BMIE Market 19611

Berks County, Pennsylvania · ZCTA boundaries as of 2020

Profile

Population (current estimate)	10,986 2020–2024 ACS 5-year estimate ±696 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,229 2020–2024 ACS 5-year estimate ±314 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	10,589 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,130 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$63,331 2020–2024 ACS 5-year estimate ±6,487 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	35.6 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,151 2020–2024 ACS 5-year estimate ±82 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$176,200 2020–2024 ACS 5-year estimate ±12,868 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	2.0 sq mi Census Gazetteer 2020
Restaurants	36 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 19611
Restaurants per 10,000 residents	21.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+16.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+100.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+89.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	46 (range 42–51) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.1 per year, r² 0.73) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	53 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	58 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	47 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	55 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 19611. Projection: linear trend v1, fitted 2013–2023, +1.1 restaurants per year, r² 0.73, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Pennsylvania and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,354, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 53 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	57.6	58	40%	+23.0
Restaurant Opportunity Score	46.9	47	35%	+16.4
Market Momentum Score	55.2	55	25%	+13.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 58 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	10,986	72	40%	+28.9
Median household income (ACS)	63,331	36	40%	+14.3
Households (ACS)	4,229	72	20%	+14.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 47 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	16.1	60	35%	+20.8
Restaurants per 10,000 residents (lower = more room)	32.8	18	25%	+4.4
Population (ACS)	10,986	72	20%	+14.4
Median household income (ACS)	63,331	36	20%	+7.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 55 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	16.1	60	30%	+17.9
20-year restaurant growth	100	82	20%	+16.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (93)

By cuisine

American 12 · Coffee 10 · Sandwiches 8 · Bakery 6 · Italian 6 · Pizza 6 · Asian 5 · Dessert 5 · Mexican 5 · Juice / smoothies 4 · Breakfast 3 · Caribbean 3 · Japanese 3 · Latin American (other) 3 · Spanish / tapas 3 · Tea / bubble tea 3 · Burgers 2 · Chicken / wings 2 · Chinese 2 · French 2 · Healthy / salads / bowls 2 · Noodles / ramen / pho 2 · Sushi 2 · BBQ 1 · British / Irish pub food 1 · Cajun, Creole, Southern 1 · Hawaiian / Pacific 1 · Ice cream / frozen desserts 1 · Mediterranean 1 · Middle Eastern 1 · Southwestern / Tex-Mex 1 · Steakhouse 1 · Thai 1 · Vegetarian 1 · Vietnamese 1

By type

Restaurant (service type not stated) 54 · Bar 20 · Casual dining 11 · Café 10 · Dessert 8 · Juice, smoothie, tea 7 · Bakery 6 · Quick service 5 · Brewery / taproom 4 · Specialty food shop 4 · Coffee shop 2 · Other 1

Name	Type	Cuisine	Address	Status
3rd & Spruce Drafthaus	Casual dining · Bar		238 S 3rd Ave	open
A Light in the Attic	Bar · Restaurant (service type not stated)		719 Penn Ave	open
Ady Cakes	Bakery · Dessert	Bakery · Dessert	631 Penn Ave	open
Aladdin Restaurant	Restaurant (service type not stated)	Middle Eastern · Mediterranean	401 Penn Ave	open
Archie’s Taqueria	Restaurant (service type not stated)	Mexican	448 Penn Ave	open
B2 Bistro and Bar B2 Bistro + Bar Bayville	Casual dining · Restaurant (service type not stated) · Bar		701 Reading Ave	open
Beer Wall On Penn	Casual dining · Bar		619 Penn Ave	open
Bimbo Bakeries	Bakery	Bakery	640 Park Ave	open
Bistro 614	Restaurant (service type not stated)	American	614 Penn Ave	open
Brewer's Bar & Grill	Casual dining · Bar		101 S 3rd Ave	open
Broken Chair Brewery	Brewery / taproom		424 Penn Ave	open
Chatty Monks Pub	Brewery / taproom		610 Penn Ave	open
Chef Alan's American Bistro	Restaurant (service type not stated)	American	525 Penn Ave	open
Chen VegetarianHouse	Restaurant (service type not stated)	Vegetarian · Chinese · Asian	709 Penn Ave	open
Cherry's Jamaican Delight	Restaurant (service type not stated)	Caribbean	711 Penn Ave	open
Chicken Supreme	Restaurant (service type not stated)	Chicken / wings · BBQ · American	410 Penn Ave	open
Comalli Taqueria	Restaurant (service type not stated)	Mexican	619 Penn Ave	open
Dynamite Subs	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	441 Morgantown Rd	open
El Morro Cafe	Café · Restaurant (service type not stated)	Coffee · Latin American (other)	36 N 6th Ave	open
Fresh Breakfast and Lunch	Restaurant (service type not stated)	Breakfast · American	614 Penn Ave	open
Fritura Kings	Restaurant (service type not stated)	Spanish / tapas · Latin American (other)	444 Lancaster Ave	open
GNA Ristorante	Restaurant (service type not stated) · Casual dining · Bar	Italian	421 Penn Ave	open
Go Fish Seafood and Sushi Bar	Restaurant (service type not stated)	Japanese · Sushi	619 Penn Ave.	open
Godiva Chocolatier GODIVA	Dessert		739 Reading Ave	open
Great Wall Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	532 Penn Ave	open
Haute Chocolate Cafe	Café	Coffee	711 Penn Ave	open
Haydnbrifoster Llc	Restaurant (service type not stated)		617 Penn Ave	open
Jamd Entertainment Llc	Restaurant (service type not stated)		600 Penn Ave Bsmt	open
Jnh Enterprises Inc	Restaurant (service type not stated)		451 Morgantown Rd	open
LA ABUELA	Restaurant (service type not stated)	Mexican · Spanish / tapas	448 Penn Ave	open
Lees Port Dinner	Restaurant (service type not stated)		411 Penn Ave	open
Let's Taco Bout It	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	616 Penn Ave	open
Loose handsthebarber	Bar		400 Chestnut St	open
Los Arrieros Restaurant	Restaurant (service type not stated)	Latin American (other)	428 Penn Ave	open
Mac Enterprises Of Mount Penn, Inc	Restaurant (service type not stated)		103 Lancaster Ave Ste 2	open
Maier's Bakery	Bakery · Restaurant (service type not stated) · Juice, smoothie, tea	Bakery · Juice / smoothies	540 Upland Ave	open
Mecca Caribbean and Soul Food	Restaurant (service type not stated)	Caribbean · Cajun, Creole, Southern	166 Franklin St	open
Michelangelo's	Restaurant (service type not stated)	Pizza · Italian	500 Penn Ave	open
Midtown Sip, Savor, Social	Restaurant (service type not stated) · Casual dining	American	600 Penn Ave	open
Mimmo's Italian Restaurant & Pizzeria	Restaurant (service type not stated)	Italian · Pizza	290 Morgantown Rd	open
Mom Chaffe's Cellarette	Restaurant (service type not stated) · Casual dining	American	148 Tulpehocken Ave	open
Naked Chop Eateries LLC	Restaurant (service type not stated) · Bar	Caribbean	501 Upland Ave	open
Nitro Bar	Bar		416 Penn Ave Fl 2	open
Nonno Alby's Brick-oven Pizza	Restaurant (service type not stated)	Pizza · Italian	701 Penn Ave	open
Noodl	Restaurant (service type not stated)	Noodles / ramen / pho	424 Penn Ave	open
Oakbrook Brewing Company	Brewery / taproom · Casual dining · Bar		628 Park Ave	open
Oakies	Bar		630 Park Ave	open
Pagoda City Brewhouse Taproom & Lounge	Brewery / taproom · Bar		101 N Carroll St	open
Papillon	Restaurant (service type not stated)	French	615 Penn Ave	open
Penn Kitchen Llc	Restaurant (service type not stated)	Hawaiian / Pacific · Sushi · Japanese · Healthy / salads / bowls	510 Penn Ave	open
Pillar Lounge	Bar		125 Morgantown Rd Ste 1	open
Pizza Time	Restaurant (service type not stated)	Pizza · Italian	640 Lancaster Ave	open
Pizzeria Taqueria El Paraiso	Restaurant (service type not stated)	Mexican	501 E Lancaster Ave	open
Premium Pasta, Pizza & Subs	Specialty food shop · Restaurant (service type not stated) · Quick service	Pizza · Sandwiches	166 Franklin St	open
Q.s.c. Restaurant Of Exeter, Inc.	Restaurant (service type not stated)		103 Lancaster Ave	open
Qsc Restaurant Of Douglassville, Lp	Restaurant (service type not stated)		103 Lancaster Ave Ste 2	open
Queen City Family Restaurant	Casual dining	American	100 Lancaster Ave	open
Relish	Restaurant (service type not stated)	American	715 Penn Ave	open
Renewal Kombucha	Juice, smoothie, tea · Restaurant (service type not stated)	Tea / bubble tea	701 Court St	open
Rise Up Nutrition	Juice, smoothie, tea · Café	Juice / smoothies · Coffee	715 Penn Ave	open
RM Palmer	Dessert		77 S 2nd Ave	open
Romano's Chicago Style Pizza and Grill	Restaurant (service type not stated)	Pizza · Sandwiches · Burgers	501 Lancaster Ave	open
Sammy's Steaks & French Fries	Restaurant (service type not stated)	Steakhouse · Chicken / wings	410 Penn Ave	open
Screpesi's Sandwich Shop	Specialty food shop · Quick service	Sandwiches · Breakfast	500 Lancaster Ave	open
Simply Bold Cafe \| Boutique \| Bookstore	Café · Coffee shop	Coffee	550 Penn Ave	open
Smoke And Vape	Restaurant (service type not stated)		440 Lancaster Ave	open
Spoonful Thai Bistro Thai•Thai	Restaurant (service type not stated)	Thai · Asian	610 Penn Ave	open
Squawk Cafe	Café · Juice, smoothie, tea · Coffee shop	Coffee · Juice / smoothies	701 Reading Ave	open
Subway	Restaurant (service type not stated)	Sandwiches	1025 Old Wyomissing Road, (Located Inside The School)	open
Subway	Restaurant (service type not stated)	Sandwiches	450 Penn Ave	open
Sweet Ride Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	542 Penn Ave	open
Taste of Crepes	Café	Breakfast · French · Coffee	617 Penn Ave	open
The American Diner	Casual dining · Restaurant (service type not stated)	American	411 Penn Ave	open
The Bar Cart	Bar		713 Penn Ave	open
The Barley Mow	Bar		719 Penn Ave	open
The Farmhouse Kitchen	Café · Juice, smoothie, tea	Coffee · Juice / smoothies · Healthy / salads / bowls	426 Penn Ave	open
The Well Dressed Cake	Bakery	Bakery	713 Penn Ave	open
Tony's of West Reading	Other	Sandwiches · Italian · American	449 Penn Ave Rear	open
Trish's Specialty Cheese Cakes	Dessert	Dessert	20 N 6th Ave	open
Trooper Thorn's Irish Beef House	Bar	British / Irish pub food	451 Morgantown Rd	open
Uncorkd	Restaurant (service type not stated) · Bar	Spanish / tapas	622 Penn Ave	open
Unique Desserts by Chef AnneLouise Inc.	Dessert · Restaurant (service type not stated)	Dessert	530 Grape St	open
Van's Cafe	Café	Coffee · Vietnamese · Asian	506 Penn Ave	open
Vfba	Bar		434 Franklin St	open
ViVi Bubble Tea	Juice, smoothie, tea · Café	Tea / bubble tea · Coffee	450 Penn Ave	open
Wendy's Wendy's	Quick service	Burgers · American	712 Penn Avenue	open
West Brew Izakaya	Restaurant (service type not stated)	Noodles / ramen / pho · Japanese · Asian	424 Penn Ave	open
West Reading Craft Pretzel & Beer Fest	Bar			open
West Reading Motor Club	Restaurant (service type not stated)		416 Penn Ave	open
West Reading Tavern and Restaurant	Casual dining · Bar	American	606 Penn Ave	open
Winnie Mochi Donut	Bakery · Dessert	Dessert · Bakery	400 Penn Ave	open
Winnie Tea Bar	Juice, smoothie, tea · Café	Tea / bubble tea · Coffee	402 Penn Ave	open
Zipf's Candies	Dessert · Quick service · Specialty food shop · Bakery	Bakery · Sandwiches	612 Penn Ave	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	22	19	—	—	—	3	SIC1987
1995	22	19	—	—	—	3	SIC1987
1996	26	21	—	—	—	5	SIC1987
1997	29	26	—	—	—	3	SIC1987
1998	29	25	11	13	—	3	NAICS1997
1999	26	23	10	11	1	2	NAICS1997
2000	24	21	9	10	1	2	NAICS1997
2001	24	21	10	9	1	2	NAICS1997
2002	21	17	9	8	—	2	NAICS1997
2003	23	18	8	8	2	3	NAICS2002
2004	24	19	8	8	3	3	NAICS2002
2005	25	20	9	9	2	3	NAICS2002
2006	24	18	9	7	2	3	NAICS2002
2007	24	21	9	9	3	1	NAICS2002
2008	27	22	11	8	3	2	NAICS2007
2009	29	24	12	11	1	2	NAICS2007
2010	29	23	11	10	2	2	NAICS2007
2011	30	23	10	10	3	3	NAICS2007
2012	32	27	12	13	2	3	NAICS2012
2013	36	31	13	15	3	3	NAICS2012
2014	35	30	17	11	2	3	NAICS2012
2015	36	30	17	11	2	4	NAICS2012
2016	37	32	18	11	3	3	NAICS2012
2017	37	33	18	11	4	3	NAICS2017
2018	41	36	18	14	4	4	NAICS2017
2019	42	36	22	12	—	5	NAICS2017
2020	48	41	25	14	—	6	NAICS2017
2021	46	40	24	13	3	5	NAICS2017
2022	46	40	23	14	3	5	NAICS2022
2023	42	36	21	12	3	5	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 19611. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
19602	1.4 mi	15	2023
19610	2.1 mi	77	2023
19607	2.3 mi	33	2023
19601	2.5 mi	29	2023
19609	2.8 mi	15	2023
19604	2.9 mi	15	2023
19606	4.6 mi	50	2023
19608	4.9 mi	29	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.