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BMIE Market 20866

Montgomery County, Maryland · ZCTA boundaries as of 2020

Profile

Population (current estimate)15,986
2020–2024 ACS 5-year estimate ±1,849 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households5,033
2020–2024 ACS 5-year estimate ±455 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count13,344
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units4,652
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$140,308
2020–2024 ACS 5-year estimate ±15,686 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age39.9
2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$2,285
2020–2024 ACS 5-year estimate ±119 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$446,900
2020–2024 ACS 5-year estimate ±25,720 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area7.0 sq mi
Census Gazetteer 2020
Restaurants28
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 20866
Restaurants per 10,000 residents15.7
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-9.7%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+12.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+64.7%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+115.4%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202832 (range 26–37)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.12) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score66 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score84 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score65 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score41 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 66 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score83.98440%+33.6
Restaurant Opportunity Score65.16535%+22.8
Market Momentum Score40.74125%+10.2
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 84 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)15,9867840%+31.1
Median household income (ACS)140,3089540%+37.9
Households (ACS)5,0337420%+14.9
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 65 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth125635%+19.5
Restaurants per 10,000 residents (lower = more room)17.54425%+11.0
Population (ACS)15,9867820%+15.5
Median household income (ACS)140,3089520%+19.0
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 41 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-9.71950%+9.5
10-year restaurant growth125630%+16.7
20-year restaurant growth64.77220%+14.5
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (47)

By cuisine

American 6 · Coffee 5 · Asian 4 · Burgers 3 · Dessert 3 · Indian 3 · Middle Eastern 3 · Pizza 3 · African 2 · Chicken / wings 2 · Ice cream / frozen desserts 2 · Juice / smoothies 2 · Latin American (other) 2 · Mexican 2 · Sandwiches 2 · Bakery 1 · BBQ 1 · Breakfast 1 · Caribbean 1 · Chinese 1 · Cuban 1 · Halal / kosher 1 · Italian 1 · Japanese 1 · Mediterranean 1 · Peruvian 1 · Seafood 1 · Southwestern / Tex-Mex 1 · Sushi 1

By type

Restaurant (service type not stated) 29 · Quick service 11 · Bar 5 · Café 4 · Coffee shop 4 · Casual dining 3 · Dessert 3 · Bakery 2 · Juice, smoothie, tea 2 · Catering 1 · Delivery-focused 1 · Specialty food shop 1 · Other 1

NameTypeCuisineAddressStatus
AbokinaRestaurant (service type not stated) · Quick serviceAfrican14900 Blackburn Rdopen
Ahadu Ethiopian CuisineRestaurant (service type not stated)African15510 Old Columbia Pikeopen
Barra Brava Cevicheria PeruanaRestaurant (service type not stated)Peruvian · Seafood · Latin American (other)15420 Old Columbia Pike Bopen
Baskin-Robbins Baskin-RobbinsBakery · Quick service · Dessert · Coffee shopIce cream / frozen desserts · Dessert · Coffee15640 Old Columbia Pikeopen
Biryani Joint Indian CuisineRestaurant (service type not stated)Indian · Asian15504 Old Columbia Pikeopen
Buffalo Wild Wings Buffalo Wild WingsRestaurant (service type not stated)Chicken / wings15500 B Old Columbia Pikeopen
Burger King Burger KingQuick serviceBurgers · American15703 Columbia Pikeopen
Centrado Café ShopCoffee shop · CaféCoffee · Latin American (other)15530 Old Columbia Pikeopen
Chapala RestaurantCasual dining · BarSouthwestern / Tex-Mex15530 Old Columbia Pikeopen
Chel's kitchenRestaurant (service type not stated) · Catering4 Saddle Creek Ctopen
Chicken BasketRestaurant (service type not stated)Chicken / wings15452 Old Columbia Pikeopen
Chipotle Mexican Grill Chipotle Mexican GrillQuick serviceMexican15701 Old Columbia Pikeopen
Cuba De Ayer RestaurantRestaurant (service type not stated)Cuban · Caribbean15446 Old Columbia Pikeopen
Domino's Domino's PizzaQuick service · Delivery-focusedPizza15530 Old Columbia Pikeopen
Eggspectation - BurtonsvilleRestaurant (service type not stated)Breakfast15701 Old Columbia Pikeopen
Goodies CarryoutRestaurant (service type not stated)Asian15420 Old Columbia Pike Dopen
Goodies Kitchen IncRestaurant (service type not stated)15420 Old Columbia Pike Ste D # Suitesopen
Hunan ManorRestaurant (service type not stated)Chinese15504 Old Columbia Pikeopen
Jersey Mike's Jersey Mike's SubsQuick service · Specialty food shopSandwiches15614 Old Columbia Pikeopen
Khana - Claypot GrilleRestaurant (service type not stated)Indian15616 Old Columbia Pikeopen
Kim's HunanRestaurant (service type not stated)15739 Columbia Pikeopen
Maiwand GrillRestaurant (service type not stated)Middle Eastern15508 Old Columbia Pikeopen
McDonald's McDonald'sQuick serviceBurgers · American15569 Old Columbia Pikeopen
Moby Dick House of Kabob Burtonsville Moby Dick House of KabobRestaurant (service type not stated)Mediterranean · Middle Eastern15783 Old Columbia Pikeopen
Mora LlcRestaurant (service type not stated)15508 Old Columbia Pikeopen
Naz's Halal Food Naz's Halal FoodRestaurant (service type not stated)Halal / kosher · Middle Eastern15636 Old Columbia Pikeopen
Old Hickory GrilleBar · Restaurant (service type not stated)BBQ · American15420 Old Columbia Pikeopen
Papa Johns PizzaRestaurant (service type not stated)Pizza15430 Old Columbia Pike Ste Aopen
Playa Bowls Playa BowlsJuice, smoothie, tea · Coffee shop · CaféJuice / smoothies · Coffee15731 Old Columbia Pikeopen
Playa Bowls Playa BowlsQuick service15731 Old Columbia Road, Unit 180open
Restaurant 198Restaurant (service type not stated) · Casual diningAmerican15540 Old Columbia Pikeopen
Rita's Italian Ice & Frozen Custard Rita's Italian Ice & Frozen CustardDessertDessert · Ice cream / frozen desserts15430 Old Columbia Pikeopen
Rita’s of Burtonsville MD Rita's Italian IceDessert · BarDessertopen
Roy Rogers Roy RogersQuick serviceAmerican · Burgers15662 Old Columbia Pikeopen
Royal Indian CuisineRestaurant (service type not stated)Indian15504 Old Columbia Pikeopen
Seibel's Restaurant and UpTown PubRestaurant (service type not stated) · BarAmerican15540 Old Columbia Pikeopen
Seibels Dairy Bar IncRestaurant (service type not stated)15540 Old Columbia Pikeopen
Soni And Sons LlcRestaurant (service type not stated)15440 Old Columbia Pikeopen
Squisito Pizza & Pasta Squisito Too, Pizza, Pasta and MORERestaurant (service type not stated)Italian · Pizza15654 Old Columbia Pikeopen
Starbucks StarbucksCoffee shop · Café · BakeryCoffee · Bakery15658 Old Columbia Pikeopen
SubwayOtherSandwiches15500 Old Columbia Pike Ste Bopen
Sunup DistributorsRestaurant (service type not stated)3641 Turbridge Dropen
Taco Bell Taco BellQuick serviceMexican15670 Columbia Pikeopen
The Greene Turtle Sports Bar and Grille The Greene TurtleBar · Casual dining15660 Old Columbia Pikeopen
Tropical Smoothie Cafe Tropical Smoothie CafeJuice, smoothie, tea · Quick service · CaféJuice / smoothies · Coffee15638 Old Columbia Pikeopen
Wenny's CarryoutRestaurant (service type not stated)Asian943 Washington Blvdopen
Zen Asian Grill & SushiRestaurant (service type not stated)Asian · Sushi · Japanese15602 Old Columbia Pikeopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
19941313SIC1987
19951212SIC1987
19961414SIC1987
19971414SIC1987
19981413472NAICS1997
19991716682NAICS1997
20001716772NAICS1997
20011716682NAICS1997
20021616673NAICS1997
20031717584NAICS2002
200421204115NAICS2002
200523224135NAICS2002
200623235144NAICS2002
200722213144NAICS2002
2008242241351NAICS2007
200922195951NAICS2007
2010242151151NAICS2007
201123206951NAICS2007
2012232161051NAICS2012
2013272591151NAICS2012
2014252381051NAICS2012
20153431121451NAICS2012
20163431101741NAICS2012
2017333111173NAICS2017
2018323111173NAICS2017
2019323111173NAICS2017
202028279153NAICS2017
202130299173NAICS2017
2022333111173NAICS2022
202330289163NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 20866. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
208681.9 mi12016
207072.8 mi1122023
209052.9 mi132023
207593.1 mi142023
209043.6 mi692023
207234.0 mi342023
208614.4 mi52023
207054.7 mi522023
207774.9 mi52023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.