BMIE Market 08512

Middlesex County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)	12,928 2020–2024 ACS 5-year estimate ±1,083 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,102 2020–2024 ACS 5-year estimate ±404 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	10,105 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,133 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$118,587 2020–2024 ACS 5-year estimate ±12,155 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	48.9 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,594 2020–2024 ACS 5-year estimate ±99 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$659,400 2020–2024 ACS 5-year estimate ±51,866 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	22.8 sq mi Census Gazetteer 2020
Restaurants	10 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 08512
Restaurants per 10,000 residents	9.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-28.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-16.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+0.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-50.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	12 (range 7–17) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.2 per year, r² 0.09) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	56 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	81 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	59 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	15 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 08512. Projection: linear trend v1, fitted 2013–2023, -0.2 restaurants per year, r² 0.09, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Jersey and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	80.6	81	40%	+32.3
Restaurant Opportunity Score	58.5	59	35%	+20.5
Market Momentum Score	14.7	15	25%	+3.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 81 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	12,928	74	40%	+29.8
Median household income (ACS)	118,587	90	40%	+36.0
Households (ACS)	5,102	75	20%	+14.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 59 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-16.7	15	35%	+5.3
Restaurants per 10,000 residents (lower = more room)	7.7	81	25%	+20.4
Population (ACS)	12,928	74	20%	+14.9
Median household income (ACS)	118,587	90	20%	+18.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 15 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-28.6	9	50%	+4.6
10-year restaurant growth	-16.7	15	30%	+4.5
20-year restaurant growth	0	28	20%	+5.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (45)

By cuisine

American 9 · Italian 6 · Coffee 5 · Sandwiches 5 · Bakery 4 · Pizza 4 · Asian 2 · Burgers 2 · Dessert 2 · European 1 · Filipino 1 · Greek 1 · Halal / kosher 1 · Ice cream / frozen desserts 1 · Indian 1 · Japanese 1 · Juice / smoothies 1 · Mediterranean 1 · Middle Eastern 1 · Sushi 1 · Vietnamese 1

By type

Restaurant (service type not stated) 33 · Quick service 12 · Bakery 5 · Coffee shop 4 · Specialty food shop 4 · Bar 3 · Dessert 2 · Café 1 · Casual dining 1 · Delivery-focused 1 · Juice, smoothie, tea 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Amish honey inc	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	20 HAYPRESS RD, SUIT 327	open
APlus at Sunoco	Coffee shop	Coffee	Milepost 71.7 Nj Tpk	open
Arthur Treachers	Quick service · Restaurant (service type not stated)	American		open
Bk Enterprises, Inc. Dba Station Bar & Grill	Bar · Restaurant (service type not stated)		2625 US Highway 130	open
Blue Dolphin Pool Service / Blue Dolphin Natural Water Systems	Restaurant (service type not stated)		27 Eiker Rd	open
Cafe Deli-Icious	Restaurant (service type not stated)		259 Prospect Plains Rd	open
Chef Jason at 1275	Restaurant (service type not stated)	Italian	1275 S River Rd	open
Chick-fil-A	Quick service · Restaurant (service type not stated)		Mile 71 South Drive	open
Cinnabon Auntie Anne's	Quick service · Bakery · Restaurant (service type not stated)	Bakery · American	Route 2	open
Cranbury Pizza	Restaurant (service type not stated)	Pizza · Italian	55 N Main St	open
Crockadeli	Specialty food shop · Quick service	Sandwiches · American	137 Old Cranbury Rd	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	2668 Route 130	open
East Windsor Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	596 Old Trenton Rd	open
Eurest Dining	Restaurant (service type not stated) · Quick service · Bar		35 Broadway Rd	open
Gil & Bert's Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	69 N Main St	open
GREEN OLIVE (Formerly Market On Main Cranbury)	Restaurant (service type not stated)	Greek · Mediterranean	17 N Main St	open
Italian Touch	Restaurant (service type not stated) · Casual dining	Italian · American	2670 US-130	open
Lido Sushi Asian Bistro	Restaurant (service type not stated)	Japanese · Sushi · Asian	57 N Main St	open
Luscious Spirits	Winery / distillery / taproom		2009 Eastpark Blvd	open
Mannino's 4 Pizza & Restaurant	Restaurant (service type not stated)	Pizza	124 S Main St	open
Mr Subs	Specialty food shop · Quick service	Sandwiches	2674 US-130	open
Nathan's/Arthur T's	Quick service		NJ Turnpike, Mile Marker 73	open
NJ Halal	Restaurant (service type not stated)	Halal / kosher	187 Dey Rd	open
Panda Express	Quick service		Mile Marker 71.9	open
Papa John's Distribution Center Papa Johns Honduras	Delivery-focused · Quick service	Pizza	1267 S River Rd	open
Picasso's Bakery	Café · Restaurant (service type not stated) · Bakery	Coffee · Bakery		open
Romeo's Italian	Restaurant (service type not stated)	Italian	Plainsboro plaza	open
Scotto's Pizza & Restaurant	Restaurant (service type not stated)	Pizza · Filipino	319 Windsor Commons	open
Shake Shack	Restaurant (service type not stated)	Burgers	Molly Pitcher Rest Area	open
SpreadtheFrosting	Bakery	Bakery	17 N Main St	open
Starbucks	Coffee shop · Restaurant (service type not stated)	Coffee	1600 Perrineville Rd (Stop & Shop-Monr, Oe Township #810)	open
Starbucks	Coffee shop · Restaurant (service type not stated)	Coffee	NJ Tpke Toll Rd	open
Subway	Restaurant (service type not stated)	Sandwiches	Milepost 71.7 South Drive, NJ Turnpike Southbound	open
Tamarind & Co.	Restaurant (service type not stated)	Indian	1275 S River Rd	open
Team Work 3 Inc.	Restaurant (service type not stated)		2670 Route 130	open
Teddy's Luncheonette	Restaurant (service type not stated)	American	49 N Main St	open
Tgif	Bar · Restaurant (service type not stated)		2533 US Highway 130	open
The Bistro at Courtyard	Restaurant (service type not stated)	American	420 Forsgate Dr	open
The Blue Rooster Bakery & Café	Bakery	Bakery	17 N Main St	open
The Cranbury Inn	Restaurant (service type not stated)	American	21 S Main St	open
Tony's Open Kitchen	Restaurant (service type not stated)	Italian · European	3-5 Old Trenton Rd Ste 10	open
Ups	Restaurant (service type not stated)		1267 S River Rd	open
V Town	Restaurant (service type not stated)	Vietnamese · Asian	3 Old Trenton Rd	open
Wendy's Wendy's	Quick service	Burgers · American	2533 US Highway 130	open
Zinna's Bistro	Restaurant (service type not stated)	Middle Eastern · Italian · American	10 Cedarbrook Dr	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	21	20	—	—	—	1	SIC1987
1995	20	19	—	—	—	1	SIC1987
1996	22	22	—	—	—	—	SIC1987
1997	23	23	—	—	—	—	SIC1987
1998	21	15	8	4	2	—	NAICS1997
1999	17	10	9	1	—	—	NAICS1997
2000	16	9	8	1	—	—	NAICS1997
2001	18	10	9	1	—	—	NAICS1997
2002	18	11	8	3	—	—	NAICS1997
2003	16	10	7	3	—	—	NAICS2002
2004	15	10	6	4	—	—	NAICS2002
2005	17	12	8	4	—	—	NAICS2002
2006	18	12	8	4	—	—	NAICS2002
2007	16	8	6	1	1	—	NAICS2002
2008	15	8	6	1	1	—	NAICS2007
2009	16	9	6	2	1	—	NAICS2007
2010	19	10	6	2	2	1	NAICS2007
2011	19	11	6	4	1	1	NAICS2007
2012	18	13	8	2	3	—	NAICS2012
2013	17	12	7	2	3	—	NAICS2012
2014	17	12	6	2	4	—	NAICS2012
2015	20	14	9	2	3	—	NAICS2012
2016	26	20	12	4	4	—	NAICS2012
2017	22	15	8	5	—	—	NAICS2017
2018	21	14	7	6	—	—	NAICS2017
2019	19	13	6	6	—	—	NAICS2017
2020	19	13	6	6	—	—	NAICS2017
2021	16	13	6	5	—	—	NAICS2017
2022	15	13	6	5	—	—	NAICS2022
2023	13	10	4	5	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 08512. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
08536	3.3 mi	21	2023
08810	3.5 mi	8	2023
08520	4.6 mi	63	2023
08852	4.6 mi	24	2023
08831	4.9 mi	72	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.