BMIE Market 19601
Berks County, Pennsylvania · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 36,479 2020–2024 ACS 5-year estimate ±1,753 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 13,166 2020–2024 ACS 5-year estimate ±770 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 32,998 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 13,282 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $40,973 2020–2024 ACS 5-year estimate ±4,082 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 33.4 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,011 2020–2024 ACS 5-year estimate ±51 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $123,100 2020–2024 ACS 5-year estimate ±11,673 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 3.8 sq mi Census Gazetteer 2020 |
| Restaurants | 29 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 19601 |
| Restaurants per 10,000 residents | 8.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -9.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | -9.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | -27.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 31 (range 27–35) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.04) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 47 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 58 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 52 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 23 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 19601. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.04, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Pennsylvania and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,354, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 47 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 57.8 | 58 | 40% | +23.1 |
| Restaurant Opportunity Score | 52.2 | 52 | 35% | +18.3 |
| Market Momentum Score | 23.5 | 23 | 25% | +5.9 |
Consumer Market Score: 58 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 36,479 | 92 | 40% | +36.9 |
| Median household income (ACS) | 40,973 | 7 | 40% | +2.7 |
| Households (ACS) | 13,166 | 91 | 20% | +18.2 |
Restaurant Opportunity Score: 52 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 0 | 35 | 35% | +12.3 |
| Restaurants per 10,000 residents (lower = more room) | 8.0 | 81 | 25% | +20.1 |
| Population (ACS) | 36,479 | 92 | 20% | +18.5 |
| Median household income (ACS) | 40,973 | 7 | 20% | +1.3 |
Market Momentum Score: 23 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -9.4 | 19 | 50% | +9.6 |
| 10-year restaurant growth | 0 | 35 | 30% | +10.5 |
| 20-year restaurant growth | -9.4 | 17 | 20% | +3.4 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (101)
By cuisine
American 17 · Coffee 14 · Mexican 13 · Latin American (other) 9 · Pizza 8 · Bakery 7 · Italian 7 · Sandwiches 7 · Dessert 5 · Juice / smoothies 5 · Spanish / tapas 5 · Asian 4 · Breakfast 3 · Caribbean 3 · Ice cream / frozen desserts 3 · BBQ 2 · Chicken / wings 2 · Chinese 2 · Burgers 1 · Cajun, Creole, Southern 1 · Greek 1 · Indian 1 · Mediterranean 1 · Seafood 1 · Vegan 1 · Vegetarian 1 · Vietnamese 1
By type
Restaurant (service type not stated) 72 · Bar 16 · Café 12 · Casual dining 12 · Quick service 10 · Bakery 8 · Coffee shop 8 · Dessert 8 · Specialty food shop 5 · Juice, smoothie, tea 5 · Food truck 1 · Winery / distillery / taproom 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 5th Street Deli Market Inc | Specialty food shop · Quick service | Sandwiches | 348 N 5th St | open |
| 6th Street Deli | Specialty food shop · Quick service | Sandwiches | 34 N 6th St | open |
| Abe's by Chef Alan | Restaurant (service type not stated) | American | 100 N 5th St | open |
| Antojitos y Algo Mas | Restaurant (service type not stated) | Latin American (other) | 154 Walnut St | open |
| Arroyos Deli Pizza | Specialty food shop · Restaurant (service type not stated) · Quick service | Pizza · Sandwiches | 236 Greenwich St | open |
| Bapanada | Restaurant (service type not stated) | Vegan | 720 Centre Ave | open |
| Basil's Pizza & Grill | Restaurant (service type not stated) | Pizza | 1635 Centre Ave | open |
| Be Happy Chinese Restaurant | Restaurant (service type not stated) | Chinese · Asian | 641 Schuylkill Ave | open |
| Beckett's | Restaurant (service type not stated) · Casual dining · Bar | BBQ | 324 Walnut St | open |
| Café de Colombia Restaurant and Bakery | Bakery | Latin American (other) · Bakery | 645 Penn St Ste 106 | open |
| Cafe Esperanza | Café · Restaurant (service type not stated) · Coffee shop | Coffee | 105 W Greenwich St | open |
| Cafe Waldorf | Restaurant (service type not stated) | American | 658 N 6th St | open |
| Caribbean Harvest | Restaurant (service type not stated) | Caribbean | 104 N 4th St | open |
| Casa Cortes Mexican Grill | Restaurant (service type not stated) | Mexican · American | 39 N 9th St | open |
| Cheers American Bistro | Restaurant (service type not stated) | American | 701 Penn St | open |
| Clean Plates Cafe & Juice Bar | Restaurant (service type not stated) | Vegetarian | 35 N 6th St | open |
| Cocinando Con Joako | Restaurant (service type not stated) | Mexican · Caribbean | 1049 Penn St | open |
| Delicious Restaurant | Restaurant (service type not stated) · Quick service | Mexican | 500 Buttonwood St | open |
| DMA Pizza | Restaurant (service type not stated) | Pizza · Italian | 555 Penn St | open |
| Dubai Fried Chicken & Kabob | Restaurant (service type not stated) · Quick service | Chicken / wings | 967 Church St | open |
| Dunkin' Dunkin' | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 645 Penn St | open |
| Dunkin' Dunkin' | Bakery · Dessert · Coffee shop | Dessert · Coffee · Bakery | 1350 Carbon St | open |
| El Bohio Restaurant | Restaurant (service type not stated) | Latin American (other) · Spanish / tapas | 309 N 5th St | open |
| El Fogón de Jule | Bar · Restaurant (service type not stated) | Spanish / tapas | 400 Schuylkill Ave | open |
| El Guanaco food truck | Food truck · Restaurant (service type not stated) | 245 butonwood st reading pa 19601 | open | |
| El Primo Bar and Grill | Casual dining · Restaurant (service type not stated) · Bar | 200 N 9th St | open | |
| El Roble Salvadoran Restaurant | Restaurant (service type not stated) | Latin American (other) | 900 Schuylkill Ave | open |
| El Sazon Del Muneco | Restaurant (service type not stated) | Spanish / tapas · Mexican | 16 N 6th St | open |
| FloreSer | Juice, smoothie, tea | Juice / smoothies | 140 N 9th St | open |
| Frank's Trattoria | Restaurant (service type not stated) · Casual dining | Italian · American | 440 Lehigh St | open |
| Franklyn's Breakfast Burgers & Shakes | Restaurant (service type not stated) | Burgers · Breakfast · American | 1007 Penn St | open |
| Fritura Kings | Restaurant (service type not stated) | 16 N 6th St | open | |
| Gargoyle Lounge | Bar | 309 N 8th St | open | |
| Great American Creamery | Dessert | Ice cream / frozen desserts | 645 Penn St Ste F | open |
| Grill Then Chill Lounge | Bar · Casual dining | 400 Woodward St | open | |
| Haymakers | Restaurant (service type not stated) · Bar | 709 Walnut St | open | |
| Himalayan Bistro, Indian and Nepali Cuisine Himalayan Bistro | Restaurant (service type not stated) | Indian · Asian | 119 N 8th St | open |
| Homemade Cravings | Restaurant (service type not stated) · Dessert · Bakery | Bakery · Dessert | 50 N 5th St | open |
| International Bar & Grill | Casual dining · Restaurant (service type not stated) · Bar | 400 Schuylkill Ave | open | |
| Italian Garden | Restaurant (service type not stated) · Casual dining | Italian · American | 851 Penn St | open |
| Jariel's Spanish Restaurant | Restaurant (service type not stated) | Spanish / tapas · Mediterranean | 346 N 6th St | open |
| Jen's Cake House26 | Bakery · Restaurant (service type not stated) | Bakery · American | 433 W Oley St | open |
| JoJo’s Bakery Creations Cafe | Custom Cakes Reading PA | Bakery · Dessert · Café | Bakery · Dessert · Coffee | 35 N 6th St | open |
| Josefinas Bakery | Bakery · Dessert | Bakery · Dessert | 911 Penn St | open |
| Juniors’ Soulful Cafe | Café · Restaurant (service type not stated) | Coffee · Cajun, Creole, Southern | 731 Washington St | open |
| Kennedy Fried Chicken & Pizza | Restaurant (service type not stated) | American | 533 Penn St | open |
| King of Cheesy Pizza | Restaurant (service type not stated) | Pizza | 841 Washington St | open |
| Kino's Tacos | Quick service · Restaurant (service type not stated) | Mexican | Buttonwood St @ Schuykill Ave | open |
| Krispy Krunchy Chicken | Restaurant (service type not stated) | Chicken / wings | 245 Buttonwood St | open |
| La Cocina Picante | Restaurant (service type not stated) | Mexican · Latin American (other) | 315 N 9th St | open |
| La Tarasca ice cream & Mexican Food | Dessert · Restaurant (service type not stated) | Mexican · Ice cream / frozen desserts | 111 N 9th St | open |
| Lang Restaurant (Hong Thanh) | Restaurant (service type not stated) | Vietnamese · Chinese · Asian | 22 N 6th St | open |
| Luna Bar & Restaurant | Casual dining · Bar | 338 N 6th St | open | |
| Magic Wok | Restaurant (service type not stated) | Asian | 101 W Buttonwood St | open |
| Maria’s limber’s | Dessert · Juice, smoothie, tea | Ice cream / frozen desserts · Juice / smoothies | 314 McKnight St | open |
| Marvel Ranch | Restaurant (service type not stated) · Casual dining | American | 359 Penn St | open |
| May Green Juice Bar | Juice, smoothie, tea · Bar | Juice / smoothies | 551 Penn St | open |
| Mexican Cafe And Grill | Restaurant (service type not stated) | 16 N 6th St | open | |
| Mezcal's Restaurant | Restaurant (service type not stated) | 150 N 6th St | open | |
| Mi Esquina Deli Grocery | Specialty food shop · Quick service | Sandwiches | 301 N Front St | open |
| Mike's Sandwich Shop | Specialty food shop · Quick service | Sandwiches · American | 1755 Centre Ave | open |
| Moez Pizza | Restaurant (service type not stated) | Pizza | 48 N 6th St | open |
| My Way Empanadas | Restaurant (service type not stated) | 401 Elm St | open | |
| New York Place | Restaurant (service type not stated) · Casual dining | American | 48 N 6th St | open |
| Ole Mexican Foods | Restaurant (service type not stated) | Mexican | 433 W Douglass St | open |
| Olocuilta | Restaurant (service type not stated) | Latin American (other) | 51 N 9th St | open |
| Panevino | Restaurant (service type not stated) | Italian | 25 N 2nd St | open |
| Pauline's Soups and More! | Casual dining · Restaurant (service type not stated) | Breakfast · Sandwiches · American | 501 Penn St | open |
| Pica Pollo Dominicano | Restaurant (service type not stated) | Spanish / tapas | 346 N 6th St | open |
| Platinum Sport Bar | Bar | 220 Douglass St | open | |
| Quesabirrias La Perla Tapatía | Restaurant (service type not stated) | Mexican | 948 N 6th St | open |
| Ray's 1 Pizza | Restaurant (service type not stated) | Pizza · Italian | 841 Washington St | open |
| Reading Distilling Guild | Bar | 503 Penn St | open | |
| Rebel Hive Meadery | Winery / distillery / taproom | 1122 Butler St | open | |
| Renaissance Bistro | Restaurant (service type not stated) | 550 N 3rd St | open | |
| Rio Cafe Cafe Rio Mexican Grill | Café | Mexican · Latin American (other) · Coffee | 150 N 6th St | open |
| Riveredge Restaurant Complex | Restaurant (service type not stated) | American · Seafood · Greek | 2017 Bernville Rd | open |
| Rocky's Pizza | Restaurant (service type not stated) | Pizza · Italian | 445 Spring St | open |
| Rosanna's Choice Cafe & More | Café | Coffee · Latin American (other) · Caribbean | 50 N 5th St | open |
| Russo's Pizzeria | Restaurant (service type not stated) | Italian · Pizza | 527 Penn St | open |
| Salsa Burrito Downtown Reading | Restaurant (service type not stated) | Mexican | 645 Penn St | open |
| Salt & Light Cafe | Café · Coffee shop | Coffee · Breakfast | 134 N 5th St #1 | open |
| Sazón Liniero | Quick service · Restaurant (service type not stated) | 1527 N 5th St | open | |
| Sofrito Gastro Pub | Casual dining · Bar | 220 Douglass St | open | |
| Square Deal Fruit Store | Restaurant (service type not stated) | 34 N 6th St | open | |
| Starbucks Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 401 Penn St | open |
| Starving Artist Winery | Bar | 127 Madison Ave | open | |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 549 Penn St | open |
| Sweets Cafe + Juice Bar | Juice, smoothie, tea · Coffee shop · Café | Juice / smoothies · Coffee | 731 Washington St | open |
| Taqueria Orozco | Restaurant (service type not stated) | Mexican | 154 Walnut St | open |
| The 724 | Bar | 724 Church St | open | |
| The Bardo Coffee and Espresso bar | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 506 Barlow Ave | open |
| The Galley | Restaurant (service type not stated) | American | 154 N 6th St | open |
| The Pulse Cafe | Café · Restaurant (service type not stated) · Coffee shop | Coffee | 506 Barlow Ave | open |
| Thorn Alley Kitchen at GoggleWorks | Restaurant (service type not stated) · Café · Casual dining | Coffee · American | 201 Washington St | open |
| Three Brothers Mexican Grille | Restaurant (service type not stated) | Mexican | 1635 Centre Ave | open |
| Tikal restaurant | Restaurant (service type not stated) | Latin American (other) | 450 Centre Ave | open |
| Topher's 10th & Elm Cafe | Bar | BBQ | 247 N 10th St | open |
| Vegetarian's Pursuit Café | Restaurant (service type not stated) · Café | Coffee | 553 Douglass St | open |
| Wild Sage Coffee & Kitchen | Restaurant (service type not stated) | American | 731 Washington St | open |
| Woman's Club Of Reading | Bar | 140 N 5th St | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 51 | 40 | — | — | — | 11 | SIC1987 |
| 1995 | 46 | 37 | — | — | — | 9 | SIC1987 |
| 1996 | 53 | 38 | — | — | — | 15 | SIC1987 |
| 1997 | 46 | 34 | — | — | — | 12 | SIC1987 |
| 1998 | 47 | 31 | 10 | 14 | 6 | 13 | NAICS1997 |
| 1999 | 47 | 31 | 10 | 16 | 4 | 13 | NAICS1997 |
| 2000 | 46 | 32 | 11 | 15 | 5 | 11 | NAICS1997 |
| 2001 | 47 | 33 | 13 | 15 | 4 | 11 | NAICS1997 |
| 2002 | 44 | 33 | 13 | 15 | 4 | 9 | NAICS1997 |
| 2003 | 43 | 32 | 13 | 16 | 2 | 8 | NAICS2002 |
| 2004 | 45 | 34 | 14 | 16 | 1 | 8 | NAICS2002 |
| 2005 | 48 | 40 | 16 | 18 | 4 | 6 | NAICS2002 |
| 2006 | 45 | 35 | 15 | 17 | 2 | 7 | NAICS2002 |
| 2007 | 44 | 32 | 15 | 15 | 1 | 10 | NAICS2002 |
| 2008 | 39 | 29 | 12 | 15 | 1 | 10 | NAICS2007 |
| 2009 | 39 | 30 | 11 | 15 | 3 | 9 | NAICS2007 |
| 2010 | 37 | 28 | 13 | 11 | 2 | 9 | NAICS2007 |
| 2011 | 36 | 29 | 14 | 12 | 2 | 7 | NAICS2007 |
| 2012 | 35 | 28 | 13 | 13 | 1 | 7 | NAICS2012 |
| 2013 | 37 | 29 | 15 | 13 | 1 | 5 | NAICS2012 |
| 2014 | 38 | 29 | 14 | 14 | 1 | 6 | NAICS2012 |
| 2015 | 34 | 28 | 15 | 12 | 1 | 6 | NAICS2012 |
| 2016 | 33 | 28 | 16 | 11 | 1 | 5 | NAICS2012 |
| 2017 | 38 | 33 | 16 | 16 | — | 5 | NAICS2017 |
| 2018 | 36 | 32 | 19 | 11 | — | 4 | NAICS2017 |
| 2019 | 39 | 33 | 18 | 12 | 3 | 5 | NAICS2017 |
| 2020 | 35 | 29 | 16 | 13 | — | 5 | NAICS2017 |
| 2021 | 35 | 29 | 14 | 13 | — | 4 | NAICS2017 |
| 2022 | 36 | 31 | 13 | 15 | 3 | 3 | NAICS2022 |
| 2023 | 35 | 29 | 12 | 15 | — | 3 | NAICS2022 |