BMIE Market 18037

Lehigh County, Pennsylvania · ZCTA boundaries as of 2020

Profile

Population (current estimate)	7,472 2020–2024 ACS 5-year estimate ±429 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,035 2020–2024 ACS 5-year estimate ±264 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	7,070 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,006 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$83,542 2020–2024 ACS 5-year estimate ±5,587 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	44.3 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,203 2020–2024 ACS 5-year estimate ±93 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$256,600 2020–2024 ACS 5-year estimate ±29,250 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	7.6 sq mi Census Gazetteer 2020
Restaurants	12 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 18037
Restaurants per 10,000 residents	12.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+33.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+33.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+9.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+20.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	10 (range 7–13) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.12) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	67 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	67 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	65 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	72 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 18037. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.12, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Pennsylvania and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,354, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	66.5	67	40%	+26.6
Restaurant Opportunity Score	64.5	65	35%	+22.6
Market Momentum Score	72.4	72	25%	+18.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	7,472	66	40%	+26.6
Median household income (ACS)	83,542	66	40%	+26.6
Households (ACS)	3,035	67	20%	+13.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	33.3	73	35%	+25.7
Restaurants per 10,000 residents (lower = more room)	16.1	49	25%	+12.3
Population (ACS)	7,472	66	20%	+13.3
Median household income (ACS)	83,542	66	20%	+13.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	33.3	85	50%	+42.5
10-year restaurant growth	33.3	73	30%	+22.0
20-year restaurant growth	9.1	39	20%	+7.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (22)

By cuisine

American 5 · Pizza 5 · Bakery 3 · Asian 2 · Italian 2 · BBQ 1 · Breakfast 1 · Dessert 1 · Mexican 1 · Thai 1

By type

Restaurant (service type not stated) 14 · Bar 6 · Casual dining 6 · Bakery 3 · Brewery / taproom 1 · Dessert 1 · Food truck 1

Name	Type	Cuisine	Address	Status
2nd Street Tavern	Bar		33 N 2nd St	open
Bad Bones BBQ	Food truck · Restaurant (service type not stated)	BBQ	3250 Mauch Chunk Rd	open
Ballietsville Family Rest	Restaurant (service type not stated)	Italian · Pizza	2700 Balliet St	open
Chuck Wagon Drive In	Restaurant (service type not stated) · Casual dining	American	4020 Mauch Chunk Rd	open
Coplay Eatery	Casual dining · Restaurant (service type not stated)	American	1214 Chestnut St	open
Coplay Legion	Bar		134 S 2nd St	open
Egypt Star Bakery Inc Egypt Star Bakery	Bakery	Bakery	45 N Front St	open
Gigi's Pizza Pasta & Grill	Restaurant (service type not stated)	Pizza	123 Chestnut St	open
Korny's Tavern	Casual dining · Bar		2228 Old Post Rd Rear	open
Los Tulipanes Restaurant, Bakery, & Tortilleria, LLC	Bakery · Restaurant (service type not stated)	Bakery · Mexican	123 Chestnut St	open
Mama Pizza III	Restaurant (service type not stated)	Pizza	2228 Old Post Rd	open
Mcr/ws Llc	Restaurant (service type not stated)		2775 Willow St	open
Morgan's	Restaurant (service type not stated) · Casual dining	American	3079 Willow St	open
Pizza Village V	Restaurant (service type not stated)	Pizza · Italian	2355 Old Post Rd	open
Runaway Tractor Brewing	Brewery / taproom · Bar		155 N 9th St	open
Samuel Owens Restaurant and Bar	Restaurant (service type not stated) · Bar	American	128 Chestnut St	open
Siam Cafe	Restaurant (service type not stated)	Asian	101 N Front St	open
Thai Diner	Restaurant (service type not stated)	Thai · Asian	910 Chestnut St	open
The Bacon Strip	Casual dining	Breakfast · American	18 N 2nd St	open
The Bakery Nook	Bakery · Dessert	Bakery · Dessert	2355 Old Post Rd	open
Vany's Pizza Italian Kitchen Llc	Restaurant (service type not stated)	Pizza	123 Chestnut St	open
Willow Street Pub	Bar · Casual dining		2775 Willow St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	11	10	—	—	—	1	SIC1987
1995	11	10	—	—	—	1	SIC1987
1996	12	11	—	—	—	1	SIC1987
1997	12	11	—	—	—	1	SIC1987
1998	10	9	4	5	—	1	NAICS1997
1999	10	9	4	5	—	1	NAICS1997
2000	13	10	5	5	—	3	NAICS1997
2001	13	10	5	5	—	3	NAICS1997
2002	14	10	4	6	—	4	NAICS1997
2003	13	11	5	6	—	2	NAICS2002
2004	15	12	6	6	—	3	NAICS2002
2005	16	14	8	6	—	2	NAICS2002
2006	16	14	9	5	—	2	NAICS2002
2007	14	12	8	4	—	2	NAICS2002
2008	13	11	6	5	—	2	NAICS2007
2009	13	11	6	5	—	2	NAICS2007
2010	11	9	5	4	—	2	NAICS2007
2011	10	8	3	5	—	2	NAICS2007
2012	11	9	3	5	1	2	NAICS2012
2013	11	9	3	5	1	2	NAICS2012
2014	12	10	4	4	2	2	NAICS2012
2015	12	10	4	4	2	2	NAICS2012
2016	10	9	4	4	1	1	NAICS2012
2017	8	8	4	4	—	—	NAICS2017
2018	9	9	4	5	—	—	NAICS2017
2019	8	8	4	4	—	—	NAICS2017
2020	10	10	5	5	—	—	NAICS2017
2021	9	8	5	3	—	—	NAICS2017
2022	12	11	5	6	—	—	NAICS2022
2023	12	12	4	7	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 18037. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
18059	2.8 mi	1	2016
18052	2.9 mi	82	2023
18065	3.6 mi	3	2018
18086	3.9 mi	—
18078	3.9 mi	9	2023
18067	4.2 mi	17	2023
18032	4.6 mi	6	2023
18035	4.8 mi	1	2014
18104	4.9 mi	91	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.