BMIE Market 08850

Middlesex County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)	8,538 2020–2024 ACS 5-year estimate ±281 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,149 2020–2024 ACS 5-year estimate ±211 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	8,281 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,182 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$141,601 2020–2024 ACS 5-year estimate ±18,417 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.1 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,218 2020–2024 ACS 5-year estimate ±599 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$470,700 2020–2024 ACS 5-year estimate ±18,272 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	2.3 sq mi Census Gazetteer 2020
Restaurants	22 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 08850
Restaurants per 10,000 residents	26.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-4.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+15.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+22.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+46.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	24 (range 21–27) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.40) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	62 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	79 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	60 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	39 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 08850. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.40, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Jersey and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	78.9	79	40%	+31.6
Restaurant Opportunity Score	59.8	60	35%	+20.9
Market Momentum Score	38.8	39	25%	+9.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	8,538	68	40%	+27.4
Median household income (ACS)	141,601	95	40%	+38.0
Households (ACS)	3,149	68	20%	+13.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	15.8	59	35%	+20.8
Restaurants per 10,000 residents (lower = more room)	25.8	25	25%	+6.4
Population (ACS)	8,538	68	20%	+13.7
Median household income (ACS)	141,601	95	20%	+19.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 39 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-4.4	23	50%	+11.6
10-year restaurant growth	15.8	59	30%	+17.8
20-year restaurant growth	22.2	47	20%	+9.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (51)

By cuisine

Coffee 6 · Dessert 5 · Italian 5 · Pizza 5 · American 4 · Ice cream / frozen desserts 4 · Sandwiches 4 · Asian 3 · Bakery 3 · Mexican 3 · Chinese 2 · Halal / kosher 2 · Japanese 2 · Juice / smoothies 2 · Sushi 2 · Burgers 1 · Chicken / wings 1 · Seafood 1 · Southwestern / Tex-Mex 1 · Steakhouse 1 · Thai 1 · Vegan 1 · Vietnamese 1

By type

Restaurant (service type not stated) 30 · Quick service 8 · Dessert 7 · Coffee shop 6 · Bakery 5 · Bar 4 · Specialty food shop 4 · Casual dining 3 · Café 2 · Juice, smoothie, tea 2 · Buffet 1 · Delivery-focused 1

Name	Type	Cuisine	Address	Status
A&g Pizza Llc	Restaurant (service type not stated)		100 Ryders Ln # 100	open
Akav Enterprise Llc	Restaurant (service type not stated)		220 Ryders Ln	open
Applebee's Applebee's Grill & Bar	Casual dining · Restaurant (service type not stated) · Bar	American	324 Ryders Lane	open
Bagel Bazaar of Milltown	Bakery · Restaurant (service type not stated) · Quick service · Specialty food shop	Bakery · Sandwiches	244 Ryders Ln	open
Bagel Express	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches	100 Ryders Ln	open
Bella Bianca	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches · Italian	218 Ryders Ln	open
Bites & Bowls	Restaurant (service type not stated)	Mexican	28 South Main Street	open
Chicken Holiday	Quick service	Chicken / wings · American	242 Ryders Ln	open
China One Restaurant	Restaurant (service type not stated)	Chinese	304 Ryders Ln	open
Cold Stone Creamery Cold Stone Creamery	Dessert	Ice cream / frozen desserts · Dessert	348 Ryders Ln, # B	open
Cycle Trade Corp	Restaurant (service type not stated)		242 Ryders Ln	open
Deli & Grosery International’s	Specialty food shop · Restaurant (service type not stated) · Quick service · Buffet	Sandwiches	106 S Main St	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	340 Ryders Ln	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	23 No Main St	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	116 Ryders Ln	open
Dusals Italian Restaurant & Pizzeria	Restaurant (service type not stated)	Italian · Pizza	100 Ryders Ln	open
Four Boys Ice Cream Four Boys Ice Cream Shop	Dessert	Ice cream / frozen desserts · Dessert	85 Washington Ave	open
Francesco Pizza	Restaurant (service type not stated)	Italian · Pizza	23 N Main St	open
Fresco Steak & Seafood Grill	Restaurant (service type not stated)	Steakhouse · Seafood · Italian	210 Ryders Ln	open
Garden State Bar	Bar · Casual dining		Ryders Ln	open
Golden Lion Inn	Bar		23 S Main St Ste 1	open
Gpbr Llc	Restaurant (service type not stated)		348 Ryders Ln	open
Hunan Wok	Restaurant (service type not stated)	Chinese · Asian	100 Ryders Ln	open
Kosher Sushi Station	Restaurant (service type not stated)	Japanese · Sushi · Halal / kosher	300 Ryders Ln	open
Lox Stock & Deli	Restaurant (service type not stated)	Halal / kosher	228 Ryders Ln	open
Ls&d1 Llc	Restaurant (service type not stated)		228 Ryders Ln	open
Maple Magic Confectionery	Dessert		23 Sand Rd	open
Marc Eric Llc Dba Phoenix Fitness Services	Restaurant (service type not stated)		240 Ryders Ln	open
Maria's Pizza	Restaurant (service type not stated)	Pizza · Italian	119 N Main St	open
Milltown Diner	Casual dining	American	30 N Main St	open
Milltown Ice Cream Depot	Dessert	Ice cream / frozen desserts · Dessert	87 Washington Ave	open
Milltown Rangers A C	Bar		111 Kuhlthau Ave	open
Milltown Tex Mex & Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	122 N Main St	open
Mr Bagel Enterprises Inc	Restaurant (service type not stated)		244 Ryders Ln	open
Pann Thai Group Llc	Restaurant (service type not stated)		268 Ryders Ln	open
Pasquale Brick Oven Pizza	Restaurant (service type not stated)	Pizza	120 Ryders Ln	open
Pho & Baguette	Restaurant (service type not stated)	Vietnamese · Asian	344 Ryders Ln	open
Rice Factory Thai Restaurant	Restaurant (service type not stated)	Thai · Asian	268 Ryders Ln	open
Rita's of Milltown	Dessert	Ice cream / frozen desserts	308 Ryders Ln	open
Shanahan's Bakery	Bakery	Bakery	84 N Main St	open
Soul Cafe	Café · Coffee shop	Coffee	26 Highland Dr	open
Sri Kalikambal Llc	Restaurant (service type not stated)		28 S Main St	open
Starbucks	Coffee shop	Coffee	Milepost 78.7 NB, NJ Turnpike	open
Starbucks Coffee Company Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	400 Ryders Ln	open
Sushi Station	Restaurant (service type not stated)	Japanese · Sushi	300 Ryders Ln	open
Taco Bell Taco Bell	Quick service	Mexican	200 Ryders Ln	open
The Coffee Bar	Coffee shop	Coffee	350 Ryders Ln	open
VFW POST 2319 Milltown New Jersey	Restaurant (service type not stated)		45 Broad St	open
Wendy's Wendy's	Quick service	Burgers · American	178 Ryders Lane	open
Will's Amazing Vegan Burgers	Restaurant (service type not stated)	Vegan	49 Ford Ave	open
Zac's Burger	Restaurant (service type not stated)	Burgers	348 Ryders Ln	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	20	15	—	—	—	5	SIC1987
1995	18	12	—	—	—	6	SIC1987
1996	15	10	—	—	—	5	SIC1987
1997	15	11	—	—	—	4	SIC1987
1998	16	11	2	6	3	3	NAICS1997
1999	19	13	5	5	3	4	NAICS1997
2000	21	14	6	5	3	4	NAICS1997
2001	20	16	6	6	4	3	NAICS1997
2002	20	16	6	6	3	3	NAICS1997
2003	23	18	6	7	4	3	NAICS2002
2004	20	15	5	7	2	3	NAICS2002
2005	21	17	4	9	3	2	NAICS2002
2006	24	20	3	13	3	2	NAICS2002
2007	26	21	4	14	2	2	NAICS2002
2008	24	18	5	11	1	2	NAICS2007
2009	27	22	8	12	1	2	NAICS2007
2010	27	22	4	14	3	2	NAICS2007
2011	26	21	4	14	2	2	NAICS2007
2012	26	20	5	11	4	1	NAICS2012
2013	25	19	5	10	4	1	NAICS2012
2014	25	19	9	6	4	1	NAICS2012
2015	25	19	8	8	3	1	NAICS2012
2016	27	21	8	9	4	1	NAICS2012
2017	27	20	7	9	4	—	NAICS2017
2018	30	23	6	12	5	—	NAICS2017
2019	31	24	8	13	3	—	NAICS2017
2020	30	23	8	11	4	—	NAICS2017
2021	25	21	7	9	5	—	NAICS2017
2022	24	21	8	9	4	—	NAICS2022
2023	25	22	7	10	5	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 08850. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
08816	1.9 mi	93	2023
08901	2.4 mi	145	2023
08902	2.7 mi	88	2023
08882	3.3 mi	15	2023
08904	3.6 mi	31	2023
08884	4.6 mi	15	2023
08872	4.7 mi	30	2023
08828	5.0 mi	1	2016

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.