: 61 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 0 | 42 | 50% | +20.9 |
| 10-year restaurant growth | 40.9 | 78 | 30% | +23.3 |
| 20-year restaurant growth | 121.4 | 86 | 20% | +17.3 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (47)
By cuisine
American 8 · Asian 6 · Coffee 6 · Sandwiches 6 · Dessert 5 · Italian 5 · Pizza 4 · Bakery 3 · Breakfast 3 · Chinese 3 · Indian 3 · Japanese 2 · Burgers 1 · Halal / kosher 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1 · Mexican 1 · Noodles / ramen / pho 1 · Southwestern / Tex-Mex 1 · Steakhouse 1 · Sushi 1 · Tea / bubble tea 1 · Vegetarian 1
By type
Restaurant (service type not stated) 27 · Dessert 6 · Bakery 5 · Café 5 · Casual dining 5 · Quick service 5 · Coffee shop 4 · Specialty food shop 4 · Bar 3 · Juice, smoothie, tea 2 · Other 2 · Delivery-focused 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Asian Bistro | Restaurant (service type not stated) | Asian | 31 Station Dr | open |
| Bagel Hole | Bakery | Bakery · Sandwiches | 64 Princeton Hightstown Rd | open |
| Bagel Nosh & Deli | Bakery | Bakery | 2025 Old Trenton Rd #14 | open |
| Bb.q Chicken Princeton | Restaurant (service type not stated) | 64 Princeton Hightstown Rd Ste 16 | open | |
| Brother's Pizza | Restaurant (service type not stated) | Pizza · Italian | 948 Alexander Rd | open |
| Cafe Capuano | Café · Restaurant (service type not stated) · Casual dining | Coffee · American | 2025 Old Trenton Rd | open |
| Capuano | Restaurant (service type not stated) · Casual dining | Italian · American | 217 Clarksville Rd | open |
| Carlucci's Italian Grill | Restaurant (service type not stated) · Casual dining · Bar | Italian | 335 Princeton Hightstown Rd | open |
| CARNARNIC INC | Restaurant (service type not stated) | Pizza · Italian | 64 PRINCETON HIGHTSTOWN Rd | open |
| Charlie Brown's Steakhouse | Restaurant (service type not stated) | Steakhouse · American | 71 Hightstown Rd | open |
| Chocolate Works | Dessert | Dessert | 335 Princeton Hightstown Rd | open |
| Classico Tomato Pies | Restaurant (service type not stated) | Italian · Pizza | 358 Hightstown Rd | open |
| Domino's Domino's Pizza | Delivery-focused · Quick service | Pizza | 33 Princeton Hightstown Rd | open |
| Dunkin Donuts Dunkin' | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | Rte 571 & Cranbury Rd Ellsworth Center, Unit C | open |
| Dunkin' | Bakery · Dessert | Dessert | Rte 571 & Cranbury Rd Ellsworth Ctr, Unit C | open |
| Ganges Authentic Indian Cuisine | Restaurant (service type not stated) | Indian | 33 Princeton Hightstown Rd | open |
| Global Grill and Halal Meat | Specialty food shop | Indian · Halal / kosher | 217 Clarksville Rd | open |
| Good Friends Chinese Rest | Restaurant (service type not stated) | 31 Station Dr | open | |
| Grover's Mill Coffee Company | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 43 Princeton Hightstown Rd | open |
| Grover's Mill Coffee Company | Coffee shop · Juice, smoothie, tea · Café | Coffee · Tea / bubble tea | 295 Princeton Hightstown Rd | open |
| Hanington's Reef | Bar | American | 3 Princeton Pl | open |
| Hong Kong Palace | Restaurant (service type not stated) | Asian | 2025 Old Trenton Rd | open |
| Hot Wok Cafe | Café · Restaurant (service type not stated) | Chinese · Coffee | 217 Clarksville Rd | open |
| Jersey Mike's Jersey Mike's Subs | Specialty food shop · Quick service | Sandwiches | 43 Princeton Hightstown Road | open |
| Jimmy John's Gourmet Sandwiches | Other | Sandwiches | 64 Princeton Hightstown Rd | open |
| Mango Mango | Dessert | Dessert | 64 Princeton Hightstown Rd | open |
| Mizu Japanese Cuisine | Restaurant (service type not stated) | Asian · Sushi · Japanese | 217 Clarksville Rd Ste 5 | open |
| Modesta Princeton Corp | Restaurant (service type not stated) | 31 Station Dr | open | |
| PJ's Pancake House - West Windsor PJ’s Pancake House and Tavern, Robbinsville | Casual dining | Breakfast · American | 64 Princeton Hightstown Rd | open |
| PJ's Pancake House- West Windsor | Casual dining · Restaurant (service type not stated) | Breakfast · American | 64 Princeton Highstown Rd | open |
| Prince Subs Llc | Restaurant (service type not stated) | 33 Princeton Hightstown Rd Ste F | open | |
| Saravana Bhavan Saravanaa Bhavan Europe | Restaurant (service type not stated) | Indian · Vegetarian | 295 Princeton Hightstown Rd | open |
| Shanghai Bun | Restaurant (service type not stated) | Chinese · Asian | 33 Princeton Hightstown Rd | open |
| Steak 'n Shake | Restaurant (service type not stated) · Quick service | Burgers · American | 64 Princeton Hightstown Rd | open |
| Subway | Other | Sandwiches | 33 Princeton Hightstown Rd # D-1 | open |
| Sultan Wok | Restaurant (service type not stated) | Asian · Chinese | 33 Princeton Hightstown Rd | open |
| Tasty Tacos | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 2025 Old Trenton Rd | open |
| Terakawa Ramen | Restaurant (service type not stated) | Japanese · Noodles / ramen / pho · Asian | 64 Princeton Hightstown Rd | open |
| The Bog Restaurant | Bar · Restaurant (service type not stated) | American | 49 Southfield Rd | open |
| Thomas Sweet Cafe Thomas Sweet Cafe | Coffee shop · Dessert · Café | Coffee · Ice cream / frozen desserts | 64 Princeton Hightstown Rd | open |
| Tous Les Jours Tous les Jours - Willow Grove | Bakery · Dessert | Bakery · Dessert | 64 Princeton Hightstown Rd | open |
| Urban Tadkaa Indian Diner | Restaurant (service type not stated) | 295 Princeton Hightstown Rd | open | |
| Village Deli & Catering | Specialty food shop · Quick service | Sandwiches | 217 Clarksville Rd Ste 1 | open |
| Village Pantry Deli | Specialty food shop · Quick service | Sandwiches · Breakfast | 1720 Old Trenton Rd | open |
| Yume 888 Inc | Restaurant (service type not stated) | 64 Princeton Hightstown Rd | open | |
| Chuan Wai Chuan | Restaurant (service type not stated) | Chinese · Asian | 295 Princeton Hightstown Rd | closed |
| First Wok Windsor Llc | Restaurant (service type not stated) | 295 Princeton Hightstown Rd | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 9 | 9 | — | — | — | — | SIC1987 |
| 1995 | 9 | 9 | — | — | — | — | SIC1987 |
| 1996 | 12 | 12 | — | — | — | — | SIC1987 |
| 1997 | 12 | 12 | — | — | — | — | SIC1987 |
| 1998 | 14 | 13 | 5 | 5 | 3 | — | NAICS1997 |
| 1999 | 15 | 13 | 6 | 5 | 2 | — | NAICS1997 |
| 2000 | 12 | 12 | 5 | 5 | 2 | — | NAICS1997 |
| 2001 | 13 | 13 | 5 | 5 | 3 | — | NAICS1997 |
| 2002 | 16 | 16 | 6 | 7 | 3 | — | NAICS1997 |
| 2003 | 14 | 14 | 7 | 4 | 3 | — | NAICS2002 |
| 2004 | 18 | 17 | 5 | 8 | 4 | 1 | NAICS2002 |
| 2005 | 20 | 20 | 10 | 9 | 1 | — | NAICS2002 |
| 2006 | 23 | 21 | 10 | 7 | 4 | — | NAICS2002 |
| 2007 | 25 | 23 | 10 | 7 | 6 | — | NAICS2002 |
| 2008 | 27 | 25 | 9 | 8 | 8 | — | NAICS2007 |
| 2009 | 28 | 26 | 7 | 11 | 8 | — | NAICS2007 |
| 2010 | 28 | 25 | 7 | 12 | 6 | — | NAICS2007 |
| 2011 | 28 | 24 | 6 | 13 | 5 | — | NAICS2007 |
| 2012 | 20 | 16 | 7 | 6 | 3 | — | NAICS2012 |
| 2013 | 26 | 22 | 11 | 8 | 3 | — | NAICS2012 |
| 2014 | 27 | 24 | 13 | 7 | 4 | — | NAICS2012 |
| 2015 | 28 | 23 | 13 | 7 | 3 | — | NAICS2012 |
| 2016 | 30 | 26 | 14 | 8 | 4 | — | NAICS2012 |
| 2017 | 34 | 30 | 16 | 9 | 5 | — | NAICS2017 |
| 2018 | 35 | 31 | 15 | 11 | 5 | — | NAICS2017 |
| 2019 | 38 | 33 | 16 | 12 | 5 | — | NAICS2017 |
| 2020 | 37 | 32 | 14 | 13 | 5 | — | NAICS2017 |
| 2021 | 36 | 31 | 14 | 14 | 3 | — | NAICS2017 |
| 2022 | 37 | 32 | 18 | 12 | — | — | NAICS2022 |
| 2023 | 36 | 31 | 14 | 11 | 6 | — | NAICS2022 |