BMIE Market 08638
Mercer County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 22,816 2020–2024 ACS 5-year estimate ±1,468 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 9,045 2020–2024 ACS 5-year estimate ±493 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 22,832 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 9,170 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $66,875 2020–2024 ACS 5-year estimate ±6,861 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 35.9 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,593 2020–2024 ACS 5-year estimate ±84 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $245,100 2020–2024 ACS 5-year estimate ±16,326 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 5.4 sq mi Census Gazetteer 2020 |
| Restaurants | 31 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 08638 |
| Restaurants per 10,000 residents | 14.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +6.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -3.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +3.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +29.2% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 30 (range 25–35) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 55 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 67 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 47 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 46 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 08638. Projection: linear trend v1, fitted 2013–2023, +0.0 restaurants per year, r² 0.01, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 55 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 67.0 | 67 | 40% | +26.8 |
| Restaurant Opportunity Score | 47.3 | 47 | 35% | +16.6 |
| Market Momentum Score | 45.8 | 46 | 25% | +11.4 |
Consumer Market Score: 67 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 22,816 | 84 | 40% | +33.5 |
| Median household income (ACS) | 66,875 | 42 | 40% | +16.8 |
| Households (ACS) | 9,045 | 84 | 20% | +16.7 |
Restaurant Opportunity Score: 47 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -3.1 | 22 | 35% | +7.7 |
| Restaurants per 10,000 residents (lower = more room) | 13.6 | 58 | 25% | +14.5 |
| Population (ACS) | 22,816 | 84 | 20% | +16.7 |
| Median household income (ACS) | 66,875 | 42 | 20% | +8.4 |
Market Momentum Score: 46 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 6.9 | 64 | 50% | +31.9 |
| 10-year restaurant growth | -3.1 | 22 | 30% | +6.6 |
| 20-year restaurant growth | 3.3 | 37 | 20% | +7.3 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (100)
By cuisine
American 17 · Pizza 10 · Chicken / wings 9 · Sandwiches 9 · Asian 7 · Dessert 7 · Bakery 6 · Coffee 5 · Italian 5 · Mexican 5 · Burgers 4 · Chinese 4 · Juice / smoothies 4 · Latin American (other) 4 · Healthy / salads / bowls 3 · Cajun, Creole, Southern 2 · Ice cream / frozen desserts 2 · Japanese 2 · Seafood 2 · Vietnamese 2 · African 1 · BBQ 1 · Breakfast 1 · Caribbean 1 · Halal / kosher 1 · Hot dogs 1 · Indian 1 · Peruvian 1 · Sushi 1 · Tea / bubble tea 1 · Vegetarian 1
By type
Restaurant (service type not stated) 64 · Quick service 18 · Bar 15 · Bakery 9 · Casual dining 9 · Dessert 8 · Specialty food shop 7 · Juice, smoothie, tea 5 · Coffee shop 3 · Café 2 · Delivery-focused 2 · Other 2 · Fast casual 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Al Lee's Bar and Lounge | Bar | 133 Dickinson St | open | |
| Amandas Latin Cuisine | Restaurant (service type not stated) · Casual dining | Latin American (other) · American | 687 N Clinton Ave | open |
| Anchor Restaurant & Lounge Anchor Bar-San Antonio | Restaurant (service type not stated) · Bar | Peruvian | 931 New York Ave | open |
| Ann's Place | Bar | N Clinton Ave | open | |
| Ar Restaurant Group Llc-sba Small 7a Term | Restaurant (service type not stated) | 1605 N Olden Avenue Ext | open | |
| Arctic Ice Cream | Dessert | Ice cream / frozen desserts | 22 Arctic Pkwy | open |
| Benny's Bistro on Olden | Bar | 627 N Olden Ave | open | |
| Best Food In Town | Restaurant (service type not stated) | 1605 Rev S Howard Woodson Jr Way | open | |
| Blazin' J's | Restaurant (service type not stated) | Chicken / wings | 100 Campus Town Cir Ste 101 | open |
| Boston Market | Restaurant (service type not stated) | American | 1729 N Olden Avenue Ext | open |
| Burger King Burger King | Quick service | Burgers · American | 1673 N Olden Avenue Ext | open |
| Campus Town Grill | Casual dining · Restaurant (service type not stated) · Bar | American | 300 Main Blvd E #501 | open |
| Chicken Holiday | Restaurant (service type not stated) | Chicken / wings · American | 1865 N Olden Ave | open |
| Choppy's Gallera | Casual dining · Restaurant (service type not stated) · Bar | American | 640 N Clinton Ave | open |
| CHS of NJ Mercer WIC Program | Bar | 1440 Parkside Ave | open | |
| Cluck U Chicken | Restaurant (service type not stated) | Chicken / wings | 1632 N Olden Avenue Ext | open |
| Colonial Deli | Specialty food shop · Restaurant (service type not stated) · Quick service · Casual dining | Sandwiches · American | 81 E Paul Ave | open |
| Crab Du Jour Crab Du Jour Seafood Market & Cajun Restaurant | Restaurant (service type not stated) | Seafood · Cajun, Creole, Southern | 1769 N Olden Ave | open |
| Dee Dee's Lounge & Liquor Store | Bar | 549 Brunswick Ave | open | |
| Domino's Pizza Domino's Pizza | Restaurant (service type not stated) · Quick service · Delivery-focused | Pizza · Chicken / wings | 1805 N Olden Avenue Ext | open |
| Dramatic Records | Restaurant (service type not stated) | 901 Rev S Howard Woodson Jr Way | open | |
| Dunkin' Dunkin' | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 801 N Olden Ave Exxon | open |
| Dunkin' Dunkin' | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 2085 Pennington Rd | open |
| Dunkin' Dunkin' | Bakery · Quick service · Dessert · Coffee shop | Dessert · Coffee | 1600 N Olden Ave | open |
| El Catador | Restaurant (service type not stated) | Mexican | 965 New York Ave | open |
| European Bakery LLC | Bakery · Dessert | Bakery · Dessert | 900 Brunswick Ave | open |
| Foody Korner | Restaurant (service type not stated) | Mexican | 1342 Brunswick Ave | open |
| Franca Bakery Inc | Bakery | Bakery | 1245 Martin Luther King Jr Blvd | open |
| Freddy's Deli & Grocery Inc | Specialty food shop · Quick service | Sandwiches | 50 Sherman Ave | open |
| Frutta Bowls Frutta Bowls | Juice, smoothie, tea · Restaurant (service type not stated) | Juice / smoothies · Healthy / salads / bowls | 600 Campus Town Drive Ste. 304 ( off | open |
| Galicja Lounge & Restaurant | Bar · Restaurant (service type not stated) | 602 Mulberry St | open | |
| Gmbj Inc | Restaurant (service type not stated) | 1750 N Olden Avenue Ext | open | |
| Good Morning Coffee | Café | Coffee | 328 4th St | open |
| Henry's Deli | Specialty food shop · Restaurant (service type not stated) · Quick service · Casual dining | Sandwiches · American | 916 Brunswick Ave | open |
| Hoagie Hamlet | Other | Sandwiches | 1478 Prospect St | open |
| IndiGrill | Restaurant (service type not stated) | Indian | 300 Main Blvd E | open |
| Insomnia Cookies Insomnia Cookies | Bakery · Dessert · Delivery-focused | Bakery · Dessert | 300 Main Blvd E Ste 502 | open |
| J C Teriyaki | Restaurant (service type not stated) | Japanese · Asian | 1429 Parkside Ave | open |
| Jersey Mike's Jersey Mike's Subs | Specialty food shop · Quick service | Sandwiches | 400 Main Blvd East Suite 603 | open |
| Joe Baka Deli | Specialty food shop · Quick service | Sandwiches | 923 N Olden Ave | open |
| Judith's Dessert Boutique | Bakery · Dessert | Bakery · Dessert | 46 Dover Ave | open |
| KFC KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 1565 Princeton Ave | open |
| King's Pizzarama | Restaurant (service type not stated) | Pizza · Italian | 200 Ewingville Rd | open |
| Kishna Foods Llc | Restaurant (service type not stated) | 21 Arctic Pkwy # A | open | |
| Krispy Krunchy Chicken | Quick service · Restaurant (service type not stated) | Chicken / wings | 2325 Spruce Street | open |
| La Guira bar and restaurant | Bar · Restaurant (service type not stated) | 420 N Clinton Ave | open | |
| Lady and the Shallot | Restaurant (service type not stated) | Vegetarian · Healthy / salads / bowls | 100 Campus Town Circle | open |
| Lion Dog | Restaurant (service type not stated) | Hot dogs | Main Blvd E, Campus Town Cir 100 | open |
| Lucky Palace | Restaurant (service type not stated) | Chinese | 1342 Brunswick Ave, Lawrence Township, NJ 08648 | open |
| Mamma Flora's Trattoria | Restaurant (service type not stated) · Casual dining | Italian · American | 1750 N Olden Avenue Ext | open |
| Martinez Bar | Bar · Restaurant (service type not stated) | 408 N Clinton Ave | open | |
| McDonald's McDonald's | Quick service | Burgers · American | 1885 N Olden Ave | open |
| Mexican Mariachi Grill Mexican Mariachi Grill | Restaurant (service type not stated) | Mexican · Latin American (other) | 600 Campus Town Drive #302 | open |
| Namaste Fine Indian Cuisine Llc | Restaurant (service type not stated) | 300 Main Blvd E | open | |
| no.1 China | Restaurant (service type not stated) | Chinese · Asian | 1429 Parkside Ave. | open |
| Northside Cafe | Restaurant (service type not stated) · Café | Coffee | 901 Brunswick Ave | open |
| NY Fried Chicken | Restaurant (service type not stated) | 1870 N Olden Avenue Ext | open | |
| OD African Rest | Restaurant (service type not stated) | African | 706 BRUNSWICK Ave Floor 2 Unit 1 | open |
| Panera Bread Panera Bread | Bakery · Fast casual | Bakery · Sandwiches · Healthy / salads / bowls | 900 Lion Rd | open |
| Parkside Diner | Restaurant (service type not stated) | American | 1765 N Olden Avenue Ext | open |
| Pastadoro | Restaurant (service type not stated) | 100 Campus Town Circle, 101 | open | |
| Pc And N #12, Llc | Restaurant (service type not stated) | 1750 N Olden Avenue Ext | open | |
| Pc And N#18 Llc | Restaurant (service type not stated) | 1600 N Olden Avenue Ext | open | |
| Pho Kim | Restaurant (service type not stated) | Vietnamese · Asian | 729 Brunswick Ave | open |
| Pho Vietnam | Restaurant (service type not stated) | Vietnamese · Asian | 1855 N Olden Ave | open |
| Piccolo Pronto | Restaurant (service type not stated) | Pizza | 100 Campus Town Circle | open |
| Pie'd Piper Bakery & Gourmet Shop | Bakery · Specialty food shop | Bakery | 960 Spruce St | open |
| Pitt's Place | Restaurant (service type not stated) · Casual dining | American · Breakfast | 81 Fillmore St | open |
| Popeyes Louisiana Kitchen Popeyes Louisiana Kitchen | Quick service | Chicken / wings · Cajun, Creole, Southern | 1605 N Olden Ave Ext | open |
| Pork Chops BBQ | Restaurant (service type not stated) · Juice, smoothie, tea | BBQ · Tea / bubble tea | 1560 N Olden Ave | open |
| Prince Fried Chicken | Quick service | Halal / kosher · Chicken / wings | 1685 N Olden Ave | open |
| Purple Pizza & Grill | Casual dining · Bar | Pizza · Italian | 1632 N Olden Ave | open |
| RedBerry | Juice, smoothie, tea · Dessert · Restaurant (service type not stated) | Juice / smoothies · Ice cream / frozen desserts · Dessert | 200 Campus Town Cir | open |
| Regal 1 Lounge | Bar | 533 N Clinton Ave | open | |
| Restaurant La Fe | Restaurant (service type not stated) | Mexican · Latin American (other) | 663 N Clinton Ave | open |
| Rohrer Enterprise | Restaurant (service type not stated) | 314 Dickinson St | open | |
| Rosa Pizza | Restaurant (service type not stated) | Pizza | 1870 N Olden Ave | open |
| Ruben's Pizza | Restaurant (service type not stated) | Pizza · Italian · American | 2191 Spruce St | open |
| Sabor caribeño | Restaurant (service type not stated) | Latin American (other) · Caribbean | 627 N Clinton Ave | open |
| Sea World Seafood | Restaurant (service type not stated) · Casual dining | Seafood · American | 1470 Prospect St | open |
| Sing Lee Restaurant | Restaurant (service type not stated) | Chinese · Asian | 1512 N Olden Ave | open |
| Sonic Drive-In Sonic Drive-In | Restaurant (service type not stated) · Quick service | American | 1660 North Olden Avenue | open |
| Special Pizza City | Restaurant (service type not stated) | Pizza · Italian | 1597 N Olden Ave | open |
| Subway | Other | Sandwiches | 21 Arctic Pkwy Ste 1 | open |
| Taco Bell Taco Bell | Quick service | Mexican | 1760 N Olden Ave | open |
| Tan May Chinese Restaurant | Restaurant (service type not stated) | Chinese · Asian | 1750 N Olden Avenue Ext | open |
| The All Call Inn | Bar | 214 Weber Ave | open | |
| The Buzz Bar & Lounge | Bar | 702 Pine St | open | |
| Top Road Tavern & Pizza | Restaurant (service type not stated) | Pizza | 1042 Brunswick Ave | open |
| Torres Deli Grocery | Specialty food shop · Quick service | Sandwiches | 322 N Clinton Ave | open |
| Two Peter's Inc | Restaurant (service type not stated) | 1769 N Olden Avenue Ext | open | |
| Ultimate grill pizza | Restaurant (service type not stated) | Pizza | 1852 N Olden Ave | open |
| Valentino's Pizza | Restaurant (service type not stated) | Pizza | 1429 Parkside Ave | open |
| Vincent's | Restaurant (service type not stated) | Burgers | 902 N Olden Ave | open |
| Wendy's Wendy's | Quick service | Burgers · American | 1730 N. Olden Ave. | open |
| Wingstop Wingstop | Quick service | Chicken / wings · American | 1566A N. Olden Ave | open |
| Yummy Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 600 Campus Town Drive #303 | open |
| Cakes By Eva Llc | Bakery | Bakery | 1040 Pennsylvania Ave | closed |
| Dunkin' | Coffee shop | Coffee | 1750 N Olden Avenue Ext | closed |
| Hsyhd Llc | Restaurant (service type not stated) | 100 Campus Town Cir Ste 103a | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 38 | 24 | — | — | — | 14 | SIC1987 |
| 1995 | 29 | 16 | — | — | — | 13 | SIC1987 |
| 1996 | 36 | 17 | — | — | — | 19 | SIC1987 |
| 1997 | 41 | 22 | — | — | — | 19 | SIC1987 |
| 1998 | 44 | 26 | 10 | 13 | 3 | 16 | NAICS1997 |
| 1999 | 44 | 27 | 8 | 14 | 4 | 14 | NAICS1997 |
| 2000 | 41 | 24 | 8 | 13 | 3 | 14 | NAICS1997 |
| 2001 | 41 | 23 | 6 | 15 | 2 | 15 | NAICS1997 |
| 2002 | 42 | 28 | 8 | 18 | 2 | 11 | NAICS1997 |
| 2003 | 46 | 30 | 8 | 20 | 2 | 12 | NAICS2002 |
| 2004 | 51 | 31 | 8 | 21 | 2 | 14 | NAICS2002 |
| 2005 | 53 | 33 | 9 | 22 | 2 | 14 | NAICS2002 |
| 2006 | 51 | 34 | 8 | 23 | 3 | 12 | NAICS2002 |
| 2007 | 50 | 30 | 5 | 22 | 3 | 16 | NAICS2002 |
| 2008 | 45 | 28 | 5 | 20 | 3 | 12 | NAICS2007 |
| 2009 | 43 | 28 | 6 | 19 | 3 | 11 | NAICS2007 |
| 2010 | 51 | 32 | 8 | 21 | 3 | 14 | NAICS2007 |
| 2011 | 46 | 29 | 5 | 21 | 3 | 12 | NAICS2007 |
| 2012 | 44 | 29 | 5 | 21 | 3 | 9 | NAICS2012 |
| 2013 | 47 | 32 | 5 | 23 | 4 | 10 | NAICS2012 |
| 2014 | 46 | 30 | 6 | 20 | 4 | 11 | NAICS2012 |
| 2015 | 46 | 30 | 9 | 16 | 5 | 11 | NAICS2012 |
| 2016 | 46 | 31 | 7 | 20 | 4 | 9 | NAICS2012 |
| 2017 | 44 | 31 | 9 | 16 | 6 | 8 | NAICS2017 |
| 2018 | 40 | 29 | 6 | 18 | 5 | 5 | NAICS2017 |
| 2019 | 38 | 26 | 5 | 16 | 5 | 6 | NAICS2017 |
| 2020 | 43 | 31 | 6 | 19 | 6 | 6 | NAICS2017 |
| 2021 | 42 | 35 | 10 | 20 | 5 | — | NAICS2017 |
| 2022 | 42 | 30 | 8 | 18 | 4 | 5 | NAICS2022 |
| 2023 | 42 | 31 | 10 | 18 | 3 | 4 | NAICS2022 |