BMIE Market 08852

Middlesex County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)	18,062 2020–2024 ACS 5-year estimate ±1,251 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,694 2020–2024 ACS 5-year estimate ±461 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	17,220 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,492 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$133,209 2020–2024 ACS 5-year estimate ±10,409 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	39.0 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,970 2020–2024 ACS 5-year estimate ±126 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$523,000 2020–2024 ACS 5-year estimate ±56,336 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	13.3 sq mi Census Gazetteer 2020
Restaurants	24 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 08852
Restaurants per 10,000 residents	8.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+9.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+118.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+84.6% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+71.4% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	27 (range 21–32) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.0 per year, r² 0.65) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	82 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	85 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	83 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	77 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 08852. Projection: linear trend v1, fitted 2013–2023, +1.0 restaurants per year, r² 0.65, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Jersey and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 82 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	85.0	85	40%	+34.0
Restaurant Opportunity Score	82.6	83	35%	+28.9
Market Momentum Score	77.3	77	25%	+19.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 85 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	18,062	80	40%	+31.9
Median household income (ACS)	133,209	94	40%	+37.4
Households (ACS)	6,694	79	20%	+15.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 83 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	118.2	95	35%	+33.1
Restaurants per 10,000 residents (lower = more room)	13.3	59	25%	+14.8
Population (ACS)	18,062	80	20%	+15.9
Median household income (ACS)	133,209	94	20%	+18.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	9.1	66	50%	+33.2
10-year restaurant growth	118.2	95	30%	+28.4
20-year restaurant growth	84.6	78	20%	+15.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (40)

By cuisine

Dessert 7 · Coffee 6 · American 5 · Bakery 5 · Burgers 4 · Asian 3 · Indian 3 · Mexican 3 · Pizza 3 · Sandwiches 3 · Ice cream / frozen desserts 2 · Middle Eastern 2 · Breakfast 1 · Halal / kosher 1 · Italian 1 · Juice / smoothies 1 · Mediterranean 1 · Spanish / tapas 1 · Thai 1

By type

Restaurant (service type not stated) 26 · Quick service 10 · Bakery 8 · Dessert 7 · Coffee shop 5 · Café 2 · Other 2 · Bar 1 · Casual dining 1 · Catering 1 · Food truck 1 · Specialty food shop 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
2390 Hamden Chicken Llc	Restaurant (service type not stated)		68 Culver Rd	open
520 Clarkson Chicken Llc	Restaurant (service type not stated)		68 Culver Rd Ste 150	open
Aie Foods Llc	Restaurant (service type not stated)		4049 US Highway 1	open
Ar Group Of Restaurants, Inc.	Restaurant (service type not stated)		68 Culver Rd	open
Arusuvai Indian Restaurant at Monmouth Junction	Restaurant (service type not stated)	Indian	636 Ridge Rd	open
Bake and Bloom	Bakery · Dessert	Bakery · Dessert	Southridge Woods Blvd	open
Bereket Gyro and Grill	Restaurant (service type not stated)	Halal / kosher · Middle Eastern	3790 US-1 North	open
Burger King Burger King	Quick service	Burgers · American	3948 US-1	open
Cafe Colore	Restaurant (service type not stated)	Pizza	4095 US Highway 1	open
Chutney Mary Chutney Mary Restaurant	Catering · Restaurant (service type not stated)	Indian · Asian	3793 US Highway 1	open
Coca Cola South Brunswick	Restaurant (service type not stated) · Other		60 Deans Rhode Hall Rd	open
Dunkin' Dunkin'	Bakery · Quick service · Dessert · Coffee shop	Dessert · Coffee	495 Georges Rd	open
Dunkin' Dunkin'	Quick service		4071 US Rte 1 S	open
Dunkin'	Coffee shop · Restaurant (service type not stated) · Dessert · Bakery	Coffee · Dessert	4071 US Rte 1 S	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	4180 Route 1 North	open
Kapadokya Mediterranean Grill	Restaurant (service type not stated)	Mediterranean · Middle Eastern	4071 US-1	open
Los 3 Carnales Mexican Restaurant	Restaurant (service type not stated)	Spanish / tapas · Mexican	613 Ridge Rd	open
Manhattan Bagel	Bakery	Bakery	2591 Rt. 561	open
McDonald's McDonald's	Quick service	Burgers · American	3955 US-1	open
Monmouth Junction Kitchen	Restaurant (service type not stated) · Casual dining	American	636 Ridge Rd	open
Mughlai Darbar	Restaurant (service type not stated)	Breakfast	4095 US Rte 1 Ste 44	open
Petwil Xv Inc	Restaurant (service type not stated)		3955 US Highway 1	open
Pierre's Bakery	Bakery	Bakery	592 Georges Rd	open
Pizza Delizia Restaurant	Restaurant (service type not stated)	Italian · Pizza	613 Ridge Rd	open
Popeyes Louisiana Kitchen	Quick service · Restaurant (service type not stated)	Sandwiches	4053 Us-1	open
Queen Latifah	Dessert · Café	Ice cream / frozen desserts · Dessert · Coffee	61 Deans Ln	open
Rasoi III Rasoi III Restaurant & Banquet	Restaurant (service type not stated)	Indian · Asian	620 Georges Rd	open
Rita's Italian Ice and Frozen Custard Rita's Italian Ice & Frozen Custard	Dessert	Ice cream / frozen desserts · Dessert	4180 US-1 200 B	open
Rita’s of South Brunswick NJ Rita's Italian Ice	Dessert · Bar	Dessert		open
Salma, Inc	Restaurant (service type not stated)		613 Ridge Rd	open
Sens Asian Cuisine	Restaurant (service type not stated)	Asian · Thai	4095 U S 1	open
Starbucks Starbucks	Café · Coffee shop · Bakery	Coffee · Bakery	3804 US-1	open
Starbucks	Restaurant (service type not stated) · Coffee shop	Pizza · Coffee	3804 U S Route 1	open
Subway Subway	Quick service · Other · Restaurant (service type not stated)	Sandwiches	4180 US Hwy 1 Unit 200D	open
Taco Bell	Quick service · Restaurant (service type not stated)	Mexican	4041 US Route 1 South	open
Taco Shelly's	Restaurant (service type not stated) · Food truck	Mexican	Monmouth Junction New Jersey	open
The Bagel Basket	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches	4095 US-1	open
Theos Family Restaurant	Restaurant (service type not stated)		636 Ridge Rd	open
Wendy's Wendy's	Quick service	Burgers · American	3800 US Highway 1	open
White Castle White Castle	Quick service · Restaurant (service type not stated)	Burgers · American	4053 US-1	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	14	14	—	—	—	—	SIC1987
1995	16	15	—	—	—	1	SIC1987
1996	17	17	—	—	—	—	SIC1987
1997	21	21	—	—	—	—	SIC1987
1998	19	13	5	6	1	—	NAICS1997
1999	19	12	4	6	1	—	NAICS1997
2000	19	12	4	7	1	—	NAICS1997
2001	18	13	6	7	—	—	NAICS1997
2002	20	14	7	7	—	—	NAICS1997
2003	20	13	7	6	—	—	NAICS2002
2004	21	14	6	8	—	—	NAICS2002
2005	20	13	4	9	—	—	NAICS2002
2006	22	15	4	11	—	—	NAICS2002
2007	24	18	5	12	1	—	NAICS2002
2008	28	20	7	10	3	—	NAICS2007
2009	31	23	8	11	4	—	NAICS2007
2010	21	15	4	10	1	—	NAICS2007
2011	17	12	4	8	—	—	NAICS2007
2012	14	11	3	8	—	—	NAICS2012
2013	16	11	3	8	—	1	NAICS2012
2014	16	13	6	7	—	—	NAICS2012
2015	13	11	5	6	—	—	NAICS2012
2016	16	14	3	11	—	—	NAICS2012
2017	21	18	4	13	—	—	NAICS2017
2018	24	22	8	13	—	—	NAICS2017
2019	23	19	6	12	—	—	NAICS2017
2020	22	19	5	12	—	—	NAICS2017
2021	20	17	5	12	—	—	NAICS2017
2022	21	18	4	12	—	—	NAICS2022
2023	27	24	6	14	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 08852. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
08824	2.2 mi	13	2023
08810	3.2 mi	8	2023
08823	3.5 mi	23	2023
08528	3.9 mi	6	2023
08536	4.5 mi	21	2023
08902	4.5 mi	88	2023
08512	4.6 mi	10	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.