BMIE Market 15632

Westmoreland County, Pennsylvania · ZCTA boundaries as of 2020

Profile

Population (current estimate)	8,377 2020–2024 ACS 5-year estimate ±720 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,588 2020–2024 ACS 5-year estimate ±284 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	9,363 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,154 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$93,664 2020–2024 ACS 5-year estimate ±5,870 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	49.7 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,205 2020–2024 ACS 5-year estimate ±273 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$291,400 2020–2024 ACS 5-year estimate ±15,976 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	29.8 sq mi Census Gazetteer 2020
Restaurants	10 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 15632
Restaurants per 10,000 residents	6.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-9.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+42.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+150.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+25.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	14 (range 11–17) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.50) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	67 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	72 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	72 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	51 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 15632. Projection: linear trend v1, fitted 2013–2023, +0.4 restaurants per year, r² 0.50, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Pennsylvania and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,354, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	71.7	72	40%	+28.7
Restaurant Opportunity Score	72.5	72	35%	+25.4
Market Momentum Score	50.9	51	25%	+12.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	8,377	68	40%	+27.3
Median household income (ACS)	93,664	76	40%	+30.6
Households (ACS)	3,588	69	20%	+13.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	42.9	78	35%	+27.4
Restaurants per 10,000 residents (lower = more room)	11.9	65	25%	+16.2
Population (ACS)	8,377	68	20%	+13.6
Median household income (ACS)	93,664	76	20%	+15.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 51 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-9.1	19	50%	+9.7
10-year restaurant growth	42.9	78	30%	+23.5
20-year restaurant growth	150	89	20%	+17.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (26)

By cuisine

American 5 · Pizza 5 · Breakfast 3 · Coffee 2 · Italian 2 · Bakery 1 · BBQ 1 · Burgers 1 · Ice cream / frozen desserts 1 · Sandwiches 1

By type

Bar 12 · Restaurant (service type not stated) 9 · Casual dining 6 · Brewery / taproom 3 · Coffee shop 2 · Bakery 1 · Café 1 · Dessert 1 · Specialty food shop 1 · Quick service 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
A Slice of New York	Restaurant (service type not stated)	Pizza · American	5656 US-22	open
Amvets Post 85	Bar		2100 Carolina St	open
Astorri's Tavern	Bar	American	2831 PA-66	open
Bagel Dock Express-Murrysville Bagel Dock Express	Bakery	Bakery · Breakfast	4950 William Penn Hwy	open
Devout Brewing Company	Brewery / taproom · Bar		1301 Pontiac Ct	open
Fox's Pizza Den	Restaurant (service type not stated)	Pizza · Italian	4810 Old William Penn Hwy	open
Ginny's Neighborhood Pizza Joint	Restaurant (service type not stated)	Pizza · Italian	5549 Old William Penn Hwy	open
Giuseppe's Pizzeria	Restaurant (service type not stated)	Pizza	5800 Kennedy Ave	open
Griff's Italian Ice & Soft Serve	Dessert	Ice cream / frozen desserts	5573 Old William Penn Hwy	open
Grind 24 7 Llc	Restaurant (service type not stated)		5097 Old William Penn Hwy	open
Helltown Brewing Helltown Taproom Export	Brewery / taproom · Bar		5578 Old William Penn Hwy	open
Italian-american Club	Casual dining · Bar		5930 Kennedy Ave	open
J&M Export Deli	Specialty food shop · Quick service	Sandwiches · Breakfast	5827 Washington Ave	open
Jigger's Pub	Bar · Casual dining		5835 Washington Ave	open
Joey's The Edge	Bar	American · Burgers	5904 Washington Ave	open
Loyal Order Of Moose Lodge #234	Bar		5903 Washington Ave	open
Masters Trailside Tavern	Casual dining · Brewery / taproom · Bar		5840 Washington Ave	open
Mezicks Barbeque Smoked Meat	Restaurant (service type not stated)	BBQ	234 Silvis Rd	open
Penn Murry Bar & Kitchen	Casual dining · Restaurant (service type not stated) · Bar	American	5089 Cozy Inn Cutoff	open
Ricks Sports Bar & Grill	Bar · Casual dining		5400 William Penn Hwy	open
Starbucks Coffee Company Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	4810 Old William Penn Hwy	open
The Bean Counter Coffee Shop	Coffee shop	Coffee	5656 William Penn Hwy	open
Vocelli Pizza	Restaurant (service type not stated)	Pizza	5656 William Penn Hwy	open
Wade's breakfast and grille	Casual dining	American · Breakfast	5891 Washington Ave	open
White Valley Distilling	Winery / distillery / taproom		5778 Kennedy Ave	open
Your Daily Brew	Bar		5692 William Penn Hwy	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	10	8	—	—	—	2	SIC1987
1995	8	6	—	—	—	2	SIC1987
1996	8	5	—	—	—	3	SIC1987
1997	6	4	—	—	—	2	SIC1987
1998	5	3	—	2	1	2	NAICS1997
1999	5	3	—	2	1	2	NAICS1997
2000	5	3	—	2	1	2	NAICS1997
2001	5	3	—	2	1	2	NAICS1997
2002	6	3	—	3	—	3	NAICS1997
2003	6	4	1	3	—	2	NAICS2002
2004	6	4	1	3	—	2	NAICS2002
2005	7	4	1	3	—	3	NAICS2002
2006	7	4	—	4	—	3	NAICS2002
2007	9	5	—	5	—	4	NAICS2002
2008	9	6	1	4	1	3	NAICS2007
2009	7	5	1	4	—	2	NAICS2007
2010	8	6	1	4	1	2	NAICS2007
2011	8	6	1	4	1	2	NAICS2007
2012	10	7	2	3	2	3	NAICS2012
2013	10	7	2	3	2	3	NAICS2012
2014	11	8	1	5	2	3	NAICS2012
2015	13	10	3	5	2	3	NAICS2012
2016	11	8	1	5	2	3	NAICS2012
2017	12	10	3	5	—	—	NAICS2017
2018	13	11	3	6	—	—	NAICS2017
2019	15	13	4	7	—	—	NAICS2017
2020	14	13	4	7	—	—	NAICS2017
2021	12	11	3	6	—	—	NAICS2017
2022	13	12	3	6	3	—	NAICS2022
2023	12	10	3	5	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 15632. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
15626	2.4 mi	12	2023
15668	4.0 mi	37	2023
15623	4.7 mi	1	2016

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.