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BMIE Market 18069

Lehigh County, Pennsylvania · ZCTA boundaries as of 2020

Profile

Population (current estimate)8,515
2020–2024 ACS 5-year estimate ±1,013 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households3,146
2020–2024 ACS 5-year estimate ±312 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count8,017
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units2,945
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$117,895
2020–2024 ACS 5-year estimate ±12,231 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age47.2
2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$2,156
2020–2024 ACS 5-year estimate ±301 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$424,500
2020–2024 ACS 5-year estimate ±30,452 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area14.1 sq mi
Census Gazetteer 2020
Restaurants7
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 18069
Restaurants per 10,000 residents5.0
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+16.7%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+40.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+133.3%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+40.0%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 20289 (range 6–12)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.64) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score78 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score77 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score78 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score78 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 78 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score76.77740%+30.7
Restaurant Opportunity Score78.47835%+27.5
Market Momentum Score77.97825%+19.5
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 77 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)8,5156840%+27.3
Median household income (ACS)117,8959040%+35.8
Households (ACS)3,1466820%+13.5
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 78 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth407735%+27.0
Restaurants per 10,000 residents (lower = more room)8.27925%+19.9
Population (ACS)8,5156820%+13.7
Median household income (ACS)117,8959020%+17.9
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 78 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth16.77550%+37.3
10-year restaurant growth407730%+23.1
20-year restaurant growth133.38820%+17.5
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (13)

By cuisine

American 5 · Pizza 2 · Seafood 2 · BBQ 1 · Burgers 1 · Chinese 1 · Coffee 1 · Dessert 1 · Italian 1 · Japanese 1 · Juice / smoothies 1 · Steakhouse 1

By type

Restaurant (service type not stated) 5 · Bar 4 · Quick service 4 · Casual dining 3 · Bakery 1 · Brewery / taproom 1 · Coffee shop 1 · Delivery-focused 1 · Dessert 1 · Juice, smoothie, tea 1

NameTypeCuisineAddressStatus
Burger King Burger KingQuick serviceBurgers · American2575 Pa. Rt. 309open
Domino's Domino's PizzaQuick service · Delivery-focusedPizza3752 Pa Route 309open
Dunkin' Dunkin'Coffee shop · Quick service · Dessert · BakeryCoffee · Dessert3626 Route 309open
Grill Life BarbecueCasual dining · BarBBQ · American2562 PA-309open
Hibachi GarageQuick serviceJapaneseMy Garageopen
Leather Corner PostBar · Casual dining6855 Horseshoe Rdopen
Magnolia's VineyardRestaurant (service type not stated)American2204 Village Rdopen
Norma J's RestaurantRestaurant (service type not stated)Chinese · American2717 PA-309open
Randall's on the OrchardRestaurant (service type not stated)American · Steakhouse · Seafood2016 Applewood Dropen
Retriever Brewing CompanyBrewery / taproom · Bar2844 Township Line Rdopen
Specialty Seafood Buying GroupRestaurant (service type not stated)Seafood7303 Kernsville Rdopen
The BasementCasual dining · Juice, smoothie, tea · BarJuice / smoothiesRicky Ridge Trailopen
The Red Tomato PizzeriaRestaurant (service type not stated)Pizza · Italian3626 Route 309open
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
1994651SIC1987
1995541SIC1987
1996651SIC1987
199766SIC1987
199866411NAICS1997
199977412NAICS1997
200077312NAICS1997
200188322NAICS1997
200276411NAICS1997
200343211NAICS2002
200453211NAICS2002
200553211NAICS2002
200675321NAICS2002
2007129452NAICS2002
2008974211NAICS2007
200943211NAICS2007
201054311NAICS2007
201164311NAICS2007
20126633NAICS2012
20135532NAICS2012
201466321NAICS2012
20155532NAICS2012
20166532NAICS2012
2017653NAICS2017
20187633NAICS2017
20198633NAICS2017
202010835NAICS2017
202110835NAICS2017
202211945NAICS2022
20239743NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 18069. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
181952.9 mi22016
180783.2 mi92023
180513.4 mi162023
181043.7 mi912023
180874.9 mi182023
180314.9 mi62023
181065.0 mi322023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.