BMIE Market 17970

Schuylkill County, Pennsylvania · ZCTA boundaries as of 2020

Profile

Population (current estimate)	3,171 2020–2024 ACS 5-year estimate ±163 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,508 2020–2024 ACS 5-year estimate ±117 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	3,241 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,716 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$67,703 2020–2024 ACS 5-year estimate ±8,597 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	43.4 2020–2024 ACS 5-year estimate ±8 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,034 2020–2024 ACS 5-year estimate ±208 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$73,900 2020–2024 ACS 5-year estimate ±7,790 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	1.3 sq mi Census Gazetteer 2020
Restaurants	10 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 17970
Restaurants per 10,000 residents	18.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-9.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+100.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+25.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	11 (range 10–12) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	42 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	50 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	36 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	37 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 17970. Projection: linear trend v1, fitted 2013–2023, +0.0 restaurants per year, r² 0.00, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Pennsylvania and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,354, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 42 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	49.8	50	40%	+19.9
Restaurant Opportunity Score	36.2	36	35%	+12.7
Market Momentum Score	36.6	37	25%	+9.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 50 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	3,171	53	40%	+21.2
Median household income (ACS)	67,703	43	40%	+17.4
Households (ACS)	1,508	56	20%	+11.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 36 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	31.5	19	25%	+4.6
Population (ACS)	3,171	53	20%	+10.6
Median household income (ACS)	67,703	43	20%	+8.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 37 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-9.1	19	50%	+9.7
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	100	82	20%	+16.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (23)

By cuisine

American 5 · Sandwiches 4 · Bakery 3 · Italian 3 · Pizza 3 · Coffee 2 · Dessert 2 · British / Irish pub food 1 · Chicken / wings 1 · Ice cream / frozen desserts 1 · Japanese 1 · Mexican 1 · Steakhouse 1 · Sushi 1

By type

Bar 9 · Restaurant (service type not stated) 9 · Quick service 7 · Bakery 4 · Specialty food shop 3 · Casual dining 2 · Dessert 2 · Café 1 · Catering 1 · Coffee shop 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
3rd and goal	Bar	Chicken / wings	8 N 3rd St	open
Benigna's Creek Winery	Winery / distillery / taproom · Bar		50 S Mill St	open
Chankir Bar and Restaurant	Bar · Restaurant (service type not stated)		104 N 2nd St	open
Corby's Bar	Bar · Quick service		251 Broad St	open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	400 Terry Rich Blvd	open
Giorgio's Pizza Restaurant	Restaurant (service type not stated)	Pizza · Italian	36 N 2nd St	open
Old Buckhorn Café	Café · Bar	Coffee · American	61 S Front St	open
Original Italian Pizza	Restaurant (service type not stated)	Italian · Pizza	59 N 2nd St	open
Philly Pretzel Factory Philly Pretzel Factory	Bakery	Bakery	400 Terry Rich Blvd	open
PrimoHoagies PrimoHoagies	Specialty food shop · Quick service	Sandwiches · American	400 Terry Rich Blvd	open
Region. Restaurant	Catering · Restaurant (service type not stated)	American	127 S 2nd St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	500 Terry Rich Blvd	open
Sugar Bytes	Dessert · Bakery	Ice cream / frozen desserts · Dessert · Bakery	22 N 2nd St	open
Taco Bell Taco Bell	Quick service	Mexican	400 TERRY RICH BLVD	open
The Beer Garden	Bar		56 N 2nd St	open
The Sand Castle	Bar · Restaurant (service type not stated)		200 S 2nd St #3	open
The Wooden Keg Tavern	Bar	British / Irish pub food · American	1 Caroline Ave	open
TNT Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	138 N 2nd St	open
Tommy's M & S Lunch	Casual dining	American	58 N 2nd St	open
Top Dog Bar and Grill	Casual dining · Bar		102 S 2nd St	open
Uma Japanese Hibachi Steak House	Restaurant (service type not stated)	Japanese · Sushi · Steakhouse	400 Terry Rich Blvd	open
Vito's Coal Fired Pizza & Restaurant	Restaurant (service type not stated)	Pizza · Italian	400 Terry Rich Blvd	open
Walmart Bakery	Specialty food shop · Bakery · Quick service	Sandwiches · Bakery	500 Terry Rich Blvd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	10	8	—	—	—	2	SIC1987
1995	8	7	—	—	—	1	SIC1987
1996	4	3	—	—	—	1	SIC1987
1997	5	5	—	—	—	—	SIC1987
1998	7	4	2	2	—	2	NAICS1997
1999	8	5	3	2	—	2	NAICS1997
2000	8	5	2	3	—	2	NAICS1997
2001	8	5	3	2	—	2	NAICS1997
2002	7	4	2	2	—	2	NAICS1997
2003	8	5	3	2	—	2	NAICS2002
2004	5	3	2	1	—	1	NAICS2002
2005	6	3	2	1	—	2	NAICS2002
2006	6	3	2	1	—	2	NAICS2002
2007	5	3	3	—	—	1	NAICS2002
2008	10	8	6	2	—	1	NAICS2007
2009	8	5	4	1	—	2	NAICS2007
2010	9	6	5	1	—	2	NAICS2007
2011	9	6	4	2	—	2	NAICS2007
2012	10	7	4	2	1	2	NAICS2012
2013	14	10	7	2	1	3	NAICS2012
2014	13	10	7	2	1	2	NAICS2012
2015	13	11	7	3	1	1	NAICS2012
2016	14	11	6	4	1	2	NAICS2012
2017	14	11	6	4	—	—	NAICS2017
2018	14	11	6	4	—	—	NAICS2017
2019	11	11	6	4	—	—	NAICS2017
2020	11	11	6	4	—	—	NAICS2017
2021	11	11	6	4	—	—	NAICS2017
2022	11	10	5	4	—	—	NAICS2022
2023	11	10	5	4	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 17970. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
17959	1.9 mi	2	2016
17965	2.0 mi	1	2016
17974	2.9 mi	—
17951	4.0 mi	—
17930	4.0 mi	—
17954	4.2 mi	10	2023
17931	4.7 mi	12	2023
17901	4.8 mi	35	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.