BMIE Market 08736
Monmouth County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 13,223 2020–2024 ACS 5-year estimate ±876 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 5,214 2020–2024 ACS 5-year estimate ±308 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 12,578 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 6,289 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $174,097 2020–2024 ACS 5-year estimate ±13,746 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 46.9 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,102 2020–2024 ACS 5-year estimate ±217 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $880,900 2020–2024 ACS 5-year estimate ±21,125 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 4.7 sq mi Census Gazetteer 2020 |
| Restaurants | 86 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 08736 |
| Restaurants per 10,000 residents | 35.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +32.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +65.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +145.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +145.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 102 (range 90–114) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +3.7 per year, r² 0.82) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 78 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 84 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 67 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 86 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 08736. Projection: linear trend v1, fitted 2013–2023, +3.7 restaurants per year, r² 0.82, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 78 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 84.1 | 84 | 40% | +33.6 |
| Restaurant Opportunity Score | 66.7 | 67 | 35% | +23.4 |
| Market Momentum Score | 85.7 | 86 | 25% | +21.4 |
Consumer Market Score: 84 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 13,223 | 75 | 40% | +29.9 |
| Median household income (ACS) | 174,097 | 98 | 40% | +39.2 |
| Households (ACS) | 5,214 | 75 | 20% | +15.0 |
Restaurant Opportunity Score: 67 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 65.4 | 87 | 35% | +30.4 |
| Restaurants per 10,000 residents (lower = more room) | 65.0 | 7 | 25% | +1.7 |
| Population (ACS) | 13,223 | 75 | 20% | +14.9 |
| Median household income (ACS) | 174,097 | 98 | 20% | +19.6 |
Market Momentum Score: 86 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 32.3 | 84 | 50% | +42.0 |
| 10-year restaurant growth | 65.4 | 87 | 30% | +26.1 |
| 20-year restaurant growth | 145.7 | 88 | 20% | +17.7 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (107)
By cuisine
American 24 · Italian 11 · Coffee 10 · Sandwiches 9 · Bakery 6 · Breakfast 6 · Pizza 6 · Dessert 5 · Ice cream / frozen desserts 5 · Asian 4 · Mexican 4 · Healthy / salads / bowls 3 · Burgers 2 · Chicken / wings 2 · Japanese 2 · Juice / smoothies 2 · Southwestern / Tex-Mex 2 · British / Irish pub food 1 · Caribbean 1 · Chinese 1 · European 1 · Hawaiian / Pacific 1 · Latin American (other) 1 · Seafood 1 · Steakhouse 1 · Sushi 1 · Thai 1
By type
Restaurant (service type not stated) 73 · Casual dining 15 · Quick service 14 · Bar 10 · Specialty food shop 8 · Bakery 7 · Café 6 · Coffee shop 6 · Dessert 6 · Juice, smoothie, tea 2 · Delivery-focused 1 · Fast casual 1 · Food truck 1 · Winery / distillery / taproom 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 189 Beachfront Ave. | Bar | 189 Avenue E, Frnt | open | |
| Antonio's Trattoria | Restaurant (service type not stated) · Casual dining | Italian · American | 2420 Highway 35 | open |
| Asahi Manasquan Llc | Restaurant (service type not stated) | 99 Taylor Ave | open | |
| Asahi Steak House | Restaurant (service type not stated) | Japanese · Steakhouse · Asian | 99 Taylor Ave | open |
| Bagel International & Deli - Manasquan Bagel International Bradley Beach | Bakery · Quick service · Specialty food shop | Bakery · Sandwiches | 95 Atlantic Ave | open |
| batch. | Coffee shop · Café · Bakery | Coffee · Bakery | 99 Main St | open |
| Bayou Cafe | Restaurant (service type not stated) | 209 1st Ave | open | |
| Bcm Subs, Llc | Restaurant (service type not stated) | 2627 Highway 70 | open | |
| Beach Bro | Restaurant (service type not stated) | Japanese · Sushi | 191 Beachfront | open |
| Blend on Main | Restaurant (service type not stated) | American | 152 Main St | open |
| Blue Peach Cafe | Restaurant (service type not stated) | Breakfast | 2517 Highway 35 | open |
| Broadway Grill, Inc | Restaurant (service type not stated) | 168 Main St | open | |
| Buoy's | Restaurant (service type not stated) · Casual dining · Bar | American | 539 E Main St | open |
| Carlson's Corner | Restaurant (service type not stated) · Fast casual | Burgers · Healthy / salads / bowls | 432 1st Ave | open |
| Carmen's Pizzeria and Pete & Elda's Italian Restaurant | Restaurant (service type not stated) | Italian · Pizza | 35 Woodland Ave | open |
| Casa Rincon- Closed for the season. Re-opens May 2020 | Restaurant (service type not stated) | Caribbean · Latin American (other) | 539 E Main St | open |
| Center Food Market Llc | Restaurant (service type not stated) | 113 Main St | open | |
| chocolate bar | Coffee shop · Bakery | Coffee · Bakery | 140 Main St | open |
| Cluck U Chicken | Restaurant (service type not stated) | Chicken / wings | 2241 Highway 35 | open |
| Coastal Canteen | Restaurant (service type not stated) | 142 Main St | open | |
| Coastal Custom Wine Cellars | Winery / distillery / taproom | 2405 Orchard Crest Blvd | open | |
| Coastal Restaurant Group Llc | Restaurant (service type not stated) | 153 Sea Girt Ave | open | |
| Const Brothers Inc | Restaurant (service type not stated) | 97 Atlantic Ave | open | |
| Corner Bagelry of Manasquan Corner Bagelry | Bakery · Quick service · Specialty food shop | Bakery · Sandwiches | 233 E Main St | open |
| D'ambrosio Associates, Inc. | Restaurant (service type not stated) | 2410 Highway 34 | open | |
| Dairy Queen Dairy Queen | Dessert · Quick service | Ice cream / frozen desserts · Dessert | 97 Atlantic Ave 97 Atlantic Ave | open |
| Domino's Pizza Domino's Pizza | Quick service · Delivery-focused | Pizza | 109 Taylor Ave | open |
| Dunkin' | Restaurant (service type not stated) | 2445 Highway 34 | open | |
| Dunkin' Dunkin' | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 50 Union Ave | open |
| Eat Poke Bro | Restaurant (service type not stated) | Hawaiian / Pacific · Healthy / salads / bowls | 191 Beachfront | open |
| Es Burrito's | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 233 E Main St | open |
| Esposito's Pizza | Restaurant (service type not stated) | Pizza · Italian | 233 E Main St | open |
| Espositos Of Manasquan Llc | Restaurant (service type not stated) | 233 E Main St | open | |
| First Ave Pizza | Restaurant (service type not stated) | Pizza · Italian | 233 1st Ave | open |
| Four Winds Restaurant | Restaurant (service type not stated) · Bar | American | 1316 Jefferson Ave | open |
| George Lu | Restaurant (service type not stated) | Chinese · Asian | 146 Main St | open |
| GHWBB dba Jersey Mike's Subs Jersey Mike's Subs | Restaurant (service type not stated) · Quick service | Sandwiches | 2251 Landmark Pl | open |
| GOLDEN CHEUNG KITCHEN | Restaurant (service type not stated) | Asian | 109 TAYLOR Ave Unit 4 | open |
| Grandma's Meatball | Restaurant (service type not stated) | Italian · European | 109 Taylor Ave | open |
| Green Planet Coffee Co | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 78 Main St | open |
| Harpoon Willy's Harpoon Willy's at Waretown | Casual dining · Bar | American | 2655 River Rd | open |
| Hinck's Turkey Farm | Specialty food shop · Restaurant (service type not stated) · Quick service · Casual dining | Sandwiches · American | 1414 Atlantic Ave | open |
| Holmdel Donuts Llc | Restaurant (service type not stated) | 2517 Highway 35 Bldg 101 | open | |
| Inshore Atlantic, Inc | Restaurant (service type not stated) | 217 1st Ave | open | |
| J & A Breakfast and Lunch | Restaurant (service type not stated) · Casual dining | Breakfast · American | 56 Union Ave | open |
| Jemc Corp | Restaurant (service type not stated) | 1316 Jefferson Ave | open | |
| Jersey Grille | Restaurant (service type not stated) | American | 2410 New Jersey 35 | open |
| Jersey Mike's Jersey Mike's Subs | Specialty food shop · Quick service | Sandwiches · American | 2627 Highway 70 | open |
| Jersey Mike's Jersey Mike's Subs | Specialty food shop · Quick service | Sandwiches | 82 Taylor Avenue | open |
| JG Associates, Inc. | Restaurant (service type not stated) | 56 Union Ave | open | |
| Joe Leone's Centro Market | Restaurant (service type not stated) · Specialty food shop · Quick service | Sandwiches · Italian | 113 Main St | open |
| Joe's Bagel & Grill Manasquan Joe's Bagel & Grill | Bakery · Coffee shop | Bakery · Coffee · Breakfast | 2441 Highway 34 | open |
| Johnmsohn Corp | Restaurant (service type not stated) | 2517 Highway 35 | open | |
| Js Cafe | Restaurant (service type not stated) | 1602 Holly Blvd | open | |
| Klr Thira Llc | Restaurant (service type not stated) | 130 Main St | open | |
| Leggetts Sand Bar | Bar · Casual dining | American | 217 1st Ave | open |
| Lewis Consulting Group-sba Small 7a Term | Restaurant (service type not stated) | 2517 Highway 35 | open | |
| Lubrano's Trattoria | Restaurant (service type not stated) · Casual dining | Pizza · Italian · American | 2439 NJ-34 | open |
| Lufrankton, L.l.c. | Restaurant (service type not stated) | 2517 Highway 35 Bldg 101 | open | |
| Main Scoop Creamery | Dessert | Ice cream / frozen desserts · Dessert | 140 b Main St | open |
| Manasquan Pizza | Restaurant (service type not stated) | Pizza · Italian | 179 Main St | open |
| Maria's Italian Cuisine | Restaurant (service type not stated) | Italian | 165 Main St | open |
| Max Devros | Restaurant (service type not stated) | 142 Main St | open | |
| McDonald's McDonald's | Quick service | Burgers · American | 2428 Highway 35 | open |
| Mi Cocina | Quick service | Mexican · Southwestern / Tex-Mex | 144 Main St | open |
| Mike's Deli | Specialty food shop · Quick service | Sandwiches · American | 2381 NJ-34 | open |
| Moby's | Bar | 312 E Main St | open | |
| Ncoil Support Services Llc-sba Small 7a Term | Restaurant (service type not stated) | 2317 Highway 34 | open | |
| Nicholas Creamery | Dessert | Ice cream / frozen desserts | 2435 NJ 34 | open |
| Off Center Food Supply | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 21 N Main St, 101 | open |
| Papa Ganache Manasquan | Bakery | Bakery | 217 E Main St | open |
| Paramount Diner | Casual dining · Restaurant (service type not stated) | American | 130 Main St | open |
| Parikh And Amin Cpa | Restaurant (service type not stated) | 2329 Highway 34 Ste 102 | open | |
| Peaches & Cream Ice Cream Truck | Dessert · Food truck | Ice cream / frozen desserts · Dessert | 2335 NJ-34 | open |
| Playa Bowls Playa Bowls | Juice, smoothie, tea · Café | Juice / smoothies · Healthy / salads / bowls · Coffee | 191 Beach Front | open |
| Reef & Barrel | Casual dining · Bar | American | 153 Sea Girt Ave | open |
| ReJuiceaNation | Restaurant (service type not stated) | 99 Main St | open | |
| Remington's | Bar · Restaurant (service type not stated) | 142 Main St | open | |
| Riverside Cafe, Manasquan NJ | Café · Restaurant (service type not stated) | Coffee · American | 425 1st Ave | open |
| Rocco's Pizza & Subs | Restaurant (service type not stated) | American | 82 Taylor Ave | open |
| Sandy Seagull Corner Store | Restaurant (service type not stated) | Breakfast | 101 1st Ave | open |
| Sinisi Solutions Llc-sba Small 7a Term | Restaurant (service type not stated) | 20 Abe Voorhees Dr Ste C | open | |
| Sole Expressions Limited Liability | Restaurant (service type not stated) | 2410 Highway 35 | open | |
| Spicy Garden | Restaurant (service type not stated) | Thai · Asian | 99 B Taylor Ave | open |
| Squan Tavern | Casual dining · Restaurant (service type not stated) · Bar | Italian | 15 Broad St | open |
| Station House Llc | Restaurant (service type not stated) | 229 E Main St | open | |
| Sundaes The Ice Cream Place Sundaes The Ice Cream Place | Dessert | Ice cream / frozen desserts · Dessert | 2211 NJ-35 | open |
| Surf Cafe | Restaurant (service type not stated) · Café | Seafood · Coffee | 109 Taylor Ave | open |
| Surf Shack Deli Limited Liability Company | Restaurant (service type not stated) | 570 Brielle Rd | open | |
| Surf Taco - Manasquan | Restaurant (service type not stated) | 121 Parker Ave | open | |
| Taco Bell Taco Bell | Quick service | Mexican | 2407 Route 35 | open |
| Tasty Wave | Restaurant (service type not stated) | American | 570 Brielle Rd | open |
| The Coffee Platoon | Coffee shop | Coffee | 2600 Highway 35 | open |
| The Committed Pig The Committed Pig Manasquan | Restaurant (service type not stated) · Casual dining | American | 165 Main St | open |
| The Irish Rail | Bar · Casual dining | British / Irish pub food | 229 E Main St | open |
| The Kitchen @ 35 Atlantis Diner | Casual dining · Restaurant (service type not stated) | Breakfast · American | 2601 Highway 35 | open |
| The Peach Pit Café | Café | Breakfast · Coffee · American | 152 Main St | open |
| The Shore Spot | Restaurant (service type not stated) · Casual dining | American | 95 Beachfront, 90 1st Ave | open |
| Toss Em Wing Factory | Restaurant (service type not stated) | Mexican · Chicken / wings | 233 E Main St | open |
| Town Grill | Restaurant (service type not stated) | American | 168 Main St | open |
| Via Veneto Ristorante | Restaurant (service type not stated) · Casual dining | Italian · American | 2410 Highway 35 | open |
| Vvmd, Llc | Restaurant (service type not stated) | 179 Main St | open | |
| East Main Street Trattoria | Restaurant (service type not stated) | Italian | 233 E Main St Ste 6 | closed |
| Johnny C's Llc | Restaurant (service type not stated) | 570 Brielle Rd | closed | |
| Manasquan Partnersinc | Restaurant (service type not stated) | 233 E Main St | closed | |
| Simply Delightful Treats Llc | Bakery | Bakery | 105 Curtis Ave Ste 3 | closed |
| Zadani, Llc | Restaurant (service type not stated) | 75 Main St Ste 9 | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 38 | 35 | — | — | — | 3 | SIC1987 |
| 1995 | 37 | 35 | — | — | — | 2 | SIC1987 |
| 1996 | 43 | 38 | — | — | — | 5 | SIC1987 |
| 1997 | 47 | 43 | — | — | — | 4 | SIC1987 |
| 1998 | 48 | 39 | 17 | 16 | 6 | 4 | NAICS1997 |
| 1999 | 40 | 32 | 13 | 16 | 3 | 4 | NAICS1997 |
| 2000 | 41 | 34 | 12 | 19 | 3 | 4 | NAICS1997 |
| 2001 | 41 | 33 | 11 | 16 | 6 | 4 | NAICS1997 |
| 2002 | 35 | 31 | 12 | 15 | 4 | 3 | NAICS1997 |
| 2003 | 38 | 35 | 14 | 15 | 5 | 3 | NAICS2002 |
| 2004 | 43 | 40 | 15 | 18 | 6 | 3 | NAICS2002 |
| 2005 | 49 | 44 | 19 | 18 | 6 | 4 | NAICS2002 |
| 2006 | 47 | 43 | 18 | 19 | 6 | 3 | NAICS2002 |
| 2007 | 44 | 39 | 18 | 15 | 6 | 4 | NAICS2002 |
| 2008 | 47 | 43 | 18 | 18 | 6 | 3 | NAICS2007 |
| 2009 | 49 | 45 | 23 | 16 | 5 | 3 | NAICS2007 |
| 2010 | 48 | 44 | 21 | 17 | 5 | 3 | NAICS2007 |
| 2011 | 41 | 35 | 19 | 12 | 3 | 3 | NAICS2007 |
| 2012 | 48 | 43 | 22 | 14 | 7 | 2 | NAICS2012 |
| 2013 | 57 | 52 | 27 | 17 | 8 | 2 | NAICS2012 |
| 2014 | 59 | 54 | 26 | 20 | 8 | 2 | NAICS2012 |
| 2015 | 60 | 54 | 27 | 19 | 8 | 3 | NAICS2012 |
| 2016 | 59 | 54 | 25 | 22 | 7 | 3 | NAICS2012 |
| 2017 | 65 | 60 | 27 | 22 | 11 | — | NAICS2017 |
| 2018 | 72 | 65 | 27 | 27 | 11 | 3 | NAICS2017 |
| 2019 | 68 | 62 | 25 | 26 | 11 | 3 | NAICS2017 |
| 2020 | 71 | 65 | 22 | 29 | 14 | 3 | NAICS2017 |
| 2021 | 94 | 89 | 19 | 57 | 13 | 3 | NAICS2017 |
| 2022 | 87 | 82 | 19 | 52 | 11 | 3 | NAICS2022 |
| 2023 | 90 | 86 | 21 | 50 | 15 | 3 | NAICS2022 |