BMIE Market 08536
Middlesex County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 20,817 2020–2024 ACS 5-year estimate ±732 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 8,353 2020–2024 ACS 5-year estimate ±379 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 20,073 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 8,637 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $137,607 2020–2024 ACS 5-year estimate ±13,316 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 36.1 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,033 2020–2024 ACS 5-year estimate ±80 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $704,100 2020–2024 ACS 5-year estimate ±64,955 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 7.5 sq mi Census Gazetteer 2020 |
| Restaurants | 21 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 08536 |
| Restaurants per 10,000 residents | 10.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -22.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +75.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +75.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 22 (range 17–27) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.02) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 66 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 87 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 66 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 32 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 08536. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.02, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 66 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 87.0 | 87 | 40% | +34.8 |
| Restaurant Opportunity Score | 65.5 | 66 | 35% | +22.9 |
| Market Momentum Score | 31.7 | 32 | 25% | +7.9 |
Consumer Market Score: 87 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 20,817 | 82 | 40% | +32.8 |
| Median household income (ACS) | 137,607 | 94 | 40% | +37.8 |
| Households (ACS) | 8,353 | 82 | 20% | +16.4 |
Restaurant Opportunity Score: 66 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 0 | 35 | 35% | +12.3 |
| Restaurants per 10,000 residents (lower = more room) | 10.1 | 72 | 25% | +18.0 |
| Population (ACS) | 20,817 | 82 | 20% | +16.4 |
| Median household income (ACS) | 137,607 | 94 | 20% | +18.9 |
Market Momentum Score: 32 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -22.2 | 12 | 50% | +6.1 |
| 10-year restaurant growth | 0 | 35 | 30% | +10.5 |
| 20-year restaurant growth | 75 | 76 | 20% | +15.2 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (55)
By cuisine
Asian 9 · Coffee 8 · Indian 6 · American 5 · Bakery 5 · Dessert 5 · Sandwiches 5 · Ice cream / frozen desserts 4 · Italian 3 · Japanese 3 · Mexican 3 · Burgers 2 · Chinese 2 · Juice / smoothies 2 · Pizza 2 · Tea / bubble tea 2 · Breakfast 1 · Halal / kosher 1 · Hawaiian / Pacific 1 · Healthy / salads / bowls 1 · Latin American (other) 1 · Noodles / ramen / pho 1 · Southwestern / Tex-Mex 1 · Steakhouse 1 · Sushi 1 · Thai 1
By type
Restaurant (service type not stated) 37 · Dessert 8 · Quick service 8 · Bakery 7 · Café 6 · Bar 3 · Casual dining 3 · Juice, smoothie, tea 3 · Coffee shop 2 · Specialty food shop 2 · Buffet 1 · Catering 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Aljon's Pizza and Sub Shop | Restaurant (service type not stated) | Italian · Pizza | 660 Plainsboro Rd | open |
| Asian Food Center | Restaurant (service type not stated) | Asian | open | |
| Asian Halal Meat | Restaurant (service type not stated) | Halal / kosher · Indian | 660 Plainsboro Rd Store #8 | open |
| athidhinj | Restaurant (service type not stated) · Catering | 660 Plainsboro Rd | open | |
| Bagel Agape Inc | Restaurant (service type not stated) | 660 Plainsboro Rd # A | open | |
| Bagel Street Grill | Bakery · Quick service · Specialty food shop | Bakery · Sandwiches · Breakfast | 660 Plainsboro Rd | open |
| Baskin-Robbins | Dessert · Restaurant (service type not stated) | Ice cream / frozen desserts | 10 Schalks Crossing Rd, Plainsboro Shopping Center | open |
| Biagio Max & Ciro Inc | Restaurant (service type not stated) | 10 Schalks Crossing Rd | open | |
| Black Pearl | Coffee shop | Coffee | 404 Plainsboro Rd | open |
| Caddyshack Bar & Grill | Casual dining · Restaurant (service type not stated) · Bar | 70 Hunters Glen Dr | open | |
| Carvel Of Plainsboro | Dessert | Ice cream / frozen desserts | 660 Plainsboro Rd | open |
| Casa Rosario's | Restaurant (service type not stated) | 607 Plainsboro Rd | open | |
| Cold Stone Creamery | Dessert | Ice cream / frozen desserts | 5 Schalks Crossing Rd | open |
| Crown Of India | Restaurant (service type not stated) | Indian | 660 Plainsboro Rd | open |
| Desi Vegetarian Cafe | Café · Quick service | Coffee · Indian | 660 Plainsboro Rd | open |
| Dunkin' Dunkin' | Bakery · Quick service · Dessert · Coffee shop | Dessert · Coffee | 10 Schalks Crossing Rd Unit 301B | open |
| East Asian Fusion | Restaurant (service type not stated) | Asian | 5 Market St | open |
| Ecake Walk Bakery | Restaurant (service type not stated) · Bakery · Café | Bakery · Indian · Coffee | 660 Plainsboro Rd | open |
| Fenglin Home 麟家小厨 | Restaurant (service type not stated) | Chinese | 10 Schalks Crossing Rd | open |
| Firinc Cafe 11181864 | Café · Restaurant (service type not stated) · Quick service | Coffee | 250 Plainsboro Rd | open |
| Five Guys Five Guys | Quick service | Burgers · American | 15 Schalks Crossing Road #104 | open |
| Flight Martini Lounge | Bar | 900 Scudders Mill Rd | open | |
| Forrestal Grille Princeton | Restaurant (service type not stated) · Casual dining · Bar | American | 900 Scudders Mill Rd | open |
| Gong cha Gong Cha | Juice, smoothie, tea · Café | Tea / bubble tea · Coffee | 10 Schalks Crossing Rd | open |
| Grind House N Cafe Llc | Restaurant (service type not stated) | 7 Schalks Crossing Rd | open | |
| Hiro Asian Bistro | Restaurant (service type not stated) | Asian · Japanese | 5 Market Street #500 | open |
| Ichiban Sushi | Buffet · Restaurant (service type not stated) | Asian · Sushi · Japanese | 660 Plainsboro Rd Ste 6 | open |
| Indian Hut Plainsboro, Llc | Restaurant (service type not stated) | 10 Schalks Crossing Rd | open | |
| Jhopri | Restaurant (service type not stated) | Indian · Asian | 6 Market Street #904 | open |
| Kung Fu Tea Plainsboro Kung Fu Tea | Juice, smoothie, tea | Tea / bubble tea · Juice / smoothies | 10 Schalks Crossing Rd Unit # 8 | open |
| Lotus Garden | Restaurant (service type not stated) | Chinese · Asian | 10 Schalks Crossing Rd | open |
| McDonald's McDonald's | Quick service | Burgers · American | 10 Schalks Crossing Rd | open |
| Meet & Eat Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex · Latin American (other) | 660 Plainsboro Rd Ste 16-17 | open |
| Mexican Grill Llc | Restaurant (service type not stated) | 10 Schalks Crossing Rd | open | |
| Mexicanpost | Dessert · Restaurant (service type not stated) · Quick service | Dessert · Mexican | 10 Schalks Crossing Rd Ste 301c | open |
| Original Steak and Hoagie | Restaurant (service type not stated) | Steakhouse · Sandwiches · American | 515 Plainsboro Rd | open |
| P & L Restaurant Llc | Restaurant (service type not stated) | 10 Schalks Crossing Rd | open | |
| Panera Bread Panera Bread | Bakery · Café | Bakery · Sandwiches · Coffee | 15 Schalks Crossing Road | open |
| Paris Baguette | Restaurant (service type not stated) | 10 Schalks Crossing Rd | open | |
| Pepper House | Restaurant (service type not stated) · Casual dining | Indian · American | 10 Schalks Crossing Rd | open |
| Phirom thai restaurant | Restaurant (service type not stated) | Thai · Asian | 660 Plainsboro Rd | open |
| Poke Bros. Poke Bros. Polaris | Restaurant (service type not stated) | Hawaiian / Pacific · Japanese · Healthy / salads / bowls · Asian | 10 Schalks Crossing Rd #301c | open |
| Redberry: Frozen Yogurt, Smoothies & Bowls | Dessert · Juice, smoothie, tea | Ice cream / frozen desserts · Dessert · Juice / smoothies | 7 Schalks Crossing Rd #313 | open |
| Romeo's Restaurant and Pizza &pizza | Restaurant (service type not stated) | Pizza · Italian | 10 Schalks Crossing Rd | open |
| Sam Brahma | Restaurant (service type not stated) | Asian | 660 Plainsboro Rd | open |
| Shuu Cafe | Café · Dessert · Bakery | Coffee · Dessert · Bakery | 10 Schalks Crossing Rd | open |
| Shveta Incorporated | Restaurant (service type not stated) | 515 Plainsboro Rd | open | |
| So Gong Dong Korean BBQ | Restaurant (service type not stated) | 10 Schalks Crossing Rd | open | |
| Subway | Other | Sandwiches | 660 Plainsboro Rd Ste 8 | open |
| Sugar and Sunshine Bakery | Bakery · Dessert | Dessert | 6 Market St | open |
| Sumi Ramen | Restaurant (service type not stated) | Noodles / ramen / pho | 10 Schalks Crossing Rd | open |
| Tacorito Of Plainsboro | Restaurant (service type not stated) | Mexican · Italian | 7 Schalks Crossing Rd | open |
| Thai Brothers Inc | Restaurant (service type not stated) | 660 Plainsboro Rd | open | |
| The Bagel Place | Bakery | Bakery | 10 Schalks Crossing Rd | open |
| Village Store | Specialty food shop · Quick service | Sandwiches | 410 Plainsboro Rd | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 12 | 12 | — | — | — | — | SIC1987 |
| 1995 | 11 | 11 | — | — | — | — | SIC1987 |
| 1996 | 12 | 12 | — | — | — | — | SIC1987 |
| 1997 | 15 | 15 | — | — | — | — | SIC1987 |
| 1998 | 14 | 13 | 7 | 2 | 3 | — | NAICS1997 |
| 1999 | 14 | 13 | 7 | 3 | 2 | — | NAICS1997 |
| 2000 | 12 | 11 | 6 | 3 | 2 | — | NAICS1997 |
| 2001 | 12 | 11 | 7 | 2 | 2 | — | NAICS1997 |
| 2002 | 15 | 12 | 6 | 4 | 2 | — | NAICS1997 |
| 2003 | 14 | 12 | 6 | 4 | 2 | — | NAICS2002 |
| 2004 | 18 | 13 | 7 | 4 | 2 | — | NAICS2002 |
| 2005 | 19 | 14 | 6 | 5 | 3 | — | NAICS2002 |
| 2006 | 17 | 11 | 6 | 2 | 3 | — | NAICS2002 |
| 2007 | 24 | 15 | 7 | 4 | 4 | — | NAICS2002 |
| 2008 | 27 | 16 | 11 | 1 | 4 | — | NAICS2007 |
| 2009 | 22 | 15 | 9 | 3 | 3 | — | NAICS2007 |
| 2010 | 25 | 21 | 11 | 7 | 3 | — | NAICS2007 |
| 2011 | 21 | 18 | 9 | 6 | 3 | — | NAICS2007 |
| 2012 | 25 | 21 | 7 | 9 | 4 | — | NAICS2012 |
| 2013 | 27 | 21 | 7 | 9 | 4 | — | NAICS2012 |
| 2014 | 30 | 24 | 6 | 13 | 4 | — | NAICS2012 |
| 2015 | 26 | 21 | 6 | 10 | 5 | — | NAICS2012 |
| 2016 | 31 | 27 | 10 | 11 | 6 | — | NAICS2012 |
| 2017 | 30 | 25 | 10 | 10 | 5 | — | NAICS2017 |
| 2018 | 32 | 27 | 12 | 11 | 4 | — | NAICS2017 |
| 2019 | 27 | 22 | 9 | 11 | — | — | NAICS2017 |
| 2020 | 25 | 21 | 7 | 11 | 3 | — | NAICS2017 |
| 2021 | 27 | 24 | 8 | 13 | 3 | — | NAICS2017 |
| 2022 | 26 | 23 | 7 | 11 | 5 | — | NAICS2022 |
| 2023 | 25 | 21 | 7 | 9 | 5 | — | NAICS2022 |