BMIE Market 08824
Middlesex County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 13,366 2020–2024 ACS 5-year estimate ±1,143 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 4,489 2020–2024 ACS 5-year estimate ±375 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 12,115 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 4,002 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $174,776 2020–2024 ACS 5-year estimate ±22,468 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 45.5 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,926 2020–2024 ACS 5-year estimate ±672 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $628,000 2020–2024 ACS 5-year estimate ±36,467 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 4.3 sq mi Census Gazetteer 2020 |
| Restaurants | 13 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 08824 |
| Restaurants per 10,000 residents | 9.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +8.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +116.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +116.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 14 (range 10–18) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.17) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 72 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 84 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 71 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 54 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 08824. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.17, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 72 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 83.7 | 84 | 40% | +33.5 |
| Restaurant Opportunity Score | 71.3 | 71 | 35% | +24.9 |
| Market Momentum Score | 53.8 | 54 | 25% | +13.5 |
Consumer Market Score: 84 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 13,366 | 75 | 40% | +30.0 |
| Median household income (ACS) | 174,776 | 98 | 40% | +39.2 |
| Households (ACS) | 4,489 | 73 | 20% | +14.6 |
Restaurant Opportunity Score: 71 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 8.3 | 53 | 35% | +18.4 |
| Restaurants per 10,000 residents (lower = more room) | 9.7 | 73 | 25% | +18.3 |
| Population (ACS) | 13,366 | 75 | 20% | +15.0 |
| Median household income (ACS) | 174,776 | 98 | 20% | +19.6 |
Market Momentum Score: 54 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 0 | 42 | 50% | +20.9 |
| 10-year restaurant growth | 8.3 | 53 | 30% | +15.8 |
| 20-year restaurant growth | 116.7 | 86 | 20% | +17.2 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (31)
By cuisine
Indian 7 · Asian 6 · Pizza 5 · American 4 · Italian 4 · Dessert 3 · Bakery 2 · Healthy / salads / bowls 2 · Ice cream / frozen desserts 2 · Japanese 2 · Mediterranean 2 · Middle Eastern 2 · Sandwiches 2 · Sushi 2 · Burgers 1 · Chinese 1 · Coffee 1 · Filipino 1 · Juice / smoothies 1 · Mexican 1
By type
Restaurant (service type not stated) 25 · Casual dining 4 · Dessert 3 · Bakery 2 · Bar 2 · Quick service 2 · Café 1 · Coffee shop 1 · Specialty food shop 1 · Juice, smoothie, tea 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Bagel Market and Deli | Bakery · Quick service · Specialty food shop | Bakery · Sandwiches | 3130 NJ-27 | open |
| Bikanervala Kendall Park | Restaurant (service type not stated) · Casual dining | Indian · American | 3000 NJ-27 | open |
| Chaska restaurant | Restaurant (service type not stated) | American · Indian · Burgers | 3000 NJ-27 | open |
| Choice Indian Restaurant Choice Indian Street Food | Restaurant (service type not stated) · Casual dining | Indian · American | 3110 NJ-27 Ste 2 | open |
| Cold Stone Creamery Cold Stone Creamery | Dessert | Ice cream / frozen desserts · Dessert | 3562 State Route 27 | open |
| Dusal's | Restaurant (service type not stated) · Casual dining | Pizza · Italian · American | 3300 State Route 27 | open |
| El Toro Loco Kendall Park | Bar · Restaurant (service type not stated) | Mexican | 3000 New Jersey 27 | open |
| Gulberg Bistro | Restaurant (service type not stated) | Indian · Asian | 3000 NJ-27 | open |
| Gyro King & Grill | Restaurant (service type not stated) | Indian · Middle Eastern · Mediterranean | 3010 NJ-27 | open |
| Kabul Corner New Jersey | Restaurant (service type not stated) | Middle Eastern · Mediterranean | 27 New Rd | open |
| Kumo 27 | Restaurant (service type not stated) | Japanese · Sushi · Asian | 3376 State Route 27 | open |
| Kwality Ice Cream, Fresh Juices, Paan & Pani Puri - South Brunswick | Dessert · Juice, smoothie, tea | Ice cream / frozen desserts · Juice / smoothies · Dessert | 3010 NJ-27 | open |
| L'Affaire Bakery | Bakery · Dessert | Bakery · Dessert | 3570 State Route 27 | open |
| La Ja Waab Indian Cuisine | Restaurant (service type not stated) | 3562 New Jersey 27 | open | |
| Lili's | Restaurant (service type not stated) | Asian | 3562 State Route 27 #109 | open |
| Manzil Cafe | Café · Coffee shop | Coffee · Sandwiches | 3010 NJ-27 | open |
| Moghul Express Kendall Park Moghul Express | Restaurant (service type not stated) | Indian · Asian | 3122 State Route 27 | open |
| Msquared Pizza Company | Restaurant (service type not stated) | 7 Allston Rd | open | |
| Olé Craft Kitchen + Bar (Global Mexican) | Restaurant (service type not stated) · Casual dining · Bar | 3010 NJ-27 | open | |
| Pie Five Pizza | Restaurant (service type not stated) | Pizza | 3010 Route 27, Store #8-9 | open |
| Pizza Twist Pizza Twist - Bakersfield, CA | Restaurant (service type not stated) | Pizza · Italian | 3000 NJ-27 | open |
| Pizza Twist Kendall park, Nj | Restaurant (service type not stated) | 27 Kendall Rd | open | |
| Playa Bowls | Restaurant (service type not stated) | Healthy / salads / bowls | 3000 New Jersey 27 | open |
| Playa Bowls Playa Bowls | Quick service | 3000 State Route 27 Unit 6 | open | |
| Playa Bowls South Brunswick Playa Bowls Denville NJ | Restaurant (service type not stated) | Healthy / salads / bowls | 27 New Rd | open |
| Shu House | Restaurant (service type not stated) | Chinese · Asian | 3132 NJ-27 | open |
| Singas Famous Pizza Singas Famous Pizza | Restaurant (service type not stated) | Pizza · Italian | 1463 Finnegans Ln | open |
| Supreme Kabab & Curry | Restaurant (service type not stated) | Indian · Asian | 3076 State Route 27 | open |
| Sushi King | Restaurant (service type not stated) | Japanese · Sushi | 3562 Route 27 | open |
| Tropical Hut - Kendall Park | Restaurant (service type not stated) | Filipino | 27 Kendall Rd | open |
| Vinny's Kendall Park Pizza | Restaurant (service type not stated) | Pizza · Italian | 7 Allston Rd | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 6 | 6 | — | — | — | — | SIC1987 |
| 1995 | 7 | 7 | — | — | — | — | SIC1987 |
| 1996 | 7 | 7 | — | — | — | — | SIC1987 |
| 1997 | 6 | 6 | — | — | — | — | SIC1987 |
| 1998 | 6 | 5 | 3 | 1 | 1 | — | NAICS1997 |
| 1999 | 6 | 5 | 3 | 1 | 1 | — | NAICS1997 |
| 2000 | 6 | 5 | 3 | 1 | 1 | — | NAICS1997 |
| 2001 | 6 | 5 | 2 | 2 | 1 | — | NAICS1997 |
| 2002 | 7 | 6 | 3 | 1 | 2 | — | NAICS1997 |
| 2003 | 7 | 6 | 3 | 1 | 2 | — | NAICS2002 |
| 2004 | 8 | 7 | 5 | — | 2 | — | NAICS2002 |
| 2005 | 10 | 9 | 7 | — | 2 | — | NAICS2002 |
| 2006 | 12 | 11 | 8 | 2 | 1 | — | NAICS2002 |
| 2007 | 10 | 10 | 9 | — | 1 | — | NAICS2002 |
| 2008 | 9 | 9 | 6 | 1 | 2 | — | NAICS2007 |
| 2009 | 10 | 10 | 6 | 2 | 2 | — | NAICS2007 |
| 2010 | 11 | 11 | 7 | 2 | 2 | — | NAICS2007 |
| 2011 | 11 | 11 | 7 | 2 | 2 | — | NAICS2007 |
| 2012 | 13 | 12 | 6 | 4 | 2 | 1 | NAICS2012 |
| 2013 | 13 | 12 | 5 | 6 | 1 | 1 | NAICS2012 |
| 2014 | 14 | 13 | 6 | 5 | 2 | 1 | NAICS2012 |
| 2015 | 13 | 12 | 6 | 4 | 2 | 1 | NAICS2012 |
| 2016 | 10 | 9 | 4 | 4 | 1 | 1 | NAICS2012 |
| 2017 | 11 | 9 | 4 | 4 | — | — | NAICS2017 |
| 2018 | 15 | 13 | 7 | 5 | — | — | NAICS2017 |
| 2019 | 12 | 11 | 6 | 4 | — | — | NAICS2017 |
| 2020 | 15 | 14 | 8 | 5 | — | — | NAICS2017 |
| 2021 | 16 | 15 | 7 | 7 | — | — | NAICS2017 |
| 2022 | 14 | 13 | 6 | 6 | — | — | NAICS2022 |
| 2023 | 14 | 13 | 5 | 7 | — | — | NAICS2022 |