BMIE Market 08558

Somerset County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)	7,648 2020–2024 ACS 5-year estimate ±631 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,767 2020–2024 ACS 5-year estimate ±244 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	6,629 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,459 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$236,016 2020–2024 ACS 5-year estimate ±33,120 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	47.5 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,000 2020–2024 ACS 5-year estimate ±969 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$910,200 2020–2024 ACS 5-year estimate ±64,243 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	15.6 sq mi Census Gazetteer 2020
Restaurants	11 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 08558
Restaurants per 10,000 residents	12.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-8.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+10.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+83.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-21.4% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	10 (range 7–12) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.2 per year, r² 0.19) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	65 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	80 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	66 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	42 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 08558. Projection: linear trend v1, fitted 2013–2023, -0.2 restaurants per year, r² 0.19, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Jersey and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	79.7	80	40%	+31.9
Restaurant Opportunity Score	65.9	66	35%	+23.1
Market Momentum Score	41.8	42	25%	+10.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	7,648	67	40%	+26.7
Median household income (ACS)	236,016	99	40%	+39.8
Households (ACS)	2,767	66	20%	+13.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	10	54	35%	+18.9
Restaurants per 10,000 residents (lower = more room)	14.4	55	25%	+13.8
Population (ACS)	7,648	67	20%	+13.4
Median household income (ACS)	236,016	99	20%	+19.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 42 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-8.3	20	50%	+10.0
10-year restaurant growth	10	54	30%	+16.2
20-year restaurant growth	83.3	78	20%	+15.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (28)

By cuisine

American 5 · Dessert 5 · Asian 4 · Italian 3 · Japanese 3 · Pizza 3 · Sushi 3 · Chinese 2 · Coffee 2 · Mediterranean 2 · Middle Eastern 2 · Sandwiches 2 · Bakery 1 · Burgers 1 · European 1 · Hot dogs 1 · Ice cream / frozen desserts 1 · Noodles / ramen / pho 1 · Thai 1

By type

Restaurant (service type not stated) 19 · Dessert 5 · Quick service 5 · Bakery 2 · Café 2 · Specialty food shop 2 · Bar 1 · Casual dining 1

Name	Type	Cuisine	Address	Status
Aja Asian Cuisine & Lounge	Restaurant (service type not stated)	Asian · Sushi · Japanese	1736 US-206	open
Beniamino's Cucina & Pizza &pizza	Restaurant (service type not stated)	Italian · Pizza	1325 US-206 Ste 3	open
Blawenburg Bistro	Restaurant (service type not stated)	American · European	391 Georgetown and Franklin Tpke	open
Blawenburg Cafe And Catering Company	Café	Coffee	391 County Rd 518	open
Cibo Ristorante	Restaurant (service type not stated)		1378 US Highway 206	open
Forest Montgomery Inc	Restaurant (service type not stated)		1378 US Highway 206	open
Genteel Enterprises Llc	Restaurant (service type not stated)		1378 Us Highway 206 Ste 3	open
Genteel's Brick Oven Pizza & Ristorante	Restaurant (service type not stated)	Italian · Pizza	1378 US Highway 206	open
Jersey Mike's Jersey Mike's Subs	Specialty food shop · Quick service	Sandwiches · American	1320 Van Horne Road	open
Mira Mediterranean Grill	Restaurant (service type not stated)	Mediterranean · Middle Eastern	1378 US-206	open
MOOYAH Burgers, Fries and Shakes MOOYAH Burgers, Fries & Shakes	Quick service	Burgers · American	1378 US Highway 206	open
Mori Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	1378 US Highway 206	open
New World Pizza & Cafe	Restaurant (service type not stated)	Pizza · Italian	1147 Route 601	open
Philly Pretzel Factory	Restaurant (service type not stated) · Dessert · Quick service	Hot dogs · Dessert	1273 Rte 206	open
Ricky's Thai Skillman Ricky’s Thai Hillsborough	Restaurant (service type not stated)	Thai · Asian	1378 US-206	open
River Road Gardens	Restaurant (service type not stated)	Chinese	29 Oxford Cir	open
Robinson's Chocolates	Dessert	Dessert	1325 US-206	open
Sahara Restaurant	Restaurant (service type not stated)	Middle Eastern · Mediterranean	1325 US-206	open
Sj Healthy Food L.l.c	Restaurant (service type not stated)		1378 US Highway 206	open
Skillman Donut LLC	Bakery · Restaurant (service type not stated) · Dessert	Dessert	1325 US Highway 206	open
Skillman NJ #227 - Village Shops at Montgomery Mooyah	Quick service		1378 Route 206	open
Subway	Quick service · Restaurant (service type not stated) · Specialty food shop	Sandwiches	1378 Route 206	open
Sweet Gourmet	Bakery · Dessert	Bakery · Dessert	382 Georgetown - Franklin Tpke Ste C	open
The Tiger's Tale	Casual dining · Bar	American	1290 US-206	open
Thomas Sweet Cafe Thomas Sweet Cafe	Café · Dessert	Coffee · Ice cream / frozen desserts · Dessert	1325 US Highway 206	open
TUSK Restaurant & Lounge	Restaurant (service type not stated)	American	1736 US Highway 206	open
Ya Ya Noodles	Restaurant (service type not stated)	Chinese · Sushi · Noodles / ramen / pho · Japanese · Asian	1325 Rte 206	open
Princeton Innkeepers Inc	Restaurant (service type not stated)		1290 US Highway 206	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	14	14	—	—	—	—	SIC1987
1995	12	12	—	—	—	—	SIC1987
1996	13	13	—	—	—	—	SIC1987
1997	12	12	—	—	—	—	SIC1987
1998	10	6	2	4	—	—	NAICS1997
1999	8	4	1	3	—	—	NAICS1997
2000	8	6	3	3	—	—	NAICS1997
2001	8	6	2	4	—	—	NAICS1997
2002	12	5	2	3	—	—	NAICS1997
2003	12	6	3	3	—	—	NAICS2002
2004	15	8	3	5	—	—	NAICS2002
2005	13	6	5	1	—	—	NAICS2002
2006	12	5	4	1	—	—	NAICS2002
2007	13	7	5	1	1	—	NAICS2002
2008	17	10	7	2	1	—	NAICS2007
2009	17	7	5	2	—	—	NAICS2007
2010	18	8	4	3	—	—	NAICS2007
2011	17	8	5	3	—	—	NAICS2007
2012	16	10	7	2	1	—	NAICS2012
2013	17	10	7	2	1	—	NAICS2012
2014	20	13	9	2	2	—	NAICS2012
2015	19	15	9	4	2	—	NAICS2012
2016	18	13	6	5	2	—	NAICS2012
2017	18	12	6	5	—	—	NAICS2017
2018	17	12	7	5	—	—	NAICS2017
2019	18	12	7	5	—	—	NAICS2017
2020	16	10	5	5	—	—	NAICS2017
2021	15	11	5	6	—	—	NAICS2017
2022	15	11	5	5	—	—	NAICS2022
2023	15	11	7	3	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 08558. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
08553	3.5 mi	3	2022
08502	3.6 mi	6	2023
08525	4.1 mi	11	2023
08540	4.2 mi	85	2023
08542	4.7 mi	51	2023
08528	4.8 mi	6	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.