BMIE Market 08884

Middlesex County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)	8,187 2020–2024 ACS 5-year estimate ±29 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,323 2020–2024 ACS 5-year estimate ±266 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	8,257 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,242 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$104,702 2020–2024 ACS 5-year estimate ±14,966 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	46.0 2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,079 2020–2024 ACS 5-year estimate ±236 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$369,500 2020–2024 ACS 5-year estimate ±19,343 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	2.3 sq mi Census Gazetteer 2020
Restaurants	15 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 08884
Restaurants per 10,000 residents	19.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+66.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-6.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+0.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-11.8% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	10 (range 5–15) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	61 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	74 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	48 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	58 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 08884. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.01, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Jersey and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	74.3	74	40%	+29.7
Restaurant Opportunity Score	47.9	48	35%	+16.8
Market Momentum Score	58.2	58	25%	+14.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	8,187	68	40%	+27.1
Median household income (ACS)	104,702	84	40%	+33.5
Households (ACS)	3,323	68	20%	+13.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 48 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-6.3	20	35%	+7.1
Restaurants per 10,000 residents (lower = more room)	18.3	42	25%	+10.5
Population (ACS)	8,187	68	20%	+13.6
Median household income (ACS)	104,702	84	20%	+16.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 58 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	66.7	93	50%	+46.5
10-year restaurant growth	-6.3	20	30%	+6.1
20-year restaurant growth	0	28	20%	+5.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (37)

By cuisine

American 5 · Sandwiches 5 · Dessert 4 · Pizza 4 · Asian 3 · Bakery 3 · Coffee 3 · Ice cream / frozen desserts 3 · Italian 3 · Breakfast 2 · Chinese 2 · Mediterranean 2 · Mexican 2 · Burgers 1 · Chicken / wings 1 · European 1 · French 1 · German / Eastern European 1 · Greek 1 · Halal / kosher 1 · Indian 1 · Japanese 1 · Latin American (other) 1 · Spanish / tapas 1

By type

Restaurant (service type not stated) 26 · Quick service 9 · Bakery 4 · Dessert 4 · Bar 3 · Casual dining 3 · Café 2 · Specialty food shop 2 · Coffee shop 1 · Delivery-focused 1

Name	Type	Cuisine	Address	Status
Bagel Bazaar Deli & Grill	Specialty food shop · Quick service · Bakery	Sandwiches · Bakery	491 Manalapan Rd	open
Bagel One - Spotswood	Bakery	Bakery · Breakfast	95 Old Stage Rd	open
Bubbakoo's Burritos Bubbakoo's Burritos	Quick service · Restaurant (service type not stated)	Mexican	428 Main St	open
Burns Road Foods - Halal Pakistani Restaurant	Restaurant (service type not stated)	Halal / kosher	491 Manalapan Rd	open
Carvel Carvel Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	91 Old Stage Rd	open
CrispSpot	Quick service	Chicken / wings · Sandwiches	508 Main St	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	529 Main St	open
Donelan's Porch Pub	Bar	American	32 Chestnut St	open
Dunkin' Dunkin'	Dessert · Bakery · Restaurant (service type not stated) · Quick service · Coffee shop	Ice cream / frozen desserts · Dessert · Coffee	434 Main St	open
Gennaro's Restaurant	Restaurant (service type not stated) · Casual dining	Italian · American	100 Summerhill Rd	open
Jersey Mike's Jersey Mike's Subs	Specialty food shop · Quick service	Sandwiches	93 Old Stage Road	open
Jimmy's Greek American Grill	Restaurant (service type not stated)	Greek · Mediterranean · American	210 Summerhill Rd	open
Kabaret Restaurant	Restaurant (service type not stated)	German / Eastern European · French · European	100 Summerhill Rd	open
Liu's Kitchen Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	100 Summerhill Rd	open
Ma&be Restaurant Corp	Restaurant (service type not stated)		210 Summerhill Rd	open
Manhattan Bagel Manhattan Bagel	Bakery	Bakery · Breakfast	100 Summerhill Rd	open
Manhattan Bagel Manhattan Bagel	Quick service		100 Summerhill Rd	open
Maria's Pizza Spotswood	Restaurant (service type not stated)	Pizza · Italian	210 Summerhill Rd	open
Mi Familia	Restaurant (service type not stated)	Mexican · Latin American (other)	12 Snowhill St	open
MJS of Spotswood MJ's Restaurant Bar & Grill in Bayville	Restaurant (service type not stated) · Quick service · Casual dining · Bar	American	19 Summerhill Rd	open
Nunzio's	Restaurant (service type not stated)	Pizza · Italian	491 Manalapan Rd	open
Ohm Bagel Llc	Restaurant (service type not stated)		491 Manalapan Rd	open
Otilia's Cafe	Café · Restaurant (service type not stated)	Spanish / tapas · Coffee	529 Main St	open
Panini Bistro	Restaurant (service type not stated) · Casual dining	Sandwiches · American	27 Snowhill St	open
Papa Joe's	Restaurant (service type not stated)	Pizza	27 Snowhill St	open
Ralph's Italian Ice	Dessert	Dessert · Ice cream / frozen desserts	508 Main St	open
Red Saffron	Restaurant (service type not stated)	Indian	491 Manalapan Rd	open
Rita’s of 520 Main St-Spotswood NJ Rita's Italian Ice	Dessert · Bar	Dessert		open
Sakana Japanese Cuisine	Restaurant (service type not stated)	Japanese · Asian	83 Old Stage Rd	open
Sakura Japanese Restaurant	Restaurant (service type not stated)		210 Summerhill Rd	open
Spotswood Family Diner Rstrnt	Restaurant (service type not stated)		12 Snowhill St	open
Subway	Quick service · Restaurant (service type not stated)	Sandwiches	428 Main Street	open
Taverna Della Pizza	Restaurant (service type not stated)		85 Old Stage Rd	open
TAZA Restaurant	Restaurant (service type not stated) · Café	Mediterranean · Coffee	210 Summerhill Rd	open
The Country Bagel Company, Inc	Restaurant (service type not stated)		100 Summerhill Rd	open
The Patty Wagon	Restaurant (service type not stated)	Burgers	289 Main St	open
Tung Hsing House	Restaurant (service type not stated)	Chinese · Asian	65 Old Stage Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	18	17	—	—	—	1	SIC1987
1995	18	17	—	—	—	1	SIC1987
1996	22	21	—	—	—	1	SIC1987
1997	18	17	—	—	—	1	SIC1987
1998	18	17	4	11	2	1	NAICS1997
1999	17	15	4	9	2	1	NAICS1997
2000	14	13	4	7	2	—	NAICS1997
2001	17	16	6	8	2	—	NAICS1997
2002	10	10	3	6	1	—	NAICS1997
2003	16	15	4	9	2	—	NAICS2002
2004	17	16	7	9	—	—	NAICS2002
2005	17	16	4	11	1	—	NAICS2002
2006	16	15	4	9	2	—	NAICS2002
2007	19	18	6	9	3	—	NAICS2002
2008	17	16	5	7	4	—	NAICS2007
2009	16	15	4	7	4	—	NAICS2007
2010	17	16	5	7	4	—	NAICS2007
2011	16	15	5	6	4	—	NAICS2007
2012	16	15	5	6	4	—	NAICS2012
2013	18	16	4	8	4	—	NAICS2012
2014	14	12	3	6	3	—	NAICS2012
2015	13	12	4	4	4	—	NAICS2012
2016	12	11	6	2	3	—	NAICS2012
2017	10	9	5	3	—	—	NAICS2017
2018	10	9	5	3	—	—	NAICS2017
2019	11	9	5	3	—	—	NAICS2017
2020	12	10	6	3	—	—	NAICS2017
2021	12	10	6	3	—	—	NAICS2017
2022	17	13	6	5	—	—	NAICS2022
2023	18	15	7	6	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 08884. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
08828	1.9 mi	1	2016
08816	2.7 mi	93	2023
08857	3.3 mi	72	2023
08882	3.7 mi	15	2023
08850	4.6 mi	22	2023
08831	4.6 mi	72	2023
08872	4.8 mi	30	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.