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BMIE Market 08553

Somerset County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)819
2020–2024 ACS 5-year estimate ±152 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households318
2020–2024 ACS 5-year estimate ±67 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count682
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units292
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$148,056
2020–2024 ACS 5-year estimate ±46,157 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age44.5
2020–2024 ACS 5-year estimate ±7 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,799
2020–2024 ACS 5-year estimate ±93 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$597,200
2020–2024 ACS 5-year estimate ±31,475 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area0.6 sq mi
Census Gazetteer 2020
RestaurantsNot published for this ZIP
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 08553
Restaurants per 10,000 residentsNot yet derived
Restaurant growth, 5-year-25.0%
DERIVED: 2017 → 2022, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+50.0%
DERIVED: 2012 → 2022, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+0.0%
DERIVED: 2002 → 2022, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file-50.0%
DERIVED: 1994 → 2022, ZIP Code Business Patterns restaurants
Projected restaurants, 20274 (range 3–6)
FORECAST · linear trend v1 fitted to 2012–2022 (11 points, +0.1 per year, r² 0.20) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score51 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score56 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score57 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score36 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 51 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score55.75640%+22.3
Restaurant Opportunity Score57.45735%+20.1
Market Momentum Score35.63625%+8.9
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 56 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)8192940%+11.5
Median household income (ACS)148,0569640%+38.4
Households (ACS)3182920%+5.8
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 57 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth508235%+28.8
Restaurants per 10,000 residents (lower = more room)36.61525%+3.8
Population (ACS)8192920%+5.7
Median household income (ACS)148,0569620%+19.2
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 36 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-251150%+5.4
10-year restaurant growth508230%+24.7
20-year restaurant growth02820%+5.6
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (3)

By cuisine

American 1 · Coffee 1 · European 1

By type

Bar 1 · Café 1 · Casual dining 1 · Coffee shop 1 · Restaurant (service type not stated) 1

NameTypeCuisineAddressStatus
BUY THE CUPCafé · Coffee shopCoffee130 Washington Stopen
Historic Rocky Hill Inn & TavernCasual dining · Bar137 Washington Stopen
ONE 53Restaurant (service type not stated)American · European153 Washington Stopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199466SIC1987
199566SIC1987
199644SIC1987
199733SIC1987
1998333NAICS1997
1999433NAICS1997
2000322NAICS1997
2001333NAICS1997
2002333NAICS1997
2003333NAICS2002
2004544NAICS2002
2005433NAICS2002
20064431NAICS2002
20073321NAICS2002
20082211NAICS2007
20091NAICS2007
20111NAICS2007
20124211NAICS2012
20134211NAICS2012
20145321NAICS2012
20155321NAICS2012
20167431NAICS2012
2017843NAICS2017
2018643NAICS2017
2019643NAICS2017
202043NAICS2017
202143NAICS2017
202243NAICS2022
20233NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 08553. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
085281.4 mi62023
085402.6 mi852023
085423.4 mi512023
085023.4 mi62023
085583.5 mi112023
085443.9 mi11994
088234.7 mi232023
088244.7 mi132023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.