BMIE Market 08628
Mercer County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 9,831 2020–2024 ACS 5-year estimate ±856 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 4,468 2020–2024 ACS 5-year estimate ±466 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 9,054 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 4,224 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $108,158 2020–2024 ACS 5-year estimate ±20,674 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 45.0 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,775 2020–2024 ACS 5-year estimate ±119 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $369,500 2020–2024 ACS 5-year estimate ±23,397 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 7.7 sq mi Census Gazetteer 2020 |
| Restaurants | 33 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 08628 |
| Restaurants per 10,000 residents | 33.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -8.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +57.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +94.1% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 34 (range 30–38) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, 0.0 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 56 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 77 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 48 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 34 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 08628. Projection: linear trend v1, fitted 2013–2023, 0.0 restaurants per year, r² 0.01, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 56 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 77.0 | 77 | 40% | +30.8 |
| Restaurant Opportunity Score | 47.8 | 48 | 35% | +16.7 |
| Market Momentum Score | 34.4 | 34 | 25% | +8.6 |
Consumer Market Score: 77 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 9,831 | 71 | 40% | +28.2 |
| Median household income (ACS) | 108,158 | 86 | 40% | +34.3 |
| Households (ACS) | 4,468 | 73 | 20% | +14.5 |
Restaurant Opportunity Score: 48 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 0 | 35 | 35% | +12.3 |
| Restaurants per 10,000 residents (lower = more room) | 33.6 | 17 | 25% | +4.3 |
| Population (ACS) | 9,831 | 71 | 20% | +14.1 |
| Median household income (ACS) | 108,158 | 86 | 20% | +17.1 |
Market Momentum Score: 34 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -8.3 | 20 | 50% | +10.0 |
| 10-year restaurant growth | 0 | 35 | 30% | +10.5 |
| 20-year restaurant growth | 57.1 | 70 | 20% | +13.9 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (68)
By cuisine
American 14 · Italian 7 · Pizza 6 · Asian 5 · Bakery 5 · Dessert 5 · Breakfast 4 · Japanese 4 · Sandwiches 4 · Coffee 3 · Sushi 3 · Burgers 2 · Ice cream / frozen desserts 2 · Mexican 2 · BBQ 1 · Cajun, Creole, Southern 1 · Caribbean 1 · Chinese 1 · European 1 · German / Eastern European 1 · Greek 1 · Hot dogs 1 · Juice / smoothies 1 · Latin American (other) 1 · Mediterranean 1
By type
Restaurant (service type not stated) 49 · Bar 11 · Casual dining 10 · Bakery 6 · Dessert 6 · Quick service 5 · Café 2 · Specialty food shop 2 · Brewery / taproom 1 · Coffee shop 1 · Food truck 1 · Juice, smoothie, tea 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Ajika Ramen | Restaurant (service type not stated) | Japanese · Asian | 1400 Parkway Ave | open |
| Al's Airport Inn Bar & Grill | Casual dining · Restaurant (service type not stated) · Bar | 636 Bear Tavern Rd | open | |
| Amphora Restaurant Llc | Restaurant (service type not stated) | 1140 River Rd | open | |
| Bagel Fresh Llc | Restaurant (service type not stated) | 1097 Parkway Ave | open | |
| Barbara's Hungarian | Restaurant (service type not stated) | German / Eastern European | 1400 Parkway Ave | open |
| Big Easy of Ewing | Restaurant (service type not stated) | Cajun, Creole, Southern · American | 1410 Parkway Ave | open |
| Blooming Grove Inn | Restaurant (service type not stated) | American | 234 W Upper Ferry Rd | open |
| Burrito Yo Bistro | Dessert · Bakery · Restaurant (service type not stated) | Ice cream / frozen desserts · Bakery · Mexican | 1400 Parkway Ave B2 | open |
| Cafe Seventy Two | Café | Breakfast · Coffee · American | 72 W Upper Ferry Rd | open |
| Capital Corn & Confections | Dessert | Dessert | 195 Scotch Rd | open |
| Danny's Tomato Pie | Restaurant (service type not stated) | Pizza · Italian · American | 1410 Parkway Ave | open |
| David A Gies Esquire Pa | Restaurant (service type not stated) | 1230 Parkway Ave Ste 307 | open | |
| Delilicious Cafe | Café · Restaurant (service type not stated) · Quick service · Specialty food shop | BBQ · Sandwiches · Coffee · Breakfast | 178 Scoth Rd | open |
| Dunkin' Dunkin' | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 576 Grand Ave | open |
| East Sushi Restaurant | Restaurant (service type not stated) | Japanese · Sushi · Asian | 43 Scotch Rd | open |
| Erini Restaurant | Restaurant (service type not stated) · Bar | American | 1140 River Rd | open |
| Ewing Diner | Casual dining | American · Breakfast | 1099 Parkway Ave | open |
| Fame Dish | Restaurant (service type not stated) | Asian | 1400 Parkway Ave | open |
| Firkin Tavern | Casual dining · Bar | 1400 Parkway Ave | open | |
| Five Guys Five Guys | Quick service | Burgers · American | 7 Scotch Road | open |
| Freddie's Tavern | Restaurant (service type not stated) | American | 12 Railroad Ave | open |
| GlenRoc Liquors | Bar | 246 Scotch Rd | open | |
| Grand Donuts Llc | Restaurant (service type not stated) | 576 Grand Ave | open | |
| Haley's Homemade Sandwiches | Other | Sandwiches | 1569 Parkway Ave | open |
| Hopewell Products, Inc | Restaurant (service type not stated) | 1515 Parkway Ave | open | |
| Italian Peoples Bakery | Bakery | Bakery | 31 Scotch Rd | open |
| Jb Jamaican Homestyle Resturant Llc | Restaurant (service type not stated) | 1410 Parkway Ave Ste B | open | |
| Kung Fu Sushi Llc | Restaurant (service type not stated) | 43 Scotch Rd | open | |
| L A Nails & Hair Of Ewing Llc | Restaurant (service type not stated) | 1410 Parkway Ave Ste D | open | |
| Mad Science Bakery | Bakery · Dessert | Bakery · Dessert | 129 Central Ave | open |
| Marsilio's Kitchen | Restaurant (service type not stated) · Bar | Italian | 71 W Upper Ferry Rd | open |
| Metro Grill | Restaurant (service type not stated) · Casual dining | American | 172 Scotch Rd | open |
| Mexican Mariachi Grill Mexican Mariachi Grill | Restaurant (service type not stated) | Mexican · Latin American (other) | 1507 Parkway Ave | open |
| Mikonos Restaurant | Restaurant (service type not stated) | Greek · Mediterranean | 50 Scotch Rd | open |
| Mountainview Grill & Catering | Restaurant (service type not stated) | 890 Bear Tavern Rd | open | |
| Mulinos Grill | Casual dining · Bar | 938 Bear Tavern Rd | open | |
| Nova Trattoria | Restaurant (service type not stated) · Casual dining | Italian · American | 1505 Parkway Ave | open |
| Oishi Japan | Restaurant (service type not stated) | Japanese · Sushi · Asian | 199 Scotch Rd | open |
| Papa John's Pizza | Restaurant (service type not stated) | Pizza | 203 Scotch Rd | open |
| Petros & Sons Inc Of Ewing Nj | Restaurant (service type not stated) | 1099 Parkway Ave | open | |
| Philly Pretzel Factory Philly Pretzel Factory | Bakery · Restaurant (service type not stated) | Bakery · American | 1400 Parkway Ave | open |
| Pizza Hut Pizza Hut | Quick service · Restaurant (service type not stated) | Pizza | 1980 N Olden Ave Suite H Suite H | open |
| Pj's Pancake House & Tavern - Ewing | Restaurant (service type not stated) | Breakfast | 938 Bear Tavern Rd | open |
| PrimoHoagies PrimoHoagies | Specialty food shop · Quick service | Sandwiches | 238 Scotch Rd | open |
| Proterro | Restaurant (service type not stated) | 100 Charles Ewing Blvd | open | |
| Red Star Pizza 3 | Restaurant (service type not stated) | Pizza · Italian | 608 Bear Tavern Rd | open |
| Revere Restaurant | Restaurant (service type not stated) | Italian · European | 802 River Rd | open |
| Rita's Italian Ice Rita's Italian Ice & Frozen Custard | Dessert | Dessert · Ice cream / frozen desserts | 1400 Parkway Ave Ste 1 | open |
| Rita’s of Ewing NJ Rita's Italian Ice | Dessert · Bar | Dessert | open | |
| River Horse Brewing Company River Horse Brewing Co. | Brewery / taproom · Bar | 2 Graphics Dr | open | |
| RJ's Bagels | Bakery | Bakery | 1400 Parkway Ave #B | open |
| Royal chef | Restaurant (service type not stated) | Chinese · Asian | 1410 Parkway Ave F | open |
| Sal De Forte's | Restaurant (service type not stated) · Casual dining | Italian · American | 1400 Parkway Ave Unit 7-8 | open |
| Sej Restaurants, Inc. | Restaurant (service type not stated) | 234 W Upper Ferry Rd | open | |
| Sky Lounge at Ewing | Casual dining · Bar | 1100 Terminal Cir Dr | open | |
| SNGs Burgers and Dogs | Restaurant (service type not stated) · Casual dining · Quick service · Bar | Sandwiches · Burgers · American · Hot dogs | 1400 Parkway Ave | open |
| Stella's Pizza | Restaurant (service type not stated) | Pizza | 202 Scotch Rd | open |
| Sushi Guys | Restaurant (service type not stated) | Japanese · Sushi | 1400 Pkwy Ave Ste A3 | open |
| The Patio at Mountain View | Restaurant (service type not stated) | 890 Bear Tavern Rd | open | |
| The Runway | Bar | 1100 Terminal Circle Dr Ste 302 | open | |
| The Weekday Cafe Of Nj Llc | Restaurant (service type not stated) | 200 Princeton South Corporate Ctr Ste 120 | open | |
| Traditions | Restaurant (service type not stated) · Casual dining | American | 2000 Pennington Rd | open |
| Villa Gls Llc | Restaurant (service type not stated) | 41 Scotch Rd | open | |
| Villa Rosa | Restaurant (service type not stated) | Italian · Pizza | 41 Scotch Rd | open |
| Walkers Caribbean Grill | Restaurant (service type not stated) | Caribbean | 1410 Parkway Ave | open |
| When How Inc | Restaurant (service type not stated) | 1410 Parkway Ave Ste F | open | |
| WTF? Food Truck | Food truck · Restaurant (service type not stated) | 1543 Parkway Ave | open | |
| Egc Ice Works Lp | Dessert | Ice cream / frozen desserts | 1400 Parkway Ave | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 18 | 17 | — | — | — | 1 | SIC1987 |
| 1995 | 20 | 19 | — | — | — | 1 | SIC1987 |
| 1996 | 27 | 25 | — | — | — | 2 | SIC1987 |
| 1997 | 34 | 32 | — | — | — | 2 | SIC1987 |
| 1998 | 31 | 24 | 10 | 10 | 4 | 2 | NAICS1997 |
| 1999 | 25 | 21 | 8 | 9 | 4 | 1 | NAICS1997 |
| 2000 | 30 | 26 | 12 | 10 | 4 | 1 | NAICS1997 |
| 2001 | 29 | 24 | 10 | 10 | 4 | 2 | NAICS1997 |
| 2002 | 32 | 23 | 13 | 8 | 2 | 2 | NAICS1997 |
| 2003 | 26 | 21 | 13 | 7 | 1 | 2 | NAICS2002 |
| 2004 | 26 | 23 | 14 | 8 | 1 | 1 | NAICS2002 |
| 2005 | 28 | 24 | 12 | 10 | 2 | 2 | NAICS2002 |
| 2006 | 27 | 23 | 11 | 10 | 2 | 2 | NAICS2002 |
| 2007 | 38 | 28 | 15 | 11 | 1 | 2 | NAICS2002 |
| 2008 | 39 | 31 | 16 | 12 | 3 | 1 | NAICS2007 |
| 2009 | 40 | 31 | 18 | 10 | 3 | 1 | NAICS2007 |
| 2010 | 39 | 30 | 16 | 12 | 2 | 1 | NAICS2007 |
| 2011 | 40 | 31 | 19 | 10 | 2 | 1 | NAICS2007 |
| 2012 | 43 | 33 | 19 | 13 | 1 | 1 | NAICS2012 |
| 2013 | 44 | 33 | 20 | 12 | 1 | 1 | NAICS2012 |
| 2014 | 44 | 32 | 17 | 13 | 2 | 1 | NAICS2012 |
| 2015 | 48 | 35 | 19 | 14 | 2 | 2 | NAICS2012 |
| 2016 | 45 | 33 | 21 | 9 | 3 | 1 | NAICS2012 |
| 2017 | 49 | 35 | 23 | 9 | 3 | — | NAICS2017 |
| 2018 | 51 | 36 | 24 | 10 | — | — | NAICS2017 |
| 2019 | 53 | 37 | 26 | 9 | — | — | NAICS2017 |
| 2020 | 49 | 34 | 23 | 9 | — | — | NAICS2017 |
| 2021 | 48 | 32 | 22 | 9 | — | — | NAICS2017 |
| 2022 | 47 | 32 | 21 | 10 | — | — | NAICS2022 |
| 2023 | 48 | 33 | 22 | 9 | — | — | NAICS2022 |