BMIE Market 18051

Lehigh County, Pennsylvania · ZCTA boundaries as of 2020

Profile

Population (current estimate)	3,624 2020–2024 ACS 5-year estimate ±488 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,491 2020–2024 ACS 5-year estimate ±221 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	3,327 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,275 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$139,506 2020–2024 ACS 5-year estimate ±27,571 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	46.8 2020–2024 ACS 5-year estimate ±7 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,470 2020–2024 ACS 5-year estimate ±948 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$459,600 2020–2024 ACS 5-year estimate ±35,784 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	8.0 sq mi Census Gazetteer 2020
Restaurants	16 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 18051
Restaurants per 10,000 residents	27.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+6.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+60.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+60.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+77.8% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	23 (range 19–27) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.8 per year, r² 0.66) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	68 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	71 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	63 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	72 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 18051. Projection: linear trend v1, fitted 2013–2023, +0.8 restaurants per year, r² 0.66, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Pennsylvania and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,354, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	71.3	71	40%	+28.5
Restaurant Opportunity Score	63.0	63	35%	+22.1
Market Momentum Score	71.7	72	25%	+17.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	3,624	55	40%	+22.1
Median household income (ACS)	139,506	95	40%	+37.9
Households (ACS)	1,491	56	20%	+11.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	60	86	35%	+30.1
Restaurants per 10,000 residents (lower = more room)	44.2	12	25%	+2.9
Population (ACS)	3,624	55	20%	+11.1
Median household income (ACS)	139,506	95	20%	+19.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	6.7	63	50%	+31.7
10-year restaurant growth	60	86	30%	+25.8
20-year restaurant growth	60	71	20%	+14.2

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (26)

By cuisine

Dessert 4 · Coffee 3 · Pizza 3 · American 2 · Asian 2 · Bakery 2 · Chinese 2 · Ice cream / frozen desserts 2 · Italian 2 · Juice / smoothies 2 · Cajun, Creole, Southern 1 · Hawaiian / Pacific 1 · Healthy / salads / bowls 1 · Mediterranean 1 · Mexican 1 · Sandwiches 1 · Seafood 1 · Southwestern / Tex-Mex 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 12 · Bar 5 · Dessert 5 · Quick service 5 · Bakery 4 · Casual dining 3 · Juice, smoothie, tea 3 · Coffee shop 2 · Café 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Aloha Poke Aloha Poké	Juice, smoothie, tea	Hawaiian / Pacific · Tea / bubble tea · Healthy / salads / bowls	7801 Glenlivet Dr Suite #C	open
Arby's	Quick service		7720 Main St	open
Blue Mountain Vineyards	Winery / distillery / taproom · Bar		187 Lehigh Valley Mall	open
China Moon	Restaurant (service type not stated)	Chinese · Asian	7751 Glenlivet Dr W	open
Cracker Barrel Cracker Barrel Old Country Store	Restaurant (service type not stated)	Cajun, Creole, Southern · American	7720 Main St	open
Domino's Pizza Domino's	Quick service		7720 Main St	open
Don Juan Mex Grill Don Juan Mex Grill	Casual dining · Bar	Mexican · Southwestern / Tex-Mex	7751 Glenlivet Dr W	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	7721 Glenlivet West Dr Weis Plaza / Lehigh Hills Shopping Center	open
Dunkin'	Bakery · Dessert	Dessert	241 Rt 100, Shell Gas Station	open
Giovanni's Pizza	Restaurant (service type not stated)	Pizza · Italian	2374 Seipstown Rd	open
Hops Fogelsville Hotel	Casual dining · Restaurant (service type not stated) · Bar		7921 Main St	open
Informed Smoothies	Juice, smoothie, tea	Juice / smoothies	2374 Seipstown Rd	open
King's Pizza	Restaurant (service type not stated)	Pizza · Italian	7751 Glenlivet Dr W	open
Long John Silver's	Restaurant (service type not stated)	Seafood	7720 Main St	open
Madeline's	Restaurant (service type not stated) · Casual dining · Bar	American	1250 Turnstone Dr	open
Mediterranean Cafe & Grill	Café · Restaurant (service type not stated)	Mediterranean · Coffee	7720 Main St	open
Natural Sweet Gallery	Bakery · Dessert · Coffee shop	Bakery · Dessert · Coffee	7801 Glenlivet Dr W	open
Panda & Fish	Restaurant (service type not stated)	Asian · Chinese	7720 Main St	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	7720 Main St	open
Polish Water Ice	Dessert	Dessert · Ice cream / frozen desserts	7727 Glenlivet Dr W	open
Queens Bagel & Deli	Bakery	Bakery	7720 Main St	open
Rita's Italian Ice & Frozen Custard Rita's Italian Ice & Frozen Custard	Dessert · Quick service	Ice cream / frozen desserts	7525 Tilghman St	open
Subsupport & Development Of Eastern Pa Corporation	Restaurant (service type not stated)		7733 Main St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	7801 Glenlivet West Drive Suite A	open
The Grotto	Bar		8036 Main St	open
Lechonera El Coqui	Restaurant (service type not stated)	Spanish / tapas	7720 Main St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	10	9	—	—	—	1	SIC1987
1995	11	10	—	—	—	1	SIC1987
1996	11	10	—	—	—	1	SIC1987
1997	15	14	—	—	—	1	SIC1987
1998	14	10	7	3	—	2	NAICS1997
1999	13	10	6	4	—	1	NAICS1997
2000	14	11	7	4	—	1	NAICS1997
2001	12	10	6	4	—	—	NAICS1997
2002	12	12	7	5	—	—	NAICS1997
2003	10	10	7	3	—	—	NAICS2002
2004	13	13	5	8	—	—	NAICS2002
2005	12	12	3	9	—	—	NAICS2002
2006	12	12	5	7	—	—	NAICS2002
2007	10	10	3	7	—	—	NAICS2002
2008	11	10	3	7	—	1	NAICS2007
2009	7	6	3	3	—	1	NAICS2007
2010	10	9	3	6	—	1	NAICS2007
2011	11	10	4	6	—	1	NAICS2007
2012	8	8	4	4	—	—	NAICS2012
2013	10	10	5	5	—	—	NAICS2012
2014	10	9	5	4	—	—	NAICS2012
2015	11	11	5	5	1	—	NAICS2012
2016	15	15	7	7	1	—	NAICS2012
2017	16	16	6	9	—	—	NAICS2017
2018	15	15	6	8	—	—	NAICS2017
2019	17	17	7	8	—	—	NAICS2017
2020	18	18	9	8	—	—	NAICS2017
2021	17	17	8	8	—	—	NAICS2017
2022	16	16	7	8	—	—	NAICS2022
2023	16	16	7	8	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 18051. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
18195	2.3 mi	2	2016
18031	2.7 mi	6	2023
18069	3.4 mi	7	2023
19538	3.8 mi	—
18087	4.7 mi	18	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.