BMIE Market 19608

Berks County, Pennsylvania · ZCTA boundaries as of 2020

Profile

Population (current estimate)	24,178 2020–2024 ACS 5-year estimate ±1,174 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	9,189 2020–2024 ACS 5-year estimate ±547 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	22,719 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	8,484 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$110,173 2020–2024 ACS 5-year estimate ±4,527 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	43.9 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,440 2020–2024 ACS 5-year estimate ±127 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$332,400 2020–2024 ACS 5-year estimate ±12,348 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	26.3 sq mi Census Gazetteer 2020
Restaurants	29 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 19608
Restaurants per 10,000 residents	11.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+7.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+31.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+93.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	27 (range 24–30) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.2 per year, r² 0.15) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	69 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	85 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	63 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	53 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 19608. Projection: linear trend v1, fitted 2013–2023, -0.2 restaurants per year, r² 0.15, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Pennsylvania and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,354, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	85.3	85	40%	+34.1
Restaurant Opportunity Score	62.6	63	35%	+21.9
Market Momentum Score	53.3	53	25%	+13.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 85 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	24,178	85	40%	+33.9
Median household income (ACS)	110,173	87	40%	+34.7
Households (ACS)	9,189	84	20%	+16.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	12.0	65	25%	+16.1
Population (ACS)	24,178	85	20%	+16.9
Median household income (ACS)	110,173	87	20%	+17.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 53 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	7.4	64	50%	+32.2
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	31.8	53	20%	+10.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (48)

By cuisine

American 10 · Coffee 6 · Sandwiches 6 · Italian 5 · Pizza 5 · Asian 4 · Bakery 4 · Chinese 4 · Burgers 3 · Dessert 3 · Breakfast 2 · Chicken / wings 2 · Ice cream / frozen desserts 2 · British / Irish pub food 1 · European 1 · Japanese 1 · Juice / smoothies 1 · Latin American (other) 1 · Mediterranean 1 · Seafood 1 · Steakhouse 1 · Sushi 1

By type

Restaurant (service type not stated) 26 · Bar 10 · Quick service 10 · Casual dining 6 · Coffee shop 5 · Bakery 4 · Café 4 · Dessert 3 · Brewery / taproom 1 · Food truck 1 · Specialty food shop 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
7 Brew Coffee	Coffee shop · Restaurant (service type not stated)	Coffee	3582 Penn Ave	open
All American Sports Pub	Bar		3190 Shillington Rd	open
Anita's Biscotti Café & Bakery	Bakery · Coffee shop · Café	Bakery · Coffee	3001 Shillington Rd	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	4850 Penn Ave	open
Big Bertha's Grill	Restaurant (service type not stated)	Sandwiches · American	499 Mountain Home Rd	open
Black Sheep Tavern	Casual dining · Bar	American	665 Fritztown Rd	open
China Moon	Restaurant (service type not stated)	Chinese · Asian	4888 Penn Ave	open
City Girl Juice	Juice, smoothie, tea · Café	Juice / smoothies · Coffee	4606 Penn Ave	open
Cookies by Design	Bakery	Bakery	Shillington Rd Reading, PA	open
Crave Cafe	Café · Coffee shop	Coffee · Breakfast	4600 Penn Ave	open
Dairy Queen Dairy Queen	Dessert · Quick service	Ice cream / frozen desserts · Dessert	4399 Penn Ave 4399 Penn Ave	open
Dante's 900	Restaurant (service type not stated) · Casual dining	Italian · American	4716 Penn Ave	open
Dirty Basement Brewing Company	Brewery / taproom		1109 Old Fritztown Rd	open
Dream Garden Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	3564 Penn Ave #1112	open
Dunkin Donuts Dunkin'	Coffee shop · Quick service · Bakery	Coffee · Bakery	3818 Penn Ave	open
Five Guys Five Guys	Quick service	Burgers · American	3580 Penn Ave	open
Ganly's Irish Pub & Restaurant	Bar	British / Irish pub food	500 Brownsville Rd	open
Giuliana’s	Restaurant (service type not stated)	Italian · Pizza	776 Fritztown Rd	open
Go Fish Seafood Restaurant	Restaurant (service type not stated)	Seafood · American	301 S Hull St	open
Gourmand	Restaurant (service type not stated) · Bar		113 Woodrow Ave	open
Great China	Restaurant (service type not stated)	Chinese · Asian	2675 Shillington Rd	open
JD’s Steaks, LLC	Restaurant (service type not stated)	Steakhouse · American	3998 Penn Ave	open
Jimmy G's Beverly Hills Tavern	Bar · Casual dining		710 Old Fritztown Rd	open
Julie’s Fast Food	Restaurant (service type not stated) · Quick service	Chicken / wings	4850 Penn Ave	open
Klinger's Pubs	Bar		650 Brownsville Rd	open
Lavigna & Sons Philadelphia Hoagies	Other	Sandwiches	4610 Penn Ave	open
Little Caesars Pizza	Restaurant (service type not stated)	Pizza	3580 Penn Ave Ste 2	open
Little Ceasars Little Caesars	Restaurant (service type not stated) · Casual dining	American	4732 Penn Ave	open
McDonald's McDonald's	Quick service	Burgers · American	3710 Penn Ave	open
Mumseys Cakes and Goodies	Bakery	Bakery	610 Frederick St	open
Origen Latin Fusion	Restaurant (service type not stated)	Latin American (other)	3998 Penn Ave	open
Paparone's Pizza	Restaurant (service type not stated)	Pizza · Italian	3803 W Penn Ave	open
Popeyes Louisiana Kitchen	Restaurant (service type not stated)	Chicken / wings	4628 - Penn Ave	open
Railroad House	Bar · Casual dining		152 Woodrow Ave	open
Rita's Italian Ice and Frozen Custard Rita's Italian Ice & Frozen Custard	Dessert	Dessert · Ice cream / frozen desserts	1 Shillington Rd	open
Rita’s of Sinking Spring PA Rita's Italian Ice	Dessert · Bar	Dessert		open
Salute Ristorante	Restaurant (service type not stated)	Italian · Mediterranean · European	4716 Penn Ave	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	4614 Penn Ave	open
State Hill Pub Ltd	Restaurant (service type not stated)		500 Brownsville Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	4790 Penn Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	2677 Shillington Road	open
The American House	Restaurant (service type not stated) · Bar	American	737 Fritztown Rd	open
The Original Mama's Pizza and Grill	Restaurant (service type not stated)	Pizza · Italian	2661 Shillington Rd	open
The Tomcat Cafe	Restaurant (service type not stated)	Breakfast	3998 Penn Ave # A	open
Truck N Brew	Food truck · Casual dining · Bar		94 Park Ave	open
V&S Sandwich Shop	Specialty food shop · Quick service	Sandwiches · Pizza	4301 Penn Ave	open
Wendy's Wendy's	Quick service	Burgers · American	4820 E Penn Ave	open
Wonderful house chinese and sushi	Restaurant (service type not stated)	Chinese · Sushi · Japanese · Asian	4301 Penn Ave	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	18	15	—	—	—	3	SIC1987
1995	19	16	—	—	—	3	SIC1987
1996	25	21	—	—	—	4	SIC1987
1997	29	26	—	—	—	3	SIC1987
1998	32	25	9	11	4	5	NAICS1997
1999	31	24	10	10	4	5	NAICS1997
2000	26	19	8	8	2	4	NAICS1997
2001	23	16	6	7	2	5	NAICS1997
2002	27	21	7	10	3	4	NAICS1997
2003	26	22	9	9	3	1	NAICS2002
2004	25	21	9	9	2	1	NAICS2002
2005	24	20	9	9	1	1	NAICS2002
2006	30	27	10	10	6	1	NAICS2002
2007	27	23	9	11	3	2	NAICS2002
2008	31	27	10	13	4	2	NAICS2007
2009	28	24	9	12	3	2	NAICS2007
2010	28	25	9	14	2	2	NAICS2007
2011	27	23	8	13	2	2	NAICS2007
2012	37	34	11	19	4	1	NAICS2012
2013	32	29	7	18	4	1	NAICS2012
2014	38	32	7	19	6	2	NAICS2012
2015	34	30	8	16	6	2	NAICS2012
2016	34	30	8	17	5	1	NAICS2012
2017	34	29	8	16	5	—	NAICS2017
2018	30	27	8	15	4	—	NAICS2017
2019	31	28	8	17	3	—	NAICS2017
2020	29	27	10	14	3	—	NAICS2017
2021	35	31	12	16	3	—	NAICS2017
2022	32	28	12	12	4	—	NAICS2022
2023	35	29	11	13	5	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 19608. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
19609	2.2 mi	15	2023
19565	3.4 mi	7	2023
19610	3.7 mi	77	2023
17569	4.4 mi	3	2023
19611	4.9 mi	36	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.