BMIE Market 08534
Mercer County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 13,272 2020–2024 ACS 5-year estimate ±790 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 4,995 2020–2024 ACS 5-year estimate ±341 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 12,929 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 4,964 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $175,573 2020–2024 ACS 5-year estimate ±14,158 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 41.6 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,004 2020–2024 ACS 5-year estimate ±344 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $573,000 2020–2024 ACS 5-year estimate ±28,240 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 21.8 sq mi Census Gazetteer 2020 |
| Restaurants | 26 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 08534 |
| Restaurants per 10,000 residents | 15.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +30.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +18.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +73.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +116.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 26 (range 22–29) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.26) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 75 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 84 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 66 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 75 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 08534. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.26, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 75 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 84.0 | 84 | 40% | +33.6 |
| Restaurant Opportunity Score | 65.7 | 66 | 35% | +23.0 |
| Market Momentum Score | 75.2 | 75 | 25% | +18.8 |
Consumer Market Score: 84 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 13,272 | 75 | 40% | +29.9 |
| Median household income (ACS) | 175,573 | 98 | 40% | +39.2 |
| Households (ACS) | 4,995 | 74 | 20% | +14.8 |
Restaurant Opportunity Score: 66 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 18.2 | 62 | 35% | +21.5 |
| Restaurants per 10,000 residents (lower = more room) | 19.6 | 38 | 25% | +9.6 |
| Population (ACS) | 13,272 | 75 | 20% | +15.0 |
| Median household income (ACS) | 175,573 | 98 | 20% | +19.6 |
Market Momentum Score: 75 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 30 | 83 | 50% | +41.6 |
| 10-year restaurant growth | 18.2 | 62 | 30% | +18.5 |
| 20-year restaurant growth | 73.3 | 75 | 20% | +15.1 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (59)
By cuisine
Pizza 8 · Sandwiches 8 · American 6 · Coffee 6 · Italian 6 · Asian 5 · Dessert 5 · Ice cream / frozen desserts 4 · Bakery 2 · Burgers 2 · Chinese 2 · Japanese 2 · Mexican 2 · Sushi 2 · Chicken / wings 1 · French 1 · Latin American (other) 1 · Thai 1 · Vegetarian 1
By type
Restaurant (service type not stated) 35 · Quick service 10 · Dessert 6 · Bar 5 · Specialty food shop 5 · Coffee shop 4 · Bakery 3 · Café 3 · Casual dining 3 · Other 2 · Brewery / taproom 1 · Catering 1 · Delivery-focused 1 · Winery / distillery / taproom 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Ajgl Pizza, Llc | Restaurant (service type not stated) | 2 N Main St | open | |
| Bear Tavern Liquor Llc | Restaurant (service type not stated) | 7 Tree Farm Rd Ste 101 | open | |
| Blimpie Blimpie America's Sub Shop | Quick service · Specialty food shop | Sandwiches | Circle &, 2558 Pennington Rd, NJ-31 at | open |
| Bonne Assiette | Restaurant (service type not stated) | French | 23 W Delaware Ave | open |
| BORO Market | Casual dining · Restaurant (service type not stated) · Bar | American | 147 W Delaware Ave | open |
| Bubbakoo's Burritos Bubbakoo's Burritos | Restaurant (service type not stated) · Catering | Mexican · Vegetarian | 25 NJ-31 S | open |
| Burger King Burger King | Quick service | Burgers · American | 25 NJ-31 | open |
| Burger World | Quick service | Burgers | open | |
| Carvel Hopewell Pennington Carvel | Dessert | Ice cream / frozen desserts · Dessert | 800 Q Denow Rd | open |
| Cheng's Kitchen | Restaurant (service type not stated) | Chinese · Asian | 15 NJ-31 | open |
| Chicken Dog Cafe | Café | Coffee | 20 N Main St | open |
| Cream King | Dessert | Ice cream / frozen desserts · Dessert | 46 NJ-31 | open |
| Cugino's Italian Specialties | Specialty food shop · Quick service | Sandwiches | 2566 Pennington Rd | open |
| Deli On A Bagel | Bakery · Quick service · Specialty food shop | Bakery · Sandwiches | 21 NJ-31 | open |
| Diamonds | Restaurant (service type not stated) | Italian | 25 Route 31 S | open |
| Domino's Domino's Pizza | Quick service · Delivery-focused | Pizza | 25 Route 31 S | open |
| Dunkin' Dunkin' | Quick service · Dessert · Coffee shop · Bakery | Coffee · Dessert | 1 Tree Farm Rd Cornerstone Court | open |
| Emily's Cafe & Catering Llc | Restaurant (service type not stated) | 9 N Main St | open | |
| Gretalia Hospitality Group | Restaurant (service type not stated) | Pizza | 7 Tree Farm Rd | open |
| Happy Wok | Restaurant (service type not stated) | Asian · Chinese | 25 Route 31 S | open |
| Holistic Behavioral Solutions | Restaurant (service type not stated) | 2409 Pennington Rd Ste C | open | |
| Hopewell Valley Vineyards | Winery / distillery / taproom · Bar | 46 Yard Rd | open | |
| Krispy Krunchy Chicken | Quick service · Restaurant (service type not stated) | Chicken / wings | 2558 Pennington Rd | open |
| La Unica La Única | Restaurant (service type not stated) | Mexican · Latin American (other) | 20 N Main St | open |
| Lakeside Cafe and Liquors | Café · Casual dining · Bar | Coffee | 129 Route 31 N | open |
| Marco's Pizza | Restaurant (service type not stated) | Pizza | 2580 Pennington Rd | open |
| Meraki | Restaurant (service type not stated) | American | 23 W Delaware Ave Unit 4 | open |
| Michaelangelo Associates Llc | Restaurant (service type not stated) | 7 Tree Farm Rd Ste 101 | open | |
| Mizuki Asian Bistro | Restaurant (service type not stated) | Japanese · Sushi · Asian | 800 Denow Rd | open |
| Needle Creek Brewery | Brewery / taproom · Bar | 91 Titus Mill Rd | open | |
| North End Bistro Llc | Restaurant (service type not stated) | 7 Tree Farm Rd Ste 101 | open | |
| Osteria Procaccini | Restaurant (service type not stated) | Italian · Pizza | 7 Tree Farm Rd | open |
| Pennington Bagel | Bakery · Quick service · Specialty food shop | Bakery · Sandwiches | 25 Route 31 S | open |
| Pennington Pizza & Itln Rest | Restaurant (service type not stated) | 15 Route 31 N | open | |
| Pennington Pizza Grill | Restaurant (service type not stated) | Pizza · American | 15 Route 31 N | open |
| Piccolo Trattoria Piccolo Trattoria | Restaurant (service type not stated) | Italian · Pizza | 800 Denow Rd | open |
| Pj's West Llc | Restaurant (service type not stated) | 7 Tree Farm Rd Ste 101 | open | |
| PrimoHoagies PrimoHoagies | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 25 NJ-31 Ste 18 | open |
| Pru Thai | Restaurant (service type not stated) | Thai · Asian | NJ-31 | open |
| Rita's | Dessert | Dessert | 25 Route 31 S | open |
| Simple Vino | Bar | 25 NJ-31 Suite 17 | open | |
| Sourland Coffee | Coffee shop | Coffee | 250 S Main St | open |
| Starbucks | Coffee shop | Coffee | 5 NJ-31 | open |
| Starbucks Starbucks | Café · Restaurant (service type not stated) · Coffee shop | Coffee | 800 A Denow Road | open |
| Subway | Other | Sandwiches | 1 Tree Farm Rd | open |
| SUBWAY | Other | Sandwiches | Rt 31 | open |
| Sumo Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 12 S Main St | open |
| Super Suppers | Restaurant (service type not stated) | American | 7 Tree Farm Rd | open |
| The Pig + Pit | Restaurant (service type not stated) | 20 N Main St | open | |
| Tj's Of Hopewell Inc. Dba Tj's Restaurant And Bar | Restaurant (service type not stated) | 25 Route 31 S | open | |
| TJ's Trattoria | Restaurant (service type not stated) | Italian | 25 Route 31 S | open |
| Uncle Ed's Creamery | Dessert | Ice cream / frozen desserts · Dessert | 155 W Delaware Ave | open |
| Villa Francesco's | Restaurant (service type not stated) | Italian · Pizza | 21 Route 31 N | open |
| Villa Francescos | Restaurant (service type not stated) | 21 Route 31 S | open | |
| Vito's Pizza | Restaurant (service type not stated) | Pizza · Sandwiches · Italian | 2 N Main St | open |
| Viva Gelato Cafe | Dessert | Ice cream / frozen desserts | 12 S Main St | open |
| Wildflowers Inn | Restaurant (service type not stated) · Casual dining | American | 2572 Pennington Rd | open |
| Cuginos Pennington Llc | Restaurant (service type not stated) | 147 W Delaware Ave | closed | |
| Hopewell Ice Cream Llc | Restaurant (service type not stated) | 800 Denow Rd | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 12 | 12 | — | — | — | — | SIC1987 |
| 1995 | 9 | 9 | — | — | — | — | SIC1987 |
| 1996 | 18 | 18 | — | — | — | — | SIC1987 |
| 1997 | 19 | 19 | — | — | — | — | SIC1987 |
| 1998 | 18 | 15 | 8 | 4 | 3 | — | NAICS1997 |
| 1999 | 15 | 13 | 8 | 2 | 3 | — | NAICS1997 |
| 2000 | 17 | 14 | 9 | 2 | 3 | — | NAICS1997 |
| 2001 | 20 | 13 | 8 | 2 | 3 | 1 | NAICS1997 |
| 2002 | 20 | 14 | 8 | 3 | 3 | 1 | NAICS1997 |
| 2003 | 20 | 15 | 8 | 3 | 4 | — | NAICS2002 |
| 2004 | 22 | 16 | 8 | 3 | 5 | — | NAICS2002 |
| 2005 | 25 | 16 | 8 | 3 | 5 | — | NAICS2002 |
| 2006 | 28 | 21 | 9 | 6 | 6 | — | NAICS2002 |
| 2007 | 33 | 22 | 7 | 9 | 6 | — | NAICS2002 |
| 2008 | 37 | 22 | 8 | 7 | 7 | — | NAICS2007 |
| 2009 | 37 | 24 | 8 | 8 | 8 | — | NAICS2007 |
| 2010 | 29 | 20 | 8 | 6 | 6 | — | NAICS2007 |
| 2011 | 29 | 24 | 10 | 7 | 7 | — | NAICS2007 |
| 2012 | 35 | 25 | 11 | 7 | 7 | — | NAICS2012 |
| 2013 | 33 | 22 | 11 | 5 | 6 | — | NAICS2012 |
| 2014 | 33 | 23 | 11 | 5 | 7 | — | NAICS2012 |
| 2015 | 32 | 22 | 12 | 4 | 6 | — | NAICS2012 |
| 2016 | 35 | 23 | 8 | 8 | 7 | — | NAICS2012 |
| 2017 | 33 | 23 | 7 | 9 | 7 | — | NAICS2017 |
| 2018 | 30 | 20 | 6 | 7 | 7 | — | NAICS2017 |
| 2019 | 31 | 21 | 8 | 6 | 7 | — | NAICS2017 |
| 2020 | 33 | 23 | 8 | 8 | 7 | — | NAICS2017 |
| 2021 | 32 | 22 | 8 | 7 | 7 | — | NAICS2017 |
| 2022 | 38 | 27 | 12 | 9 | 6 | — | NAICS2022 |
| 2023 | 38 | 26 | 12 | 8 | 6 | — | NAICS2022 |