BMIE Market 08629

Mercer County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)	13,013 2020–2024 ACS 5-year estimate ±1,933 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,296 2020–2024 ACS 5-year estimate ±575 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	12,331 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,262 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$82,646 2020–2024 ACS 5-year estimate ±13,115 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	33.3 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,391 2020–2024 ACS 5-year estimate ±54 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$182,400 2020–2024 ACS 5-year estimate ±25,826 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	0.8 sq mi Census Gazetteer 2020
Restaurants	8 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 08629
Restaurants per 10,000 residents	5.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-11.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+33.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+60.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+60.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	10 (range 7–13) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.18) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	66 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	70 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	76 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	45 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 08629. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.18, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Jersey and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	70.3	70	40%	+28.1
Restaurant Opportunity Score	75.6	76	35%	+26.5
Market Momentum Score	45.1	45	25%	+11.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	13,013	75	40%	+29.8
Median household income (ACS)	82,646	65	40%	+26.1
Households (ACS)	4,296	72	20%	+14.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	33.3	73	35%	+25.7
Restaurants per 10,000 residents (lower = more room)	6.2	88	25%	+21.9
Population (ACS)	13,013	75	20%	+14.9
Median household income (ACS)	82,646	65	20%	+13.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 45 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-11.1	18	50%	+8.9
10-year restaurant growth	33.3	73	30%	+22.0
20-year restaurant growth	60	71	20%	+14.2

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (30)

By cuisine

American 5 · Sandwiches 5 · Dessert 3 · Latin American (other) 3 · Bakery 2 · Chinese 2 · Coffee 2 · Pizza 2 · Asian 1 · BBQ 1 · British / Irish pub food 1 · Cajun, Creole, Southern 1 · Chicken / wings 1 · Juice / smoothies 1 · Mexican 1 · Seafood 1 · Southwestern / Tex-Mex 1 · Spanish / tapas 1 · Steakhouse 1

By type

Restaurant (service type not stated) 21 · Bar 7 · Quick service 7 · Specialty food shop 4 · Bakery 3 · Casual dining 3 · Dessert 3 · Coffee shop 2 · Catering 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Ambar bar Liquor Store and Pool	Bar		2114 Liberty St	open
Bagel Stop	Bakery	Bakery · Sandwiches	1679 Hamilton Ave	open
Big Sid S Southern Cu	Restaurant (service type not stated)	Cajun, Creole, Southern · BBQ · American	250 Ardmore Ave	open
Bom Dia Grill	Restaurant (service type not stated)	Spanish / tapas	1633 Hamilton Ave	open
Chiarello's Deli & Catering	Specialty food shop · Quick service · Catering	Sandwiches	1624 Hamilton Ave	open
China Express Kitchen	Restaurant (service type not stated)	Chinese	730 S Olden Ave	open
De Lorenzo's Pizza	Restaurant (service type not stated)	Pizza	1007 Hamilton Ave	open
Debbie's Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	1720 Liberty St	open
Dunkin' Donuts Dunkin'	Bakery · Restaurant (service type not stated) · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	1200 Hamilton Ave	open
El Mexicano Restaurant y Taqueria	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1633 Hamilton Ave	open
Energy Zone	Quick service · Restaurant (service type not stated) · Coffee shop	Coffee	1334 Hamilton Ave	open
Gifford's Place	Restaurant (service type not stated)		225 S Olden Ave	open
Hamilton Inc	Restaurant (service type not stated)		1679 Hamilton Ave	open
J N C African Hairbraiding Beauty Shop	Restaurant (service type not stated)		1121 Hamilton Ave	open
Joyful Garden	Restaurant (service type not stated)	Chinese · Asian	1200 Hamilton Ave	open
La Casa Del Sabor	Restaurant (service type not stated) · Casual dining	Latin American (other) · American	1101 Hamilton Ave	open
La Parrilla Steakhouse	Restaurant (service type not stated) · Quick service · Casual dining · Bar	Steakhouse · Latin American (other)	1007 Hamilton Ave	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	1209 Hamilton Ave	open
Mama Grifa Deli	Specialty food shop · Restaurant (service type not stated) · Quick service · Casual dining	Sandwiches · American	401 Bert Ave	open
Marty's Place	Restaurant (service type not stated) · Bar	American	1600 Hamilton Ave	open
Olde Liberty Tavern	Bar		2114 Liberty St	open
Red Lobster Red Lobster	Restaurant (service type not stated)	Seafood · American		open
Rita’s of Hamilton NJ Rita's Italian Ice	Dessert · Bar	Dessert		open
Rittmans Bar and Liquor	Bar		1181 Hamilton Ave	open
San Jose Pizzeria & Restaurant	Restaurant (service type not stated)		1633 Hamilton Ave, 1633 Hamilton Ave	open
Shaanya Corporation	Restaurant (service type not stated)		1633 Hamilton Ave # A	open
Super Pollo	Restaurant (service type not stated)	Chicken / wings · Latin American (other)	1200 Hamilton Ave	open
Sweet Sage Co.	Bakery · Dessert	Bakery · Dessert	416 Atlantic Ave	open
Tir na nOg	Bar	British / Irish pub food	1324 Hamilton Ave	open
Tony's Deli	Specialty food shop · Quick service	Sandwiches	755 Hamilton Ave	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	8	5	—	—	—	3	SIC1987
1995	12	9	—	—	—	3	SIC1987
1996	12	10	—	—	—	2	SIC1987
1997	10	7	—	—	—	3	SIC1987
1998	10	5	3	2	—	4	NAICS1997
1999	9	6	3	3	—	2	NAICS1997
2000	8	4	2	2	—	2	NAICS1997
2001	9	5	3	2	—	2	NAICS1997
2002	8	3	2	1	—	3	NAICS1997
2003	11	5	3	2	—	4	NAICS2002
2004	9	4	3	1	—	3	NAICS2002
2005	8	4	3	1	—	2	NAICS2002
2006	7	3	2	—	1	2	NAICS2002
2007	9	6	4	1	1	2	NAICS2002
2008	11	6	3	1	2	3	NAICS2007
2009	11	7	4	1	2	2	NAICS2007
2010	11	7	3	2	2	3	NAICS2007
2011	10	7	4	1	2	2	NAICS2007
2012	12	8	4	2	2	3	NAICS2012
2013	9	6	2	2	2	2	NAICS2012
2014	10	5	1	2	2	2	NAICS2012
2015	11	8	2	4	2	2	NAICS2012
2016	12	9	3	4	2	2	NAICS2012
2017	10	8	3	3	—	—	NAICS2017
2018	11	9	3	4	—	—	NAICS2017
2019	10	8	4	—	—	—	NAICS2017
2020	10	8	4	—	—	—	NAICS2017
2021	10	7	4	—	—	—	NAICS2017
2022	11	8	5	—	—	—	NAICS2022
2023	11	8	5	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 08629. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
08609	0.6 mi	20	2023
08608	1.9 mi	22	2023
08610	2.0 mi	45	2023
08619	2.4 mi	55	2023
08611	2.6 mi	49	2023
08638	2.9 mi	31	2023
08618	3.7 mi	23	2023
08690	3.8 mi	40	2023
08648	4.5 mi	82	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.