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BMIE Market 20868

Montgomery County, Maryland · ZCTA boundaries as of 2020

Profile

Population (current estimate)198
2020–2024 ACS 5-year estimate ±202 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households70
2020–2024 ACS 5-year estimate ±63 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count790
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units250
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$143,333
2020–2024 ACS 5-year estimate ±81,650 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age54.3
2020–2024 ACS 5-year estimate ±23 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rentData source not yet connected
Median home value$622,200
2020–2024 ACS 5-year estimate ±98,546 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area1.6 sq mi
Census Gazetteer 2020
Restaurants1
2016 · U.S. Census Bureau, ZIP Code Business Patterns 2016 detail (NAICS2012) · by USPS ZIP 20868
Restaurants per 10,000 residents12.7
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+0.0%
DERIVED: 2011 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+0.0%
DERIVED: 2006 → 2016, ZIP Code Business Patterns restaurants
Projected restaurants, 20211 (range 1–1)
FORECAST · linear trend v1 fitted to 2006–2016 (11 points, +0.0 per year, r² 1.00) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score40 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score45 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score36 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score39 / 100
MODELED · market_momentum_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 40 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score44.64540%+17.9
Restaurant Opportunity Score35.93635%+12.6
Market Momentum Score39.23925%+9.8
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 45 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)1981140%+4.4
Median household income (ACS)143,3339540%+38.1
Households (ACS)701120%+2.1
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 36 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth03535%+12.3
Restaurants per 10,000 residents (lower = more room)50.51025%+2.4
Population (ACS)1981120%+2.2
Median household income (ACS)143,3339520%+19.1
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 39 (Medium confidence)

ComponentValueRankWeightAdds
5-year restaurant growth04250%+26.1
10-year restaurant growth03530%+13.1
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (1)

By cuisine

Latin American (other) 1 · Sandwiches 1

By type

Specialty food shop 1 · Quick service 1

NameTypeCuisineAddressStatus
Spencerville DeliSpecialty food shop · Quick serviceSandwiches · Latin American (other)2215 Spencerville Rdopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
19981NAICS1997
19991NAICS1997
20001NAICS1997
20011NAICS1997
20021NAICS1997
20031NAICS2002
2005111NAICS2002
2006111NAICS2002
2007111NAICS2002
2008111NAICS2007
2009111NAICS2007
2010111NAICS2007
2011111NAICS2007
2012111NAICS2012
2013111NAICS2012
2014111NAICS2012
2015111NAICS2012
2016111NAICS2012
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 20868. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
209051.8 mi132023
208661.9 mi282023
207592.5 mi142023
208612.6 mi52023
207773.4 mi52023
209043.9 mi692023
208604.3 mi12016
207074.7 mi1122023
208624.8 mi
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.