BMIE Market 15668

Westmoreland County, Pennsylvania · ZCTA boundaries as of 2020

Profile

Population (current estimate)	14,584 2020–2024 ACS 5-year estimate ±686 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,711 2020–2024 ACS 5-year estimate ±331 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	13,139 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,446 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$124,494 2020–2024 ACS 5-year estimate ±9,974 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	49.9 2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,304 2020–2024 ACS 5-year estimate ±302 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$346,700 2020–2024 ACS 5-year estimate ±16,754 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	22.4 sq mi Census Gazetteer 2020
Restaurants	37 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 15668
Restaurants per 10,000 residents	20.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+37.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+48.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+117.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+105.6% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	40 (range 36–44) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.0 per year, r² 0.79) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	78 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	82 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	68 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	84 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 15668. Projection: linear trend v1, fitted 2013–2023, +1.0 restaurants per year, r² 0.79, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Pennsylvania and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,354, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 78 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	82.4	82	40%	+33.0
Restaurant Opportunity Score	68.0	68	35%	+23.8
Market Momentum Score	84.4	84	25%	+21.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 82 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	14,584	76	40%	+30.5
Median household income (ACS)	124,494	92	40%	+36.7
Households (ACS)	5,711	76	20%	+15.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	48	80	35%	+27.9
Restaurants per 10,000 residents (lower = more room)	25.4	26	25%	+6.5
Population (ACS)	14,584	76	20%	+15.2
Median household income (ACS)	124,494	92	20%	+18.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 84 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	37.0	87	50%	+43.3
10-year restaurant growth	48	80	30%	+23.9
20-year restaurant growth	117.7	86	20%	+17.2

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (70)

By cuisine

American 14 · Coffee 9 · Ice cream / frozen desserts 6 · Mexican 6 · Burgers 5 · Chinese 5 · Dessert 5 · Sandwiches 5 · Asian 4 · Bakery 4 · Italian 4 · Pizza 4 · Juice / smoothies 3 · Southwestern / Tex-Mex 3 · Chicken / wings 2 · Healthy / salads / bowls 2 · Breakfast 1 · Hot dogs 1 · Japanese 1 · Korean 1 · Latin American (other) 1 · Mediterranean 1 · Middle Eastern 1 · Seafood 1 · Steakhouse 1

By type

Restaurant (service type not stated) 37 · Quick service 11 · Bar 9 · Dessert 9 · Casual dining 8 · Café 7 · Bakery 6 · Coffee shop 5 · Food truck 4 · Specialty food shop 3 · Juice, smoothie, tea 3 · Other 2 · Brewery / taproom 1 · Catering 1 · Fast casual 1

Name	Type	Cuisine	Address	Status
Applebee's Applebee's Grill & Bar	Casual dining · Restaurant (service type not stated) · Bar	American	4920 William Penn Highway	open
Asian Cafe	Café	Chinese · Coffee · Asian	4885 William Penn Hwy	open
Atria's Restaurant - Murrysville	Restaurant (service type not stated)	American	4869 William Penn Hwy	open
Atrias Restaurant and Tavern	Restaurant (service type not stated)	Chinese	3549 N Hills Rd	open
Bob's Inn	Bar · Casual dining		3832 Old William Penn Hwy	open
Brushes & Beans Cafe	Café · Coffee shop	Coffee	4550 William Penn Hwy	open
Buon Cibo Grill	Restaurant (service type not stated) · Casual dining	Italian · American	4556 William Penn Hwy	open
Burgatory Burgatory Bar	Casual dining · Bar	Burgers · American	100 Blue Spruce Way	open
Chipotle Mexican Grill Chipotle Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	4899 William Penn Hwy	open
Corcoran's Pub	Bar		721 Clover Lane	open
Dairy Queen Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Burgers	3900 Golden Mile Hwy	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Burgers	3986 William Penn Hwy	open
Dick's Diner	Casual dining · Restaurant (service type not stated)	American	4200 William Penn Hwy	open
Donna Lynn's Pizza	Restaurant (service type not stated)	Pizza · Italian	4051 William Penn Hwy	open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	3980 William Penn Hwy	open
D’s Six Pax & Dogs	Restaurant (service type not stated) · Casual dining · Bar	Hot dogs · American	4608 William Penn Hwy	open
Earth, Wheel and Fire, LLC Mobile Wood Fired Pizza	Food truck · Restaurant (service type not stated)	Pizza	Murrysville Pa 15668 Not Fou	open
Eat'n Park	Restaurant (service type not stated)		4584 William Penn Hwy	open
First Watch First Watch	Restaurant (service type not stated)	Breakfast · American	204 Blue Spruce Way	open
Five Guys	Quick service · Restaurant (service type not stated)	Burgers	4899 William Penn Hwy	open
Fortune Kitchen	Restaurant (service type not stated)	Chinese · Asian	4554 William Penn Hwy	open
Fox's Pizza Den	Quick service		4180 William Penn Hwy	open
Foxs Pizza Den	Restaurant (service type not stated)		4425 William Penn Hwy	open
Groove Coffee	Coffee shop · Food truck · Café	Coffee	4453 William Penn Hwy	open
Hoss's Steak and Sea House Hoss's Steak and Sea House	Restaurant (service type not stated)	Steakhouse · Seafood · American	4813 William Penn Hwy	open
Hunan Kitchen	Restaurant (service type not stated)	Chinese · Asian	4554 William Penn Hwy	open
Isano Inc	Restaurant (service type not stated)		4462 William Penn Hwy	open
Jade Garden Restaurant	Restaurant (service type not stated)		4450 William Penn Hwy	open
Jersey Mike's Jersey Mike's Subs	Quick service · Specialty food shop	Sandwiches	304 Blue Spruce Way	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	4811 William Penn Highway Ste. 100	open
Juniper grill	Restaurant (service type not stated)	American		open
Juniper Grill Juniper Grill	Casual dining · Restaurant (service type not stated) · Bar	American	4917 William Penn Hwy	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	4400 William Penn Highway	open
Leena's Food	Restaurant (service type not stated) · Food truck	Middle Eastern	4180 William Penn Hwy	open
Let's Taco Food Truck, Taco Shop And Catering	Food truck · Catering	Mexican	3920 William Penn Hwy	open
Madero Cantina	Restaurant (service type not stated)	Mexican · Latin American (other)	4462 William Penn Hwy	open
Marble Slab Creamery	Dessert	Ice cream / frozen desserts	4893 William Penn Hwy	open
McDonald's McDonald's	Quick service	Burgers · American	3820 Wm Penn Hwy	open
Milkshake Factory MilkShake Factory	Dessert	Dessert · Ice cream / frozen desserts	4893 William Penn Hwy	open
Millie's Homemade Ice Cream Millie's	Dessert	Ice cream / frozen desserts · Dessert	Blue Spruce Way	open
Moe's Southwest Grill	Restaurant (service type not stated)	Mexican	305 Blue Spruce Way	open
Moe's Southwest Grill Moe's Southwest Grill	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	305 Blue Spruce Way	open
Msa Murrysville	Restaurant (service type not stated)		3880 Meadowbrook Rd	open
Mystic Pizza of Murrysville	Restaurant (service type not stated)	Pizza	Route 22- 3920 William Penn Highway	open
North Park Lounge Dee Jay's BBQ Ribs & Grille	Bar	American	111 Blue Spruce Way	open
OMD'S Oh My Donuts	Coffee shop · Juice, smoothie, tea · Dessert · Bakery	Coffee · Juice / smoothies · Dessert	304 Blue Spruce Way	open
Osteria Pasqualino	Restaurant (service type not stated)	Italian · Pizza	4430 William Penn Hwy	open
Panera Bread Panera Bread	Café · Bakery · Fast casual	Coffee · Bakery · Sandwiches · Healthy / salads / bowls	4899 William Penn Hwy	open
Pasqualinos	Restaurant (service type not stated)	Italian		open
Pizzaiolo Primo Murrysville Pizzaiolo Primo	Restaurant (service type not stated)		4869 William Penn Hwy	open
Playa Bowls Playa Bowls	Juice, smoothie, tea · Café	Juice / smoothies · Healthy / salads / bowls · Coffee	200 Blue Spruce Way	open
PrimoHoagies PrimoHoagies	Specialty food shop · Quick service	Sandwiches	4474 William Penn Hwy	open
RAMEN MART	Restaurant (service type not stated)	Japanese · Korean · Asian	3920 William Penn Hwy Ste 3	open
Shipp's Dirty Kitchen	Restaurant (service type not stated)	American · Chinese · Chicken / wings	If You Don'T Know, You Aren'T on the List Ave	open
Shootin Bull Tavern	Bar		508 PA-380	open
Spinola's Bake Shop	Bakery	Bakery	3913 Old William Penn Hwy	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	3788 William Penn Hwy	open
Subway	Other	Sandwiches	4474 William Penn Hwy	open
Tasty Bakery	Bakery	Bakery	3320 Tarr Hollow Rd	open
Tasty Bakery	Bakery · Dessert	Bakery · Dessert	5499 Saltsburg Rd	open
TCBY	Other · Dessert	Ice cream / frozen desserts	4430 William Penn Hwy	open
The Kitchen on Penn	Restaurant (service type not stated) · Casual dining	Mediterranean · American	4811 William Penn Hwy	open
The North Pole	Bar		100 Artic Cir Dr	open
The Olive Cafe	Restaurant (service type not stated)		4430 William Penn Hwy	open
Tropical Smoothie Cafe Tropical Smoothie Cafe	Juice, smoothie, tea · Quick service · Café	Juice / smoothies · Coffee	4881 William Penn Highway	open
Ts Cafe Incorporated	Restaurant (service type not stated)		4881 William Penn Hwy	open
TULUM Modern Mexican Food	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	4450 William Penn Hwy	open
Uvolnit Brewing	Brewery / taproom		5000 Sardis Rd	open
Crave Melt & Tap	Casual dining · Bar		4608 William Penn Hwy	closed
Rob's Pizza	Restaurant (service type not stated)	Pizza	4562 William Penn Hwy	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	18	18	—	—	—	—	SIC1987
1995	16	16	—	—	—	—	SIC1987
1996	17	16	—	—	—	1	SIC1987
1997	19	18	—	—	—	1	SIC1987
1998	16	13	7	5	1	1	NAICS1997
1999	16	13	7	5	1	2	NAICS1997
2000	14	12	7	4	1	1	NAICS1997
2001	17	14	9	4	1	2	NAICS1997
2002	18	17	9	7	1	1	NAICS1997
2003	22	17	7	9	1	2	NAICS2002
2004	25	21	6	13	2	1	NAICS2002
2005	29	25	8	14	3	1	NAICS2002
2006	28	23	7	13	3	1	NAICS2002
2007	29	25	9	14	2	—	NAICS2002
2008	29	26	11	10	5	—	NAICS2007
2009	26	25	11	10	4	—	NAICS2007
2010	28	27	10	11	6	—	NAICS2007
2011	27	25	10	10	5	1	NAICS2007
2012	23	20	9	8	3	1	NAICS2012
2013	28	25	12	8	5	1	NAICS2012
2014	30	27	15	8	4	1	NAICS2012
2015	31	28	16	8	4	1	NAICS2012
2016	32	29	16	9	4	1	NAICS2012
2017	35	30	16	10	4	—	NAICS2017
2018	32	27	16	9	—	—	NAICS2017
2019	34	29	17	9	3	—	NAICS2017
2020	36	31	18	10	3	—	NAICS2017
2021	37	32	18	11	3	—	NAICS2017
2022	42	37	21	11	5	—	NAICS2022
2023	42	37	20	12	5	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 15668. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
15239	3.7 mi	30	2023
15632	4.0 mi	10	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.