BMIE Market 08882

Middlesex County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)	16,124 2020–2024 ACS 5-year estimate ±27 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,574 2020–2024 ACS 5-year estimate ±300 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	16,008 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,957 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$96,147 2020–2024 ACS 5-year estimate ±14,340 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	37.0 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,675 2020–2024 ACS 5-year estimate ±78 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$405,200 2020–2024 ACS 5-year estimate ±22,018 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	2.8 sq mi Census Gazetteer 2020
Restaurants	15 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 08882
Restaurants per 10,000 residents	13.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+25.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+7.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-21.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+0.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	10 (range 7–14) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.2 per year, r² 0.13) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	69 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	78 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	68 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	58 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 08882. Projection: linear trend v1, fitted 2013–2023, -0.2 restaurants per year, r² 0.13, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Jersey and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	77.6	78	40%	+31.1
Restaurant Opportunity Score	68.0	68	35%	+23.8
Market Momentum Score	58.4	58	25%	+14.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 78 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	16,124	78	40%	+31.1
Median household income (ACS)	96,147	78	40%	+31.3
Households (ACS)	5,574	76	20%	+15.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	7.1	51	35%	+18.0
Restaurants per 10,000 residents (lower = more room)	9.3	75	25%	+18.7
Population (ACS)	16,124	78	20%	+15.6
Median household income (ACS)	96,147	78	20%	+15.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 58 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	25	81	50%	+40.4
10-year restaurant growth	7.1	51	30%	+15.4
20-year restaurant growth	-21.1	13	20%	+2.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (60)

By cuisine

Bakery 10 · Mexican 10 · Spanish / tapas 9 · Latin American (other) 8 · European 6 · Dessert 5 · Pizza 5 · Sandwiches 5 · American 3 · Coffee 3 · Italian 3 · Asian 2 · BBQ 2 · Brazilian 2 · Breakfast 2 · Ice cream / frozen desserts 2 · Thai 2 · British / Irish pub food 1 · Caribbean 1 · Chinese 1 · German / Eastern European 1 · Hot dogs 1 · Mediterranean 1 · Seafood 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 33 · Bakery 11 · Bar 9 · Dessert 7 · Quick service 6 · Specialty food shop 4 · Casual dining 3 · Café 2 · Coffee shop 2 · Food truck 1

Name	Type	Cuisine	Address	Status
2 Chicks With Chocolate	Dessert · Bakery	Dessert · Bakery	268 Main St	open
3 Guy's Pizzeria	Restaurant (service type not stated)	Pizza	58 Obert St	open
Acapulco Tropicana Bar and Grill	Casual dining · Bar	Mexican	183 Prospect St	open
AlyCakes Custom	Bakery · Dessert	Dessert · Bakery	16 William St	open
American Legion Post 214	Bar		264	open
Antojitos Mexicanos Y Mas	Restaurant (service type not stated)	Mexican · Latin American (other)	91 Main St	open
Baan Ta Thai Cuisine	Restaurant (service type not stated)	Thai · Asian	50 Main St	open
Bagel 1	Bakery	Bakery · Breakfast	700 Old Bridge Tpke	open
Baker Squared	Bakery · Dessert	Bakery · Dessert	35 Main St	open
Beijing	Restaurant (service type not stated)	Chinese · Asian	58 Main St	open
Blimpie	Quick service		81 Main St	open
Brownstone Bagel Company	Bakery	Bakery	19 Main St	open
Cafe Cirino	Bakery · Coffee shop · Café	Bakery · Coffee	56 Obert St	open
Café Da Manhã	Restaurant (service type not stated)	Spanish / tapas	34 Jackson Street	open
Cafe Lavareda	Restaurant (service type not stated)	Spanish / tapas · European	79 Whitehead Ave	open
Campesino Restaurant Rodizio And Cafe Llc	Restaurant (service type not stated)		16 Ferry St	open
Campozino Restaurant	Restaurant (service type not stated)	Spanish / tapas · European	16 Ferry St	open
Carvalho's Bakery	Bakery · Dessert	Bakery · Dessert	148 Whitehead Ave	open
Causeway Ice Cream	Dessert	Ice cream / frozen desserts	113 Causeway St	open
Cifelli & Sons Italian Sausage	Restaurant (service type not stated)	Italian	38 Obert St	open
Club Budney's	Bar		14 Washington St	open
Crestwood Bar and Food Store	Bar · Casual dining		260 Old Bridge Turnpike	open
Delicias Grocery and Deli	Specialty food shop · Quick service	Sandwiches	145 Whitehead Ave	open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	75 Main St	open
El Fogon del Quijote	Restaurant (service type not stated)	Spanish / tapas · Mediterranean	68 Reid St	open
El Norteno Restaurant	Restaurant (service type not stated) · Casual dining	Mexican · Brazilian · Latin American (other) · BBQ · American	91 Main St	open
El Pueblo Querido Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	42 Main St	open
El Sazon De Doña Eva	Restaurant (service type not stated)	Mexican	61 Ferry St	open
El Tapatio	Restaurant (service type not stated)	Mexican · Latin American (other)	56 Main St	open
El tehuano	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Breakfast	91 Main St	open
El Tenampa Bar	Bar · Restaurant (service type not stated)	Mexican	68 Jackson St	open
Empanada Guy	Food truck		570 Old Bridge Tpke	open
European Bakery & Deli	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches · European	46 Main St	open
garden deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches · Latin American (other)	148 Whitehead Ave	open
Gold Star Bar	Bar		33 Whitehead Ave	open
Gregory's Pizza Restaurant	Restaurant (service type not stated)	Pizza · Italian	708 Old Bridge Turnpike	open
J&J Restaurant & Pizzeria	Restaurant (service type not stated)	Pizza · Sandwiches	58 Obert St	open
Kilimanjaro International	Restaurant (service type not stated)		700 Old Bridge Tpke	open
Krakowiak Restaurant	Restaurant (service type not stated)	German / Eastern European	42 Main St	open
La Oaxaqueñita Tacos & Grill	Restaurant (service type not stated)	Mexican · Latin American (other)	19 Main St	open
Las Cazuelas	Restaurant (service type not stated) · Bar	Mexican · Latin American (other)	61 Ferry St	open
Nossa Aldeia Bakery & Barbecue	Bakery	Spanish / tapas · Caribbean · Bakery	30 Main St	open
Old Dogs, New Tricks	Restaurant (service type not stated)	Hot dogs	37 Jackson St	open
Pinas Locas Quetzaly	Dessert	Ice cream / frozen desserts	58 Obert St	open
Primo Pizza / 844-Pizza-NJ	Restaurant (service type not stated)	Pizza	708 Old Bridge Tpke	open
Recanto do Xiru	Café	Brazilian · Latin American (other) · Coffee	56 Ferry St	open
Ria Mar Restaurant and Bar	Restaurant (service type not stated)	Spanish / tapas · European	25 Whitehead Ave	open
Riddle & Martin Sub Shops	Specialty food shop · Quick service	Sandwiches	270 Old Bridge Turnpike	open
Rio Mar, South River	Restaurant (service type not stated)	Spanish / tapas · European		open
River Thai Cuisine	Restaurant (service type not stated)	Thai	50 Main St	open
Royal Barbecue	Restaurant (service type not stated)	BBQ · Spanish / tapas · American	45 Obert St	open
South River Pub	Bar	British / Irish pub food	66 Main St	open
The Office Bar	Bar		32 Main St	open
The Portuguese Fisherman	Restaurant (service type not stated)	Spanish / tapas · Seafood · European	11 Jackson St	open
The River Cafe	Restaurant (service type not stated)	American	62 Ferry St	open
The Zeppole Guys	Bakery · Restaurant (service type not stated)	Italian · Bakery	37 Jackson St	open
Villaggio's Food Emporium	Restaurant (service type not stated)	Pizza	67 Main St	open
Fishermens Cove Corp	Restaurant (service type not stated)		11 Jackson St	closed
Primos Pizza	Restaurant (service type not stated)	Pizza	708 Old Bridge Tpke	closed
Rosa Branca Restaurant Inc	Restaurant (service type not stated)		16 Ferry St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	22	15	—	—	—	7	SIC1987
1995	18	13	—	—	—	5	SIC1987
1996	26	16	—	—	—	10	SIC1987
1997	25	17	—	—	—	8	SIC1987
1998	25	16	8	6	2	8	NAICS1997
1999	25	17	9	6	2	7	NAICS1997
2000	28	18	10	6	2	8	NAICS1997
2001	27	17	8	7	2	9	NAICS1997
2002	26	16	6	8	2	9	NAICS1997
2003	29	19	8	9	2	9	NAICS2002
2004	27	18	7	9	2	8	NAICS2002
2005	28	18	7	9	2	9	NAICS2002
2006	32	25	9	13	3	6	NAICS2002
2007	30	23	10	11	2	6	NAICS2002
2008	28	20	9	10	1	7	NAICS2007
2009	27	21	9	11	1	5	NAICS2007
2010	30	21	9	11	1	7	NAICS2007
2011	27	17	6	10	1	7	NAICS2007
2012	24	16	7	8	1	7	NAICS2012
2013	22	14	7	7	—	7	NAICS2012
2014	22	14	9	5	—	7	NAICS2012
2015	22	14	8	5	1	6	NAICS2012
2016	21	12	6	5	1	6	NAICS2012
2017	18	12	6	3	3	5	NAICS2017
2018	18	12	6	4	—	5	NAICS2017
2019	19	13	8	4	—	5	NAICS2017
2020	17	12	8	4	—	4	NAICS2017
2021	15	10	6	—	—	4	NAICS2017
2022	15	11	7	—	—	3	NAICS2022
2023	19	15	9	3	3	3	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 08882. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
08872	1.6 mi	30	2023
08816	2.3 mi	93	2023
08850	3.3 mi	22	2023
08884	3.7 mi	15	2023
08859	4.0 mi	31	2023
08901	4.3 mi	145	2023
08857	4.4 mi	72	2023
08904	4.6 mi	31	2023
08817	4.8 mi	141	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.