BMIE Market 08610
Mercer County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 33,465 2020–2024 ACS 5-year estimate ±2,011 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 12,315 2020–2024 ACS 5-year estimate ±632 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 30,468 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 12,413 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $83,906 2020–2024 ACS 5-year estimate ±8,336 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 38.9 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,578 2020–2024 ACS 5-year estimate ±128 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $264,600 2020–2024 ACS 5-year estimate ±12,167 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 7.4 sq mi Census Gazetteer 2020 |
| Restaurants | 45 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 08610 |
| Restaurants per 10,000 residents | 11.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +9.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +9.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +9.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +36.4% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 49 (range 44–55) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.7 per year, r² 0.45) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 70 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 81 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 65 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 58 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 08610. Projection: linear trend v1, fitted 2013–2023, +0.7 restaurants per year, r² 0.45, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 70 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 81 | 81 | 40% | +32.4 |
| Restaurant Opportunity Score | 65.0 | 65 | 35% | +22.7 |
| Market Momentum Score | 57.7 | 58 | 25% | +14.4 |
Consumer Market Score: 81 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 33,465 | 91 | 40% | +36.3 |
| Median household income (ACS) | 83,906 | 67 | 40% | +26.7 |
| Households (ACS) | 12,315 | 90 | 20% | +17.9 |
Restaurant Opportunity Score: 65 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 9.8 | 54 | 35% | +18.8 |
| Restaurants per 10,000 residents (lower = more room) | 13.5 | 59 | 25% | +14.6 |
| Population (ACS) | 33,465 | 91 | 20% | +18.2 |
| Median household income (ACS) | 83,906 | 67 | 20% | +13.4 |
Market Momentum Score: 58 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 9.8 | 67 | 50% | +33.7 |
| 10-year restaurant growth | 9.8 | 54 | 30% | +16.1 |
| 20-year restaurant growth | 9.8 | 39 | 20% | +7.9 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (105)
By cuisine
Pizza 16 · American 12 · Latin American (other) 12 · Italian 8 · Chinese 6 · Sandwiches 6 · Dessert 5 · Ice cream / frozen desserts 5 · Coffee 4 · Bakery 3 · Burgers 3 · Caribbean 3 · Chicken / wings 3 · Mexican 3 · Seafood 3 · Asian 2 · BBQ 2 · Breakfast 2 · Cajun, Creole, Southern 2 · British / Irish pub food 1 · Greek 1 · Indian 1 · Japanese 1 · Mediterranean 1 · Middle Eastern 1 · Spanish / tapas 1 · Steakhouse 1 · Sushi 1
By type
Restaurant (service type not stated) 68 · Quick service 19 · Bar 12 · Casual dining 11 · Dessert 7 · Bakery 5 · Specialty food shop 4 · Coffee shop 3 · Café 2 · Delivery-focused 2 · Buffet 1 · Catering 1 · Food truck 1 · Winery / distillery / taproom 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 1284 S Broad Chicken Llc | Restaurant (service type not stated) | 1284 S Broad St | open | |
| A & A Restaurant Inc | Restaurant (service type not stated) | 1070 White Horse Ave | open | |
| Adams.kitchen00 | Quick service · Restaurant (service type not stated) | Seafood | 305 Lafayette Ave | open |
| Amari's Pizzeria & Restaurant | Restaurant (service type not stated) | Italian · Pizza | 3440 S Broad St | open |
| Anthony's Pizza Palace | Restaurant (service type not stated) | Pizza | 2769 S Broad St | open |
| Arena Diner | Casual dining | American | Arena Dr | open |
| Bellitalia | Restaurant (service type not stated) | Pizza · Italian | Broad Street | open |
| Broad Street Diner | Casual dining · Restaurant (service type not stated) | American | 2654 S Broad St | open |
| Brother's Pizza On Whitehorse | Restaurant (service type not stated) | Pizza | 1068 White Horse Ave | open |
| Burger King Burger King | Quick service | Burgers · American | 2700 S Broad St | open |
| Camp Fire New Jersey | Restaurant (service type not stated) | 535 E Franklin St | open | |
| Capital Pub | Bar · Casual dining | 841 Genesee St | open | |
| Cara Mia's Pizza | Restaurant (service type not stated) | Pizza | 8 Quimby Ave | open |
| Carol A Buchanan Inc | Restaurant (service type not stated) | 3228 S Broad St Ste 1 | open | |
| Carvel Ice Cream Carvel Ice Cream | Dessert | Ice cream / frozen desserts · Dessert | 807 S Olden Ave | open |
| Chamo Express | Restaurant (service type not stated) | 231 Howell St | open | |
| Charlene's Kitchen | Quick service | Caribbean | St | open |
| Chicken Holiday | Quick service · Restaurant (service type not stated) | Chicken / wings | 1066 White Horse Ave | open |
| Chicken to Go | Restaurant (service type not stated) · Delivery-focused | Chinese | 1904 S Broad St | open |
| China Garden | Restaurant (service type not stated) | Chinese | 2465 S Broad St | open |
| China Garden Ye's Inc | Restaurant (service type not stated) | 1058 White Horse Ave | open | |
| China House | Restaurant (service type not stated) · Casual dining | Chinese · American | 1058 White Horse Ave | open |
| China Wok | Restaurant (service type not stated) | 1641 S Olden Ave | open | |
| Circle Deli and Convenience Store | Specialty food shop · Quick service | Sandwiches · American | 3212 S Broad St | open |
| Classy Vending Corporation | Restaurant (service type not stated) | 40 Patterson Ave | open | |
| Conte's Saloon | Bar · Café | Coffee | 1401 S Clinton Ave | open |
| Corleone's Old Fashion Tomato Pie & Pizza | Restaurant (service type not stated) | Pizza · Italian | 1270 S Olden Ave | open |
| Cowboy's Bar | Winery / distillery / taproom | Dodge Dr, Hamilton Township, NJ 08610 | open | |
| Dairy Queen Dairy Queen | Dessert · Quick service | Ice cream / frozen desserts · Dessert | 634 Arena Dr | open |
| Decades Bar & Restaurant | Restaurant (service type not stated) · Bar · Casual dining | American | 2465 S Broad St | open |
| Delectaco, Inc | Restaurant (service type not stated) | 3200 S Broad St | open | |
| Divine Pizza | Restaurant (service type not stated) | Pizza · Latin American (other) | 634 Arena Dr #104 | open |
| Domenic's Pizza and Family Restaurant | Restaurant (service type not stated) | Pizza | 1855 S Broad St | open |
| Domino's Domino's Pizza | Quick service · Delivery-focused | Pizza | 807 S Olden Avenue | open |
| Dougies Irish Pub | Bar | British / Irish pub food | Englewood Blvd, Trenton, NJ 08610 | open |
| Dream Spicy - Indian Fusion Dining | Restaurant (service type not stated) | Indian | 1855 South Broad Street | open |
| Dunkin' Dunkin' | Bakery · Quick service · Dessert · Coffee shop | Dessert · Coffee | 2803 S Broad St | open |
| Dunkin' Dunkin' | Bakery · Quick service · Dessert · Coffee shop | Dessert · Coffee | 1088 White Horse-Mercerville | open |
| Eclipse Bar | Bar | S. Clinton Ave. | open | |
| El Chapin Family Restaurant | Restaurant (service type not stated) · Casual dining | Latin American (other) · American | 1206 S Broad St | open |
| El Gallo Tropical | Restaurant (service type not stated) | Mexican · Latin American (other) | 17 E Park Ave | open |
| El Negro De Oro | Restaurant (service type not stated) | Latin American (other) · Seafood | 1855 S Broad St | open |
| El Sham Restaurant | Restaurant (service type not stated) | Mediterranean · Middle Eastern | 1641 S Olden Ave | open |
| El Toro del Fuego | Restaurant (service type not stated) | Latin American (other) · Spanish / tapas | 628 Arena Dr | open |
| Eli sazón | Restaurant (service type not stated) | Caribbean | 2466 S Broad St | open |
| Encanto | Restaurant (service type not stated) | Latin American (other) | 2217 S Olden Ave | open |
| Eshaan V Llc | Restaurant (service type not stated) | 2465 S Broad St | open | |
| Fame Restaurant | Restaurant (service type not stated) | Greek | 1070 White Horse Ave | open |
| Flaming Grill & Supreme Buffet Crab Du Jour Seafood Market & Cajun Restaurant | Restaurant (service type not stated) · Buffet | Seafood · Chinese · Cajun, Creole, Southern | 1051 Whitehorse Mercerville Rd | open |
| Frankye's Restaurant | Restaurant (service type not stated) | Latin American (other) | 1500 S Clinton Ave #1 | open |
| George C.'s Tavern | Casual dining · Bar | 1849 S Clinton Ave | open | |
| Gorski And Knowlton Pc-sba Small 7a Term | Restaurant (service type not stated) | 311 White Horse Ave | open | |
| Greek Corner Restaurant | Restaurant (service type not stated) | 2200 S Broad St | open | |
| Hamilton Surgical Services Pa | Restaurant (service type not stated) | 994 White Horse Ave | open | |
| Hamilton Tavern | Bar | 1590 S Olden Ave | open | |
| Hibachi Grill By Kmart | Restaurant (service type not stated) | Japanese · Sushi · Asian | open | |
| Ho Choi Chinese Restaurant | Restaurant (service type not stated) | Chinese | 2200 S Broad St | open |
| Hotpanada | Restaurant (service type not stated) · Food truck | Latin American (other) | 1005 Whitehorse ave, Kuser Rd | open |
| Ionna Of Hamilton Township Inc | Restaurant (service type not stated) | 2654 S Broad St | open | |
| Ivy Tavern Restaurant, Bar and Liquor store | Casual dining · Bar | Latin American (other) | 3108 S Broad St | open |
| Jeppy's Gourmet Pizza Shop #2 | Restaurant (service type not stated) | Pizza · Italian | 448 White Horse Avenue | open |
| Kennedy's Bar | Bar | 1701 S Clinton Ave | open | |
| KFC | Quick service · Restaurant (service type not stated) | 1284 S Broad St | open | |
| La Cabana Bakeshop and Restaurant | Bakery | Latin American (other) · Bakery | 3 Dayton St | open |
| La Lucci Pizza Restaurant | Restaurant (service type not stated) | Pizza · Italian | 2465 S Broad St | open |
| Lawrence Corner Associates, Llc | Restaurant (service type not stated) | 2556 S Broad St | open | |
| McDonald's McDonald's | Quick service | Burgers · Breakfast | 2603 S Broad St | open |
| Mercer Dental Llc | Restaurant (service type not stated) | 445 White Horse Ave | open | |
| Mexico Lindo Restaurante | Restaurant (service type not stated) | Mexican · Latin American (other) | 1848 S Broad St | open |
| Miranda Business Solutions Llc-sba Small 7a Term | Restaurant (service type not stated) | 1422 S Olden Ave | open | |
| Mr Wok | Restaurant (service type not stated) | Chinese · Asian | 1250 S Broad St | open |
| New Life Health Care Agency Llc-sba Small 7a Term | Restaurant (service type not stated) | 941 White Horse Ave | open | |
| Nino's Pizzarama | Restaurant (service type not stated) | Pizza · Italian | 1937 Chambers St | open |
| Old Cedar Liquor Store | Bar | 1056 S Olden Ave | open | |
| Pat's Original Diner | Casual dining | American · Breakfast | 1300 S Broad St | open |
| Pata e’ Queso (Restaurant & Grill) | Restaurant (service type not stated) | Latin American (other) · BBQ | 1641 S Olden Ave | open |
| Pc And N Corp #4 | Restaurant (service type not stated) | 2803 S Broad St | open | |
| Pete's Steakhouse Tavern | Bar | Steakhouse · American | 523 White Horse Ave | open |
| Popeyes Popeyes Louisiana Kitchen | Quick service | Chicken / wings · Cajun, Creole, Southern | 1284 South Broad Street | open |
| Qdoba Qdoba | Quick service | 1070 White Horse Ave | open | |
| QuickStop Deli S. Broad | Specialty food shop · Bakery · Quick service | Bakery · Sandwiches | 1356 S Broad St | open |
| Rita's Italian Ice and Frozen Custard Rita's Italian Ice & Frozen Custard | Dessert | Ice cream / frozen desserts · Dessert | Independence Plaza Shopping Center, 2465 S Broad St # F5 | open |
| Rollito's Ice Cream Rolls | Dessert · Catering | Ice cream / frozen desserts | 876 Whitehorse Mercerville Rd | open |
| Rosa's Restaurant & Catering | Restaurant (service type not stated) | Italian | 3442 S Broad St | open |
| Rose Bloom Management L.l.c | Restaurant (service type not stated) | 911 Arena Dr | open | |
| Roti Plus Caribbean Restaurant | Restaurant (service type not stated) · Casual dining | Caribbean · American | 1147 S Olden Ave | open |
| Sabrina's Pizza & Restaurant of Hamilton | Restaurant (service type not stated) | Pizza · Italian | 1641 S Olden Ave #8 | open |
| Smolar Group, Inc | Restaurant (service type not stated) | 2556 S Broad St | open | |
| South Olden BBQ | Restaurant (service type not stated) | BBQ | 2217 S Olden Ave | open |
| Sportsmen's Pub | Bar | 819 Lalor St | open | |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 1087 White Horse Avenue | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 2465 S Broad St | open |
| Taco Bell Taco Bell | Quick service | Mexican | 3200 South Broad St | open |
| The Best - Pizzeria & Restaurant | Restaurant (service type not stated) | Pizza · Sandwiches | 2200 S Broad St | open |
| Tina's Pizza | Restaurant (service type not stated) · Casual dining | Pizza · American | 1470 S Olden Ave | open |
| Tony's Pizza | Restaurant (service type not stated) | Pizza | 1641 S Olden Ave | open |
| Trenton Bagel Shop & Deli | Specialty food shop · Quick service · Bakery | Sandwiches · Bakery | 1719 S Broad St | open |
| Wendy's Wendy's | Quick service | Burgers · American | 2485 South Broad Street | open |
| Wingstop | Restaurant (service type not stated) | Chicken / wings | 2465 S Broad St Ste F8 | open |
| Yobe Frozen Yogurt | Dessert | Ice cream / frozen desserts | 2217 S Olden Ave | open |
| Yogi's Hoagies | Specialty food shop · Quick service | Sandwiches | 1001 White Horse Ave | open |
| Z Group Llc | Restaurant (service type not stated) | 2465 S Broad St Ste F9 | open | |
| Has Enterprises, Llc | Restaurant (service type not stated) | 2556 S Broad St | closed | |
| Rts Limited, Llc | Restaurant (service type not stated) | 2556 S Broad St | closed | |
| Tls Limited Enterprises Llc | Restaurant (service type not stated) | 2556 S Broad St | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 43 | 33 | — | — | — | 10 | SIC1987 |
| 1995 | 44 | 34 | — | — | — | 10 | SIC1987 |
| 1996 | 44 | 33 | — | — | — | 11 | SIC1987 |
| 1997 | 45 | 33 | — | — | — | 12 | SIC1987 |
| 1998 | 45 | 34 | 11 | 17 | 6 | 10 | NAICS1997 |
| 1999 | 41 | 31 | 10 | 16 | 5 | 9 | NAICS1997 |
| 2000 | 39 | 28 | 10 | 15 | 3 | 10 | NAICS1997 |
| 2001 | 43 | 31 | 11 | 17 | 3 | 10 | NAICS1997 |
| 2002 | 52 | 39 | 11 | 25 | 3 | 11 | NAICS1997 |
| 2003 | 52 | 41 | 12 | 25 | 4 | 10 | NAICS2002 |
| 2004 | 53 | 41 | 12 | 24 | 5 | 11 | NAICS2002 |
| 2005 | 50 | 41 | 11 | 24 | 6 | 7 | NAICS2002 |
| 2006 | 47 | 38 | 13 | 21 | 4 | 8 | NAICS2002 |
| 2007 | 46 | 35 | 13 | 18 | 4 | 9 | NAICS2002 |
| 2008 | 44 | 33 | 12 | 17 | 4 | 9 | NAICS2007 |
| 2009 | 49 | 40 | 13 | 22 | 4 | 7 | NAICS2007 |
| 2010 | 43 | 35 | 9 | 21 | 4 | 5 | NAICS2007 |
| 2011 | 50 | 42 | 11 | 25 | 5 | 6 | NAICS2007 |
| 2012 | 45 | 37 | 8 | 24 | 4 | 6 | NAICS2012 |
| 2013 | 50 | 41 | 12 | 25 | 3 | 6 | NAICS2012 |
| 2014 | 46 | 37 | 12 | 21 | 3 | 6 | NAICS2012 |
| 2015 | 44 | 37 | 11 | 23 | 2 | 5 | NAICS2012 |
| 2016 | 50 | 41 | 11 | 25 | 4 | 6 | NAICS2012 |
| 2017 | 56 | 46 | 11 | 30 | 4 | 8 | NAICS2017 |
| 2018 | 50 | 41 | 11 | 26 | 4 | 7 | NAICS2017 |
| 2019 | 48 | 40 | 11 | 26 | 3 | 6 | NAICS2017 |
| 2020 | 54 | 45 | 15 | 26 | 4 | 7 | NAICS2017 |
| 2021 | 54 | 46 | 16 | 25 | 5 | 6 | NAICS2017 |
| 2022 | 51 | 43 | 14 | 23 | 6 | 6 | NAICS2022 |
| 2023 | 51 | 45 | 13 | 23 | 9 | 4 | NAICS2022 |