BMIE Market 08618
Mercer County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 35,634 2020–2024 ACS 5-year estimate ±1,823 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 13,477 2020–2024 ACS 5-year estimate ±642 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 38,229 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 15,283 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $50,390 2020–2024 ACS 5-year estimate ±5,516 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 35.0 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,102 2020–2024 ACS 5-year estimate ±62 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $227,000 2020–2024 ACS 5-year estimate ±7,937 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 5.9 sq mi Census Gazetteer 2020 |
| Restaurants | 23 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 08618 |
| Restaurants per 10,000 residents | 6.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +4.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +35.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +9.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +15.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 27 (range 23–32) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.37) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 64 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 61 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 69 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 61 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 08618. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.37, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 64 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 61.2 | 61 | 40% | +24.5 |
| Restaurant Opportunity Score | 69.3 | 69 | 35% | +24.3 |
| Market Momentum Score | 60.8 | 61 | 25% | +15.2 |
Consumer Market Score: 61 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 35,634 | 92 | 40% | +36.8 |
| Median household income (ACS) | 50,390 | 15 | 40% | +6.1 |
| Households (ACS) | 13,477 | 92 | 20% | +18.3 |
Restaurant Opportunity Score: 69 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 35.3 | 75 | 35% | +26.2 |
| Restaurants per 10,000 residents (lower = more room) | 6.5 | 86 | 25% | +21.6 |
| Population (ACS) | 35,634 | 92 | 20% | +18.4 |
| Median household income (ACS) | 50,390 | 15 | 20% | +3.1 |
Market Momentum Score: 61 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 4.6 | 61 | 50% | +30.5 |
| 10-year restaurant growth | 35.3 | 75 | 30% | +22.5 |
| 20-year restaurant growth | 9.5 | 39 | 20% | +7.9 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (77)
By cuisine
American 15 · Sandwiches 12 · Pizza 10 · Coffee 7 · Dessert 6 · Caribbean 5 · Italian 5 · Breakfast 4 · Asian 3 · Bakery 3 · Cajun, Creole, Southern 3 · Chinese 3 · Seafood 3 · Chicken / wings 2 · Halal / kosher 2 · Indian 2 · Juice / smoothies 2 · Middle Eastern 2 · African 1 · BBQ 1 · European 1 · French 1 · Latin American (other) 1 · Mexican 1 · Steakhouse 1
By type
Restaurant (service type not stated) 52 · Quick service 16 · Specialty food shop 11 · Bakery 8 · Bar 6 · Casual dining 6 · Coffee shop 6 · Dessert 6 · Juice, smoothie, tea 2 · Buffet 1 · Café 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 1381 Wildcats Llc | Restaurant (service type not stated) | 1602 Pennington Rd | open | |
| Abbot | Bar | Indian | 490 Hoffman Ave | open |
| All Starr Caribbean Café | Restaurant (service type not stated) · Café | Caribbean · Coffee | 308 Maple Ave | open |
| AT The Table 2,LLC Soulfood Delran | Restaurant (service type not stated) | American · Cajun, Creole, Southern | 1980 N Olden Avenue Ext | open |
| Black Roots Restaurant | Restaurant (service type not stated) | Caribbean | 204 Brunswick Ave | open |
| Buds Bar B Q | Restaurant (service type not stated) | 645 Prospect St | open | |
| Cafe Toast | Restaurant (service type not stated) · Quick service | American | 333 W State St | open |
| Capitals Pizzeria | Restaurant (service type not stated) | Halal / kosher · Middle Eastern | 211 Calhoun St | open |
| Cha's Seafood | Restaurant (service type not stated) · Casual dining | Seafood · American | 359 Pennington Ave Ste 6 | open |
| China Moon | Restaurant (service type not stated) | Chinese | 905 Parkside Ave | open |
| Chuck's Wings - Ewing | Restaurant (service type not stated) | Chicken / wings · BBQ · American | 1980 N Olden Avenue Ext | open |
| Crepes and Churros D'France | Restaurant (service type not stated) | Breakfast · French · European | 100 Campus Town Circle #103 | open |
| D and A Market and Deli | Specialty food shop · Quick service | Sandwiches | 901 Calhoun St | open |
| Dawn Bottle and Spirits | Bar · Restaurant (service type not stated) | 1020 Pennington Rd | open | |
| Dot Donuts Llc | Restaurant (service type not stated) | 1035 Parkway Ave | open | |
| Dunkin Donuts Dunkin' | Bakery · Dessert · Coffee shop | Dessert · Coffee | 1981 N Olden Avenue Ext | open |
| Dunkin' Dunkin' | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 1035 Parkway Ave | open |
| Dunkin' | Coffee shop · Restaurant (service type not stated) · Dessert · Bakery | Coffee · Dessert | 1035 Pkwy Ave N | open |
| Dunkin' Dunkin' | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 275 Parkway Ave | open |
| Dunkin' Donuts Dunkin' | Bakery · Dessert · Coffee shop | Dessert · Coffee | open | |
| El Mexicano Tacos El Gordo 2 | Restaurant (service type not stated) | Mexican | 836 Parkway Ave | open |
| Emmanuel's Bagel and Deli | Bakery · Quick service · Specialty food shop | Bakery · Sandwiches · Breakfast | 1080 Pennington Rd | open |
| Ewing Cakes | Bakery · Dessert | Bakery · Dessert | 23 Lexington Ave | open |
| FD Subs | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 1980 N Olden Avenue Ext | open |
| Fong Wah Chinese Restaurant | Restaurant (service type not stated) | Chinese · Asian | 215 N Hermitage Ave | open |
| Fu-Wah Chinese Restaurant | Restaurant (service type not stated) | Asian | 1871 N Olden Ave | open |
| Georgia Fried Chicken | Restaurant (service type not stated) | Chicken / wings | 264 Parkway Avenue | open |
| Glentz&Maes | Specialty food shop · Quick service | Sandwiches | 102 Pennington Ave | open |
| IHOP IHOP | Casual dining | Breakfast · American | 785 Parkway Ave | open |
| IHOP IHOP | Restaurant (service type not stated) | Breakfast · American | 811 Parkside Ave | open |
| Jamaican Empire | Restaurant (service type not stated) | Caribbean | 17 Spring St | open |
| Judy & Brother's Deli | Specialty food shop · Quick service | Sandwiches | 17 Spring St | open |
| King's Deli and Market | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 421 Calhoun St | open |
| Legend Subs, Wings and Kababs | Quick service | Middle Eastern · Halal / kosher | 1672 Pennington Rd | open |
| Little Caesars | Restaurant (service type not stated) | Pizza | 215 N Hermitage Ave | open |
| Little Caesars Pizza Little Caesars | Quick service · Restaurant (service type not stated) | Pizza | 1971 N Olden Ave | open |
| M & H 2 Inc | Restaurant (service type not stated) | 811 Parkway Ave | open | |
| Madhouse Pizza & Wings | Restaurant (service type not stated) | Pizza · American | 359 Pennington Ave | open |
| Mi quetzal restaurant | Restaurant (service type not stated) · Casual dining | Latin American (other) · American | 1012 Pennington Rd | open |
| Mr China | Restaurant (service type not stated) | Chinese · Asian | 359 Pennington Ave | open |
| Mrs. Zee's Cuisine | Restaurant (service type not stated) | Cajun, Creole, Southern | 141 Spring St | open |
| Natural Hair Vlogger | Youtube | Restaurant (service type not stated) | 1678 Pennington Rd | open | |
| New Mr China Inc | Restaurant (service type not stated) | 359 Pennington Ave | open | |
| New York Bagel & Deli | Bakery · Quick service · Specialty food shop | Bakery · Sandwiches | 956 Parkway Ave | open |
| Original Dominick's Pizza | Restaurant (service type not stated) | Pizza · Italian | 206 Sanhican Dr #5013 | open |
| Papi's Pizza | Restaurant (service type not stated) | Pizza · Italian | 402 Rutherford Ave | open |
| Parkway Pizza & Italian Kitchen. Family Restaurant. | Restaurant (service type not stated) | Italian · Pizza | 836 Parkway Ave | open |
| Pc And N # 13, Llc | Restaurant (service type not stated) | 1981 N Olden Avenue Ext | open | |
| Pc And N 22, Llc | Restaurant (service type not stated) | 275 Parkway Ave | open | |
| Philadelphia Pizza | Restaurant (service type not stated) | Pizza | 1012 Pennington Rd | open |
| Positano Grill | Restaurant (service type not stated) | Italian | 1980 N Olden Avenue Ext | open |
| Powhatan Renape Nation | Restaurant (service type not stated) | Indian | 660 Stuyvesant Ave | open |
| Precious Kitchen | Restaurant (service type not stated) · Casual dining | African · American | 801 Prospect St | open |
| Priori's Delicatessen | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 301 Hillcrest Ave | open |
| Ramoneros Liquor and Bar | Bar | 225 Brunswick Ave | open | |
| Ray's Sub Shop Ewing, NJ | Specialty food shop · Quick service | Sandwiches · American | 1540 Pennington Rd | open |
| Rodriguez & Reyes Deli | Specialty food shop · Quick service | Sandwiches | 664 Stuyvesant Ave | open |
| Salerno's Pizza III | Restaurant (service type not stated) | Pizza · Italian | 1292 Lower Ferry Rd | open |
| Seafood De'Lite | Restaurant (service type not stated) · Casual dining | Seafood · American | 141 Spring St | open |
| Seafood Number 1 | Restaurant (service type not stated) · Casual dining | Seafood · American | 84 Pennington Ave | open |
| Slocums Bar And Grill | Bar | 1675 Pennington Rd | open | |
| Soul Food Grill 1 | Quick service | Cajun, Creole, Southern | 1975 N Olden Avenue Ext | open |
| Subway | Other | Sandwiches | 958 Parkway Ave | open |
| Swades Inc | Restaurant (service type not stated) | 2085 Pennington Rd | open | |
| Taste Buds Deli & Pizza | Specialty food shop · Restaurant (service type not stated) · Quick service | Pizza · Sandwiches | 1080 Pennington Rd | open |
| TCNJ - Library Cafe | Coffee shop | Coffee | 2000 Pennington Rd | open |
| TCNJ - The 1855 Room | Buffet | 2000 Pennington Rd | open | |
| Texas Roadhouse Texas Roadhouse | Restaurant (service type not stated) | American · Steakhouse | 1305 W State St | open |
| The Brothers Chicken | Restaurant (service type not stated) | American | 169 Pennington Ave | open |
| The Lighthouse Jamaican Restaurant | Restaurant (service type not stated) | Caribbean | 1975 N Olden Avenue Ext | open |
| The Scotch Bonnet Kitchen | Restaurant (service type not stated) | Caribbean | 901 Pennington Ave | open |
| Trenton Club | Bar | 479 W State St | open | |
| Two Brothers Pizza Delivery | Restaurant (service type not stated) | Pizza | 1608 Pennington Rd | open |
| Unkle Cre Kitchen | Quick service · Restaurant (service type not stated) | American | 112 Hoffman Ave | open |
| Vue Lounge | Bar | 1980M N Olden Avenue Ext | open | |
| Blue Pearl Restaurant | Restaurant (service type not stated) | 1562 Edgewood Ave | closed | |
| Casa Rosaria's | Restaurant (service type not stated) | Pizza | 1980 N Olden Avenue Ext | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 24 | 20 | — | — | — | 4 | SIC1987 |
| 1995 | 20 | 14 | — | — | — | 6 | SIC1987 |
| 1996 | 19 | 15 | — | — | — | 4 | SIC1987 |
| 1997 | 25 | 19 | — | — | — | 6 | SIC1987 |
| 1998 | 23 | 18 | 7 | 10 | — | 5 | NAICS1997 |
| 1999 | 23 | 18 | 7 | 9 | 1 | 5 | NAICS1997 |
| 2000 | 23 | 18 | 8 | 8 | 1 | 5 | NAICS1997 |
| 2001 | 23 | 18 | 6 | 10 | 1 | 5 | NAICS1997 |
| 2002 | 24 | 19 | 4 | 13 | 1 | 4 | NAICS1997 |
| 2003 | 25 | 21 | 3 | 16 | 1 | 4 | NAICS2002 |
| 2004 | 27 | 21 | 4 | 16 | 1 | 6 | NAICS2002 |
| 2005 | 27 | 22 | 5 | 16 | 1 | 5 | NAICS2002 |
| 2006 | 27 | 24 | 6 | 16 | 2 | 3 | NAICS2002 |
| 2007 | 26 | 24 | 5 | 16 | 3 | 1 | NAICS2002 |
| 2008 | 27 | 22 | 3 | 16 | 3 | 3 | NAICS2007 |
| 2009 | 24 | 21 | 5 | 12 | 4 | 2 | NAICS2007 |
| 2010 | 33 | 24 | 5 | 15 | 4 | 2 | NAICS2007 |
| 2011 | 31 | 23 | 5 | 14 | 4 | 2 | NAICS2007 |
| 2012 | 26 | 19 | 1 | 15 | 3 | 2 | NAICS2012 |
| 2013 | 22 | 17 | 1 | 13 | 3 | 1 | NAICS2012 |
| 2014 | 23 | 18 | 1 | 14 | 3 | 1 | NAICS2012 |
| 2015 | 24 | 23 | 3 | 15 | 5 | 1 | NAICS2012 |
| 2016 | 24 | 23 | 4 | 14 | 5 | 1 | NAICS2012 |
| 2017 | 26 | 25 | 4 | 16 | 5 | — | NAICS2017 |
| 2018 | 24 | 22 | 3 | 15 | 4 | — | NAICS2017 |
| 2019 | 24 | 22 | 3 | 15 | 4 | — | NAICS2017 |
| 2020 | 26 | 25 | 4 | 15 | 6 | — | NAICS2017 |
| 2021 | 28 | 26 | 5 | 16 | 5 | — | NAICS2017 |
| 2022 | 24 | 22 | — | 16 | 4 | — | NAICS2022 |
| 2023 | 23 | 23 | — | 16 | 5 | — | NAICS2022 |