BMIE Market 19604

Berks County, Pennsylvania · ZCTA boundaries as of 2020

Profile

Population (current estimate)	30,124 2020–2024 ACS 5-year estimate ±1,652 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	9,450 2020–2024 ACS 5-year estimate ±670 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	27,658 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	9,295 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$52,905 2020–2024 ACS 5-year estimate ±3,439 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	29.4 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,183 2020–2024 ACS 5-year estimate ±69 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$119,000 2020–2024 ACS 5-year estimate ±7,902 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	2.5 sq mi Census Gazetteer 2020
Restaurants	15 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 19604
Restaurants per 10,000 residents	5.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+15.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+7.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-31.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-31.8% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	19 (range 14–24) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.15) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	59 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	60 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	62 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	54 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 19604. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.15, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Pennsylvania and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,354, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 59 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	59.9	60	40%	+24.0
Restaurant Opportunity Score	62.5	62	35%	+21.9
Market Momentum Score	54.1	54	25%	+13.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	30,124	89	40%	+35.6
Median household income (ACS)	52,905	19	40%	+7.5
Households (ACS)	9,450	84	20%	+16.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	7.1	51	35%	+18.0
Restaurants per 10,000 residents (lower = more room)	5.0	92	25%	+23.0
Population (ACS)	30,124	89	20%	+17.8
Median household income (ACS)	52,905	19	20%	+3.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	15.4	73	50%	+36.7
10-year restaurant growth	7.1	51	30%	+15.4
20-year restaurant growth	-31.8	10	20%	+1.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (67)

By cuisine

Mexican 11 · Latin American (other) 10 · American 9 · Pizza 6 · Caribbean 5 · Bakery 4 · Chinese 4 · Sandwiches 4 · Dessert 3 · Breakfast 2 · Burgers 2 · Chicken / wings 2 · Coffee 2 · Italian 2 · Spanish / tapas 2 · African 1 · Asian 1 · BBQ 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1 · Seafood 1

By type

Restaurant (service type not stated) 42 · Bar 15 · Casual dining 9 · Quick service 7 · Bakery 4 · Dessert 4 · Buffet 2 · Café 2 · Delivery-focused 2 · Other 2 · Brewery / taproom 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
4 Locos Bakery & Grill	Bakery · Dessert · Casual dining · Bar	Bakery · Dessert	963 N 11th St	open
Adler Brewing Company	Brewery / taproom · Bar		2210 Hampden Blvd	open
Albright College Dining Hall	Buffet			open
Amazing Wok	Restaurant (service type not stated)	Chinese	1140 Rockland St	open
Ana Restaurant	Restaurant (service type not stated)	Spanish / tapas · Caribbean	800 N 8th St	open
Ave Maria Taqueria	Restaurant (service type not stated)	Mexican · Latin American (other)	706 N 9th St	open
Beamies Tavern	Bar · Restaurant (service type not stated)		1154 N 10th St	open
Blind Hartman's Tavern	Bar		2910 Pricetown Rd.	open
Brooklyn Place 1140 Rockland street (Reading)	Restaurant (service type not stated)	Breakfast · American	1140 Rockland St	open
Chengdu Taste	Restaurant (service type not stated)	Chinese	1140 Rockland St	open
Chengdu Taste Berks PA	Restaurant (service type not stated)	Chinese · Asian	1140 Rockland St	open
Cocina Guatemalteca	Restaurant (service type not stated)	Latin American (other)	746 N 8th St	open
Crab Barn	Restaurant (service type not stated) · Casual dining · Bar	Seafood	2613 Hampden Blvd	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	810 Oley St	open
Durango Food Market & Taqueria	Restaurant (service type not stated)	Mexican · Latin American (other)	1200 N 9th St	open
El Gallito Panaderia	Bakery	Bakery · Latin American (other)	350 N 10th St	open
El Tipico Criollo	Restaurant (service type not stated)	Latin American (other) · Caribbean	963 N 11th St	open
El Unico Restaurant	Restaurant (service type not stated)	Caribbean	1701 Kutztown Rd	open
Fat Snacks	Dessert	Dessert	953 N 12th St	open
Fratello's Bar & Restaurant	Bar · Restaurant (service type not stated)	Pizza	702 N 8th St 702	open
Jack's Pub	Bar · Casual dining		1500 N 10th St	open
Jalisco Supermarket & Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	925 Green St	open
Kauffman's Deli	Casual dining · Restaurant (service type not stated)	American	1122 Elm St	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	1558 North 9th Street	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	1014 North 13th Street	open
La Casa De Los Pastelillos En Reading	Restaurant (service type not stated)	Caribbean · Spanish / tapas	746 N 8th St	open
La Fidelita Mexican Bakery Bake Shop	Restaurant (service type not stated)		367 N 12th St	open
La Fogata	Restaurant (service type not stated) · Casual dining	Mexican · American	742 N 9th St	open
La Rienda del Mexicano	Restaurant (service type not stated) · Casual dining	Mexican · American	900 N 9th St	open
La sazón manaba	Restaurant (service type not stated) · Quick service		541 N 11th St	open
La Seybana Bakery	Bakery · Dessert	Bakery · Dessert	1025 Oley St	open
Latin Flavor BBQ Pit	Restaurant (service type not stated) · Quick service	BBQ	1820 Kutztown Rd	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	1920 Kutztown Rd	open
Loncheria & Panaderia Doña Tere	Restaurant (service type not stated)	Mexican · Sandwiches	800 N 13th St	open
Mama's Pizza and Grill Mama’s Famous Pizza and Grill Exeter	Restaurant (service type not stated)	Pizza · American	1146 Rockland St	open
Maritzas Restaurant	Restaurant (service type not stated)	Mexican · American	310 N 11th St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	1001 N 9th Street	open
Nandi Llc	Restaurant (service type not stated)		1920 Kutztown Rd	open
Narr's African Food	Restaurant (service type not stated)	African	658 N 12th St	open
New Happy Family Llc	Restaurant (service type not stated)		810 Oley St Ste D	open
Nino and Sons	Restaurant (service type not stated) · Casual dining	Italian · American	301 N 13th St	open
Northeast Taproom	Bar		1101 N 12th St	open
Old San Juan Cafe	Café · Restaurant (service type not stated)	Latin American (other) · Coffee	808 N 9th St	open
Pike Cafe	Bar · Casual dining	American	930 Pike St #1944	open
Pizza Italia	Restaurant (service type not stated)	Pizza · Italian	1528 N 14th St	open
Puerta del Sol	Restaurant (service type not stated) · Bar	Caribbean	300 N 10th St	open
Reading China Buffet	Buffet · Quick service	Chinese	810 Oley St	open
Reverb Pizza	Delivery-focused · Restaurant (service type not stated)	Pizza	1402 N 9th St	open
Rita's Italian Ice	Dessert	Ice cream / frozen desserts	810 Oley St Ste G1 Bldg 4	open
Romana Restaurant	Restaurant (service type not stated)		1019 N 9th St	open
Sammy's Steaks	Other	Sandwiches	367 N 12th St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1920 Kutztown Rd	open
Taqueria Aventura	Restaurant (service type not stated)	Mexican · Latin American (other)	500 N 9th St	open
Taqueria El Carreton	Restaurant (service type not stated)	Mexican · Latin American (other)	817 Oley St	open
Taqueria Jimenez	Restaurant (service type not stated)	Mexican · Latin American (other)	810 Oley St	open
The Brass Lantern	Bar		1350 N 12th St	open
The Fire Bar	Bar		340 N 14th St	open
The Spot Nutrition	Café · Juice, smoothie, tea	Coffee · Juice / smoothies · Healthy / salads / bowls	1568 N 10th St	open
V & S Sandwich Shop	Other	Sandwiches	1558 N 9th St	open
Velador Sports Bar	Bar		555 N 10th St	open
Vision Bar and Lounge	Bar		1154 N 10th St	open
Wenger's Bakery	Bakery	Bakery	900 N 10th St	open
Williams Family Restaurant	Casual dining · Restaurant (service type not stated)	Breakfast · Burgers · American	1701 Kutztown Rd	open
Xoloitzcuintle Mexican Restaurant Sports Bar	Bar	Mexican	936 Exeter St	open
Anyele Arias Decorporan	Restaurant (service type not stated)		1019 N 9th St # A	closed
E J Faller Pretzel Co	Other · Dessert · Quick service	Dessert	528 Moss St	closed
Tasty Maid Bakery Llc	Bakery	Bakery	1034 Elm St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	32	22	—	—	—	10	SIC1987
1995	27	18	—	—	—	9	SIC1987
1996	32	24	—	—	—	8	SIC1987
1997	34	25	—	—	—	9	SIC1987
1998	36	27	13	12	2	9	NAICS1997
1999	35	28	13	13	2	7	NAICS1997
2000	39	30	15	13	2	8	NAICS1997
2001	34	24	11	12	1	8	NAICS1997
2002	33	24	12	11	1	7	NAICS1997
2003	30	22	10	11	1	6	NAICS2002
2004	28	20	10	9	1	6	NAICS2002
2005	24	17	7	9	1	6	NAICS2002
2006	27	21	7	13	1	5	NAICS2002
2007	23	16	6	10	—	5	NAICS2002
2008	21	15	5	9	1	4	NAICS2007
2009	19	14	6	8	—	4	NAICS2007
2010	19	14	8	6	—	4	NAICS2007
2011	17	13	7	6	—	3	NAICS2007
2012	15	12	6	6	—	2	NAICS2012
2013	16	14	5	8	1	2	NAICS2012
2014	16	14	5	8	1	2	NAICS2012
2015	17	15	6	9	—	2	NAICS2012
2016	20	19	8	11	—	1	NAICS2012
2017	15	14	6	8	—	—	NAICS2017
2018	15	13	5	8	—	—	NAICS2017
2019	17	15	7	8	—	—	NAICS2017
2020	17	15	7	8	—	—	NAICS2017
2021	20	17	8	9	—	3	NAICS2017
2022	23	20	9	11	—	3	NAICS2022
2023	17	15	7	8	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 19604. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
19601	1.5 mi	29	2023
19602	2.2 mi	15	2023
19611	2.9 mi	36	2023
19606	3.1 mi	50	2023
19605	3.4 mi	52	2023
19560	3.5 mi	19	2023
19610	3.6 mi	77	2023
19607	5.0 mi	33	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.