BMIE Market 18078

Lehigh County, Pennsylvania · ZCTA boundaries as of 2020

Profile

Population (current estimate)	7,857 2020–2024 ACS 5-year estimate ±922 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,794 2020–2024 ACS 5-year estimate ±219 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	7,074 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,776 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$120,857 2020–2024 ACS 5-year estimate ±15,831 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	38.8 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,238 2020–2024 ACS 5-year estimate ±112 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$385,400 2020–2024 ACS 5-year estimate ±22,237 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	15.6 sq mi Census Gazetteer 2020
Restaurants	9 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 18078
Restaurants per 10,000 residents	15.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-18.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+50.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+0.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	11 (range 8–14) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, 0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	59 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	76 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	53 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	38 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 18078. Projection: linear trend v1, fitted 2013–2023, 0.0 restaurants per year, r² 0.00, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Pennsylvania and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,354, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 59 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	76.3	76	40%	+30.5
Restaurant Opportunity Score	53.3	53	35%	+18.6
Market Momentum Score	38.2	38	25%	+9.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	7,857	67	40%	+26.9
Median household income (ACS)	120,857	91	40%	+36.3
Households (ACS)	2,794	66	20%	+13.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 53 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-18.2	14	35%	+5.1
Restaurants per 10,000 residents (lower = more room)	11.5	67	25%	+16.7
Population (ACS)	7,857	67	20%	+13.4
Median household income (ACS)	120,857	91	20%	+18.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 38 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	-18.2	14	30%	+4.3
20-year restaurant growth	50	65	20%	+13.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (19)

By cuisine

American 6 · Burgers 3 · Coffee 3 · Dessert 3 · Ice cream / frozen desserts 3 · Juice / smoothies 3 · Pizza 3 · Asian 2 · Chinese 2 · Italian 2 · Sandwiches 2 · Bakery 1 · Breakfast 1

By type

Restaurant (service type not stated) 7 · Dessert 5 · Quick service 5 · Casual dining 4 · Juice, smoothie, tea 3 · Bakery 2 · Bar 2 · Coffee shop 2 · Specialty food shop 2 · Café 1

Name	Type	Cuisine	Address	Status
Back Home Bagels Deli & Bake Shop	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches	4041 Route 309	open
China House II	Restaurant (service type not stated)	Chinese · Asian	4515 Route 309	open
China Wok China Wok, Altavista Va.	Restaurant (service type not stated)	Chinese · Asian	5040 PA-873	open
Drizzle Ice Cream - Schnecksville	Dessert · Juice, smoothie, tea · Casual dining	Ice cream / frozen desserts · Juice / smoothies · American	5040 PA-873	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	5350 Pennsylvania 873	open
Katies Country Kitchen	Casual dining	American · Italian	4804 PA-309	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	5060 Route 873	open
Pizza Hut	Restaurant (service type not stated)	Pizza	4041 Route 309 #3	open
Rita's Italian Ice and Frozen Custard Rita's Italian Ice & Frozen Custard	Dessert	Dessert · Ice cream / frozen desserts	4041 Route 309	open
Rita’s of Schnecksville PA Rita's Italian Ice	Dessert · Bar	Dessert		open
Sam's Pizza & Pasta	Restaurant (service type not stated)	Italian · Pizza · American	5041 PA-873	open
Sliders Pub	Bar · Casual dining		4650 PA-309	open
Starbucks	Coffee shop	Coffee	4525 Education Park Dr	open
Subway	Quick service · Restaurant (service type not stated) · Specialty food shop	Sandwiches	5040 Route 873	open
The New Schnecksville Family Diner	Casual dining	American · Breakfast	4527 PA-309	open
Tulip's Cafe & Creamery	Dessert · Juice, smoothie, tea · Café	Ice cream / frozen desserts · Juice / smoothies · Coffee	3550 Bellview Rd	open
Villa Rosa Restaurant & Pizza	Restaurant (service type not stated)	Pizza	4804 Route 309	open
Wayback Burgers Wayback Burgers	Quick service	Burgers · American	4041 Route 309	open
Wendy's Wendy's	Quick service	Burgers · American	4896 PA-873	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	10	9	—	—	—	1	SIC1987
1995	9	9	—	—	—	—	SIC1987
1996	5	5	—	—	—	—	SIC1987
1997	5	5	—	—	—	—	SIC1987
1998	5	4	2	1	1	—	NAICS1997
1999	7	5	2	2	1	1	NAICS1997
2000	4	3	2	1	—	—	NAICS1997
2001	6	5	3	2	—	—	NAICS1997
2002	6	4	2	2	—	1	NAICS1997
2003	7	6	2	4	—	—	NAICS2002
2004	7	6	2	4	—	—	NAICS2002
2005	10	8	4	4	—	1	NAICS2002
2006	9	7	2	4	1	1	NAICS2002
2007	9	7	2	4	1	1	NAICS2002
2008	13	11	3	6	2	1	NAICS2007
2009	13	11	3	6	2	1	NAICS2007
2010	13	11	4	4	3	1	NAICS2007
2011	12	10	3	4	3	1	NAICS2007
2012	11	9	2	5	2	1	NAICS2012
2013	13	11	3	7	1	1	NAICS2012
2014	13	11	4	6	1	1	NAICS2012
2015	13	12	4	7	1	1	NAICS2012
2016	12	11	4	6	1	1	NAICS2012
2017	12	10	—	8	—	—	NAICS2017
2018	11	9	—	7	—	—	NAICS2017
2019	13	10	—	7	—	—	NAICS2017
2020	11	9	—	6	—	—	NAICS2017
2021	14	13	—	9	—	—	NAICS2017
2022	15	13	—	9	—	—	NAICS2022
2023	11	9	—	7	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 18078. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
18065	2.0 mi	3	2018
18069	3.2 mi	7	2023
18037	3.9 mi	12	2023
18080	4.2 mi	10	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.