BMIE Market 19609

Berks County, Pennsylvania · ZCTA boundaries as of 2020

Profile

Population (current estimate)	9,874 2020–2024 ACS 5-year estimate ±775 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,132 2020–2024 ACS 5-year estimate ±330 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	9,946 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,293 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$82,576 2020–2024 ACS 5-year estimate ±8,982 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	39.4 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,246 2020–2024 ACS 5-year estimate ±202 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$247,300 2020–2024 ACS 5-year estimate ±13,980 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	2.3 sq mi Census Gazetteer 2020
Restaurants	15 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 19609
Restaurants per 10,000 residents	17.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+7.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+7.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+36.4% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	15 (range 13–17) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, 0.0 per year, r² 0.10) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	58 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	69 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	52 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	50 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 19609. Projection: linear trend v1, fitted 2013–2023, 0.0 restaurants per year, r² 0.10, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Pennsylvania and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,354, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 58 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	68.6	69	40%	+27.4
Restaurant Opportunity Score	52.4	52	35%	+18.4
Market Momentum Score	50.2	50	25%	+12.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	9,874	71	40%	+28.2
Median household income (ACS)	82,576	65	40%	+26.1
Households (ACS)	4,132	71	20%	+14.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 52 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	15.2	52	25%	+13.0
Population (ACS)	9,874	71	20%	+14.1
Median household income (ACS)	82,576	65	20%	+13.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 50 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	7.1	64	50%	+32.0
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	7.1	38	20%	+7.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (27)

By cuisine

Bakery 6 · Pizza 5 · American 4 · Breakfast 4 · Sandwiches 4 · Coffee 3 · Dessert 3 · Italian 2 · Asian 1 · Chinese 1 · Latin American (other) 1

By type

Restaurant (service type not stated) 14 · Bakery 6 · Bar 3 · Café 3 · Coffee shop 3 · Dessert 3 · Quick service 3 · Casual dining 2 · Other 2 · Delivery-focused 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
Austin's Restaurant & Bar Austin's Restaurant & Bar	Casual dining · Bar · Restaurant (service type not stated)	American	1101 Snyder Rd	open
Beansie's Cafe	Coffee shop · Café	Coffee		open
Circle S Ranch House	Restaurant (service type not stated)	American · Breakfast	2738 Penn Ave	open
D & J	Restaurant (service type not stated) · Other	Italian · Sandwiches · Pizza	200 Revere Blvd	open
Dolly's Delights	Bakery · Dessert	Bakery · Dessert	2275 Reading Ave	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	2844 Penn Ave	open
Kitchen 289 Llc	Restaurant (service type not stated)		2104 Van Reed Rd	open
Le Petit Macaron Shoppe	Bakery · Dessert	Bakery · Dessert	2203 Penn Ave	open
Matt's Steaks	Other	Sandwiches	57 W Wyomissing Blvd	open
Mays Sandwich Shop	Specialty food shop · Quick service	Sandwiches	2525 Penn Ave	open
MORNING FUEL	Café · Coffee shop	Coffee · Breakfast	3024A Penn Ave	open
New York Bagelry	Bakery	Bakery · Breakfast	2720 Penn Ave	open
Off The Avenue	Restaurant (service type not stated)	American	2333 Penn Ave	open
P.J. Whelihan's P.J. Whelihan's Pub + Restaurant	Bar		1101 Rocky Dr	open
Papa Johns Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	2612 penn ave	open
Penn Grille Restaurant	Restaurant (service type not stated)	American · Breakfast	2320 Penn Ave	open
Philly Pretzel Factory Philly Pretzel Factory	Bakery · Restaurant (service type not stated)	Bakery	2850 Penn Ave	open
Pizza Hut	Restaurant (service type not stated)	Pizza	2920 Penn Ave	open
Pj's Reading Llc	Restaurant (service type not stated)		1101 Rocky Rd	open
Riscomar Restaurant	Restaurant (service type not stated)	Latin American (other)	2209 Fairview St	open
Starbucks Coffee Company Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	2104 Van Reed Rd	open
Sweet Cakes, in home bakery, made to order items	Bakery · Dessert	Dessert · Bakery	27 Howard St	open
Tosco pizza parlor Tosco in Myerstown	Restaurant (service type not stated)	Pizza · Sandwiches · Italian	2601 Penn Ave	open
Victor's Cafe	Casual dining · Bar		2012 Penn Ave	open
Wen Wen Asian Restaurant Inc	Restaurant (service type not stated)		2834 Penn Ave	open
Zhuang's Garden	Restaurant (service type not stated)	Asian · Chinese	2834 Penn Ave	open
Friendly's	Restaurant (service type not stated)	American	3024A Penn Ave	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	11	11	—	—	—	—	SIC1987
1995	13	13	—	—	—	—	SIC1987
1996	15	14	—	—	—	1	SIC1987
1997	17	15	—	—	—	2	SIC1987
1998	14	12	7	4	1	2	NAICS1997
1999	13	12	7	4	1	1	NAICS1997
2000	12	11	6	4	1	1	NAICS1997
2001	13	12	6	5	1	1	NAICS1997
2002	17	16	8	7	1	1	NAICS1997
2003	15	14	7	6	1	1	NAICS2002
2004	16	15	7	7	1	1	NAICS2002
2005	15	14	8	5	1	1	NAICS2002
2006	14	13	7	5	1	1	NAICS2002
2007	16	15	7	6	2	1	NAICS2002
2008	19	17	8	7	2	2	NAICS2007
2009	17	16	8	7	1	1	NAICS2007
2010	18	17	8	8	1	1	NAICS2007
2011	17	16	6	9	1	1	NAICS2007
2012	17	15	7	7	1	1	NAICS2012
2013	17	15	5	9	1	2	NAICS2012
2014	17	15	6	8	1	2	NAICS2012
2015	17	15	6	8	1	2	NAICS2012
2016	17	15	6	8	1	2	NAICS2012
2017	17	15	7	7	—	—	NAICS2017
2018	16	14	7	6	—	—	NAICS2017
2019	18	15	8	6	—	—	NAICS2017
2020	18	14	6	7	—	—	NAICS2017
2021	18	14	6	7	—	—	NAICS2017
2022	19	15	7	7	—	—	NAICS2022
2023	19	15	6	8	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 19609. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
19610	1.5 mi	77	2023
19608	2.2 mi	29	2023
19611	2.8 mi	36	2023
19607	3.7 mi	33	2023
19601	3.9 mi	29	2023
19602	4.2 mi	15	2023
19565	4.9 mi	7	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.