BMIE Market 08810

Middlesex County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)	7,952 2020–2024 ACS 5-year estimate ±870 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,641 2020–2024 ACS 5-year estimate ±266 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	8,401 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,830 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$151,902 2020–2024 ACS 5-year estimate ±18,003 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.8 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,199 2020–2024 ACS 5-year estimate ±118 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$496,600 2020–2024 ACS 5-year estimate ±24,423 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	5.5 sq mi Census Gazetteer 2020
Restaurants	8 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 08810
Restaurants per 10,000 residents	14.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-46.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-38.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+14.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-20.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	8 (range 4–13) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.6 per year, r² 0.55) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	54 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	79 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	54 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	14 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 08810. Projection: linear trend v1, fitted 2013–2023, -0.6 restaurants per year, r² 0.55, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Jersey and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	78.5	79	40%	+31.4
Restaurant Opportunity Score	53.7	54	35%	+18.8
Market Momentum Score	14.2	14	25%	+3.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	7,952	67	40%	+26.9
Median household income (ACS)	151,902	96	40%	+38.5
Households (ACS)	2,641	65	20%	+13.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-38.5	8	35%	+3.0
Restaurants per 10,000 residents (lower = more room)	10.1	72	25%	+18.0
Population (ACS)	7,952	67	20%	+13.5
Median household income (ACS)	151,902	96	20%	+19.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 14 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-46.7	7	50%	+3.3
10-year restaurant growth	-38.5	8	30%	+2.5
20-year restaurant growth	14.3	42	20%	+8.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (30)

By cuisine

Indian 6 · American 4 · Pizza 4 · Sandwiches 3 · Asian 2 · Bakery 2 · Chinese 2 · Coffee 2 · Italian 2 · Mexican 2 · Dessert 1 · European 1 · Japanese 1 · Juice / smoothies 1 · Middle Eastern 1 · Seafood 1 · Southwestern / Tex-Mex 1 · Sushi 1

By type

Restaurant (service type not stated) 21 · Casual dining 5 · Bar 4 · Bakery 3 · Other 2 · Café 1 · Catering 1 · Coffee shop 1 · Dessert 1 · Juice, smoothie, tea 1 · Quick service 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Bagel Giant Cafe	Bakery · Restaurant (service type not stated) · Café	Bakery · Coffee	365 Georges Rd	open
Capriccios Pizza & Restaurant	Restaurant (service type not stated)	Italian · Pizza	485 Georges Rd	open
Cheng Kitchen Inc	Restaurant (service type not stated)		485 Georges Rd Ste 103	open
Cheng's Garden Take Out	Restaurant (service type not stated)	Chinese · Asian	485 Georges Rd	open
China Star	Restaurant (service type not stated)	Chinese	24 Summerfield Blvd Ste 204	open
Dayton Diner	Casual dining · Restaurant (service type not stated)	American	2316 Rte 130 N	open
Dear Delhi Restaurant, Bar & Lounge	Restaurant (service type not stated) · Bar	Indian	304 Georges Rd	open
Dharani Indian Restaurant	Restaurant (service type not stated)	Indian	485 Georges Rd	open
Diwan Grill	Restaurant (service type not stated)	Indian	485 Georges Rd Ste 104	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	805 Cranbury Rd	open
Fuji Dayton	Restaurant (service type not stated)	Japanese · Sushi	485 Georges Rd	open
George Street Grill and PIzzeria	Casual dining · Bar	Pizza · American	304 Georges Rd	open
Giuseppe's Pizzeria & Restaurant	Restaurant (service type not stated)	Pizza · Sandwiches	24 Summerfield Blvd	open
Hek Enterprise Llc	Restaurant (service type not stated)		2316 US Highway 130	open
House of Biryani and Kebabs	Restaurant (service type not stated)	Indian · Middle Eastern	485 Georges Rd #104	open
Iff	Restaurant (service type not stated)	Mexican · Seafood	150 Docks Corner Rd	open
Johnny Rippas	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	2281 US-130	open
La Taverna	Restaurant (service type not stated)	Italian · European	375 Georges Rd	open
Nawab Grill & Halal Meat	Casual dining · Bar		371 Georges Rd	open
Saanjh Indian Cuisine	Bar · Restaurant (service type not stated)	Asian	304 Georges Road	open
Sripat Bakers(previous Hotbreads At This Location) - Lower Prices And Improved Quality	Bakery	Bakery	485 Georges Rd Ste 111	open
Subway	Other	Sandwiches	12 Stults Rd Ste 120	open
Subway	Quick service · Restaurant (service type not stated)	Sandwiches	485 Georges Road, Suite 111	open
Sunny Delight Beverages Co Sunny Delight	Restaurant (service type not stated) · Other		10 Corn Rd	open
Thaska From Kolhapur	Catering	Indian	1305 Dahlia Cir	open
The Grape Escape	Winery / distillery / taproom		12 Stults Rd	open
The Original Thin Crust Pizza Company	Restaurant (service type not stated)	Pizza	304 Georges Rd	open
The Park Indian Restaurant and Catering	Restaurant (service type not stated) · Casual dining	Indian · American	2316 US-130	open
Wisdom Diner	Casual dining	American	636 Ridge Rd	open
Speedy Mart Food Stores	Restaurant (service type not stated)		365 Georges Rd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	10	10	—	—	—	—	SIC1987
1995	8	8	—	—	—	—	SIC1987
1996	12	12	—	—	—	—	SIC1987
1997	11	10	—	—	—	1	SIC1987
1998	11	7	2	2	1	1	NAICS1997
1999	12	6	1	4	—	1	NAICS1997
2000	13	8	1	5	1	—	NAICS1997
2001	11	6	2	3	—	—	NAICS1997
2002	13	10	3	5	1	—	NAICS1997
2003	9	7	2	3	1	1	NAICS2002
2004	15	14	6	6	1	—	NAICS2002
2005	14	13	5	6	1	—	NAICS2002
2006	18	16	7	7	1	1	NAICS2002
2007	16	14	6	6	2	1	NAICS2002
2008	14	12	6	4	2	—	NAICS2007
2009	14	11	5	4	2	—	NAICS2007
2010	14	12	6	4	2	—	NAICS2007
2011	13	11	4	5	2	—	NAICS2007
2012	12	10	5	3	2	—	NAICS2012
2013	15	13	6	5	2	—	NAICS2012
2014	19	16	8	5	3	—	NAICS2012
2015	20	18	9	6	3	—	NAICS2012
2016	18	16	10	3	3	—	NAICS2012
2017	20	16	11	—	3	—	NAICS2017
2018	17	15	10	—	3	—	NAICS2017
2019	17	13	10	—	3	—	NAICS2017
2020	17	14	9	—	3	—	NAICS2017
2021	15	13	9	—	3	—	NAICS2017
2022	14	10	8	—	—	—	NAICS2022
2023	12	8	6	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 08810. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
08852	3.2 mi	24	2023
08512	3.5 mi	10	2023
08828	3.6 mi	1	2016
08831	3.9 mi	72	2023
08824	4.9 mi	13	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.