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BMIE Market 20723

Howard County, Maryland · ZCTA boundaries as of 2020

Profile

Population (current estimate)36,866
2020–2024 ACS 5-year estimate ±2,177 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households12,497
2020–2024 ACS 5-year estimate ±714 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count28,972
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units10,491
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$138,113
2020–2024 ACS 5-year estimate ±8,428 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age37.2
2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$2,111
2020–2024 ACS 5-year estimate ±92 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$525,400
2020–2024 ACS 5-year estimate ±26,972 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area13.0 sq mi
Census Gazetteer 2020
Restaurants34
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 20723
Restaurants per 10,000 residents8.3
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-2.9%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+36.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+126.7%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+1,033.3%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202840 (range 35–45)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.9 per year, r² 0.69) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score79 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score93 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score83 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score52 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 79 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score92.89340%+37.1
Restaurant Opportunity Score82.68335%+28.9
Market Momentum Score52.25225%+13.1
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 93 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)36,8669340%+37.0
Median household income (ACS)138,1139540%+37.8
Households (ACS)12,4979020%+18.0
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 83 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth367535%+26.4
Restaurants per 10,000 residents (lower = more room)9.27525%+18.8
Population (ACS)36,8669320%+18.5
Median household income (ACS)138,1139520%+18.9
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 52 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-2.92550%+12.3
10-year restaurant growth367530%+22.6
20-year restaurant growth126.78720%+17.4
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (65)

By cuisine

Asian 6 · Latin American (other) 6 · Pizza 6 · American 5 · Coffee 5 · Mexican 5 · Sandwiches 4 · Bakery 3 · Burgers 3 · Chinese 3 · Dessert 3 · Ice cream / frozen desserts 3 · Juice / smoothies 3 · African 2 · Breakfast 2 · Italian 2 · Seafood 2 · BBQ 1 · Cajun, Creole, Southern 1 · Chicken / wings 1 · Healthy / salads / bowls 1 · Indian 1 · Japanese 1 · Mediterranean 1 · Steakhouse 1 · Thai 1

By type

Restaurant (service type not stated) 41 · Bar 8 · Quick service 8 · Bakery 5 · Dessert 5 · Coffee shop 4 · Food truck 4 · Other 4 · Café 3 · Juice, smoothie, tea 3 · Casual dining 2 · Brewery / taproom 1 · Specialty food shop 1

NameTypeCuisineAddressStatus
Asian ExpressRestaurant (service type not stated)Asian7500 Montpelier Rd Ste 109open
Asian OneRestaurant (service type not stated)Asian · Thai9900 Washington Blvd N Ste Fopen
Baskin-Robbins Baskin-RobbinsBakery · Juice, smoothie, tea · Dessert · Coffee shopIce cream / frozen desserts · Dessert · Juice / smoothies · Coffee8305 Ice Crystal Dropen
C H BriggsBar9327 Washington Blvdopen
Cajun Seafood BoilRestaurant (service type not stated)Seafood · Cajun, Creole, Southern9900 Washington Blvd Nopen
Callejero's Tacos MDRestaurant (service type not stated)Mexican10110 Washington Blvd Nopen
Cebreros And Eades LlcRestaurant (service type not stated)7500 Montpelier Rdopen
Chick-fil-A Chick-fil-AQuick serviceChicken / wings · American10975 Johns Hopkins Rdopen
Columbia, MdRestaurant (service type not stated)Africanopen
Dreyer's Grand Ice Cream Inc.Dessert · Restaurant (service type not stated)Ice cream / frozen desserts9090 Whiskey Bottom Rdopen
Dunkin' Dunkin'Bakery · Juice, smoothie, tea · Dessert · Coffee shopDessert · Juice / smoothies · Coffee7530 Montpelier Rd Montpelier Retail Ctropen
Emmert’s SeafoodFood truck · Restaurant (service type not stated)Seafood10024 Washington Blvd Nopen
Facci RistoranteRestaurant (service type not stated)7530 Montpelier Rdopen
Flash Crabcake CompanyFood truckopen
Flores DeliRestaurant (service type not stated)8850 Gorman Rdopen
Game Sports Bar And GrillBar11200 Scaggsville Rd Ste 121open
Ginza of TokyoRestaurant (service type not stated)Japanese · Steakhouse · Asian7530 Montpelier Rdopen
Golden CoastRestaurant (service type not stated)Chinese · Asian8851 Gorman Rd #200open
Golden Xcape LoungeBar9590 N Laurel Rdopen
Hip Hop Fish & ChickenQuick service9105 All Saints Rdopen
Hunan ChinaRestaurant (service type not stated)Chinese8305 Ice Crystal Dr Ste 102open
Jailbreak FoodworksBrewery / taproom · Casual dining · Bar9445 Washington Blvd Nopen
Jaspar International CorporationRestaurant (service type not stated)8305 Ice Crystal Dr Ste 103open
Kake KornerBakery · DessertBakery · Dessert10070 Washington Blvd Nopen
Kloby's SmokehouseBarBBQ · American7500 Montpelier Rdopen
Kyf LlcRestaurant (service type not stated)7530 Montpelier Rd Ste 101open
La Palapa TooRestaurant (service type not stated)Mexican · Latin American (other)7500 Montpelier Rdopen
LALA CaffeCafé · Coffee shop · BarCoffee9708 Evening Bird Lnopen
Little KampalaRestaurant (service type not stated)African10110 Washington Blvd Nopen
London Curry House LaurelRestaurant (service type not stated)Indian7500 Montpelier Rd #104open
Lucero's PizzaRestaurant (service type not stated)Pizza · Italian11200 Scaggsville Rdopen
Mandarin House RestaurantRestaurant (service type not stated)Chinese · Asian9105 All Saints Rdopen
Maryland & Virginia Milk ProducersRestaurant (service type not stated) · Other8321 Leishear Rdopen
McDonald's McDonald'sQuick serviceBurgers · American9261 All Saints Rdopen
McDonald's McDonald'sQuick service · Restaurant (service type not stated)Burgers10001 Washington Blvd Nopen
Mediterranean Kabob HouseRestaurant (service type not stated)Mediterranean10095 Washington Blvd Nopen
Nestle Ice CreamDessertIce cream / frozen desserts9090 Whiskey Bottom Rdopen
New York J & P PizzaRestaurant (service type not stated)Pizza8305 Ice Crystal Dropen
NilambakesBakeryBakery11313 Castlewood Ctopen
Nutrition “La Chapina”Restaurant (service type not stated)Breakfast10051 N 2nd Stopen
Papa Johns Papa John's PizzaQuick service · Restaurant (service type not stated)Pizza8851 gorman roadopen
Pepito’s Grill+Food truck · Restaurant (service type not stated)Latin American (other)9822 Washington Blvd Nopen
Pepperjacks SubsSpecialty food shop · Quick serviceSandwiches10919 Scaggsville Rdopen
Pho 5 UpRestaurant (service type not stated)11200 Scaggsville Rd Unit 34open
Pizza Hut Pizza HutQuick service · Restaurant (service type not stated)Pizza9155 Maier Rd Howardopen
Pizza PrimetimeRestaurant (service type not stated)Pizza · Italian10119 Washington Blvd Nopen
Pizza TimeRestaurant (service type not stated)Pizza10119 Baltimore Ave Unit Gopen
Pupuseria Las DeliciasRestaurant (service type not stated)Latin American (other)10054-10058 N 2nd Stopen
Pupuseria Vanessa Food TruckFood truckLatin American (other)10055 Washington Blvd Nopen
Pupuseria Y Taqueria EbenezerRestaurant (service type not stated)Latin American (other) · Mexican10095 N 2nd Stopen
Route 1 NutritionJuice, smoothie, teaJuice / smoothies · Healthy / salads / bowls10051 N 2nd Stopen
Sam & Elsie'sRestaurant (service type not stated)9994 Washington Blvd Nopen
Shri Sai LlcRestaurant (service type not stated)7500 Montpelier Rdopen
Simi IncRestaurant (service type not stated)7500 Montpelier Rd Ste 110open
StaplesBar9327 Washington Blvd Nopen
Starbucks Coffee Company StarbucksCoffee shop · Café · BakeryCoffee · Bakery10985 Johns Hopkins Rdopen
SubwayOtherSandwiches8305 Ice Crystal Dr Ste 3open
SubwayOtherSandwiches7500 Montpelier Rd Ste 110open
SubwayOtherSandwiches9105 All Saints Rd Ste Kopen
T & J WafflesRestaurant (service type not stated)Breakfast · American9855 Washington Blvd N Ste Kopen
Tandoor GrillRestaurant (service type not stated) · CaféCoffee · Asian7500 Montpelier Rd 104open
Taqueria Los PerezRestaurant (service type not stated)Mexican10110 Washington Blvd Nopen
Taqueria Los Primos Taqueria Los PrimosRestaurant (service type not stated)Mexican · Latin American (other)9920 Washington Blvd Nopen
The HideoutCasual dining · Restaurant (service type not stated) · Bar9855 Washington Blvd Nopen
Wendy's Wendy'sQuick serviceBurgers · American8850 Gorman Roadopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
1994633SIC1987
19951064SIC1987
199613103SIC1987
199718153SIC1987
19981713583NAICS1997
19991612573NAICS1997
20001713493NAICS1997
200119145814NAICS1997
200219165112NAICS1997
20032115693NAICS2002
200420154113NAICS2002
200525228141NAICS2002
200627239141NAICS2002
200729249153NAICS2002
2008342771911NAICS2007
200933235183NAICS2007
2010332451812NAICS2007
2011382881822NAICS2007
201236279181NAICS2012
201335259161NAICS2012
2014342712151NAICS2012
201534281117NAICS2012
201637311318NAICS2012
201735281117NAICS2017
201841351421NAICS2017
201943351222NAICS2017
202042351320NAICS2017
202140321119NAICS2017
202244351221NAICS2022
2023413411203NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 20723. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
207632.6 mi32021
207073.0 mi1122023
210463.1 mi282023
207593.6 mi142023
207944.0 mi292023
208664.0 mi282023
207014.3 mi42023
210444.7 mi862023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.