BMIE Market 08528

Somerset County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)	321 2020–2024 ACS 5-year estimate ±291 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	207 2020–2024 ACS 5-year estimate ±233 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	315 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	135 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	Data source not yet connected
Median age	68.1 2020–2024 ACS 5-year estimate ±24 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	Data source not yet connected
Median home value	$233,500 2020–2024 ACS 5-year estimate ±178,521 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	0.9 sq mi Census Gazetteer 2020
Restaurants	6 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 08528
Restaurants per 10,000 residents	127.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+50.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+50.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+20.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+100.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	6 (range 4–7) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.19) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	41 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	18 / 100 MODELED · consumer_market_score v1 · confidence Medium · why?
Restaurant Opportunity Score	41 / 100 MODELED · restaurant_opportunity_score v1 · confidence Medium · why?
Market Momentum Score	79 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 08528. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.19, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Jersey and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 41 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	18.1	18	40%	+7.2
Restaurant Opportunity Score	40.5	41	35%	+14.2
Market Momentum Score	78.9	79	25%	+19.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 18 (Medium confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	321	16	40%	+10.6
Households (ACS)	207	22	20%	+7.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 41 (Medium confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	50	82	35%	+36.0
Restaurants per 10,000 residents (lower = more room)	186.9	2	25%	+0.6
Population (ACS)	321	16	20%	+4.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	50	90	50%	+45.1
10-year restaurant growth	50	82	30%	+24.7
20-year restaurant growth	20	46	20%	+9.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (12)

By cuisine

Coffee 3 · Italian 3 · Breakfast 2 · American 1 · European 1 · Indian 1 · Japanese 1 · Pizza 1 · Sandwiches 1 · Sushi 1

By type

Restaurant (service type not stated) 9 · Café 3 · Coffee shop 2 · Bar 1 · Casual dining 1 · Food truck 1 · Specialty food shop 1 · Quick service 1

Name	Type	Cuisine	Address	Status
Eno Terra Eno Terra	Restaurant (service type not stated)	Italian · European	4484 NJ-27	open
Kingston Deli & Cafe	Specialty food shop · Quick service · Café	Sandwiches · Coffee	52 Main St	open
Madame Cupcake Shop	Restaurant (service type not stated)		61 Laurel Ave	open
Mercato Ristorante at Gennaro's	Restaurant (service type not stated) · Casual dining	Italian · American	4587 NJ-27	open
Osteria Procaccini Tino’s Artisan Pizza Co.	Restaurant (service type not stated)	Pizza · Italian	4428 Rte 27 N	open
Pa Dutch Breakfast & Snack Bar	Restaurant (service type not stated)		4437 Route 27 Ste 3	open
PJ's Pancake House & Bakery - Kingston	Coffee shop · Restaurant (service type not stated) · Café	Coffee · Breakfast	4581 Rte 27	open
SnowFlakeHouse	Bar		10 Laurel Ave	open
Sushi Palace	Restaurant (service type not stated)	Japanese · Sushi	4437 Route 27	open
The Feed Truck	Food truck · Restaurant (service type not stated)		9 Church St	open
Tino’s Tazza Cafe and Coffee Shop	Coffee shop · Café	Coffee · Breakfast	4428 NJ-27	open
Urban Spice	Restaurant (service type not stated)	Indian	4591 NJ-27	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	3	3	—	—	—	—	SIC1987
1995	4	4	—	—	—	—	SIC1987
1996	6	6	—	—	—	—	SIC1987
1997	6	6	—	—	—	—	SIC1987
1998	5	5	3	1	1	—	NAICS1997
1999	6	6	4	1	1	—	NAICS1997
2000	6	6	4	1	1	—	NAICS1997
2001	6	6	4	1	1	—	NAICS1997
2002	6	6	5	1	—	—	NAICS1997
2003	5	5	3	2	—	—	NAICS2002
2004	5	5	3	2	—	—	NAICS2002
2005	4	4	2	2	—	—	NAICS2002
2006	4	4	2	2	—	—	NAICS2002
2007	3	3	1	2	—	—	NAICS2002
2008	2	2	1	1	—	—	NAICS2007
2009	4	4	2	2	—	—	NAICS2007
2010	4	4	2	2	—	—	NAICS2007
2011	4	4	1	3	—	—	NAICS2007
2012	3	3	1	2	—	—	NAICS2012
2013	4	4	2	2	—	—	NAICS2012
2014	4	4	2	2	—	—	NAICS2012
2015	4	4	2	2	—	—	NAICS2012
2016	5	5	3	2	—	—	NAICS2012
2017	5	5	5	—	—	—	NAICS2017
2018	4	4	4	—	—	—	NAICS2017
2019	4	4	4	—	—	—	NAICS2017
2020	4	4	4	—	—	—	NAICS2017
2021	5	5	4	—	—	—	NAICS2017
2022	4	4	4	—	—	—	NAICS2022
2023	7	6	6	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 08528. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
08553	1.4 mi	3	2022
08540	2.5 mi	85	2023
08542	3.1 mi	51	2023
08544	3.5 mi	1	1994
08852	3.9 mi	24	2023
08536	4.1 mi	21	2023
08824	4.2 mi	13	2023
08823	4.5 mi	23	2023
08502	4.6 mi	6	2023
08558	4.8 mi	11	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.