BMIE Market 08525

Mercer County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)	4,522 2020–2024 ACS 5-year estimate ±571 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,903 2020–2024 ACS 5-year estimate ±223 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	4,767 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,967 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$165,324 2020–2024 ACS 5-year estimate ±29,804 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	45.3 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,835 2020–2024 ACS 5-year estimate ±185 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$572,500 2020–2024 ACS 5-year estimate ±34,466 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	22.4 sq mi Census Gazetteer 2020
Restaurants	11 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 08525
Restaurants per 10,000 residents	18.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+10.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-8.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+37.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	10 (range 7–14) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.06) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	59 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	75 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	50 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	48 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 08525. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.06, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Jersey and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 59 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	74.5	75	40%	+29.8
Restaurant Opportunity Score	50.5	50	35%	+17.7
Market Momentum Score	47.8	48	25%	+12.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	4,522	59	40%	+23.5
Median household income (ACS)	165,324	97	40%	+39.0
Households (ACS)	1,903	60	20%	+12.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 50 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	24.3	28	25%	+7.0
Population (ACS)	4,522	59	20%	+11.8
Median household income (ACS)	165,324	97	20%	+19.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 48 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	10	68	50%	+33.8
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	-8.3	17	20%	+3.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (28)

By cuisine

American 12 · Italian 4 · Coffee 3 · Pizza 3 · Breakfast 2 · Juice / smoothies 2 · Asian 1 · Bakery 1 · Burgers 1 · Chicken / wings 1 · Chinese 1 · Dessert 1 · Ice cream / frozen desserts 1 · Latin American (other) 1 · Mediterranean 1 · Sandwiches 1 · Thai 1

By type

Restaurant (service type not stated) 20 · Casual dining 8 · Bar 4 · Café 3 · Juice, smoothie, tea 2 · Bakery 1 · Brewery / taproom 1 · Coffee shop 1 · Dessert 1 · Specialty food shop 1 · Quick service 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Antimo's Italian Kitchen	Restaurant (service type not stated)	Italian · Pizza	52 E Broad St	open
Aunt Chubby's Luncheonette	Restaurant (service type not stated)	Breakfast · American	1 Railroad Pl	open
Baron Dillon Bar & Grille	Restaurant (service type not stated)	American	114 Hopewell Pennington Rd	open
Boro Bean	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	9 E Broad St	open
Brick Farm Tavern	Casual dining · Restaurant (service type not stated) · Bar	American	130 Hopewell Rocky Hill Rd	open
China Wok	Restaurant (service type not stated)	Chinese · Asian	52 E Broad St	open
Cream King	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts · Dessert	46 Washington Ave	open
Da's Kitchen & Catering	Restaurant (service type not stated)	Thai	21 E Broad St	open
Entrata	Restaurant (service type not stated)	Mediterranean	9 E Broad St	open
Franco's Pizza	Restaurant (service type not stated)	Pizza	4 Mercer St	open
Hillbilly Hall	Casual dining · Bar	American	203 Hopewell - Wertsville Rd	open
Hopewell Valley Bistro & Inn	Restaurant (service type not stated)	American	15 E Broad St	open
Krispy Krunchy Chicken	Restaurant (service type not stated) · Specialty food shop · Quick service	Sandwiches · Chicken / wings	52 E Broads St	open
Lo Ré Pasta Shop	Restaurant (service type not stated)	Italian	21 E Broad St	open
Local BBQ Hopewell	Restaurant (service type not stated)		21 E Broad St	open
Madame Cupcake Shop	Bakery	Bakery	43 Railroad Pl Bldg C	open
Marchese Farm	Juice, smoothie, tea	Juice / smoothies	327 Hopewell Amwell Rd	open
Mount Rose Distillery	Winery / distillery / taproom			open
Nomad Pizza Hopewell	Restaurant (service type not stated)	Pizza · Italian	10 E Broad St	open
Orlando's Cafe	Casual dining · Café	American · Coffee	310 NJ-31 S	open
Ottoburger	Restaurant (service type not stated)	Burgers · American	65 E Broad St	open
Pheasant Grille	Casual dining · Bar	American		open
The Blue Bottle Cafe	Restaurant (service type not stated)		101 E Broad St	open
The Brothers Moon	Restaurant (service type not stated)	American	7 W Broad St	open
The Italian Table	Restaurant (service type not stated) · Casual dining	Italian · American	101 E Broad St	open
The Peasant Grill	Café · Restaurant (service type not stated) · Casual dining	Breakfast · Coffee · American	84 E Broad St	open
Tomatello's Latin Cuisine	Restaurant (service type not stated) · Casual dining	Latin American (other) · American	21 E Broad St	open
Troon Brewing	Brewery / taproom · Casual dining · Bar		130 Hopewell-Rocky Hill Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	9	8	—	—	—	1	SIC1987
1995	8	8	—	—	—	—	SIC1987
1996	6	6	—	—	—	—	SIC1987
1997	11	11	—	—	—	—	SIC1987
1998	11	10	7	3	—	—	NAICS1997
1999	10	10	6	2	2	—	NAICS1997
2000	9	9	5	1	3	—	NAICS1997
2001	8	7	4	1	2	—	NAICS1997
2002	11	11	5	4	2	—	NAICS1997
2003	12	12	6	4	2	—	NAICS2002
2004	12	12	6	4	2	—	NAICS2002
2005	10	10	6	3	1	—	NAICS2002
2006	10	10	6	3	1	—	NAICS2002
2007	11	11	5	5	1	—	NAICS2002
2008	10	8	3	2	3	2	NAICS2007
2009	8	7	4	2	1	1	NAICS2007
2010	10	9	6	2	1	1	NAICS2007
2011	11	10	6	3	1	1	NAICS2007
2012	13	13	8	3	2	—	NAICS2012
2013	11	11	6	3	2	—	NAICS2012
2014	10	10	6	2	2	—	NAICS2012
2015	7	7	5	1	1	—	NAICS2012
2016	7	7	5	1	1	—	NAICS2012
2017	9	9	5	3	—	—	NAICS2017
2018	10	10	7	—	—	—	NAICS2017
2019	9	9	6	—	—	—	NAICS2017
2020	8	8	5	—	—	—	NAICS2017
2021	8	8	4	3	—	—	NAICS2017
2022	12	12	6	4	—	—	NAICS2022
2023	11	11	7	3	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 08525. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
08558	4.1 mi	11	2023
08551	4.6 mi	4	2023
08534	4.8 mi	26	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.